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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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The BuzzFeed Guide to Writing Blog Headlines

The BuzzFeed Guide to Writing Blog Headlines | brandjournalism | Scoop.it
Who can resist clicking on BuzzFeed headlines? Learn these tricks of the trade to amp up your blog's clickability quotient.
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Hollywood to journalism: Delete, delete, delete

Hollywood is concerned about the ethics and morals of journalism

Sony's lawyer sent a letter to news organizations demanding that the documents stolen from the company in the recent hack be "avoided, and destroyed."

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Twitter is not a strategy: why digital marketing should be all about the customer - Memeburn

Twitter is not a strategy: why digital marketing should be all about the customer - Memeburn | brandjournalism | Scoop.it
Memeburn Twitter is not a strategy: why digital marketing should be all about the customer Memeburn Brand communications can be transformed into brand journalism, with social network feeds providing consumers with relevant news as they go through...
Andy Bull's insight:

Fom the post: "Back in 1917 J. Walter Thompson, founder of the eponymous advertising agency, a company that celebrated its 150th anniversary in 2014, uttered these enduring words: “Somewhere in your product, or in your business, there is a ‘difference,’ an idea that can be developed into a story so big, so vital, and so compelling to your public as to isolate your product from its competitors, and make your public think of it as a distinctly different kind of product.”

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10 tips for becoming a terrific brand journalist

10 tips for becoming a terrific brand journalist | brandjournalism | Scoop.it
Do you have what it takes to become your company's ace reporter in the age of brand journalism?
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Everything Is Turning into Facebook

Everything Is Turning into Facebook | brandjournalism | Scoop.it
Twitter and WhatsApp revealed some new features that suspiciously resemble those already found on Facebook.
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The 8 Essential Tools That Keep a Social Media Agency Humming

The 8 Essential Tools That Keep a Social Media Agency Humming | brandjournalism | Scoop.it
Go inside the sharing strategy of a social media agency with 93 connected profiles! See how they get work done and their favorite tools for sharing.
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The Social Media Dashboard You Need for Scalable Online Marketing

The Social Media Dashboard You Need for Scalable Online Marketing | brandjournalism | Scoop.it
The Social Media Dashboard You Need for Scalable Online Marketing via @BrianHughes116 for @SocialMedia2Day http://t.co/GPUZHgWKdd
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The Complete Guide to Choosing a Content Calendar

The Complete Guide to Choosing a Content Calendar | brandjournalism | Scoop.it
All the tools, templates, tips, and more for choosing a content calendar for your blog posts and social media updates.
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Instagram Blocked in China Amid Violent Protests in Hong Kong

Instagram Blocked in China Amid Violent Protests in Hong Kong | brandjournalism | Scoop.it
As the political protests in Hong Kong have intensified over the last few days, reports have surfaced that Instagram had been blocked in mainland China on Sunday According to a report from Reuters, Hong Kong-based reporters from The New York Times...
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Brand Journalism is Here to Stay

Brand Journalism is Here to Stay | brandjournalism | Scoop.it
“I’m not producing marketing material but I am creating editorial that focuses on where the target readers’ interests meet the business"
Andy Bull's insight:
Underlines the need for transparency in brand journalism, and absolute clarity for the consumer about who is sponsoring a piece of content
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10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC] - AllTwitter

10 Reasons Why People Follow Brands On Twitter [INFOGRAPHIC] - AllTwitter | brandjournalism | Scoop.it
Why do you follow brands on Twitter? If you’re anything like 52 percent of consumers it’s to be notified of special offers and promotions, while 33 percent click “follow” on the hope that they’ll be getting some freebies. 30 percent expect access to exclusive content, while just two in five (38 percent) are current customers. This visual fromTwitter looks at 10 reasons why people follow brands on the social network.
Via Ilkka Olander, Antonios Bouris, ABroaderView
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Nine0Media's curator insight, March 31, 2:06 PM

#DIYSEO #Nine0Media

Abbey 's curator insight, April 7, 4:45 PM

These are quite interesting statistics! I am one of those 52% wanting special offers/promotions and also the 33% that are hoping for freebies! I tend to only like a brand on Facebook or Twitter if I initially see advertising for a competition /discount. Lots of brands make statuses saying something along the lines of "like this status for the opportunity to win......" So if I see something like that I will automatically like it and then generally forget about the brand until something promoting the brand pops up on my news feed, where I will more often than not unlike the page! The fact that only 33% of a branders "Likers" are current customers is really interesting, to me that shows that the facebook page is creating brand awareness for the other 62% that are not initial customers. So all though majority of that 62% just wants something free our a special offer, they are still learning and become more aware of the brand which is a huge positive.

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10 Free Ways to Get More Website Traffic like Buzzfeed

10 Free Ways to Get More Website Traffic like Buzzfeed | brandjournalism | Scoop.it
Learn from immensely popular Buzzfeed on how to attract traffic and draw in readers.
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Op-Ed | The Social Media Rorschach Test - The Business of Fashion

Op-Ed | The Social Media Rorschach Test - The Business of Fashion | brandjournalism | Scoop.it
The fact that many established companies struggle with social media does not simply reflect their inability to learn new tricks. It reveals a deeper lack of self-knowledge. Social media is a test that challenges a company to answer the question: do you know how your brand fits into the minds of consumers?
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"Creating A Culture of Content": Content Marketing Is Not Just for Marketers Anymore

"Creating A Culture of Content": Content Marketing Is Not Just for Marketers Anymore | brandjournalism | Scoop.it
For the last few years, content marketers have really hunkered down and tried to perfect content strategy, creation, and deployment across various platforms and mediums, all while trying to convince upper management that it’s a worthwhile effort.
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Intel introduces its own Internet of Things platform

Intel introduces its own Internet of Things platform | brandjournalism | Scoop.it
In addition to entering the wearable market, Intel is also going full in on the Internet of Things.
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What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity

What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity | brandjournalism | Scoop.it
We spend a fair share of time talking about the different types of content you could create. Lists. Infographics. Video. Interviews. That seems to be the pressing question for busy content marketers: what kind of content should I create?
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Using social media to drive change at General Motors - Diginomica

Using social media to drive change at General Motors - Diginomica | brandjournalism | Scoop.it
Automaker General Motors is finally listening to its customers. Will findings from its new Social Command Center help it navigate a new course?
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How the UK’s top football clubs use Vine

How the UK’s top football clubs use Vine | brandjournalism | Scoop.it
England’s top football teams are proving pretty savvy on Twitter’s short video service Vine Analytics company Brandsonvine has been tracking the Vine accounts since July 2014 and has recently released data on the efforts the teams are putting into...
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Mail pioneers articles about slavery sponsored by the government

Mail pioneers articles about slavery sponsored by the government | brandjournalism | Scoop.it
Features published in Daily Mail and Mail Online
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Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.” | brandjournalism | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations (Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.” via @LouHoffman http://t.co/6aCrsQoIT2)...
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4 Native Ads the Media's Talking About

4 Native Ads the Media's Talking About | brandjournalism | Scoop.it
Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017.
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Drone Footage Reveals Massive Scale of Hong Kong Protests

Drone Footage Reveals Massive Scale of Hong Kong Protests | brandjournalism | Scoop.it
The political protests currently taking place in the normally sedate confines of Hong Kong, referred to by many on social media as "Occupy Central," have captured the world's attention.
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Lessons from Angela Ahrendts on Brand Storytelling - Brand Stories - New Age Brand Building

Lessons from Angela Ahrendts on Brand Storytelling - Brand Stories - New Age Brand Building | brandjournalism | Scoop.it
“ Angela Ahrendts (ex-Burberry chief, now Apple head of retail) and Christopher Bailey have transformed the way Burberry engages with the world, from its consumers to its associates, leveraging disruptive technology to share its pure brand vision through content-rich, compelling storytelling. Blurring the lines of physical and digital—with a flagship store that mirrors the website and [...]”
Via José Carlos
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4 Twitter Tools to Increase your Visibility - While You are Sleeping - exploreB2B

4 Twitter Tools to Increase your Visibility - While You are Sleeping - exploreB2B | brandjournalism | Scoop.it
However there are quite a lot of tools to help you stay on top of all the chatter in your Twitter feed, sort information into topics, find interesting tweeps and to tweet when you aren’t even ...
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