Brandology
5 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Joe G from Content Marketing for Businesses
Scoop.it!

5 pieces of social media advice that trapped me - Schaefer Marketing Solutions: We Help Businesses {grow}

5 pieces of social media advice that trapped me - Schaefer Marketing Solutions: We Help Businesses {grow} | Brandology | Scoop.it
Just be yourself. Follow your passion. Adopt the latest social technology. Sound like familiar advice? It might be harming your business.

Via Simply Friday
Joe G's insight:

A good read, the main point about all advice is that it is what it is, advice. This means that you have to evaluate it and asses if it has any value for you or your brand. Because when it is all said and done, your the one responsible for it.

more...
Simply Friday's curator insight, August 15, 2013 1:46 PM

Another one that reminds me of The Life of Brian:

 

"You've got to work it out for yourselves"

"Yes, We've got to work it out for ourselves!"

 

I have found over the years (as someone who is actually following their passion,) that these kind of advice nuggets are generally given by people who are not doing it themselves.  It's so much easier to talk about something than actually do it...

Rescooped by Joe G from The MarTech Digest
Scoop.it!

14 rules for data-driven, not data-deluded, marketing - Chief Marketing Technologist | #TheMarketingAutomationAlert

14 rules for data-driven, not data-deluded, marketing - Chief Marketing Technologist | #TheMarketingAutomationAlert | Brandology | Scoop.it
We’re now in the crossfire of a peaking hype cycle for big data and its inevitable backlash.

 

Excerpted and condensed...

 

I confess, I emphasize with his frustration. Of course, I believe that data — the right data, used in the right ways — is immensely powerful in modern marketing. As I wrote in a post about pragmatic marketing, “Relying solely on gut-based, experience-driven decision-making in marketing is foolish in the digital age.”

 

But I also concluded: “The sensible answer for most companies is a balance of data analytics and human judgement.”

 

In the spirit of a balanced approach, I heartily encourage you to embrace data in marketing — but here are 14 rules of thumb to keep that data in perspective, to support a pragmatic approach to data-driven marketing (and avoid data-drowned or data-deluded marketing).

 

(iNeo favorites)

#8. Experimentation is the gold standard of causation.

Correlation is not causation. Every data scientist worth their salt will tell you this. But as marketers, it’s usually causation that we’re after — we want to know what we can do that will cause more customers to do more business with us. So what do we do when data shows a correlation that may reveal such a cause? We run a controlled experiment. Keep all other variables constant (as much as is practically feasible) and test the alternatives to prove or disprove our hypothesis.

 

#13. The model is not reality.

Data is not the reality that it claims to represent. At best, it is a reflection of reality, but one that is susceptible to being warped (see all the rules above). Certainly we want to use data — and maps, for that matter. As the great statistician George E. P. Box said, “All models are wrong, but some are useful.” But it’s prudent to maintain a little healthy skepticism about the correctness of the representation. In particular, we want to be alert to other signs — outside of the data — that suggest that reality differs.


Via marketingIO
more...
marketingIO's curator insight, September 16, 2013 12:13 PM

We see this story play out all the time: new concept, hype is built up, hype doesn't meet reality, rocks get thrown, concept publically goes away, but in the meantime, the smart people keep working away. That's what we have going on with Big Data. For us B2Bers, just skip the notion of Big Data, and settle on...Data. Yeah: Data. You're collecting the Data, and now you need to use the Data. See Scott's 14 Rules (or Commandments with apologizes to Mel Brooks).


  • See the article at from chiefmartec.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Joe G from Social-Business-Marketing
Scoop.it!

A Corporate Online Reputation Blind Spot

A Corporate Online Reputation Blind Spot | Brandology | Scoop.it
More than 10% of executives said they would not engage to defend their online reputation & 33% stated their CEO doesn't care about online reputation

Via maxOz
more...
Michelle Gilstrap's curator insight, April 18, 2013 12:53 PM

This is very interesting when you look at how the Eastern U.S. CEO's are more engaged than those on the Western side. Wonder what that means?

Michelle Gilstrap's comment, April 18, 2013 12:54 PM
I think it is most interesting that the Western side of the U.S. don't even worry about their online reputation. Wonder when that will change?
Linda Greenleaf's curator insight, February 28, 2015 9:38 PM

Social media risk should be in every organisations agenda