The success of the campaign lies in offering an affordable personalised product that exists in the real and virtual world, says Tim Grimes
Jessie Joseph's insight:
Brand performance always comes back to the consumer which is what Coca-Cola has done with their Share a Coke campaign by connecting with their customers on a personal level. As it is important to remember that packaging is not just a container, Coke has simply made unique named cans which has obviously worked for them as it states in this article that the traffic on their Coke Facebook page has increased by an amazing 870%. This campaign has had such a high impact on social media sites as Coke incorporated the element of the all so over-used hashtag of #shareacoke to persuade customers to share the Coca-Cola brand in the real world and the virtual world. Customers are simply sharing the "name" on the cans, however they are actually sharing the Coke brand and enhancing Coca-Cola's branding.
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