Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online....
So, what course of action should you take? Basically, having a good defense as well as attack strategy is required. Here are seven key areas you should address:
- Search engine dominance
- Brand monitoring
- Social media PR
- Reviews and recommendations
- Customer service and culture
- Negative-PR management- Brand advocacy...
Via Jeff Domansky