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The Data Journalism Handbook

The Data Journalism Handbook | brandjournalism | Scoop.it
Using data to improve the news. (The #Data_Journalism Handbook http://t.co/YRHZPbtVy4 via @zite)
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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built its reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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Why Time, Conde Nast and other magazine publishers are charging into brand licensing - Digiday

Why Time, Conde Nast and other magazine publishers are charging into brand licensing - Digiday | brandjournalism | Scoop.it
With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing.
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An open source search engine that will help you learn pretty much anything

An open source search engine that will help you learn pretty much anything | brandjournalism | Scoop.it
A team of developers just launched an open source search engine that will show you how to learn pretty much anything. It works by clustering resources into “mind maps.” They have mind maps with…
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Journalism needs to change in the wake of the UK election — but how?

Journalism needs to change in the wake of the UK election — but how? | brandjournalism | Scoop.it
In the wake of this shock result should journalists now abandon their previously-held beliefs about covering elections? Or is there a danger that we’re replacing one set of shibboleths with fresh…
Andy Bull's insight:
It's not the job of journalists to predict the election result, rather to report on the campaign. And YouGov did predict the result accurately, using data analysis of electorates rather than polling. Which suggests it's polling that needs to change.
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AI will shape the future of media. Here’s how. – Startup Grind – Medium

AI will shape the future of media. Here’s how. – Startup Grind – Medium | brandjournalism | Scoop.it
TIME Magazine debuted to the world in 1923, with former Speaker of the House Joseph G. Cannon featured on its cover. It was a historic occasion — the introduction of a monolith that helped shape…
Andy Bull's insight:
News will write itself
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The 8 startups that will upgrade your newsroom – Startups for News – Medium

The 8 startups that will upgrade your newsroom – Startups for News – Medium | brandjournalism | Scoop.it
Helps online publishers recover the revenue they are losing to adblockers. Blockthroug uses its patent-pending Accelerated Ad Reinsertion™ (AAR), that identifies adblock users in real time, enabling…
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It's Time to Take the Brand Out of Branded Content

It's Time to Take the Brand Out of Branded Content | brandjournalism | Scoop.it

Quality storytelling and narrative matter more than ever, and must be first and foremost in your mind when approaching “branded” content. The quotes are intentional. It is an opportune time to drop the word “branded” from that phrase and from your vocabulary.


Content is content. Good content is good content. If a story is moving, no one is going to care that it’s brought to you by a brand. Rather, they’re going to be happy the brand brought it to them. And by the same token, content that is annoying is now amplified rather than ignored (because no one can resist a good call-out) and can be more harmful to a brand than ever....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 9:59 AM

If a story is moving, no one is going to care that it’s brought to you by a brand—they’re going to be happy the brand brought it to them.

Janet Vasil's curator insight, May 25, 12:46 PM
If you tell a compelling.story that resonates with your audience and is not a self serving sales pitch, it won't matter that a brand is telling them a good story.
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Your Company Blog Is Still Just as (or More) Powerful Than Snapchat, Instagram and Facebook

Your Company Blog Is Still Just as (or More) Powerful Than Snapchat, Instagram and Facebook | brandjournalism | Scoop.it
Today, it can be easy to disregard something like blogging as un-sexy and outdated in terms of being a viable channel to market your business. Plus, with a new social media platform arising virtually…
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2017 Is the Year Brands Buy Media Companies

2017 Is the Year Brands Buy Media Companies | brandjournalism | Scoop.it
We explore Whirlpool's purchase of Yummly, media accountability, and the end of advertising, then share rants, raves, and more – Content Marketing Institute
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How Vice plans to prove to advertisers its branded content works - Digiday

How Vice plans to prove to advertisers its branded content works - Digiday | brandjournalism | Scoop.it
Vice is teaming up with Kantar on two research initiatives designed to prove the effectiveness of its branded content business.
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11 Visual Storytelling Tools and How They’ll Help Your Content Marketing

11 Visual Storytelling Tools and How They’ll Help Your Content Marketing | brandjournalism | Scoop.it
Try your hand at some of these top visual storytelling tools to enhance your content marketing stories.

Via José Carlos
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How Facebook could give us real control over our feeds

How Facebook could give us real control over our feeds | brandjournalism | Scoop.it
Like you, I am on Facebook. In two ways, actually. There’s this public page, which Facebook gives to people who are “public figures.” My story of becoming a Facebook public figure is tortured (years…
Andy Bull's insight:
From the post: "here’s what I’d love: Ask me what I’m looking for, and present me with simple ways to filter by the things I want to see. As far as I can tell, the only way to filter your Feed today is to toggle between “Top Stories” and “Most Recent.” That’s lame."
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Media outlets hits by massive “fake like” campaign; Facebook purges 200 million

Media outlets hits by massive “fake like” campaign; Facebook purges 200 million | brandjournalism | Scoop.it
USA Today lost nearly 6 million likes in April. They were fake Facebook accounts that had liked the paper. Parent company Gannett said there are still more than two million more fake accounts…
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14 Essential Tips for an Engaging Facebook Business Page

14 Essential Tips for an Engaging Facebook Business Page | brandjournalism | Scoop.it

Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.


It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?


Wrong.


If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.


For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer..


Via Jeff Domansky
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Jeff Domansky's curator insight, June 22, 10:48 AM

HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics!

Jeff Domansky's curator insight, June 22, 10:52 AM

HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics!

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Improved: Datawrapper Academy – Datawrapper

Improved: Datawrapper Academy – Datawrapper | brandjournalism | Scoop.it
Today we are re-launching the Datawrapper Academy, a collection of tutorials and tips about using Datawrapper effectively. Datawrapper and the academy move closer together. Starting today, you don’t…
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How Brands like Airbnb, Coca-Cola, and Starbucks Create Successful Social Media Campaigns

How Brands like Airbnb, Coca-Cola, and Starbucks Create Successful Social Media Campaigns | brandjournalism | Scoop.it
Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns tend to be for a specific…
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Get On Board with Audio Content

Get On Board with Audio Content | brandjournalism | Scoop.it
Audio content is growing! If you are thinking of embarking on your own audio content project, you need to read this article by Shell

Via janlgordon
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janlgordon's curator insight, June 9, 12:09 AM

I selected this article from Curatti written by Shelly Kramer because it provides insights into the power of audio for your content marketing strategy.

 

Attract a larger audience with audio content.

 

Why Your Business Needs Audio Content

 

Both podcasts and live audio through Facebook are on the rise. I agree that you need to include this medium in order to take your marketing to the next level.

 

Kramer explains the impact of audio content on your business marketing reach.

 

Here's what caught my attention:

 

  • Creating audio content is just the beginning. You also need to know how to execute a good marketing strategy to get the word out.

 

  • Consumers who get their content on the go are the most popular target market for audio. You should include this in at least 10 percent of your marketing budget.

 

  • It's very cost effective to use audio over video. This does not mean, however; that you should slack on the quality of the broadcast.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

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Read full article here: http://ow.ly/tzxQ30crIAh

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeycy jonson's comment, June 9, 12:23 PM
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The 8 startups that will upgrade your newsroom – Startups for News – Medium

The 8 startups that will upgrade your newsroom – Startups for News – Medium | brandjournalism | Scoop.it
Helps online publishers recover the revenue they are losing to adblockers. Blockthroug uses its patent-pending Accelerated Ad Reinsertion™ (AAR), that identifies adblock users in real time, enabling…
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How Trinity Mirror’s Data Unit created the 2015 election interactive ‘Find My Seat’

How Trinity Mirror’s Data Unit created the 2015 election interactive ‘Find My Seat’ | brandjournalism | Scoop.it
During the 2015 UK general election the Trinity Mirror Data Unit created a special interactive tool which allowed readers to find out more about their own constituency. The Find My Seat tool was used…
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The News Feed is Outdated – Startup Grind – Medium

The News Feed is Outdated – Startup Grind – Medium | brandjournalism | Scoop.it
Right now, the standards we expect on the web are being re-written for mobile. The rise of stories across Snapchat, Instagram, Whatsapp, Messenger and Facebook is the perfect example of this. For…
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Virtual and Augmented Realities: Asking the right questions and traveling the path ahead

Virtual and Augmented Realities: Asking the right questions and traveling the path ahead | brandjournalism | Scoop.it
The past year has been big for virtual and augmented reality: new VR hardware for consumers came to market, from smartphone-powered options to desktop-powered systems. Developers started exploring AR…
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What journalism can learn from the National Trust (really)

What journalism can learn from the National Trust (really) | brandjournalism | Scoop.it
Wray Castle, in the Lake District, sits atop a hill giving it commanding views of Lake Windermere. Its locations put its at the very heart of the National Trust’s history, and the man who conceived…
Andy Bull's insight:
From the post: "lf you diversify you can deliver something for the greater good of the mission without damaging that mission." B2B publishers have got very good at that. The approach works very well for brands doing journalism, could it work for local journalism?
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How The Economist found its niche on a visual platform

How The Economist found its niche on a visual platform | brandjournalism | Scoop.it
Today we reached the milestone of 1 million followers on Instagram. It’s a good time to reflect on how we have sustained the steady growth of our audience. The simple answer is people. The picture…
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How Email Newsletters Became a Preferred Source of News for Millennials

How Email Newsletters Became a Preferred Source of News for Millennials | brandjournalism | Scoop.it
Getting your daily dose of news is a different ritual for everyone. Some go to websites they have been visiting for years and get the freshest scoop of news. Others, typically millennials, open up…
Andy Bull's insight:
From the post: "Readers have started to gravitate more towards the individual curator compared to primary publications. 66% of journalists indicate that readers started to follow them first as journalists or as a person." NB No detail given in the post on how that 66% figure was arrived at.
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On Facebook – NewCo Shift

On Facebook – NewCo Shift | brandjournalism | Scoop.it
Like you, I am on Facebook. In two ways, actually. There’s this public page, which Facebook gives to people who are “public figures.” My story of becoming a Facebook public figure is tortured (years…
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Facebook is going to kill LinkedIn. Here’s how. – Startup Grind – Medium

Facebook is going to kill LinkedIn. Here’s how. – Startup Grind – Medium | brandjournalism | Scoop.it
A short while ago I was at a get-together with our investors and one of them mentioned how they are filled with Linkedin connection requests every day. I mean it’s bread and butter for a lot of us…
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