Brands and brand management joshm
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Brands and brand management joshm
Brands and brand management
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Content management systems are failing to deliver on brand expectations: report - Econsultancy (blog)

Content management systems are failing to deliver on brand expectations: report - Econsultancy (blog) | Brands and brand management joshm | Scoop.it
Econsultancy (blog) Content management systems are failing to deliver on brand expectations: report Econsultancy (blog) Just 38% of businesses believe that their content management system (CMS) helps to deliver a brand-enhancing digital presence,...
Josh Maunsell's insight:

Interesting article explaining why content management systems are not beleived to be helping thier brand image. The reson for this is because they require more elaborate content mangement systems; where customers are able to use their mobile phones as well. This is important for a businesses because the next generation of enhancing your brand image is through mobile devices.

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Manyang Manyang's comment, May 11, 2013 1:55 AM
Many people are using smart phones at every bases to browse through social media channels and other stuff. This is where marketers could be advertising their products and services through their smart phones because message would reach out to many people. This approach can help build or shape brand equity a lot better.
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Has Toyota's Image Recovered From The Brand's Recall Crisis? - Forbes

Has Toyota's Image Recovered From The Brand's Recall Crisis? - Forbes | Brands and brand management joshm | Scoop.it
“I Love What You Do For Me, Toyota!”—the once popular motto of a brand that stood for quality, reliability and positive customer experience—has morphed to “Moving Forward!”.
Josh Maunsell's insight:

This article explains how the brand image of Toyota could be in jeopardy because of the large scale recalls on many types of car models. Toyota used a quirky motto in an attempt to maintain a positive brand image; this might have had a small affect on cunsumers because this is being honest. I think their brand has not been completely tarnished because they have taken this situation seriously by offering price incentives and bonus packages for their vehicles. 

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Manyang Manyang's comment, March 21, 2013 6:52 AM
I liked reading this article because it talks about Toyota doing everything possible to regain their customers trust especially in 2009-2010 there were massive cars recalled. Toyota persuading customers to stay loyal to their brands regardless such a massive recalls of many of their cars was just accidental. So to gain or rebuild customers trust, they give out bonus or gifts. Toyota wants it brands to well know brand by many.
Johnny Li's comment, March 21, 2013 8:41 PM
Just want to emphasise that communication is the key in IMC. We know from week 2's lecture that Effective communications enables the formations of brand awareness and brand image. So massive recall isn't the end of world. Toyota could turn the unfavorable situation around by communicating to customers in the right way. Chaning the motto, this might be a very simple trick they pull but because the encouraging nature of the new motto the consumers’ positive disposition toward Toyota recovered 11 points! This agian shows how important communication is to brand image and brand equity. However, from the Audi story we know that just changing the motto might not be enough. In order to recover the brand reputation prior to the recall Toyota has much more to do.