marketing
6 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Lazaros Psiloutsikos
Scoop.it!

Google to start penalizing sites using pop-ups [@Smartinsights Alert] - Smart Insights Digital Marketing Advice

Google to start penalizing sites using pop-ups [@Smartinsights Alert] - Smart Insights Digital Marketing Advice | marketing | Scoop.it
Google has announced they will penalize rankings of mobile sites with "intrusive interstitials" (Pop-up ads or email capture lightboxes) Continuing their o. Marketing topic(s):Mobile SEO. Advice by Alexander Clark.
more...
No comment yet.
Rescooped by Lazaros Psiloutsikos from The MarTech Digest
Scoop.it!

Marketing Automation Personalizes The Customer Experience, But Can B2B Marketers Keep Up? - CMO | #TheMarketingAutomationAlert

Marketing Automation Personalizes The Customer Experience, But Can B2B Marketers Keep Up? - CMO | #TheMarketingAutomationAlert | marketing | Scoop.it

Advanced/ Excerpts...

 

Online lead generation, lead scoring, and tracking are all listed as top priorities when businesses choose marketing automation platforms, according to the BtoB research. That’s no surprise given that the key to personalization is segmenting audiences into personas. By building personas based on behavior, title, industry, and other attributes, marketers can personalize customer experiences far more accurately, creating relevant content for each audience.

 

Clearly, marketers are stumbling on two different obstacles when it comes to personalization: the need for more personalized content and the need to have that content respond to users across new and developing channels, from social to email to mobile. Even with automation solutions on hand, marketers can feel like they’re being asked to produce more collateral than ever before while moonlighting as data scientists and programmers.

 

Yet there’s no doubt that personalization will grow increasingly important for building customer loyalty and acquiring new business. The democratization of big data and analytics tools will yield big gains to those who invest in them. To ensure customer loyalty, companies will continue to work toward a segment-of-one, trying to attain personalization on an individual level.

 

Technology–the cause of these new challenges and opportunities–will also be the solution. At first glance, all of these issues seem to be disparate, with different sources that demand different strategies. However, when big data and machine learning come into play, standard content marketing practices can be applied to new technology, and everything changes.

 

__________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
more...
marketingIO's curator insight, December 18, 2013 6:21 PM

Short on answers, but going in the right direction.


However, been there. I cannot tell you how incredibly difficult it is to customize content to the individual. The notion seems simple enough, but the execution is incredibly intensive. One day...

Victoria NAIBO's curator insight, November 3, 2014 3:34 PM

ajouter votre point de vue ...

Rescooped by Lazaros Psiloutsikos from Digital Marketing
Scoop.it!

2013 Digital Marketing Recap – The Good, The Bad & The Ugly | Digital Marketing Blog // Digital Operative

2013 Digital Marketing Recap – The Good, The Bad & The Ugly | Digital Marketing Blog // Digital Operative | marketing | Scoop.it
2013 was the year of mobile marketing, Social media game changers, interactive content and Google domination. With 2014 being just around the corner, here

Via Bill Cosgrove
more...
No comment yet.
Rescooped by Lazaros Psiloutsikos from MarketingHits
Scoop.it!

7 Tips for Improving Your Ecommerce Strategy

7 Tips for Improving Your Ecommerce Strategy | marketing | Scoop.it

As customers increasingly turn to the Internet and smartphones for purchasing decisions, economies are seeing brick and mortar evolve into "click and order," and ecommerce become intertwined with m-commerce.


More and more businesses are expanding online — from grocery stores to "beer grams," almost any product or service is available via the click of a button or the swipe of a finger. What's more, studies show [PDF] online customers are exceedingly loyal — perhaps even more so than customers who shop in-store.


Via Brian Yanish - MarketingHits.com
more...
Elwin Luis Huaman Quispe's curator insight, December 22, 2013 9:09 AM

7 Tips para mejorar tu estrategia comercial

BSN's curator insight, December 23, 2013 6:12 AM

7 Tips for Improving Your #Ecommerce Strategy