In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.
Curator exists to help you find the most powerful and relevant content about the subjects your brand wants to discuss, whether that’s a real-time promotion event like a movie release or an on-going campaign by your brand.
Earlier this year, Twitter teased Curator, its own media aggregation tool that combines select tweets and vines into an embeddable collection. Today, Curator is now publicly available to media organizations.
By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who saw the campaign, three in 10 shared it with others. At the center was a video, “First Car Vs.
Apple has now spent a fair amount of time showing us how Apple Watch apps will work on its wearable, which launches on April 24 (with pre-orders starting April 10), but few have had a chance to try out the software for themselves.
On 8 February, a riot erupted in Cairo in which 40 football fans were killed after a clash with police. At 9pm that evening I turned on Al Jazeera, to see what they were making of it. The answer was a lot, and they cleared their schedule to tell it.
Forcing in-house staff to be content creators can cause a lot of headaches. Discover this almost foolproof method to ensure colleagues not only get on board with the strategy but also become key contributors who truly want to participate.
Andy Bull's insight:
Good basic introduction to helping non-journalists / non-professional communicators to create content
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.