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BrandRites
Tracking branding's footprint in religion, politics and everywhere else.
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Should political parties be MORE like soft drink brands?

Should political parties be MORE like soft drink brands? | BrandRites | Scoop.it

"The truth," writes Reason's Tim Cavanaugh, "is that we'd be much better off, and enjoy much greater diversity of political representation, if America's politics were more like its cola markets." 

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New book looks at Indian popular culture through a marketer's lens

New book looks at Indian popular culture through a marketer's lens | BrandRites | Scoop.it

Listening Eyes is about how brands and Indian culture have interacted to undergo deep permanent changes.

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Can brand desire match religious fervor?

Can brand desire match religious fervor? | BrandRites | Scoop.it

"Religion has amassed the greatest achievements in brand advocacy the world's history has ever seen," and, says Australian creative director Hans Hulsbosch, brands offer a way to tap into that same kind of desire.

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Ann Romney, Christie emphasize Republican brand over Brand Mitt

Ann Romney, Christie emphasize Republican brand over Brand Mitt | BrandRites | Scoop.it

Jonah Goldberg writes that Ann Romney's and Chris Christie's convention speeches seemed more about "bolstering the Republican brand than the Mitt brand." That may be a good thing since their target audiences may "need to be seduced into feeling okay to vote Republican before they can be convinced to vote for Romney."

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For cities: Brand = mayor

For cities: Brand = mayor | BrandRites | Scoop.it

As cities turn to civic marketing "to break through the clutter," they are thinking more and more about brand identity. And, more and more cities, it's the mayor who "is the brand".

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Political conventions are four-day infomercials

Political conventions are four-day infomercials | BrandRites | Scoop.it

Political conventions function as informericals, as evidenced, says AdAge, by the current focus on the Republican National Convention as Mitt Romney's last, best chance to "get his brand out to the American people."

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Christie speech key to rebrand of GOP, Romney

Christie speech key to rebrand of GOP, Romney | BrandRites | Scoop.it

Most successful presidential candidates are able to meld their brand and their party's meld. Fox News says Mitt Romney has yet to do that.

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Where Obama's & Romney's branding falls short

Where Obama's & Romney's branding falls short | BrandRites | Scoop.it

"Lifelong brander" J.D. Harrison explains in the Washington Post why and where both Obama’s and Romney's branding strategies fall short.

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No more targeting political messages

No more targeting political messages | BrandRites | Scoop.it

Although he doesn't put it in branding terms, On The Media's Bob Garfield says that, even if you can do it with stunning accuracy, it is "the end of politicians tailoring their messages based on audience."  

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To hear someone who didn't get that memo: http://www.gabradio.com/shows/digital-politics/item/3143-branding-a-political-campaign ;

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Politics via lens of social media, branding

Politics via lens of social media, branding | BrandRites | Scoop.it

What's hotter on Twitter? The iPhone, McDonald's or 'Brand Obama'? New project, "The Crowdwire" analyzes data to gauge the effectiveness of the political campaigns in social media. 

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Charity brands offer something for the conspicuous do-gooder

Charity brands offer something for the conspicuous do-gooder | BrandRites | Scoop.it

"Charity brands" appeal because they can offer a big brand's "strong sense of belonging and membership" without being too broad to express individuality and uniqueness."

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Branding rules apply, even (especially?) on the campaign trail

Branding rules apply, even (especially?) on the campaign trail | BrandRites | Scoop.it

Was Romney's pick of Ryan as running mate an effort "to reframe the conversation around his own brand and change the impressions [of] the media and voters"?

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Marketing prof asks: Should everything be brandable?

Marketing prof asks: Should everything be brandable? | BrandRites | Scoop.it

A case study from the Harvard School of Business, "Branding Yoga," looks at how yoga's marketability has led a cast of successful entrepreneurs to create their own styles of the ancient practice.

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Popular culture wants you to raise consumers, not children

Popular culture wants you to raise consumers, not children | BrandRites | Scoop.it

Does exposure to popular culture without sufficient limits or guidance turn our kids into marketers?

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Branding v. local "cultural, social & religious integrity"?

Branding v. local "cultural, social & religious integrity"? | BrandRites | Scoop.it

Ad exec recounts the challenge of attempting to apply cutting-edge, Western branding tactics "whilst outmaneuvering the limitations imposed by the local authorities eager to protect their cultural, social and religious integrity."

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Conservatives, liberals & must-see TV

Conservatives, liberals & must-see TV | BrandRites | Scoop.it

A new marketing survey, which lists favorite shows by viewer  political belief, may help political parties allocate their advertising budgets more effectively.

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Why GOP branding isn't working

Why GOP branding isn't working | BrandRites | Scoop.it

"There isn't just one Republican national convention that started on Tuesday," says CNN, "there are four." And that both illustrates and explains the problem with the GOP's brand.

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What branders can learn from Christie’s political timing

What branders can learn from Christie’s political timing | BrandRites | Scoop.it

New Jersey Gov. Chris Christie's keynote speech at the Republican National Convention "will undoubtedly have an immediate impact on the governor’s brand, and its timing already offers an important lesson for business owners."

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Even "brand journalists" need to adhere to standards of journalism

Even "brand journalists" need to adhere to standards of journalism | BrandRites | Scoop.it

Even "brand journalists" need to "distinguish their role from PR by adhering to seven basic, journalistic tenets of 'traditional' media."

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Does the GOP have a branding problem?

Does the GOP have a branding problem? | BrandRites | Scoop.it

Talking about a branding problem usually centers on one of two things: Logo or perception. As for the logo, says B2C contributor Olivier Blanchard, "There’s no need to change it ... no problem with the color palette, with the trade dress or  .... the aesthetics of the brand." The problem with the brand, he says, stem from the fact that "the GOP’s identity is no longer clear."

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Targeting audiences to modulate message

Targeting audiences to modulate message | BrandRites | Scoop.it

Managing director of Campaign Grid is astonishingly candid about how his firm targets audiences for political advertising. This pinpoint accuracy lets candidates modulate their message so they may present a more moderate stance on controversial positions for independent voters while presenting an unvarnished version to the base.

 

[audio]

 

For counterpoint: http://www.onthemedia.org/2012/aug/24/politicians-cant-talk-more-one-audience-same-time-anymore/ ;

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Brand, politics and the "polarization of choice"

Blogger asks, "How much of politics is about branding?" Which begs another question: Whether the effort to present a clear and authentic brand leads to the "ploarization of choice."

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Ways business and religion intersect

Ways business and religion intersect | BrandRites | Scoop.it

The Economic Times offers a quick summary of brands named after gods, businesses centered around a particular religion and the financial haul of religion-related products.

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For Romney, Ryan is a rebranding "masterstroke"

For Romney, Ryan is a rebranding "masterstroke" | BrandRites | Scoop.it

Mitt Romney's "greatest branding liability," says Dorie Clark, "is his perceived lack of authenticity." That makes "his selection of Paul Ryan as his vice presidential running mate is, from a branding perspective, a masterstroke."

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