brandjournalism
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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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Why Brand Stories Must Move From Fiction to Nonfiction – Convince & Convert

Why Brand Stories Must Move From Fiction to Nonfiction – Convince & Convert | brandjournalism | Scoop.it
Storytelling in business is all the rage.
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A new way to repackage our punchy reporting – Severe Contest

A new way to repackage our punchy reporting – Severe Contest | brandjournalism | Scoop.it
Introducing the ‘vimage’
Andy Bull's insight:
Vimage = slideshow
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How to Use Hashtags: How Many, Which Ones, and Where

How to Use Hashtags: How Many, Which Ones, and Where | brandjournalism | Scoop.it
By Kevan Lee
Andy Bull's insight:
Hashtags: do they work or don't they? This post presents evidence that they do
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How I built a mailing list signup form right into Medium using Google Forms

How I built a mailing list signup form right into Medium using Google Forms | brandjournalism | Scoop.it
There are a ton of paid tools for gathering email addresses here on Medium. And boy do they offer a lot of features.
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Why I Quit My Job to Get a Master's in Social Journalism – Thoughts on Media

Why I Quit My Job to Get a Master's in Social Journalism – Thoughts on Media | brandjournalism | Scoop.it
Wtf is social journalism, anyway?
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16 Journalism Tools & Resources to Explore in 2016.

16 Journalism Tools & Resources to Explore in 2016. | brandjournalism | Scoop.it
Every year we start with a fresh and very personal selection of tools and resources that offer a glimpse of the future of journalism…
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Introducing Journalism 360 : An Immersive News Initiative – journalism360

Introducing Journalism 360 : An Immersive News Initiative – journalism360 | brandjournalism | Scoop.it
This past year, we’ve seen a steady increase in the number of journalists experimenting with immersive storytelling to tell important…
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The sky is falling on print newspapers faster than you think

The sky is falling on print newspapers faster than you think | brandjournalism | Scoop.it
Last October, a McKinsey report declared, “We believe that many of the people likely to abandon print newspapers and print consumer…
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Twitter Doesn’t Want to Be Facebook, It Wants to Be Fox

Twitter Doesn’t Want to Be Facebook, It Wants to Be Fox | brandjournalism | Scoop.it
The social network is all network — forget social
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Andy Bull's curator insight, September 15, 3:16 AM
Insights on live video streaming on Twitter vs Facebook
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The Best [American] Online Journalism and Storytelling of 2015

The Best [American] Online Journalism and Storytelling of 2015 | brandjournalism | Scoop.it
40 Amazing (American) Reporting Projects You Might Have Missed
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The Architecture of a Data Visualization – Accurat studio

The Architecture of a Data Visualization – Accurat studio | brandjournalism | Scoop.it
Multilayered Storytelling through Info-spatial Compositions
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12 Complex Concepts Made Easier Through Great Data Visualization

12 Complex Concepts Made Easier Through Great Data Visualization | brandjournalism | Scoop.it
Perhaps today was a rough day. Maybe you woke up late. You missed your workout, then your bus, then closing elevator doors at work. Maybe…
Andy Bull's insight:
Bit of a slow start to this post but it goes on to give some great examples of the power of data visualisation
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Social media during terrorist attacks: How useful is it for journalists? – Global Editors Network

Social media during terrorist attacks: How useful is it for journalists? – Global Editors Network | brandjournalism | Scoop.it
The role that social media plays in the process of gathering, and sharing the news of a terrorist attack, is bigger than it looks. How…
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Getting Hacked As An Internet Creator – Internet Creators Guild

Getting Hacked As An Internet Creator – Internet Creators Guild | brandjournalism | Scoop.it
Imagine opening up the YouTube channel you spent the last ten years building, and it’s just gone.
Andy Bull's insight:
Useful insights on how to avoid this happening to you
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This transcription tool could be a game changer for newsrooms – Global Editors Network

This transcription tool could be a game changer for newsrooms – Global Editors Network | brandjournalism | Scoop.it
Trint won GEN’s Startups for News competition at the GEN Summit in Vienna in June 2016. This September, Trint officially launched. CEO & Co…
Andy Bull's insight:
Worth checking out - watch the embedded video first
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How to add code blocks to Medium and use embed tools for syntax highlighting

How to add code blocks to Medium and use embed tools for syntax highlighting | brandjournalism | Scoop.it
Medium has a hidden shortcut that will turn text plain text…
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Pageflow: a multimedia publishing platform you can try for free

Pageflow: a multimedia publishing platform you can try for free | brandjournalism | Scoop.it
Interactive storytelling for journalists and brands
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Andy Bull's curator insight, September 17, 1:00 AM
Looks worth checking out
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The Great Journalism Innovation Problem

The Great Journalism Innovation Problem | brandjournalism | Scoop.it
‘Innovation’ is currently a buzzword in journalism, as probably it should be. Head to any conference on journalism and you can bet your…
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The Advanced Guide to Medium Marketing – The Mission

The Advanced Guide to Medium Marketing – The Mission | brandjournalism | Scoop.it
Most business blogs take months, if not years to become successful.
Andy Bull's insight:
For more on publishing on Medium, and 5 other essential platforms, check out Masterclass 7 at www.andybull.co.uk
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YouTube launches its new social network, and it doesn't suck

YouTube launches its new social network, and it doesn't suck | brandjournalism | Scoop.it
Creators can now send out text announcements, images, and GIFs to subscribers, potentially killing off "Announcement" videos.
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Dutch journalism platform the Correspondent reaches milestone of 40,000 paying members – The Correspondent

Dutch journalism platform the Correspondent reaches milestone of 40,000 paying members – The Correspondent | brandjournalism | Scoop.it
And some notes about our dependence on other platforms (and yes, we mean Facebook)
Andy Bull's insight:
Bigger than the NYT, relatively speaking
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The Journalist-Engineer

The Journalist-Engineer | brandjournalism | Scoop.it
Lately, some of the best articles in the NY Times and Bloomberg are 99% code. The end-product is predominantly software, not prose.
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