Brands and Ads
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Brands and Ads
Marketing campaigns that do a body good
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When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win

When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win | Brands and Ads | Scoop.it
Advertising and marketing are changing and more than ever, and it's the customers who are pulling the strings.
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Driving Innovation: Patagonia's 'Sustainable Salmon Jerky' and Naked Pizza's 'Healthy Fast Food' - Forbes

Driving Innovation: Patagonia's 'Sustainable Salmon Jerky' and Naked Pizza's 'Healthy Fast Food' - Forbes | Brands and Ads | Scoop.it
Can CSR become a catalyst in fostering and creating innovation internally and externally? Ruder Finn's Sarah Coles examines Patagonia, Dell, Starbucks and Whole Foods for tips and advice.
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The Art of Logo Design | Off Book | PBS

Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizin...
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Coca-Cola Zero: A Step from Zero - Dancers

Coca-Cola Zero: A Step from Zero - Dancers | Brands and Ads | Scoop.it
Ogilvy Paris and Coke Zero present �A Step From Zero,� a web film directed by Partizan�s Nima Nourizadeh.
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DIRECTV - Parecidos

Agencia: Young & Rubicam Cliente: DIRECTV Director General Creativo: Martín Mercado Directores creativos: Mariano Pazos, Sergio Paoletta Redactor: Juan Ignac...
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The Best Ads And Creative Talent Of The Last 50 Years, According to Britain’s D&AD

The Best Ads And Creative Talent Of The Last 50 Years, According to Britain’s D&AD | Brands and Ads | Scoop.it
Its Yellow Pencils are recognized as a mark of creative brilliance but a Black Pencil from D&AD is arguably the most coveted prize in commercial creativity and only awarded to truly groundbreaking work.
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