This article is discussing how important it is for a brand to be securely built to become dependable and reliable in the consumers 'hearts' and minds. It also states that a brands look such as 'colours, fonts and images' is just as important as it remains in a consumers mind and when they see that logo they know that the product will be of promise to them. It also relates to how important branding is as the larger the brand is the more promising it is for that certain business to envolve and maintain their even more. Apple is the perfect example of this as they are able to keep producing new products and selling record amounts of them.
Over-all the more well branded a product the more likely it is to sell and stay appealing in the consumers eyes.
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