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Does my brand need an app or not? | The Wall Blog

Does my brand need an app or not? | The Wall Blog | brandjournalism | Scoop.it
The increasing fragmentation of communication platforms has presented brands with both opportunities and challenges when talking to their audiences.
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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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Journalists are losing key tools to changes in social media tech — First Draft News

Journalists are losing key tools to changes in social media tech - First Draft News - Medium
With Topsy, Google Real-Time Search, RSS feeds for social platforms and Google Reader all gone, what are some alternatives for…
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28+ Apps That Make Your Journalist’s Life Easier Than Ever — Digital Journalism Rocks

28+ Apps That Make Your Journalist's Life Easier Than Ever - Digital Journalism Rocks - Medium
Working as a journalists demands so many different tasks: Discovering new topics, doing research and remembering it, using social media…
Andy Bull's insight:
Some great apps here for journalists
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5 Creative Ways to Use Snapchat Geofilters for Business : Social Media Examiner

5 Creative Ways to Use Snapchat Geofilters for Business : Social Media Examiner | brandjournalism | Scoop.it
Looking for new ways to increase your Snapchat visibility? Discover five unique ways to use Snapchat geofilters for business.
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10 Ways to Increase Facebook Engagement | Sprout Social

10 Ways to Increase Facebook Engagement | Sprout Social | brandjournalism | Scoop.it
Increasing Facebook engagement isn't an easy task, but we give you 10 ways to step up your game.
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The Journalist Toolbox

The Journalist Toolbox | brandjournalism | Scoop.it
GitHub is where people build software. More than 15 million people use GitHub to discover, fork, and contribute to over 38 million projects.
Andy Bull's insight:
Check out the links in this post to see the resources gathered so far in the Journalists' Toolbox
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10 Cool Tools To Build Apps Without Code - InformationWeek

10 Cool Tools To Build Apps Without Code - InformationWeek | brandjournalism | Scoop.it
Building an app doesn't always require skill in software development. All it takes is one of these tools and you too can create effective business-class apps.
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Twitter courts small businesses with a new 'Dashboard' app

Twitter courts small businesses with a new 'Dashboard' app | brandjournalism | Scoop.it

Twitter is looking to get small business owners more involved in its service with its latest standalone app.

Similar to tweet-tracking platforms Tweetdeck and Hootsuite, the new Dashboard app lets businesses monitor chatter about products, key words or hashtags that might escape direct "@" mentions. They can also schedule a lineup of tweets, see a more detailed readout on how tweets perform and even get auto-generated suggestions for potential messages.

For instance, the app could surface a praising tweet from a customer that a business might have otherwise missed, then prompt the brand to retweet it or respond in a certain way.

While bigger brands with dedicated social media teams have access to more sophisticated tools through Twitter's partnership program, the free app is geared towards small and medium-sized companies that are just interested in the condensed, easy-to-use basics....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 30, 3:04 AM

The free, new Twitter tool lets brands track mentions and schedule tweets. Definitely worth checking out!

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How to Successfully Integrate Email and Social Media

How to Successfully Integrate Email and Social Media | brandjournalism | Scoop.it
Both email and social media allow brands to connect with their audiences in a powerful way. Here's how to integrate the two channels successfully.
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6 Steps to Updating Your Social Media Profiles During a Rebrand : Social Media Examiner

6 Steps to Updating Your Social Media Profiles During a Rebrand : Social Media Examiner | brandjournalism | Scoop.it
Do you need to update your social identity? Discover a checklist that will help you rebrand your social media profiles.
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Introducing Twitter Dashboard | Twitter Blogs

Introducing Twitter Dashboard | Twitter Blogs | brandjournalism | Scoop.it
We’re introducing a new app to help small and medium businesses make the most of Twitter.
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5 Tips to Boosting Facebook Content

5 Tips to Boosting Facebook Content | brandjournalism | Scoop.it
Read the article: 5 Tips to Boosting Facebook Content | Written by social media specialists from Socialbakers.
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10 of the best virtual reality apps for your smartphone

10 of the best virtual reality apps for your smartphone | brandjournalism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 22, 5:18 PM

 

Stuart Dredge:  "Get started with VR on your iPhone or Android phone with these 100 apps, spanning films, games, news and 360-degree photo-sharing" ....

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How to Find Your Best Timing and Consistency on Instagram — Stories by Buffer

How to Find Your Best Timing and Consistency on Instagram — Stories by Buffer | brandjournalism | Scoop.it
By Kevan Lee
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News Publishers’ Facebook Problem — Monday Note

News Publishers’ Facebook Problem — Monday Note | brandjournalism | Scoop.it
by Frederic Filloux
Andy Bull's insight:
For news providers, Facebook isn't working
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Facebook Live Rolls Out Audience Targeting: This Week in Social Media : Social Media Examiner

Facebook Live Rolls Out Audience Targeting: This Week in Social Media : Social Media Examiner | brandjournalism | Scoop.it
Social media news and developments making social media marketing easier. (Facebook Live Audience Targeting, Periscope Highlights, Snapchat Follow Suggestions)
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How to Discover Social Media Insights About Your Competitors : Social Media Examiner

How to Discover Social Media Insights About Your Competitors : Social Media Examiner | brandjournalism | Scoop.it
Are you monitoring your competitors? This article shoes six ways to reveal insights about your competitors' social media marketing.
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Twitter Chats: How Marketers Can Benefit From Twitter Chats : Social Media Examiner

Twitter Chats: How Marketers Can Benefit From Twitter Chats : Social Media Examiner | brandjournalism | Scoop.it
Social Media Marketing Podcast 204. In this episode Madalyn Sklar explores the power of Twitter chats and how to benefit from them.
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3 publisher strategies for making money from online news video

3 publisher strategies for making money from online news video | brandjournalism | Scoop.it
Latest RISJ report reveals how publishers are monetising video content on their websites and elsewhere
Andy Bull's insight:
One thing many of these video strategies from news publishers have in common: brand journalism
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3 Ways to Use Live Video for Small Businesses : Social Media Examiner

3 Ways to Use Live Video for Small Businesses : Social Media Examiner | brandjournalism | Scoop.it
Do you want to generate more interest for your business? Discover three ways small business owners are using live video to connect with customers.
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How to Use Facebook Business Manager to Share Account Access : Social Media Examiner

How to Use Facebook Business Manager to Share Account Access : Social Media Examiner | brandjournalism | Scoop.it
Do you have multiple business pages and ad accounts on Facebook? Discover how to add your Facebook accounts to Business Manager.
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31 Types of Content We Crave [Infographic]

31 Types of Content We Crave [Infographic] | brandjournalism | Scoop.it

Four years ago, I shared that your content must resonate with your audience so they follow you where you want to take them.

I also asked what kind of content universally resonates with people. It’s content that:

We never get tired ofWe always have time for  We don’t forgetWe want to share with others

 

This is the kind of content we must create if our goal is to influence, inspire, and move to action the unique group of people we have chosen to reach.

To help, I originally created a list of 21 types of content we all love to consume.


Via Jeff Domansky
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Jeff Domansky's curator insight, June 25, 11:39 PM

Here's an interesting infographic that shows what content we like.

Jochen Burkhard's curator insight, June 26, 1:58 AM
Come to see your interest" I did!
apertharpist's comment, June 27, 2:30 AM
i have shared..
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The rise of ‘automated’ journalism and what it means for PR / Ian McCawley, MD Acuity PR comments

The rise of ‘automated’ journalism and what it means for PR / Ian McCawley, MD Acuity PR comments | brandjournalism | Scoop.it
Jargon PR’s Lilian Smit calls on the industry to keep being creative. An idea once confined to the pages of sci-fi novels: robots and machines, have started

 

Read MORE >>>>>>>


Via Will Corry
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Why Big Brands Are Suddenly Getting Cozy With Reddit

Why Big Brands Are Suddenly Getting Cozy With Reddit | brandjournalism | Scoop.it
Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment.
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