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The WordPress Guide For Small Businesses

The WordPress Guide For Small Businesses | brandjournalism | Scoop.it
We’ve pulled together a resource which rather than aiming to tell you everything, instead tells you exactly what you need to know to get your own website up and running in no time.

 

Business owners are aware of the increasing importance of having an online presence; regardless of whether their key objective is using their website to sell online, to generate enquiries, or act as a branding tool. However the costs associated with building and particularly maintaining a website can quickly become a drain on business owners.

WordPress is a platform that appeals to many, as even if you have no coding experience you can set up a website and manage it yourself.

This step-by-step guide takes the guesswork out, so you'll be up and running in no time.

 

By Jasper Martens / Hannah Smith. http://bit.ly/UGsxHk

Source. http://bit.ly/S6x6XC


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Wordpress's essential guide to getting your website up and running

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France Lafleur's curator insight, March 6, 2014 10:03 AM

Ce tableau pourrait vous aiguiller et vous permettre de commencer sur le bon pied avec WordPress.

Alain Theriault MBA's curator insight, March 11, 2014 9:49 AM

a step-by-step approach to a WordPress site for a small business

Social Globe's curator insight, April 7, 2014 8:06 AM

Pour ne rien oublier des étapes clés

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brandjournalism
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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What’s the view from Europe on where news is headed? Check out these videos from Newsgeist

What’s the view from Europe on where news is headed? Check out these videos from Newsgeist | brandjournalism | Scoop.it
“From digital security to metrics, algorithms to wearables, here's some of what a bunch of journalists and technologists were thinking about at their recent Helsinki conference.”
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Investigating rumors with TwitterTrails and scraping Web data without code | RJI

Could a computer determine if something on Twitter is true or false? And how can non-programmers extract information from websites?


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UK study shows how healthcare professionals use social media

UK study shows how healthcare professionals use social media | brandjournalism | Scoop.it

This month I’ll be presenting some of Creation Healthcare’s latest research on UK healthcare professionals’ use of social media, at the King’s Fund Digital Health and Care Congress. I greatly admire the King’s Fund’s work and research to inform UK health policy, so it’s a privilege to take part in this year’s congress. The event is sold out, so if you missed the opportunity to be there, here’s an outline of what I’m presenting.

Studying 7,400 UK HCPs on social media

We conducted a study of healthcare professionals in the UK, to see what we could learn from their interaction and online behaviours. I was especially interested to explore developing trends in their interaction with patients and to discover how healthcare systems can be improved through HCPs’ use of social media.

For our study data, we used a selection of 7,400 UK HCP profiles from our Creation Pinpoint platform, who had been using Twitter since at least the end of 2013 – well established online HCPs (many of these are using other platforms too – we’ll come to that – but Twitter allows us to analyse particularly useful public data on behaviours). The simple animation below illustrates how and where the number of HCPs in the UK and Ireland using Twitter grew between 2008 and 2013.

UK healthcare professionals joining Twitter between 2008-2013

A virtual network of UK HCPs

One way to understand how Twitter connects together HCPs in the UK is to consider the virtual network that exists through their following each other. The illustration below represents the most ‘connected’ of the 7,400 UK HCPs we analysed, displayed according to their ‘network centrality': HCPs are weighted according to the significance of connections with their peers, with greater weight given to those who are followed by HCPs who in turn are also followed by HCPs.

Virtual network map illustrates connected-ness of UK healthcare professionals

So, in the virtual network illustration above we see that Anne-Marie Cunningham (a GP and Clinical Lecturer based in Cardiff) is fairly central to the UK’s virtual network of connected HCPs, along with Stuart Berry (a GP and Clinical Lead for East Lancashire CCG), and Emma Stanton (a UK doctor turned entrepreneur who now also works in the US).

The virtual network illustration also shows how certain kinds of HCP roles ‘cluster’ together online, with nurses (represented by the purple dots and lines) on the left-hand side of the network; GPs and other physicians connecting together; and also students, who we included in the study since they engage actively with qualified healthcare professionals.

A worldwide network of connected HCPs

Worldwide HCPs on Twitter

The UK study uses a focused subset of data from an earlier worldwide study of healthcare professionals on Twitterthat my colleague Paul Grant presented at Stanford MedicineX Conference last year. In the illustration above, which plots around 90,000 HCP Twitter profiles worldwide, we see how the UK HCPs in the study form part just one part of a massive group of peers online. This provides UK HCPs with the opportunity to collaborate in real time with peers almost anywhere in the world.

UK HCPs most-followed by peers

When we analysed UK HCPs by their peer followings, we saw a range of online behaviours. The map below shows some of the UK HCPs who are most followed by other HCPs (larger dots indicate a greater number of HCP followers; coloured lines indicate following behaviour). In the table, we see the top-ten of these, based on number of HCP followers. While two of these – Ben Goldacre and Christian Jessen – are among the HCPs most-followed by other HCPs, they also have huge public followings of several hundred thousand followers, so overall thepercentage of their followers who are HCPs is very low.

For others, like Dr Helgi, Anne-Marie Cunningham, or Trisha Greenhalgh, a high percentage of their followers are HCPs.

UK HCPs most-followed by peers

It is interesting to note the diverse range of role types among HCPs in our study. The ‘word cloud’ illustration below shows the role types of HCPs weighted by the average number of HCP followers for that role. Among the role types most followed by peers are various kinds of specialists, surgeons, and nurses.

Most-followed HCP role types in the UK

Connected HCP sub-communities

While we see many diverse roles connecting together – and in fact the flattening of hierarchies among HCPs is a phenomenon seen in some of our other studies into HCP online behaviours – we also see like-minded ‘virtual network’ communities by role. Looking at UK pharmacists connected via Twitter, for example, we see significant peer following. The illustration below shows some of the most connected UK pharmacists on Twitter, including a pharmacist who tweets under the name of ‘Mr Dispenser‘, and Joanne Fitzpatrick (a former Pharmacy Manager and now Head of Medicines Optimisation for Wakefield CCG).

The connected Twitter sub-community of UK pharmacists

The social doctor

So what does the ‘social doctor’ – the doctor who engages with other health stakeholders via social media – do online? Many are using a range of social media platforms to share and connect – Twitter is one example, where short-form posts, comments and conversations take place. Some use blogs to share longer-form, often more qualitative posts; some engage in groups on Google Plus, or use LinkedIn to connect with professional contacts. Many use Facebook, although we see this platform used less frequently for professional updates among UK HCPs. And many are members of dedicated HCP communities including doc2doc, the BMJ’s HCP platform which includes both open (publicly-visible) and closed (member-only) discussion forums.

What do they talk about?

All this online engagement is allowing UK HCPs to exchange ideas that are shaping their own learning and touching health policy. The following are some of my favourite examples from recent HCP online conversations.

Policy

When the New England Journal of Medicine published an article on glycemic control and cardiovascular outcomes in type 2 diabetes patients, Ash Paul, a UK public health doctor Tweeted to NICE, the UK health care policymaking body, sparking an active discussion among other healthcare professionals about mortality and public health budgets.

UK HCPs discuss a New England Journal of Medicine article about cardiovascular events in type 2 diabetes patients

Earlier this year, when NICE issued draft guidelines for the treatment of type 2 diabetes, endocrinologist Partha Kar started a discussion among UK HCPs concerned that patient care would suffer.

UK HCPs debate NICE type 2 diabetes guidelines

Learning from peers

When we interviewed a number of UK HCPs recently about how and why they use social media, we heard countless recent examples of its benefits. Philip Gardiner, a Rheumatologist based in Northern Ireland, told us about a recent experience asking for advice from peers online.

“A few weeks ago a respiratory physician asked me about a patient on biologic drugs who had died due to a type of infection (PJ Pneumonia) linked with immune suppressive drugs”, he said. “Without mentioning details, I sent a tweet asking for opinions about routine prophylaxis for our patients on biologic drugs. Within a few minutes I had a reply from an expert in Norway who had published a paper on that very subject and from another colleague in England who is an international expert in Lupus. After the conversation I prepared a summary of our 20 minute impromptu chat on Storify so that I could discuss it with my colleagues at our next Morbidity and Mortality meeting.”

Philip Gardiner talks about learning from peers on Twitter

Engaging patients

While most HCPs on social media actively engage their peers in conversation, there are some who have frequent conversations with patients and the public, covering personal clinical questions and public health matters. One such HCP is Dr Christian Jessen, doctor and presenter of popular UK TV shows Supersize Vs Superskinny and Embarrasing Bodies. In a recent example he responded to a tweet asking about MMR vaccination.

Dr Christian Jessen responds to a question about MMR vaccination

Insights on being a patient

A powerful phenomenon we have observed among HCPs in social media is when they share their personal experience as a patient. Anne Cooper, a nurse who lives with type 1 diabetes and runs a moving personal blog which she describes as “the thoughts of a nurse with type 1 diabetes“, recently tweeted about the challenges of trying to change the health care system from inside, as a nurse. “Be PWD [person with diabetes] first who happens to work in NHS not a nurse who happens to be PWD”, she concluded.

Anne Coops tweets about changing the the system of care for diabetes patients

When Partha Kar recently asked HCPs how much they knew about types of diabetes, Jo Farrow, an Acute Inpatient Consultant Psychiatrist, responded that she only understood the complexities of type 1 diabetes through her own experience caring for a child diagnosed with the disease.

Dr Jo Farrow says she appreciated the complexities of type 1 diabetes after her son was diagnosed

Compassion

Another HCP who has shared her experience of being a patient is Kate Granger, a doctor who was diagnosed with terminal cancer. My presentation at King’s Fund ends with a tweet Dr Granger posted just earlier today as she plans her return to work, pointing out how much it matters that her GP made her feel he cares about her as a person. Through her campaign, #hellomynameis, Kate has arguably done more than any patient or doctor in recent years to stimulate constructive conversations about compassion in the UK health care system. Social media has helped the campaign spread far and wide, with inspiring stories of the effects of changed behaviours touching patients and caregivers.

Kate Granger tweets about the value of compassion in HCP-patient interaction

In our study we saw examples of HCPs responding with compassion to patients via social media, and it is perhaps in this area that social media offers one of the greatest untapped opportunities for doctors and health systems. While HCPs are understandably wary of giving health advice to patients online, in the unique environment provided by social media, where public – and yet often very personal – engagement takes place, compassion may prove to be the most effective kind of HCP-patient interaction.


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EmmanuelGrunenberger's curator insight, June 25, 9:34 AM

Interesting article with some nice visual aid (pinpoint) about social media use among Healthcare Professionals in the UK. 

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6 Things Rock-Star Community Managers Never Do

“It’s no secret that community management is one of the most challenging roles for a knowledge worker. Success relies on minute-by-minute mini decisions, driven by an overall strategy.”
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The 8 Most Useful Buffer Features for a Powerful Social Media Presence

The 8 Most Useful Buffer Features for a Powerful Social Media Presence | brandjournalism | Scoop.it
“How to share on social media faster, easier, and smoother with these eight Buffer features.”
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Jaana Nyström's curator insight, June 12, 6:40 AM

Interesting stuff!

Rescooped by Andy Bull from Marketing engagement news you can use - theMarketingblog
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How Big Data And The Internet Of Things Improve Public Transport In London - Content Loop

How Big Data And The Internet Of Things Improve Public Transport In London - Content Loop | brandjournalism | Scoop.it
“Big Data, Internet of Things, public transport”
Via Will Corry
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9 top trends in newsrooms around the world

9 top trends in newsrooms around the world | brandjournalism | Scoop.it
“ Key findings from the Trends in Newsrooms 2015 report, launched at the World Editors Forum in Washington DC”
Via Manuel Pinto
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Manuel Pinto's curator insight, June 11, 4:51 AM

Via Twitter: @saladeprensa

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Virtual Reality: The Future of Narrative Journalism? | Idea Lab | PBS

Virtual Reality: The Future of Narrative Journalism? | Idea Lab | PBS | brandjournalism | Scoop.it
This was the first time I had stepped foot in a refugee camp. I was in the Zaatari Refugee Camp, waiting for Sidra, a 12-year-old girl who has spent the last 18 months in Jordan, to lead me around the settlement.
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Brand journalism elevates the marketing conversation for a connected world. | Package Design

Brand journalism elevates the marketing conversation for a connected world. | Package Design | brandjournalism | Scoop.it
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Costolo Says Twitter’s Future Is More Curation, Relevance And Media

Costolo Says Twitter’s Future Is More Curation, Relevance And Media | brandjournalism | Scoop.it
“The board and I are totally in sync,” Twitter CEO Dick Costolo said in response to a question about whether he’d have his job by the end of the year. “You have to focus on the long term and continue to execute on that strategy,” he added.
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360i’s Sarah Hofstetter: Journalists can find a home at agencies

360i’s Sarah Hofstetter: Journalists can find a home at agencies | brandjournalism | Scoop.it
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Sarah Hofstetter is the global CEO at 360i, the hotshot agency that’s behind some of the most buzzed-about work in the industry. The funny thing is, this is Hofstetter’s first agency job.
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Is Brand Journalism Ethical?

Is Brand Journalism Ethical? | brandjournalism | Scoop.it
If you read my previous post about the benefits of Brand Journalism to the freelance journalist, you are likely thinking one of two things: A) Brand Journalism sounds like an amazing opportunity! H...
Andy Bull's insight:

The key is transparecy. To be ethical, brand journlaism must clearly identify who is creating it, and/or who it is being created for. Then readers can decide for themselves whether it is to be trusted.

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10 Publishers Killing It on Instagram

10 Publishers Killing It on Instagram | brandjournalism | Scoop.it

Instagram non è solo per i bambini più. Qui ci sono 10 editori che sono proprietarie dei social network.


Via Kamal Bennani, Marco Favero, massimo facchinetti
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Marco Favero's curator insight, July 1, 5:13 AM

aggiungi la tua intuizione ...

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Do You Know What A Dead Drop Is?

Do You Know What A Dead Drop Is? | brandjournalism | Scoop.it

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The Digital Rocking Chair's curator insight, June 27, 5:24 AM


Lee Robinson: "It’s always a good day when I get to write about Geo-storytelling!  It’s an important part of what we do here at Bellyfeel – but it does seem to get somewhat overshadowed by the two heavy hitters (Transmedia and Social TV)!"

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What People Search For Vs What People Share

What People Search For Vs What People Share | brandjournalism | Scoop.it
“We take a look at the difference between the most searched news stories in Google, and the most shared stories in Spike, over 24 hours.”
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Brian Steffens's curator insight, June 26, 10:26 AM

Search and share are not synonymous. An interesting look behind the analytics.

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Instagram aims to be a social media destination for news

Instagram aims to be a social media destination for news | brandjournalism | Scoop.it

Twitter has a reputation for being the social network where news and current events are at the forefront. After all, journalists make up the largest and most active verified group there.With a pair of updates, Instagram’s developers seem to be looking to challenge that reputation and establish the Facebook-owned photo-sharing platform as a place to go for the news of the day. A blog post on the platform’s blog reads, in part:With more than 70 million photos and videos posted to Instagram every day, wherever something is happening, chances are you can see it here. Whether it’s behind the scenes at the NBA Finals, on the runway with the latest fashion trend at a favorite club with a local band, people are capturing moments large and small on Instagram. But, until now, there’s never been an easy way to find these moments.Instagram has overhauled its “Explore” tab to make it easier for users to find trending people, places, events and hashtags. The blog post states:At the top of the Explore page you will find new curated collections that will be updated regularly, featuring interesting accounts and places, from musicians and extreme athletes to stunning architecture and gorgeous beaches....


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Jeff Domansky's curator insight, June 24, 2:59 PM

Instagram as news channel? Maybe soon...

DeanLogic's curator insight, June 24, 4:04 PM

This would explain Instagram's recent hard stance on third-party app developers.  They want to make sure they control the signal

Marco Favero's curator insight, June 25, 5:47 AM

aggiungi la tua intuizione ...

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Storytelling Is The New Black

Storytelling Is The New Black | brandjournalism | Scoop.it
“ How An Old Tactic Makes Your Brand Human. Storytelling has experienced somewhat of a recent renaissance as marketers are looking for better ways to connect with their audience. The term “storytelling” itself gets thrown around quite often in marketing departments ...”
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Luigina Sgarro's curator insight, July 2, 2:31 PM

Una nuova moda o un evergreen?

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LinkedIn Groups: A quick primer for small businesses

LinkedIn Groups: A quick primer for small businesses | brandjournalism | Scoop.it
“Generating 200 conversations per minute, LinkedIn Groups can be a treasure-trove of information and networking, a hotbed of self-promotion and spam…or a ghost town. Or all at once.”
Via Cendrine Marrouat - SocialMediaSlant.com
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Yeldemo Group's curator insight, June 12, 7:46 PM

LinkedIn works via active participation.  However, as a job/employment site it has the potential to be harmful to majority of its users should many subjects or even the quality of articles covered were to be given candid, honest responses. 

One concern often discussed in Networking groups is the harvesting of job seekers resumes by unrepeatable recruiters.  A second though unintended consequence is the opportunity for hiring managers or generalist to preemptively filter out qualified minority job candidates.  This mitigates the old "shameful" practice of discovering the race of a candidate at the interview and having to dismiss their candidacy under the guise of... you name the mired of old excuses...

Claude Emond's curator insight, June 13, 10:00 AM

Some useful info for all of us there

CESSON's curator insight, June 22, 1:39 PM

Brush up on your LinkedIn know-how with these tips on how to navitgate LinkedIn groups. You may get invited sometime soon.

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Pimp my iPad: An interactive documentary experiment

Pimp my iPad: An interactive documentary experiment | brandjournalism | Scoop.it
“ Anyone making something for BBC Taster needs to remember its remit is to offer the BBC’s “freshest ideas and experiments”.”
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Honey Almast's comment, June 12, 2:19 AM
hahah you got to check this out - http://goo.gl/QJIdMf
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I Read This Mammoth Essay on Code To Make You 38 Thousand Times Smarter

I Read This Mammoth Essay on Code To Make You 38 Thousand Times Smarter | brandjournalism | Scoop.it
“Want to know enough about code that you don’t sound like a complete dunce? Bloomberg Businessweek has published a 38,000-word explainer/meditation/opus on coding called “What Is Code?” by programmer and writer Paul Ford.”
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Benny Johnson got fired at BuzzFeed. You will believe what happened next.

Benny Johnson got fired at BuzzFeed. You will believe what happened next. | brandjournalism | Scoop.it
Not even a plagiarism scandal could stop D.C.’s 29-year-old king of viral political news.
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Periscope Is Broadcasting 10 Years Of Content Per Day, 380 Years Since Launch

Periscope Is Broadcasting 10 Years Of Content Per Day, 380 Years Since Launch | brandjournalism | Scoop.it
Get ready for a new live streaming metric: Content years. Periscope CEO Kayvon Beykpour took the stage today at the Code conference in Southern California and announced that Periscope has broadcasted 380 years of content since it launched 8 weeks...
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The New York Times invites advertisers to the Page One edit meeting

The New York Times invites advertisers to the Page One edit meeting | brandjournalism | Scoop.it
Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences.
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Brand Journalism Favoring Video Storytelling Tactics - Firmology

Brand Journalism Favoring Video Storytelling Tactics - Firmology | brandjournalism | Scoop.it
First Cristiano Ronaldo, the Real Madrid star, then Brazil’s Neymar. Suddenly, what started as a pick up game turns into a bout of legends on a global stage; I found myself fixated on the video.
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Data Journalism on a Shoestring Budget: 5 Easy Steps — The Content Strategist

Data Journalism on a Shoestring Budget: 5 Easy Steps — The Content Strategist | brandjournalism | Scoop.it
How to tell great stories with data.
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