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Why Google+ Is Key to Your Semantic Web Marketing

Why Google+ Is Key to Your Semantic Web Marketing | brandjournalism | Scoop.it
The semantic web and semantic search are a real paradigm shift. If you’re not adjusting your mindset as a marketer or as a business owner to meet it, five years from now you will no longer be in business.
Andy Bull's insight:
It does seem Google+ is now an essential platform for journalists to be on
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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | brandjournalism | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
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The Social Media Dashboard You Need for Scalable Online Marketing

The Social Media Dashboard You Need for Scalable Online Marketing | brandjournalism | Scoop.it
The Social Media Dashboard You Need for Scalable Online Marketing via @BrianHughes116 for @SocialMedia2Day http://t.co/GPUZHgWKdd
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The Complete Guide to Choosing a Content Calendar

The Complete Guide to Choosing a Content Calendar | brandjournalism | Scoop.it
All the tools, templates, tips, and more for choosing a content calendar for your blog posts and social media updates.
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Instagram Blocked in China Amid Violent Protests in Hong Kong

Instagram Blocked in China Amid Violent Protests in Hong Kong | brandjournalism | Scoop.it
As the political protests in Hong Kong have intensified over the last few days, reports have surfaced that Instagram had been blocked in mainland China on Sunday According to a report from Reuters, Hong Kong-based reporters from The New York Times...
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Brand Journalism is Here to Stay

Brand Journalism is Here to Stay | brandjournalism | Scoop.it
“I’m not producing marketing material but I am creating editorial that focuses on where the target readers’ interests meet the business"
Andy Bull's insight:
Underlines the need for transparency in brand journalism, and absolute clarity for the consumer about who is sponsoring a piece of content
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10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC] - AllTwitter

10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC] - AllTwitter | brandjournalism | Scoop.it
Why do you follow brands on Twitter? If you’re anything like 52 percent of consumers it’s to be notified of special offers and promotions, while 33 percent click “follow” on the hope that they’ll be getting some freebies. 30 percent expect access to exclusive content, while just two in five (38 percent) are current customers. This visual fromTwitter looks at 10 reasons why people follow brands on the social network.
Via Ilkka Olander, Αntonios Βouris, ABroaderView
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Nine0Media's curator insight, March 31, 2:06 PM

#DIYSEO #Nine0Media

Abbey 's curator insight, April 7, 4:45 PM

These are quite interesting statistics! I am one of those 52% wanting special offers/promotions and also the 33% that are hoping for freebies! I tend to only like a brand on Facebook or Twitter if I initially see advertising for a competition /discount. Lots of brands make statuses saying something along the lines of "like this status for the opportunity to win......" So if I see something like that I will automatically like it and then generally forget about the brand until something promoting the brand pops up on my news feed, where I will more often than not unlike the page! The fact that only 33% of a branders "Likers" are current customers is really interesting, to me that shows that the facebook page is creating brand awareness for the other 62% that are not initial customers. So all though majority of that 62% just wants something free our a special offer, they are still learning and become more aware of the brand which is a huge positive.

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On Facebook, Nobody Knows You’re a Voter. Well, Almost Nobody.

On Facebook, Nobody Knows You’re a Voter. Well, Almost Nobody. | brandjournalism | Scoop.it
Political organizations, with the help of social media, are connecting voters to their online profiles.
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4 Reasons Why Retweeting Needs To Be A Part Of Your Content Marketing Strategy

4 Reasons Why Retweeting Needs To Be A Part Of Your Content Marketing Strategy | brandjournalism | Scoop.it
If you are wondering how to tweet (or how to Twitter for others), then the best place to start is by retweeting. Retweeting needs to be a part of your content marketing strategy, even if you are a (RT @GerryMoran: Only 6% of tweets are retweeted ...
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LinkedIn’s SlideShare goes completely free, will slowly release Pro features to everyone

LinkedIn’s SlideShare goes completely free, will slowly release Pro features to everyone | brandjournalism | Scoop.it
SlideShare, a platform owned by LinkedIn for sharing presentations, documents, infographics and other files, is now completely free to use.
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Do Facebook Likes Still Matter?

Do Facebook Likes Still Matter? | brandjournalism | Scoop.it
“Organic reach on Facebook is declining, meaning you need to pay to reach your fans. If you're paying to distribute your content on Facebook, then is there any reason to try and increase the number of page likes you have?”
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For Journalists, A Temptation To Become The Story

For Journalists, A Temptation To Become The Story | brandjournalism | Scoop.it
Over at HotAir, Noah Rothman asks:
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Using social media to drive change at General Motors - Diginomica

Using social media to drive change at General Motors - Diginomica | brandjournalism | Scoop.it
Automaker General Motors is finally listening to its customers. Will findings from its new Social Command Center help it navigate a new course?
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How the UK’s top football clubs use Vine

How the UK’s top football clubs use Vine | brandjournalism | Scoop.it
England’s top football teams are proving pretty savvy on Twitter’s short video service Vine Analytics company Brandsonvine has been tracking the Vine accounts since July 2014 and has recently released data on the efforts the teams are putting into...
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Mail pioneers articles about slavery sponsored by the government

Mail pioneers articles about slavery sponsored by the government | brandjournalism | Scoop.it
Features published in Daily Mail and Mail Online
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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.” | brandjournalism | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations (Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.” via @LouHoffman http://t.co/6aCrsQoIT2)...
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4 Native Ads the Media's Talking About

4 Native Ads the Media's Talking About | brandjournalism | Scoop.it
Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017.
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Drone Footage Reveals Massive Scale of Hong Kong Protests

Drone Footage Reveals Massive Scale of Hong Kong Protests | brandjournalism | Scoop.it
The political protests currently taking place in the normally sedate confines of Hong Kong, referred to by many on social media as "Occupy Central," have captured the world's attention.
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Lessons from Angela Ahrendts on Brand Storytelling - Brand Stories - New Age Brand Building

Lessons from Angela Ahrendts on Brand Storytelling - Brand Stories - New Age Brand Building | brandjournalism | Scoop.it
“ Angela Ahrendts (ex-Burberry chief, now Apple head of retail) and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging disruptive technology to share its pure brand vision through content-rich, compelling storytelling. Blurring the lines of physical and digital—with a flagship store that mirrors the website and [...]”
Via José Carlos
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4 Twitter Tools to Increase your Visibility - While You are Sleeping - exploreB2B

4 Twitter Tools to Increase your Visibility - While You are Sleeping - exploreB2B | brandjournalism | Scoop.it
However there are quite a lot of tools to help you stay on top of all the chatter in your Twitter feed, sort information into topics, find interesting tweeps and to tweet when you aren’t even ...
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Rescooped by Andy Bull from Time to Learn
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Building the Perfect Marketing Pin for Pinterest

Building the Perfect Marketing Pin for Pinterest | brandjournalism | Scoop.it

Building the Perfect Marketing Pin for Pinterest: Essential tips on creating the perfect marketing pin for Pinterest. [INFOGRAPHIC]


Via Frédéric DEBAILLEUL
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ManufacturingStories's curator insight, September 6, 9:46 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Harmony Com's curator insight, September 15, 3:23 AM

Pour réaliser le pin parfait

Eric Bouchet's curator insight, September 21, 4:34 AM

C'est visuel et clair !

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Should There Be an App for That? Why Mobile Sites Could Be More Important.

Should There Be an App for That? Why Mobile Sites Could Be More Important. | brandjournalism | Scoop.it
When mobile shoppers actually buy stuff, it's mostly through mobile websites, not apps.
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Oh God, A Startup Is Snapchatting the News

Oh God, A Startup Is Snapchatting the News | brandjournalism | Scoop.it
“There's a startup called NowThisNews that delivers the news du jour in short videos embedded on their site and mobile apps. But these days, apparently that's not enough.”
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Twitter account @PopOwl shows that most celebrity conversations are as boring as your own

Twitter account @PopOwl shows that most celebrity conversations are as boring as your own | brandjournalism | Scoop.it
“Twitter can be the source of breaking news, interesting articles or things that make you laugh until your sides hurt. It can also be the source of some pretty mundane daily banter.”
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Google Launches Photo Sphere Camera App On iOS

Google Launches Photo Sphere Camera App On iOS | brandjournalism | Scoop.it
“ Google has just launched a new photo application for iOS users called Photo Sphere Camera, which allows you to take 360-degree photos, then publish them to Google Maps or other social networks.”
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