In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.
To show salespeople how content can be used to not just market but also sell, pass along this infographic from KnowledgeTree. It translates tried and true best practices from content marketing into a new practice: content selling.
The fact that many established companies struggle with social media does not simply reflect their inability to learn new tricks. It reveals a deeper lack of self-knowledge. Social media is a test that challenges a company to answer the question: do you know how your brand fits into the minds of consumers?
“The Royal Television Society is the leading forum for discussion and debate on all aspects of the television community. In a fast changing sector, it reflects the full range of perspective and views.”
“Brand journalist or content marketer? Are they the same? Are you a brand journalist? A content marketer? A brand marketer? Experts in the field have been busy deciding what you and I should be call...”