Brand journalism
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Brand journalism
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Cari comunicatori (o portavoce) non siete giornalisti. Rassegnatevi | Linkiesta.it

Cari comunicatori (o portavoce) non siete giornalisti. Rassegnatevi | Linkiesta.it | Brand journalism | Scoop.it
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What is Brand Journalism? | Brand Journalists

What is Brand Journalism? | Brand Journalists | Brand journalism | Scoop.it
What is brand journalism, is it the same thing as traditional journalism and what are the implications for marketers, writers and companies?
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What journalists need to know about ‘content marketing’ | Poynter.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's...
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Why I hate the term ‘content marketing’ | Socialmedia.biz

Why I hate the term ‘content marketing’ | Socialmedia.biz | Brand journalism | Scoop.it
It used to be called custom publishing, but now it's just annoying It's aggravating to knowingly use a term to describe your business, even though it...
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oWeb Ink Now: Content Marketing and Brand Journalism at Boeing

oWeb Ink Now: Content Marketing and Brand Journalism at Boeing | Brand journalism | Scoop.it
Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site.
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Driving Brand Journalism Through Social Media (Pt 2) - PRNewser

Driving Brand Journalism Through Social Media (Pt 2) - PRNewser | Brand journalism | Scoop.it
In yesterday's post on using social media to drive brand journalism (co-written by Tim Gray, content strategist at online marketing/web design firm Blue Fountain Media), we discussed moving beyond the traditional ...
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Essential components of brand journalism | Articles | Home | Text ...

Public relations professionals have spent lots of time debating whether journalists make the best PR people.It used to be that ex-journos were hired in narrow roles based on skills or pedigree. At a large agency where I once ...
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Brand Journalism: Cisco's Innovative Approach to Online Content ...

Brand Journalism: Cisco's Innovative Approach to Online Content ... | Brand journalism | Scoop.it
ciscos network logo Almost two years ago, the social team at Cisco realized they needed a new communication strategy. Having spent a great deal of time in the past focusing on very traditional corporate communiqué, Cisco ...
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Subvertising | Transmedia storytelling and branded content FREE digital magazine

Subvertising è un mensile gratuito digitale in italiano e inglese sui temi del transmedia storytelling, branded content e guerrilla marketing.

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Seven Reasons Your Content Marketing Needs a Brand Journalist

Seven Reasons Your Content Marketing Needs a Brand Journalist | Brand journalism | Scoop.it
MarketingProfs chief content officer Ann Handley explains why companies need to hire brand journalists to tell their stories engagingly, honestly, and well.
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Brand Journalists - Franchise Lead Generation and Blogging using Brand Journalism

Brand Journalists - Franchise Lead Generation and Blogging using Brand Journalism | Brand journalism | Scoop.it
We use brand journalism style storytelling for franchise lead generation, delivering high quality engaged franchise sales leads.
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Why hiring a journalist is ideal for content marketing — It's All About Revenue: The Revenue Marketing Blog

Why hiring a journalist is ideal for content marketing — It's All About Revenue: The Revenue Marketing Blog | Brand journalism | Scoop.it
Some anniversaries are worth celebrating more than others. For this one, I eagerly pop open the Champagne!
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4 Myths About Brand Journalism — It's All About Revenue: The Revenue Marketing Blog

4 Myths About Brand Journalism — It's All About Revenue: The Revenue Marketing Blog | Brand journalism | Scoop.it
Some deem it a revolutionary movement in business. Others call it marketing under another name. So what is brand journalism? Often bandied about brand journalism has garnered a lot of attention, but not much clarity.
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What journalists need to know about ‘content marketing’ | Poynter.

Standing for journalism, strengthening democracy | Journalism training, media news & how to's...
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Custom publishing, content marketing, and brand journalism mistakes

Custom publishing, content marketing, and brand journalism mistakes | Brand journalism | Scoop.it
You won’t believe how easy it is to screw up a content marketing effort. Almost everyone does their first time out. Here are some tips on what to avoid.
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Brand Journalism: When the CEO becomes editor-in-chief | Leslie ...

Brand Journalism: When the CEO becomes editor-in-chief | Leslie ... | Brand journalism | Scoop.it
Brand journalism has been around forever, but not many have done it well. The Furrow is a big exception. John Deere's magazine for farmers has been going since 1895 and today it's offered in 14 languages worldwide.
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The buzz around brand journalism

The buzz around brand journalism | Brand journalism | Scoop.it
Brand journalism has become the buzzword in the marketing and PR profession. As the digital space takes over and marketing and PR campaigns gear themselves towards 'engaging' with their customers, brand journalism is two words on everyone's lips.
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Brand Journalism. A communications style still ahead of its time ...

Brand Journalism. A communications style still ahead of its time ... | Brand journalism | Scoop.it
Brand Journalism ... Is the communications concept of using balanced, transparent and appealing news storytelling - actual news stories - to catch audience interest and enhance the image or perception of a corporation or ...
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Coca-Cola wants in on storytelling, should you? – Blog - Brand Social

Coca-Cola wants in on storytelling, should you? – Blog - Brand Social | Brand journalism | Scoop.it
Let's be clear: brand journalism is not content marketing. The concepts are similar, but there are subtle differences. Content marketing concerns itself with the creation and development of content which is related to your brand ...
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Chi vuole fare il giornalista: un mestiere da innovatori

Chi vuole fare il giornalista: un mestiere da innovatori | Brand journalism | Scoop.it
Chi vuole fare il giornalista, oggi, ha bisogno di coraggio e di spirito di servizio. Come sempre, in fondo. Ma in più ci vuole una dote solo apparentemente “inedita”: ci vuole energia ...
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Bevi la Coca-Cola che ti fa Bene

Bevi la Coca-Cola che ti fa Bene | Brand journalism | Scoop.it
“CocaCola a me mi fa morire, CocaCola si, CocaCola a me mi fa impazzire, con tutte quelle, tutte quelle bollicine” cantava Vasco Rossi nel 1983. Sono passati esattamente 30 anni da allo...
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