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Nick Denton says Gawker’s advertising future is affiliate links and “commerce journalism”

Nick Denton says Gawker’s advertising future is affiliate links and “commerce journalism” | brandjournalism | Scoop.it
There’s rarely any mystery about what Gawker Media founder Nick Denton has in mind for his mini media empire, if only because his internal memos are so widely leaked that his plans eventually become public anyway.
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Key question here is transparency - will readers know this is sponsored content? If not, it's unethical

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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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These 10 journalistic “next big thing” predictions are doomed to fail in 2017 – Digital Journalism Rocks

These 10 journalistic “next big thing” predictions are doomed to fail in 2017 – Digital Journalism Rocks | brandjournalism | Scoop.it
There are a lot of predictions out there of what will be the coolest thing on earth that will clearly save journalism in 2017. Let’s face it: Not all of them are going to make it through the year at…
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Facebook rolls out Flipboard-y story packages, subscription tests, and video metrics for big publishers

Facebook rolls out Flipboard-y story packages, subscription tests, and video metrics for big publishers | brandjournalism | Scoop.it
Facebook is rolling out a somewhat amorphous Journalism Project, the company announced Thursday. The goal: "to support journalism and news literacy, and to serve as a hub for journalists and publishers to learn and share."

There isn't a ton that's new here — the announcement bundles …
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How to be a foreign correspondent, Flashman-style – The Economist

How to be a foreign correspondent, Flashman-style – The Economist | brandjournalism | Scoop.it
Next in our series of Correspondents’ Notebooks is Robert Guest, Foreign Editor at The Economist. Robert’s article about the lessons modern journalists can learn from a notorious Victorian cad…
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Reuters' News Tracer will enable it to identify and evaluate breaking stories on social media, and report them first

Reuters' News Tracer will enable it to identify and evaluate breaking stories on social media, and report them first | brandjournalism | Scoop.it
Back in its early days in the mid-nineteenth century, Reuters won competitive advantage in the news industry by using carrier pigeons to send out its dispatches ahead of the trains. Now the famous agency has a 21st century journalistic gizmo for outperforming its rivals in the race to breaking stories, this time based on complex computer algorithms.
Andy Bull's insight:
From the post: "The new Reuters News Tracer, it is anticipated, will enable the 166-year-old organisation to detect via postings on social media the first outcries of a terrorist atrocity, the earliest signs of major civil unrest, or the tremors of a natural disaster, before the story has been written up elsewhere in the news media. It will be, Reuters hopes, a game-changing tool not only in the race to break major stories but in the art of verifying them. In this, it could be an important weapon in the fight against fake news."
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Why Journalists Should Worry About 'Satellite Reporting,' Parachute Reporting’s Pernicious Cousin - MediaShift

Why Journalists Should Worry About 'Satellite Reporting,' Parachute Reporting’s Pernicious Cousin - MediaShift | brandjournalism | Scoop.it
Parachute Reporting: The practice of journalists going to places to report on people or topics that they have little previous knowledge or experience with.
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Renewing Medium’s focus

Renewing Medium’s focus | brandjournalism | Scoop.it
I’ll start with the hard part: As of today, we are reducing our team by about one third — eliminating 50 jobs, mostly in sales, support, and other business functions. We are also changing our…
Andy Bull's insight:
The key sentence from this post: "It is too soon to say exactly what this will look like." Presumably they have to get readers to pay, the same challenge traditional media has faced. Some brands are beginning to make the subscription model work for them, but it's unlikely Medium can do that.
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What I learned from analyzing the top 253 Medium stories of 2016

What I learned from analyzing the top 253 Medium stories of 2016 | brandjournalism | Scoop.it
Medium may be struggling to find a sustainable business model, but they have years worth of funding left, and more readers than ever. Medium isn’t going away any time soon. So instead, let’s focus on…
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Mike McCallister's curator insight, January 10, 3:57 PM

Yes, I've been posting a lot of stuff about Medium lately. But here's some data-driven material for writers on what works on this platform.

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How to murder media in 2017 – The Splice Newsroom: Re-thinking modern media

How to murder media in 2017 – The Splice Newsroom: Re-thinking modern media | brandjournalism | Scoop.it
I prefer a simpler approach to talking about media in 2017: We’re. Fucked. Because. We. Won’t. Change. I’m calling bullshit. Here’s a list of instructions on how to murder media in 2017, framed by…
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Creating a Trust Toolkit for journalism – First Draft News

Creating a Trust Toolkit for journalism – First Draft News | brandjournalism | Scoop.it
Earlier this year Gallup reported that trust in media, already at dismal levels, reached an all-time low. This erosion in trust has real implications for journalism’s role in democracy, its…
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How To Create Professional Facebook Videos In Minutes For Free

How To Create Professional Facebook Videos In Minutes For Free | brandjournalism | Scoop.it

Don’t worry, you don’t have to be a professional videographer, buy a ton of the right gear, or even look perfect on camera! Okay, while all that can certainly help(!), you can also augment your video content production by using the right tools. Look no further than Adobe Spark Video – it’s free.


I’ve been a big fan of Adobe Spark since it started rolling out in beta last year. This desktop and iOS 3-in-1 app allows you to easily create stunning GRAPHICS (even add animated effects on iOS), compelling VIDEO, and web PAGES.


Now, as from today, Adobe just announced that Spark Video now supports video clips to help you engage, motivate, and inspire your audience....


Via Jeff Domansky
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Everett Bowes's comment, December 19, 2016 5:07 PM
I have over 25 years of video production experience, and all of the hardware and software tools needed for high end production. But Adobe Spark Video, and an iPhone, might just be my answer for fast-turnaround deployment of a large number of small social-media-ready videos. I must check this out more. Great article.
Everett Bowes's curator insight, December 19, 2016 5:07 PM

Mari Smith shares video marketing tips using the easy, free Adobe Spark Video tool.

Salman Laudier's curator insight, December 20, 2016 8:04 AM

Mari Smith shares video marketing tips using the easy, free Adobe Spark Video tool.

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Who Killed Social Media? – Context

Who Killed Social Media? – Context | brandjournalism | Scoop.it
This is the first in an ongoing series called Build on This in which thought leaders exchange letters on big ideas in the advertising world. I’ve been mulling over your assertion that over the last…
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Medium, and The Reason You Can’t Stand the News Anymore.

Medium, and The Reason You Can’t Stand the News Anymore. | brandjournalism | Scoop.it
In January, Medium founder Ev Williams announced that despite his company’s efforts to better the news industry, it would refocus. The reason? At its inception, Medium likely thought what many well…
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BBC sets up team to debunk fake news

BBC sets up team to debunk fake news | brandjournalism | Scoop.it
Permanent Reality Check team will target false stories or facts being shared on social media
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Introducing: The Facebook Journalism Project | Facebook Media

Introducing: The Facebook Journalism Project | Facebook Media | brandjournalism | Scoop.it
By Fidji Simo, Director of Product Facebook is a new kind of platform and we want to do our part to enable people to have meaningful conversations, to be informed and to be connected to each other. We kno
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What tech companies could do to create a better news experience – Thoughts On Journalism

What tech companies could do to create a better news experience – Thoughts On Journalism | brandjournalism | Scoop.it
In theory, it’s the media’s job to describe the world as it is, and not how people want it to be. But, as humans we tend to consume news by paying attention to information that confirms what we…
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Get your story right: the Storytelling Canvas.

Get your story right: the Storytelling Canvas. | brandjournalism | Scoop.it
Whenever I give a workshop about new tools and formats for storytelling I always start with a good look at what you need first: a story. Without a clear idea of your story it’s hard to pick the right…
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Google Home vs Alexa – Startup Grind

Google Home vs Alexa – Startup Grind | brandjournalism | Scoop.it
A year ago, my boyfriend got an Amazon Echo. I remember first using the product, dazzled at its ability to process requests from across the room. Alexa, play us some music. The product features…
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Can students tell the difference between fake news and real news?

Can students tell the difference between fake news and real news? | brandjournalism | Scoop.it
This fake news thing is bigger than just election results. “Fake news” has become a label people freely put on facts they don’t agree with. People will call something “fake news” when in fact it’s…
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Why journalists need to recognise that Chat is the new Browser

Why journalists need to recognise that Chat is the new Browser | brandjournalism | Scoop.it
Few people picked up on one of the most interesting things that David Marcus, head of Facebook Messenger, said at TechCrunch Disrupt in September. In an offhanded comment, Marcus noted that users…
Andy Bull's insight:
From the post, on why chatbots are so important: "For chatbots, it is their ability to instantly interact with the world around you: people, services, and things. We’re already seeing the power of this in China, where Tencent’s WeChat has established itself as a universal app for communication, media, and commerce. Today, WeChat, via Tenpay, accounts for 40 percent of all mobile payment transactions in China. Just three years ago, that figure was almost zero."
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Laura Brown's comment, January 6, 2:21 PM
I haven't paid attention to web chat since the days of IRC.
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Electionland: How we set up a 600-strong newsgathering operation – First Draft News

Electionland: How we set up a 600-strong newsgathering operation – First Draft News | brandjournalism | Scoop.it
Electionland was likely one of the largest social newsgathering operations ever performed over the course of one day. More than 600 journalism students and experienced journalists monitored social…
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Are legitimate news websites spreading fake news with widgets? – Thoughts On Journalism

Are legitimate news websites spreading fake news with widgets? – Thoughts On Journalism | brandjournalism | Scoop.it
You may not know the names “Taboola” or “Outbrain” but you’ve no doubt seen their work. These are two of the digital industry’s aggregators that typically mix paid sponsorships, native ads, and click…
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Masterclass 8: How to build a smartphone App without using any coding, with App Builder | Andy Bull

Masterclass 8: How to build a smartphone App without using any coding, with App Builder | Andy Bull | brandjournalism | Scoop.it

In Chapter 17 of Multimedia Journalism: A Practical Guide we took a look at several platforms that allow the non-coder to create a professional App for smartphone and tablet. Now I’d like to look at a worthy addition to that list. It’s called App Builder, and comes from the App Institute.

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Broadcast live from Twitter

Broadcast live from Twitter | brandjournalism | Scoop.it
One of the best things about being part of the Twitter family is the ability to share broadcasts through a Tweet. Earlier this year, we announced the ability to watch Periscope broadcasts on Twitter…
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