BRANDS AND BRAND MANAGEMENT:Importance of brands
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BRANDS AND BRAND MANAGEMENT:Importance of brands
Brands and Brand management : the importance of brands .
Curated by Srishti Jain
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6 ways brands can achieve mobile ROI

6 ways brands can achieve mobile ROI | BRANDS AND BRAND MANAGEMENT:Importance of brands | Scoop.it

Mobile adoption is happening at record speed, yet mobile revenue has a long way to go to catch up. Here are the key factors to consider when building your campaign.

 

Mobile usage is growing at a fast pace -- in fact, adoption of this platform is happening quicker than any other technology in the last century. Despite that, mobile revenue has a long way to go to catch up. Combine these facts with the complexities of the mobile experience and its multiple levels of fragmentation (e.g., delivering to multiple devices, to multiple operating systems, and to consumers who are experiencing and using these devices in very different ways), and it is crucial that app publishers build appropriately from the ground up. Even more importantly, the management piece of the equation is imperative for a brand achieving ROI. Brands must have flexible iteration, respond to analytics, and adjust appropriately to keep users engaged and maximize monetization.

 

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Crystal Ma's comment, March 21, 2013 6:49 AM
Explain the mobile usage become more faster in recent years, lots of messages on how the brand achieve mobile usage.Combine the facts with the complexities of the mobile experience and its multiple levels of fragmentation.
Srishti Jain's comment, March 21, 2013 6:52 AM
This article explains how brand effects the Rate of Income and Investment of the organization. How a brand helps in multiple levels of management .
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Why boards should care about reputation, brand management - PRWeek

Why boards should care about reputation, brand management - PRWeek | BRANDS AND BRAND MANAGEMENT:Importance of brands | Scoop.it
Why boards should care about reputation, brand management
PRWeek
Fiduciary responsibility to shareholders has long been understood as the domain of corporate board members.
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Crystal Ma's comment, March 21, 2013 6:50 AM
This is a great article that develop an opinion of understanding how corporate leadership is prepared to respond to risks and assess the adequacy of their crisis and contingency plans.
Srishti Jain's comment, March 21, 2013 6:59 AM
This article relates to the corporate world how they deal with brand equity, brand management and the risk of loosing the brand importance
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Brand and Reputation Management: Four Insights | Social Media Today

Brand and Reputation Management: Four Insights | Social Media Today | BRANDS AND BRAND MANAGEMENT:Importance of brands | Scoop.it

I was recently asked a provocative question: “What experiences or insights have shaped your views on brand and reputation management in today’s business environment?” This is a great question and the more I thought about it, the clearer the answer(s) became. 1. The first insight reflects the The Changing Role of Influence. There is a great quote by Gary Hamel, who says “Influence is like water. Always flowing somewhere.” This is very true in today's business environment as new sources of influence are forming around our companies and industries at an extremely rapid pace.... Great read!


Via Pascale Mousset
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Liz Reid's curator insight, August 22, 2013 4:04 AM

This article highlights the current state of marketing, and the need to change, adapt and look to the future in order to implement successful marketing strategies. For example, there is a serious need to adapt and change marketing strategies in line with changes in a companys' consumers. Too often companies carry on as they always have because it was successful at the time. However, in our increasingly fragmented and digitalised society, brands must keep up with these changes in order to stay popular or trusted. It is also necessary to converse with consumers. No longer can all brands be successful with top-down, authoritarian communication. They must involve consumers in brand discussions in order to make progress. For example, many chip brands have created campaigns where consumers suggest new chip flavours that could potentially be put into production. This demonstrates including consumers in a brand's discourse and giving consumers the chance to influence a brand's image. These are important concepts in terms of engagement, communicating with consumers and brand management. 

Finau Tuipulotu's comment, August 22, 2013 8:22 PM
Savanna, I’ve picked up the line where it says “Most companies today are not approachable and lack of personality or an image that people can relate to”. The redbull example you have used is funny but so true. Furthermore, Companies needs to define where they sit in the market and continue to build brand relationships effectively. Marketing tactics changes everyday and brand reputation becomes more and more important. Therefore, useful insights stated in this article should be taken into account in order to be a successful company.
Anna Bairstow's comment, August 22, 2013 10:56 PM
Really good choice of an article Savanna, this closely relates to what we discussed in class in terms of branding and brand management! What I found interesting, is an issue raised in the beginning of the article, about communication and marketing platforms and one-to-one relationship models being disrupted in today's society. This is a consequence of the advanced technology and access to social media we all have, and like Finau pointed out, we need to constantly and cohesively change and adapt our way of marketing and communicating to audiences.