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The Data Journalism Handbook

The Data Journalism Handbook | brandjournalism | Scoop.it
Using data to improve the news. (The #Data_Journalism Handbook http://t.co/YRHZPbtVy4 via @zite)
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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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App for journalists: PicPlayPost for multimedia collages

App for journalists: PicPlayPost for multimedia collages | brandjournalism | Scoop.it
“Tell stories through photo and video collages for Instagram, Vine and other social networks with this free app”
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Pay what you want for this iOS designer bundle

Pay what you want for this iOS designer bundle | brandjournalism | Scoop.it
“If there’s one thing the world’s most popular mobile apps have in common, it’s that they look great.”
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4 Tools to Enhance the Images in Your Content Marketing

4 Tools to Enhance the Images in Your Content Marketing | brandjournalism | Scoop.it
How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your content marketing
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4 Skills Newsroom Recruiters Wish More Job Candidates Had - American Journalism Review

4 Skills Newsroom Recruiters Wish More Job Candidates Had - American Journalism Review | brandjournalism | Scoop.it
“Simply being a really good reporter is no longer enough.”
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What Is Science Journalism Worth? Part I

What Is Science Journalism Worth? Part I | brandjournalism | Scoop.it
The money in this job sucks. Let’s get that out up front. Even from my first days of grad school I knew that a majority of my college classmates working in the corporate and finance worlds were mak...
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Google Search now directly links you to brands’ social profiles

Google Search now directly links you to brands’ social profiles | brandjournalism | Scoop.it
Google is always trying to make information quicker to access on its search engine. Now, when you look up a brand, you’ll see links to its social profiles provided right through its information card.
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Content selling: The next evolution of content marketing (Infographic) | dotRising

Content selling: The next evolution of content marketing (Infographic) | dotRising | brandjournalism | Scoop.it
To show salespeople how content can be used to not just market but also sell, pass along this infographic from KnowledgeTree. It translates tried and true best practices from content marketing into a new practice: content selling.
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10 Social Media Resolutions for 2015 [INFOGRAPHIC]

10 Social Media Resolutions for 2015 [INFOGRAPHIC] | brandjournalism | Scoop.it
Have you made your social media New Year resolutions?
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New Career Opportunities Daily: The best jobs in media.
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How To Find The Right YouTube Influencers For Your Brand

How To Find The Right YouTube Influencers For Your Brand | brandjournalism | Scoop.it
 Earned media is stealing the show. According to Nielsen, 84% of consumers say they trust peer recommendations above all other sources of advertising.
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5 trends that could change how businesses use social media in 2015 - Fortune

5 trends that could change how businesses use social media in 2015 - Fortune | brandjournalism | Scoop.it
Staying relevant on Facebook could cost companies more and executives will be better positioned to tell if Tweets actually produce sales, says Hootsuite CEO Ryan Holmes.
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10 Free Ways to Get More Website Traffic like Buzzfeed

10 Free Ways to Get More Website Traffic like Buzzfeed | brandjournalism | Scoop.it
Learn from immensely popular Buzzfeed on how to attract traffic and draw in readers.
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Op-Ed | The Social Media Rorschach Test - The Business of Fashion

Op-Ed | The Social Media Rorschach Test - The Business of Fashion | brandjournalism | Scoop.it
The fact that many established companies struggle with social media does not simply reflect their inability to learn new tricks. It reveals a deeper lack of self-knowledge. Social media is a test that challenges a company to answer the question: do you know how your brand fits into the minds of consumers?
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Five ways for journalists to make best use of Twitter to cover the long #Election2015 campaign | Press Gazette

Five ways for journalists to make best use of Twitter to cover the long #Election2015 campaign | Press Gazette | brandjournalism | Scoop.it
Press Gazette, Britain's Journalism Weekly: news, analysis and jobs
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Twitter launches group DMs, plus video capture and sharing

Twitter launches group DMs, plus video capture and sharing | brandjournalism | Scoop.it
“Twitter has finally added group direct messages (DMs) to its service.”
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Tips in 60 seconds... How to break into sports journalism | Royal Television Society

Tips in 60 seconds... How to break into sports journalism | Royal Television Society | brandjournalism | Scoop.it
“The Royal Television Society is the leading forum for discussion and debate on all aspects of the television community. In a fast changing sector, it reflects the full range of perspective and views.”
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Confessions of a Brand Journalist

Confessions of a Brand Journalist | brandjournalism | Scoop.it
“Brand journalist or content marketer? Are they the same? Are you a brand journalist? A content marketer? A brand marketer? Experts in the field have been busy deciding what you and I should be call...”
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How digital journalism innovation can start in the classroom

How digital journalism innovation can start in the classroom | brandjournalism | Scoop.it
“Journalism departments are exploring new digital storytelling methods and looking at the potential of virtual reality for news”
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Farewell ‘push’ marketing, hello brand journali...

Farewell ‘push’ marketing, hello brand journali... | brandjournalism | Scoop.it
Smart brands, big and small, are creating, curating and sharing expert content in the form of blogs, articles and video
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No Photoshop? No Problem: 10 Visual Content Tools for Beginners

No Photoshop? No Problem: 10 Visual Content Tools for Beginners | brandjournalism | Scoop.it
Learn about tools you can use to design almost all of your marketing materials.
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The Next Frontier in Digital Media Will Be Connected Products

The Next Frontier in Digital Media Will Be Connected Products | brandjournalism | Scoop.it
Connected products will become their own media channel for brands, using data to offer consumers real-time interaction, Niall Murphy writes.
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The 20 Most Popular Brands on #Twitter

The 20 Most Popular Brands on #Twitter | brandjournalism | Scoop.it
@YouTube maintains its position as the most popular brand on Twitter, with its more than 47 million followers placing it well ahead of all other brands, including the official @Twitter profile.
Andy Bull's insight:

Spoiler alert: Other social networks and news sources dominate the list

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15 Social Media Companies To Watch In 2015 - Forbes

15 Social Media Companies To Watch In 2015 - Forbes | brandjournalism | Scoop.it
This was an exciting year for social. About 300,000 apps were added to the Apple App Store. Eighty-five billion apps have been downloaded since October. Instagram’s active use grew by 23 percent.
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6 Must-Have Tools to Boost Your Social-Media Productivity - Entrepreneur

6 Must-Have Tools to Boost Your Social-Media Productivity - Entrepreneur | brandjournalism | Scoop.it
Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
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The BuzzFeed Guide to Writing Blog Headlines

The BuzzFeed Guide to Writing Blog Headlines | brandjournalism | Scoop.it
Who can resist clicking on BuzzFeed headlines? Learn these tricks of the trade to amp up your blog's clickability quotient.
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Hollywood to journalism: Delete, delete, delete

Hollywood is concerned about the ethics and morals of journalism

Sony's lawyer sent a letter to news organizations demanding that the documents stolen from the company in the recent hack be "avoided, and destroyed."

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