#BrandReligion
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#BrandReligion
Are brands the new religion? Or maybe religion is the old brand? Let's explore the intersection of both.
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Rescooped by Paul Samuel Schuster from BrandRites
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Can brand desire match religion?

Can brand desire match religion? | #BrandReligion | Scoop.it

"Religion has amassed the greatest achievements in brand advocacy the world's history has ever seen," and, says Australian creative director Hans Hulsbosch, brands offer a way to tap into that same kind of desire.

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Rescooped by Paul Samuel Schuster from BrandRites
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Wisconsin church unabashed about "rebranding"

Wisconsin church unabashed about "rebranding" | #BrandReligion | Scoop.it

For Eau Claire's St. James the Greater Catholic Church, the key to defining itself was thinking of the church as a brand.

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Rescooped by Paul Samuel Schuster from BrandRites
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Romney-Ryan team heralds "less brand-specific Christian culture"

Romney-Ryan team heralds "less brand-specific Christian culture" | #BrandReligion | Scoop.it

The Romney-Ryan ticket--made up of two Christians who are neither evangelical nor mainline Protestants--reflects "today’s wider, less brand-specific Christian culture."

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When brand bonds with culture ... and religion

When brand bonds with culture ... and religion | #BrandReligion | Scoop.it

Seaman Schnapps spokeman says  it's sponsoring a Nigerian religious festival because “our brand is a conveyor of everlasting and original blessing.” The festival's coordinator adds that the brand tie-in makes sense since Seaman Schnapps is "the original prayer drink." 

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Brands care only about the faithful -- to the brand, that is

Brands care only about the faithful -- to the brand, that is | #BrandReligion | Scoop.it

Marketing prof. sserts, “It doesn’t matter who your brand strategy alienates so long as you keep your target market happy.” He's talking about Chick-fil-A, but that could also apply to the outrage that accompanies the occassional Benneton or Calvin Klien ad.

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Faith, Religion & Brands

Faith, Religion and Brands: How Brands Can Trigger “Religious” Reaction In Fans’ Brain. 

 

[slideshow]

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Ways business and religion intersect

Ways business and religion intersect | #BrandReligion | Scoop.it

The Economic Times offers a quick summary of brands named after gods, businesses centered around a particular religion and the financial haul of religion-related products.

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Ways the Olympic brand mirrors religion

Ways the Olympic brand mirrors religion | #BrandReligion | Scoop.it

Buyology author Martin Lindstrom says the "Olympic brand" embodies ten traits that "draw heavily on religion for inspiration, including in our desire to be part of a community."

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Religious bumper stickers project personal brand

Columnist says that "bumper stickers are really about self-identity" and that "religious bumper stickers are no different." He doesn't state it within the context of brand, so I will: They are a way to project your personal brand.

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Novel imagines a religion launched using Internet marketing

Novel imagines a religion launched using Internet marketing | #BrandReligion | Scoop.it

Here's the first chapter of Ringing True, a novel about a new religion who's founders deploy Internet marketing. Its author is publishing the novel online in serial form. Chapter 15 was published last week.

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World's foremost brand managers are leaders of faith

World's foremost brand managers are leaders of faith | #BrandReligion | Scoop.it

Digital marketing expert asserts that "the leading CMOs and brand managers in the world are all leaders of faith. Pastors, Priests, Rabbis, Imams, Pandits and other clergy are defining excellence in brand management."

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Bundling religious belief with branding

Bundling religious belief with branding | #BrandReligion | Scoop.it

The Chick-Fil-A clustroversy feeds broader conversation about the business sense of bundling religion with brand, prompting "those who study branding [to note the] difference between touting a cause and being too overt with religious beliefs."

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