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Content Marketing 101 – Essential Questions & Answers

Content Marketing 101 – Essential Questions & Answers | brandjournalism | Scoop.it

As Lee Odden points out in this introduction to content marketing, plenty of companies are still trying to understand what it is and how it can work for them. 

 

For these companies and organisations the most important question is: how can I get started?

 

He says the first thing is to keep in mind that content marketing is about the customer, not you. To get started ask these key questions about discovery, consumption and engagement: 

 

"How does your target audience discover content and information online?

What are they searching for and talking about on the social web?

What are their preferences for media, content type and device for consumption?

What kind of message or content will inspire your target audience to engage and take action?"


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brandjournalism
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built its reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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Why Alexa is a big deal? – Ravi Katragadda – Medium

Why Alexa is a big deal? – Ravi Katragadda – Medium | brandjournalism | Scoop.it
The little Echo Dot sitting calmly next to my bed never ceases to surprise the futurist in me. I use it for mundane daily tasks like setting alarms and not so mundane tasks like ten minute…
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Andy Bull's curator insight, July 18, 3:29 AM
And why we need to create journalism on Alexa and for Apple and Google's rival products
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How newsrooms can protect female reporters on social

How newsrooms can protect female reporters on social | brandjournalism | Scoop.it
Sourcing eyewitness accounts and user-generated content from social media is something I have been doing for several years, and it is always done with due care and consideration, both for the…
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The robots are coming … local journalism has never been so local

The robots are coming … local journalism has never been so local | brandjournalism | Scoop.it
At Google’s latest Digital News Initiative conference, held in Amsterdam last week, there were plenty of ideas being discussed around what the future of news looked like. The DNI involves Google…
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Analyze the questions people ask most with Bloomberry

Analyze the questions people ask most with Bloomberry | brandjournalism | Scoop.it

Most of us try to find the Google answers to at least 3 – 4 questions on a daily basis. Considering this, the apps or websites which host content about which people ask questions are bound to have huge traffic rates.


Wouldn’t you want your website or app to be one of the most talked-about ones? Wouldn’t you want to put up content which prompts user discussions and helps keep you in the news?


Finding content ideas that trigger user interaction to bring about a real change in your field of work is a very challenging task. All the more if you need to put up such content on a regular basis.


What would help would be a way in which you could find what makes users tick every now and then. What are things people like talking or asking questions about? Bloomberry is a unique online tool that lets you find out just that....


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Jeff Domansky's curator insight, July 8, 9:24 AM

Bloomberry is a must-have, free-for-now (beta testing) research tool perfect for PR, marketers, bloggers and content producers. Read a great description of how it works and how to use it. Recommended reading! 10/10

Jeff Domansky's curator insight, July 8, 9:29 AM

Bloomberry is a must-have, free-for-now (beta testing) research tool perfect for PR, marketers, bloggers and content producers. Read a great description of how it works and how to use it. Recommended reading! 10/10

Jeff Domansky's curator insight, July 8, 10:01 AM

Bloomberry is a must-have, free-for-now (beta testing) research tool perfect for PR, marketers, bloggers and content producers. Read a great description of how it works and how to use it. Recommended reading! 10/10

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Save 8 Days a Year with These Keyboard Shortcuts for Social Media Managers

Save 8 Days a Year with These Keyboard Shortcuts for Social Media Managers | brandjournalism | Scoop.it
I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A few seconds here and there can add up. And according to Brainscape…
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The evolution of The Economist’s social media team – Severe Contest – Medium

The evolution of The Economist’s social media team – Severe Contest – Medium | brandjournalism | Scoop.it
Anyone who reads Severe Contest will notice that our social-media team has evolved over the past two years. Our overarching goal of increasing awareness and ultimately paid readership among globally…
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What do we mean by “evidence-based journalism”? – WikiTribune – Medium

What do we mean by “evidence-based journalism”? – WikiTribune – Medium | brandjournalism | Scoop.it
One of my core principles for WikiTribune is “evidence-based journalism”. But what does that actually mean? Surely all decent reporting is based on evidence? In my view, the mainstream media has…
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Here are over 27 examples of data journalism in broadcast and video

Here are over 27 examples of data journalism in broadcast and video | brandjournalism | Scoop.it
The best-known examples of data journalism tend to be based around text and visuals — but it’s harder to find data journalism in video and audio. Ahead of the launch of my new MA in Data Journalism I…
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5 Ways Publishers Are Using Personalization Tech

5 Ways Publishers Are Using Personalization Tech | brandjournalism | Scoop.it
““Personalization is not just about contextual relevance,” said Hearst Magazines advisor Michael Dugan at Wednesday’s FUSE Media Forum on the Pursuit of Personalization. “It’s about truly understanding your audience.” That statement perfectly captures the tenor of the discussions held at the executive summit in New York City. At the FUSE Media Forum, publishing leaders explained …”
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Helping journalists deepen their digital skills on their own time

Helping journalists deepen their digital skills on their own time | brandjournalism | Scoop.it
It’s become increasingly important for journalists to deepen their digital skills for reporting, but finding dedicated time to invest in learning can be a challenge. To address that challenge, the…
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14 Essential Tips for an Engaging Facebook Business Page

14 Essential Tips for an Engaging Facebook Business Page | brandjournalism | Scoop.it

Whether you're setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move -- Facebook is home to nearly 2 billion monthly active users.


It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?


Wrong.


If you're not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim.


For example, you can’t just choose any picture -- you have to choose one that’s the right dimensions, high-resolution, and properly represents your brand. But it doesn’t end there -- so we compiled the tips below to make sure you're creating an engaging page that takes full advantage of everything Facebook marketing has to offer..


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Jeff Domansky's curator insight, June 22, 10:52 AM

HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics!

CCI VAL D'OISE's curator insight, June 24, 10:33 AM

HubSpot shows how to make a Facebook Business Page that will draw and sustain an engaged audience. Solid basics!

Diana Amaya's curator insight, June 26, 7:34 PM

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Improved: Datawrapper Academy – Datawrapper

Improved: Datawrapper Academy – Datawrapper | brandjournalism | Scoop.it
Today we are re-launching the Datawrapper Academy, a collection of tutorials and tips about using Datawrapper effectively. Datawrapper and the academy move closer together. Starting today, you don’t…
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3 Of My Favorite Places To Get Free Stock Photography

3 Of My Favorite Places To Get Free Stock Photography | brandjournalism | Scoop.it
Many of my fellow writers here on Medium may know of some of these resources, if not all, but I thought it would be worth sharing for those that do not. I use these sites as resources for the photos…
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Why were Facebook, Google, and Amazon so quiet about net neutrality?

Why were Facebook, Google, and Amazon so quiet about net neutrality? | brandjournalism | Scoop.it
In the weeks leading up to Wednesday’s day of protest over net neutrality in the U.S., big tech names signed on to join the fight to keep it. Among them were some of the biggest names on the internet…
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We got Google funding! – WikiTribune – Medium

We got Google funding! – WikiTribune – Medium | brandjournalism | Scoop.it
We’re a very happy bunch at WikiTribune HQ, because we’ve been awarded €385,000 (that’s about £340,566 or $439,460) by Google’s Digital News Initiative (DNI) fund. The DNI innovation fund aims to…
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15 Essentials to Creating a Trust-Boosting YouTube Profile Page

15 Essentials to Creating a Trust-Boosting YouTube Profile Page | brandjournalism | Scoop.it

With trust being such an integral part of marketing, video is almost a necessity and should be a part of any well-rounded campaign.This leads us to a very important question. How do you create a trust-boosting YouTube profile page?In this post, I’ll cover some essential elements your YouTube page should have as well as some practical tips for engaging your viewers....


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EJ Morris's curator insight, July 9, 10:56 AM
Creating and maintaining Trust is  a vital part of a successful you-tube video channel - building a personal  video identity stating  your mission  is essential  for people to get to know, like and trust you.. meet EJ Morris here      
Janet Vasil's curator insight, July 10, 10:58 AM
Trust is an important quality in business and life and video can go a long way toward building trust in you and your product or service. Neil Patel shows you how to make your YouTube profile promote trust among your viewers.
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Brand Journalism and the Case for Optimism

Brand Journalism and the Case for Optimism | brandjournalism | Scoop.it
Why would you make brand journalism a part of your content strategy when today's news media is under attack? Phil Alongi and David Beebe weigh in.
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Code and Journalism Today – Mindy McAdams – Medium

Code and Journalism Today – Mindy McAdams – Medium | brandjournalism | Scoop.it
When The Washington Post’s Ray Daly gave a talk about “JavaScript journalism” at JSConf back in May 2013, Snow Fall had appeared less than six months earlier. Daly showed dozens of examples in which…
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(Some of) the thinking behind my new MA in Data Journalism

A few weeks ago I announced that I was launching a new MA in Data Journalism, and promised that I would write more about the thinking behind it. Here, then, are some of the key ideas underpinning the…
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A new data journalism handbook – Simon Rogers – Medium

A new data journalism handbook – Simon Rogers – Medium | brandjournalism | Scoop.it
The Data Journalism Handbook, published in 2011, is the guidebook for telling stories with data. To ensure that journalists are up to speed on the latest data journalism practices, the Google News…
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Everything You Need to Know About AR in 5 Minutes – The Startup – Medium

Everything You Need to Know About AR in 5 Minutes – The Startup – Medium | brandjournalism | Scoop.it
Researchers are predicting it will be a 150 billion dollar industry by 2020. Publications are calling the phone dead. Even Apple is starting to move on. AR is poised to disrupt both desktop & mobile…
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Why Snap Map Is A Big Deal – Hacker Noon

Why Snap Map Is A Big Deal – Hacker Noon | brandjournalism | Scoop.it
Snap Inc recently released a new feature to their popular messaging app Snapchat. This new feature allows their users to bring up a map in the app and see what is going on anywhere in the world. This…
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Facebook launch a new safety for journalists initiative — but there’s something they’re not…

Facebook launch a new safety for journalists initiative — but there’s something they’re not… | brandjournalism | Scoop.it
This was first published on the Online Journalism Blog. Subscribe there to receive email updates on new posts. Facebook has launched a new initiative in partnership with a number of journalism…
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Why Time, Conde Nast and other magazine publishers are charging into brand licensing - Digiday

Why Time, Conde Nast and other magazine publishers are charging into brand licensing - Digiday | brandjournalism | Scoop.it
With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing.
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An open source search engine that will help you learn pretty much anything

An open source search engine that will help you learn pretty much anything | brandjournalism | Scoop.it
A team of developers just launched an open source search engine that will show you how to learn pretty much anything. It works by clustering resources into “mind maps.” They have mind maps with…
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