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The WordPress Guide For Small Businesses

The WordPress Guide For Small Businesses | brandjournalism | Scoop.it
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.

 

Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.

WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.

This step-by-step guide takes the guesswork out, so you'll be up and running in no time.

 

By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk

Source. http://bit.ly/S6x6XC


Via maxOz
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Wordpress's essential guide to getting your website up and running

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France Lafleur's curator insight, March 6, 2014 10:03 AM

Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.

Alain Theriault MBA's curator insight, March 11, 2014 9:49 AM

a step-by-step approach to a WordPress site for a small business

Social Globe's curator insight, April 7, 2014 8:06 AM

Pour ne rien oublier des étapes clés

brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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The Truth About The Trump Data Team That People Are Freaking Out About

The Truth About The Trump Data Team That People Are Freaking Out About | brandjournalism | Scoop.it
Cambridge Analytica says its “behavioral communications” techniques helped land Trump in the White House. Don’t believe it, sa
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Forget the NYT or The Guardian. Here’s the new league of news providers. – The Mission

Forget the NYT or The Guardian. Here’s the new league of news providers. – The Mission | brandjournalism | Scoop.it
Over the last year or so, a virtual battle has been raging between legacy media and social platforms. As many traditional publications have struggled to adapt to the fast pace of tech developments, a…
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3 Ways to learn DDJ without leaving your desk | News & Analysis | Data Driven Journalism

3 Ways to learn DDJ without leaving your desk | News & Analysis | Data Driven Journalism | brandjournalism | Scoop.it
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How The New York Times Is Clawing Its Way into the Future

How The New York Times Is Clawing Its Way into the Future | brandjournalism | Scoop.it
The Gray Lady is embarking on an ambitious plan, inspired by the strategies of Netflix, Spotify, and HBO, to make a subscription to the Times indispensable.
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Bridging the gap in local news – Thoughts On Journalism

Bridging the gap in local news – Thoughts On Journalism | brandjournalism | Scoop.it
Everyone’s wondering what the next four years will mean for their families and neighbors, and local reporters are in the perfect position to find out. In the first week of the Trump administration…
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Journalism must impact communities – Social Journalism #SocialJ

Journalism must impact communities – Social Journalism #SocialJ | brandjournalism | Scoop.it
As a woman, I belong to a community of more than 3.48 billion females worldwide. That’s a sizable community. I’m also a graduate student, but that’s a broad community, too. But since I am just one of…
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How publishers can tackle fake news, misinformation - Journalism.co.uk | Facebook

How publishers can tackle fake news, misinformation - Journalism.co.uk | Facebook | brandjournalism | Scoop.it
"We're in an information overload," said Claire Wardle, who leads strategy and research at First Draft.

In this morning's keynote speech,
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28+ Apps That Make Your Journalist’s Life Easier Than Ever – Digital Journalism Rocks

28+ Apps That Make Your Journalist’s Life Easier Than Ever – Digital Journalism Rocks | brandjournalism | Scoop.it
Working as a journalists demands so many different tasks: Discovering new topics, doing research and remembering it, using social media, editing photos and videos and organizing all of it. Didn’t you…
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How to Become an Insanely Good Writer, According to Stephen King – The Mission

Whether you’re trying to become the next top blogger, or just working in an office, writing is a vital key to success (even if it doesn’t seem like it). New research by Harvard has found that writing…
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Maybe obvious points if you have already honed your writing skills, but still sound advice.
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Rescooped by Andy Bull from Curation, Social Business and Beyond
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How Memes and Infographics Can Aid Your Visual Marketing

How Memes and Infographics Can Aid Your Visual Marketing | brandjournalism | Scoop.it
Neither memes nor infographics are new concepts. However in recent years, they have been adopted with great success into social media marketing

Via janlgordon
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janlgordon's curator insight, February 1, 5:33 PM

I selected this article from Curatti written by Susan Gilbert because it provides the latest information to help you improve your visual marketing with memes and infographics.

 

Why adding fun and informative visuals can help improve your brand visibility online.

 

Using Memes and Infographics in Your Marketing Mix

 

In an online world where images take center stage your business can attract a larger audiences with memes and infographics. I agree that both forms of content can be beneficial to building trust.

 

Gilbert goes over the history of each and how to apply them to your marketing strategy.

 

Here's what caught my attention:

 

  • When it comes to online marketing memes are very popular in attracting an audience. They can come in the form of fun images with text or as video GIFs.

 

  • A great way to present a visual representation of your content is through infographics. These are not a new concept and we see them being used as early as 1857 by Florence Nightingale.

 

  • One of the most important benefits of using graphic images is branding. By adding your website you can create more traffic and awareness.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: Origin unknown

 

Read full article here: http://ow.ly/TW1v308ACln

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Chuck Bartok's curator insight, February 2, 10:25 AM
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Carl david ceder's curator insight, February 23, 7:09 AM
Frank SanPietro ~ How Memes and Infographics Can Aid Your Visual Marketing
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See political bias in your Facebook feed with Ven. – Thoughts On Journalism

Ven is a Chrome extension that displays whether news in your Facebook feed is from a publisher typically shared by people who lean politically left or right. And also while you browse: Since the 2016…
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The Schedule and the Stream

Right now, we’re at a tipping point between two concepts that shape how we experience the world—the schedule and the stream. The first has lasted over a century, and the second is barely a decade old…
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Why I’m leaving Snapchat and so are all your friends – Charged Tech

Snapchat is the darling of technology: for years, we’ve fawned over the company for being innovative, using daring interfaces and out of the ordinary tactics to get people to pay it. Despite the fact…
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If you haven’t read Facebook CEO Mark Zuckerberg’s 5,000+ word “letter to the world,” here it is – The Mission

If you haven’t read Facebook CEO Mark Zuckerberg’s 5,000+ word “letter to the world,” here it is – The Mission | brandjournalism | Scoop.it
On our journey to connect the world, we often discuss products we’re building and updates on our business. Today I want to focus on the most important question of all: are we building the world we…
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3 Ways You’ll Be Using Facebook Video Differently in 2017 – The Mission

3 Ways You’ll Be Using Facebook Video Differently in 2017 – The Mission | brandjournalism | Scoop.it
Through the late 90s and early 2000s, we’ve seen barriers to sharing the written word completely flatten out and disappear. Anyone with a keyboard could start a blog. Then social networks came along…
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Will Facebook really be text-free in five years? No, text will always be the quickest way to tell a story and the most efficient way to absorb information.
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Facebook is beginning to reach out to local newsrooms

Facebook is beginning to reach out to local newsrooms | brandjournalism | Scoop.it
Last week, Facebook visited journalists in Atlanta and Dallas in what looks like the start of a more reciprocal relationship between the social media giant and local newsrooms. Journalists rely on …
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Before the internet, irresponsible journalism was blamed for a war and a presidential assassination

Before the internet, irresponsible journalism was blamed for a war and a presidential assassination | brandjournalism | Scoop.it
A group of prominent journalists gathered to discuss the scourge of “yellow journalism,” a phenomenon brought about by the the earliest form of tabloid newspaper. The speaker of the evening was…
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Senior marketing execs: Virtually no proof social media ads are working – Digital Vault

Senior marketing execs: Virtually no proof social media ads are working – Digital Vault | brandjournalism | Scoop.it
· Spending on advertising on social media in just the first half of 2016 topped $7 billion dollars, according to the Interactive Advertising Bureau (IAB) study done by PricewaterhouseCoopers…
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Five ways to tackle fake news... - International Journalism Festival | Facebook

Collaboration is the key to stalling the rise of fake news and reversing its stranglehold on the internet. “We must be working together to verify,
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Impact of live video on audience engagement, discussed today at newrewired... - Journalism.co.uk | Facebook

Our opening panel today at newrewired discussed the impact live video on Facebook and other social networks can have on audience engagement, fro
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45 Key Moments in the History of Online Journalism – Thoughts On Journalism

In the history chapter of the Online Journalism Handbook you will find a timeline of key events in web journalism. While working on the forthcoming second edition I recently revisited and updated the…
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9 lessons to boost media literacy

9 lessons to boost media literacy | brandjournalism | Scoop.it
Those who control the messages know how to push our buttons — to get us to buy products and vote for candidates. By helping our students to critically assess media messages, we are teaching them to be savvy media consumers.

Via Jim Lerman, Nancy Jones, Lynnette Van Dyke, Dennis T OConnor
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Elizabeth Hutchinson's curator insight, December 29, 2016 1:13 AM
Some good ideas for information literacy lessons using media. 
Lilydale High School's curator insight, December 29, 2016 3:37 PM
Media evaluation.
Nevermore Sithole's curator insight, February 3, 3:20 AM
Media literacy
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There are no newspapers online – Thoughts On Journalism

What defines a magazine online? Does it publish less than a blog? Put glossier photos above its words or write longer articles? Does it cover traditional topics like politics and finance? Slate calls…
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Why you should have your own Twitter bot, and how to build one in less than 30 minutes

Twitter bots can do a heck of a lot more than just spam trending hashtags and relentlessly follow users. Take the Twisst ISS alerts bot, which sends you a direct message whenever the international…
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