brandjournalism
Follow
Find
5.8K views | +0 today
 
Scooped by Andy Bull
onto brandjournalism
Scoop.it!

Journalistic skills are still marketable

Journalistic skills are still marketable | brandjournalism | Scoop.it
"There remains widespread resistance in newsrooms to a more active audience."
Andy Bull's insight:

Great insight into the employment opportunities content marketing - or brand journalism - will offer trained journalsits in 2013

more...
No comment yet.

From around the web

brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
Your new post is loading...
Your new post is loading...
Rescooped by Andy Bull from Multimedia Journalism
Scoop.it!

How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Journalism industry gets a dedicated domain extension with .press

Journalism industry gets a dedicated domain extension with .press | brandjournalism | Scoop.it
Journalists can use the .press domain extension to customize their existing sites or online portfolios, while aligning themselves with others in the media community.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell

Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell | brandjournalism | Scoop.it
It can be hard to know where to start with product pages if you aren't a writer. This will get you started and give you a simple product page formula to help drive ecommerce success.
Andy Bull's insight:
Or, better still, hire a journalist who can write professional brand journalism for you
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Whose brand is it anyway?

Whose brand is it anyway? | brandjournalism | Scoop.it
Last summer, The Globe and Mail wanted to introduce a drastic change: editorial staff writing and editing advertorial copy as part of their regular duties.
Andy Bull's insight:
There must be total transparency about brand-sponsored content
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Curator: Twitter Launches Curation Platform to Defeat Storify

Curator exists to help you find the most powerful and relevant content about the subjects your brand wants to discuss, whether that’s a real-time promotion event like a movie release or an on-going campaign by your brand.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Think Like a Publisher: Best Practices in Brand Journalism

Starbucks recently announced that it is launching a new media company that will produce long-form TV and film documentaries exploring social issues important to the brand.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Curator, Twitter’s answer to Storify, is now publicly open to media organizations

Curator, Twitter’s answer to Storify, is now publicly open to media organizations | brandjournalism | Scoop.it
Earlier this year, Twitter teased Curator, its own media aggregation tool that combines select tweets and vines into an embeddable collection. Today, Curator is now publicly available to media organizations.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Is Sponsored Content Good for Values-Led Business?

Is Sponsored Content Good for Values-Led Business? | brandjournalism | Scoop.it
“Sponsored content is murky. Here are basics and a checklist to help you think through if, where and how sponsored content is good for values-led business.”
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

The one content curation best practice that you might not be doing | Scoop.it Blog

The one content curation best practice that you might not be doing | Scoop.it Blog | brandjournalism | Scoop.it
You want content curation resources? We've got content curation resources.
Andy Bull's insight:
Analysis of how adding your own context and comment to curation enhances the power of your posts.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

9-Month Fellowship | Knight Science Journalism at MIT

9-Month Fellowship | Knight Science Journalism at MIT | brandjournalism | Scoop.it
9-Month Fellowship | Knight Science Journalism at MIT http://t.co/5xC7srDzDl
more...
No comment yet.
Rescooped by Andy Bull from Transmedia: Storytelling for the Digital Age
Scoop.it!

YouTube is 10 years old: the evolution of online video

YouTube is 10 years old: the evolution of online video | brandjournalism | Scoop.it

Via The Digital Rocking Chair
more...
The Digital Rocking Chair's curator insight, February 13, 1:33 PM


Fred McConnell:  "Ten years is a long time on the internet, especially when 300 minutes of video are uploaded to your site every minute. On YouTube’s 10th birthday, we trace the growth and growing pains of online video"

Rescooped by Andy Bull from Social Media Bites!
Scoop.it!

How To Use Instagram For Businesses [INFOGRAPHIC]

How To Use Instagram For Businesses [INFOGRAPHIC] | brandjournalism | Scoop.it

If you don’t have a proper strategy for your social efforts, they’re going to fall flat and exactly the same applies for Instagram . . .

...


Via David Blundell
more...
Bharat Employment's curator insight, February 3, 11:49 PM

www.bharatemployment.com

Colita Dainton's curator insight, February 18, 6:22 AM

Are you using Instagram for #business? Would be great to hear any success stories

eProAgi Anderson's curator insight, March 10, 9:39 AM

Instagram is a biggie this year, it's worth getting to know the platform!

Scooped by Andy Bull
Scoop.it!

The Social Media Content Calendar | Manage Your Updates

The Social Media Content Calendar | Manage Your Updates | brandjournalism | Scoop.it
Grab our Social Media Publishing Schedule Template to start organizing your social media marketing strategy.
Andy Bull's insight:
Could be worth checking out
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Pinterest targets brands and developers with new APIs

Pinterest targets brands and developers with new APIs | brandjournalism | Scoop.it
As Pinterest aims to create a thriving advertising business, the company is unveiling new technologies to help brands and businesses use the social scrapbooking site in more automated ways.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Testing Content on Websites

When evaluating content on websites, you may need to make adjustments to traditional user research techniques to get deep-level insights and to ensure valid results.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

If You're Not Doing Mobile Like These Brands, You're Doing it Wrong

If You're Not Doing Mobile Like These Brands, You're Doing it Wrong | brandjournalism | Scoop.it
Here are four brands doing apps and mobile video the right way!
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Jamie Oliver's Drink Tube shakes up content marketing cocktail - The Drum

Jamie Oliver's Drink Tube shakes up content marketing cocktail - The Drum | brandjournalism | Scoop.it
Jamie Oliver’s Drinks Tube YouTube channel is setting its sights on other video channels to host its content as it looks to...
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

What the maturing of brand journalism means for the industry

What the maturing of brand journalism means for the industry | brandjournalism | Scoop.it
Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry?
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Inside BuzzFeed’s plan to prove its native ads work

Inside BuzzFeed’s plan to prove its native ads work | brandjournalism | Scoop.it
By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who saw the campaign, three in 10 shared it with others. At the center was a video, “First Car Vs.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Try These Interactive Demos Of Apple Watch Apps Featured At Apple’s Events

Try These Interactive Demos Of Apple Watch Apps Featured At Apple’s Events | brandjournalism | Scoop.it
Apple has now spent a fair amount of time showing us how Apple Watch apps will work on its wearable, which launches on April 24 (with pre-orders starting April 10), but few have had a chance to try out the software for themselves.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Why is the BBC just so bad at TV news?

Why is the BBC just so bad at TV news? | brandjournalism | Scoop.it
On 8 February, a riot erupted in Cairo in which 40 football fans were killed after a clash with police. At 9pm that evening I turned on Al Jazeera, to see what they were making of it. The answer was a lot, and they cleared their schedule to tell it.
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

How Etsy Crafts Their Content Marketing Success

How Etsy Crafts Their Content Marketing Success | brandjournalism | Scoop.it
Etsy is the premiere online marketplace for artists and connoisseurs of original, handmade, and vintage goods.
more...
No comment yet.
Rescooped by Andy Bull from Content Curation World
Scoop.it!

Content Curation Defined and Illustrated by Marketing Experts: a Video Collection

Content Curation Defined and Illustrated by Marketing Experts: a Video Collection | brandjournalism | Scoop.it

Via Robin Good
more...
Robin Good's curator insight, February 1, 3:53 PM


If you want to really learn and understand a new topic, one of the better ways to do it, is to see it described by different people who have been at it for some time.


This is why I think this showcase of 11 short video clips from different content experts can be of great help to anyone wanting to better understand what content curation is all about.


Each video clip provides a short but insightful contribution from a different angle, helping the viewer build a larger, more comprehensive view of curation, as a content marketing practice.


The clips are curated video excerpts from video interviews recorded at the 2014 B2B Marketing Profs (@marketingprofs) Forum in Boston.



A wonderful collection of insightful videos that helps anyone understand what content curation really is, beyond the hype and the buzz.


Recommended. 9/10


See: https://www.slidebatch.com/what-is-content-curation/





Nedko Aldev's curator insight, April 5, 12:24 PM

 

193
Scooped by Andy Bull
Scoop.it!

5 Tips to Help Your Colleagues Become Successful Content Creators

5 Tips to Help Your Colleagues Become Successful Content Creators | brandjournalism | Scoop.it
Forcing in-house staff to be content creators can cause a lot of headaches. Discover this almost foolproof method to ensure colleagues not only get on board with the strategy but also become key contributors who truly want to participate.
Andy Bull's insight:
Good basic introduction to helping non-journalists / non-professional communicators to create content
more...
No comment yet.
Scooped by Andy Bull
Scoop.it!

Virtual reality documentaries 'take the middle man out of journalism'

Virtual reality documentaries 'take the middle man out of journalism' | brandjournalism | Scoop.it
Filmmaker Chris Milk is showing how the use of VR film in news coverage can be a powerful new storytelling vessel
more...
No comment yet.