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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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Foursquare: It's Time to Be Open About Metrics

“After five years of obfuscation, it's time for Foursquare to decide if it's going to be a real media company, one worthy of marketers' attention.”
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The Future of Facebook Content Marketing is in Graph Search

The Future of Facebook Content Marketing is in Graph Search | brandjournalism | Scoop.it
“Find out how to use Graph Search for better Facebook Content Marketing (#SM listening at its finest! #Facebook & Graph Search: http://t.co/Jp21GQLvCG via @Meltwater Thanks @leslienuccio !”
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A Tweetbot Caught the Russian Gov't Editing Flight MH17 Wikipedia Info

A Tweetbot Caught the Russian Gov't Editing Flight MH17 Wikipedia Info | brandjournalism | Scoop.it
Remember @CongressEdits, the tweetbot that alerts whenever a Wikipedia article is edited from a government IP address?
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How Twitter’s New Analytics Could Change The Way We Measure Social Marketing

How Twitter’s New Analytics Could Change The Way We Measure Social Marketing | brandjournalism | Scoop.it
Late last week, Twitter released a new version of the activity dashboard that includes Impressions, Clicks, Engagement Rate, Period over Period comparisons, and other metrics that weren’t previously offered.
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These brands choose to hug their haters

These brands choose to hug their haters | brandjournalism | Scoop.it
You can’t please all of the people all of the time, the saying goes. And on social media, sometimes you’re lucky if you can please any of the people ever at all. Certain brands seem predestined to take a beating whatever they tweet.
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8 Content Marketing Tips for When No One Reads Your Content - Huffington Post (blog)

8 Content Marketing Tips for When No One Reads Your Content - Huffington Post (blog) | brandjournalism | Scoop.it
8 Content Marketing Tips for When No One Reads Your Content Huffington Post (blog) Test - Your approach to content marketing should be similar to how a comedian hammers down a routine. Everyone loves standup specials.
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Why Your Business Needs an Editorial Strategy - trendistic.com: ever tried. ever failed. no matter. try again. fail again. fail better.

Why Your Business Needs an Editorial Strategy - trendistic.com: ever tried. ever failed. no matter. try again. fail again. fail better. | brandjournalism | Scoop.it
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. Journalism,...
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Brand journalism for enterprises

Brand journalism for enterprises | brandjournalism | Scoop.it
Brand journalism for enterprises nurtures leads, customers, prospects and partners. Brand journalism builds trust and leadership within an industry.
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Whose Existential Crisis Is More Severe? Adland's or the Media World's? - AdAge.com

Whose Existential Crisis Is More Severe? Adland's or the Media World's? - AdAge.com | brandjournalism | Scoop.it
Whose Existential Crisis Is More Severe? Adland's or the Media World's?
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LinkedIn Brand Page Best Practices

LinkedIn Brand Page Best Practices | brandjournalism | Scoop.it
Companies who are looking to launch a LinkedIn page, however, do not know where to start or what they can do to make their page stand out. It’s no secret that thousands upon thousands of different pages, companies and businesses are on LinkedIn.
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'Kickstarter Journalism' and Brand Journalism | SixEstate

'Kickstarter Journalism' and Brand Journalism | SixEstate | brandjournalism | Scoop.it
Crowdfunded journalism is moving mainstream. A crowd-sourced journalistic future may have several positive ramifications for brand journalism.
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New visual storytelling site highlights how to engage your audience

New visual storytelling site highlights how to engage your audience | brandjournalism | Scoop.it
NewsCred, the visual content marketing and syndication service, today launched a new microsite called The Power of Visual Storytelling, in conjunction with its partner Getty Images, the stock photo agency.
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23 Hints for Creating Content that Search Engines Love - Infographic

23 Hints for Creating Content that Search Engines Love - Infographic | brandjournalism | Scoop.it
“Google changes its search engine formulas over 500 times a year in the pursuit of delivering results that are relevant to you the user of search.This is achieved through the key element of producing great unique content.”
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Is Content Marketing Killing Brands? | Ciceron

Is Content Marketing Killing Brands? | Ciceron | brandjournalism | Scoop.it
“Is content marketing helping customers, or is it just making it more difficult to make a decision? That's a simple question with a complex answer. (Is Content Marketing Killing Brands?”
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Reporters Listed among Most Endangered Jobs. Good News or Bad News for PR?

Reporters Listed among Most Endangered Jobs. Good News or Bad News for PR? | brandjournalism | Scoop.it
Will fewer reporters create more opportunities for PR? Or will all the hacks-turned-flacks create more competition in the PR industry?
Andy Bull's insight:
I fact, the space will be taken up by journalists working for brands
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Guardian MD says lack of shareholder pressure allows it to pick and choose ad partners - mUmBRELLA

Guardian MD says lack of shareholder pressure allows it to pick and choose ad partners - mUmBRELLA | brandjournalism | Scoop.it
The Guardian Australia's managing director Ian McClelland has claimed unlike competitors the publication is able to walk away from "millions of dollars" of
Andy Bull's insight:
Interesting perspective on doing brand journalism from the boss of Guardian Oz
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CHART OF THE DAY: Google And Facebook Rule Mobile Advertising — And No ... - Business Insider

CHART OF THE DAY: Google And Facebook Rule Mobile Advertising — And No ... - Business Insider | brandjournalism | Scoop.it
Business Insider CHART OF THE DAY: Google And Facebook Rule Mobile Advertising — And No ...
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You Won't Believe This Clickbait Article - Daily Beast

You Won't Believe This Clickbait Article - Daily Beast | brandjournalism | Scoop.it
You Won't Believe This Clickbait Article Daily Beast Once the domain of Huffington Post, Upworthy, and BuzzFeed, old-school journalistic institutions, such as The New York Times, Washington Post, and the Associated Press are also relying on...
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Cockroaches and Email Newsletters | SixEstate

Cockroaches and Email Newsletters | SixEstate | brandjournalism | Scoop.it
Email is a 40-year-old technology that is not going away for very good reasons -- it's the "cockroach of the Internet."
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Gallup poll concludes: Social media has little influence on most shopper decisions

Gallup poll concludes: Social media has little influence on most shopper decisions | brandjournalism | Scoop.it
After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity in their social-media strategies. They are tracking mentions of their brand, then using the information to help the business.
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Gallup poll concludes: Social media has little influence on most shopper decisions

Gallup poll concludes: Social media has little influence on most shopper decisions | brandjournalism | Scoop.it
After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity in their social-media strategies. They are tracking mentions of their brand, then using the information to help the business.
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The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More

The Complete Guide to Choosing a Content Calendar: Tools, Templates, Tips, and More | brandjournalism | Scoop.it
Do you know what you're posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of next year?
Andy Bull's insight:
Another great post from the Bluffer blog - now indispensable as a source of wisdom on the use of social media for journalists and brand journalists
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Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More | brandjournalism | Scoop.it
The world of social media is ever-changing. It’s important to keep current on best practices to ensure that you’re doing all you can to keep your marketing campaigns and initiatives fresh.
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The minimalist’s guide to boosting brands’ Instagram engagement

The minimalist’s guide to boosting brands’ Instagram engagement | brandjournalism | Scoop.it
Eric Dahan is co-founder and CEO of InstaBrand, the Web’s premier Instagram/Vine influencer platform.
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Facebook Officially Launches Slingshot, A Snapchat Competitor by @mattsouthern

Facebook Officially Launches Slingshot, A Snapchat Competitor by @mattsouthern | brandjournalism | Scoop.it
Last month we reported that Facebook was said to be working on photo and video messaging app that will be a direct competitor to the wildly popular app Snapchat.
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