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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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On Facebook, Nobody Knows You’re a Voter. Well, Almost Nobody.

On Facebook, Nobody Knows You’re a Voter. Well, Almost Nobody. | brandjournalism | Scoop.it
Political organizations, with the help of social media, are connecting voters to their online profiles.
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4 Reasons Why Retweeting Needs To Be A Part Of Your Content Marketing Strategy

4 Reasons Why Retweeting Needs To Be A Part Of Your Content Marketing Strategy | brandjournalism | Scoop.it
If you are wondering how to tweet (or how to Twitter for others), then the best place to start is by retweeting. Retweeting needs to be a part of your content marketing strategy, even if you are a (RT @GerryMoran: Only 6% of tweets are retweeted ...
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LinkedIn’s SlideShare goes completely free, will slowly release Pro features to everyone

LinkedIn’s SlideShare goes completely free, will slowly release Pro features to everyone | brandjournalism | Scoop.it
SlideShare, a platform owned by LinkedIn for sharing presentations, documents, infographics and other files, is now completely free to use.
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Do Facebook Likes Still Matter?

Do Facebook Likes Still Matter? | brandjournalism | Scoop.it
“Organic reach on Facebook is declining, meaning you need to pay to reach your fans. If you're paying to distribute your content on Facebook, then is there any reason to try and increase the number of page likes you have?”
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For Journalists, A Temptation To Become The Story

For Journalists, A Temptation To Become The Story | brandjournalism | Scoop.it
Over at HotAir, Noah Rothman asks:
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What Should Your Company Spend on Blogging? (Part 1)

What Should Your Company Spend on Blogging? (Part 1) | brandjournalism | Scoop.it
Don’t laugh, because, one day, it will happen. A company’s blog will win a Pulitzer journalism prize.
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8 simple but critical tips for improving an online newsroom

8 simple but critical tips for improving an online newsroom | brandjournalism | Scoop.it
A few basic things that can take your newsroom from pretty good to great: mobile optimization, multimedia, speed, and a few other features.
Andy Bull's insight:
60% of companies are now doing brand journalism, here's how to organise your efforts effectively, with an online newsroom
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Shedding Print: How Does Gannett's Recent Move Impact PR?

Shedding Print: How Does Gannett's Recent Move Impact PR? | brandjournalism | Scoop.it
Gannett newspapers recently split its digital and print assets. What does this mean for PRs in the short- and long-term? Find out what the future holds.
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What's the Deal with Digital Disruption? Just Ask Dell’s Stephanie Losee

What's the Deal with Digital Disruption? Just Ask Dell’s Stephanie Losee | brandjournalism | Scoop.it
2014 has been quite the year for Dell – and we’re only halfway through. First, the company launched New Beginnings, an ad campaign commemorating its coming out as a private company.
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Brand Journalism and the Evolution of Online Newsrooms

Brand Journalism and the Evolution of Online Newsrooms | brandjournalism | Scoop.it
In the August 2014 issue of PRSA Tactics, Business Wire’s VP of Web Communications Ibrey Woodall reflects on how the online newsroom has matured from a basic press release archive to a central comm...
Andy Bull's insight:
so the press release isn't dead after all?
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Starting salaries at magazines fell $5K in last year: study

Starting salaries at magazines fell $5K in last year: study | brandjournalism | Scoop.it
University of Georgia Consumer magazines offered the lowest median starting salaries to people who got bachelor’s degrees in journalism in 2013, the University of Georgia’s Grady College says in its latest annual survey of grads.
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What a Tangled Web Native Advertising Will Weave

What a Tangled Web Native Advertising Will Weave | brandjournalism | Scoop.it
I’m not sure if you’ve seen this video yet.
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4 Twitter Tools to Increase your Visibility - While You are Sleeping - exploreB2B

4 Twitter Tools to Increase your Visibility - While You are Sleeping - exploreB2B | brandjournalism | Scoop.it
However there are quite a lot of tools to help you stay on top of all the chatter in your Twitter feed, sort information into topics, find interesting tweeps and to tweet when you aren’t even ...
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Building the Perfect Marketing Pin for Pinterest

Building the Perfect Marketing Pin for Pinterest | brandjournalism | Scoop.it

Building the Perfect Marketing Pin for Pinterest: Essential tips on creating the perfect marketing pin for Pinterest. [INFOGRAPHIC]


Via Frédéric DEBAILLEUL
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ManufacturingStories's curator insight, September 6, 6:45 AM

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ManufacturingStories's curator insight, September 6, 6:46 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Harmony Com's curator insight, September 15, 12:23 AM

Pour réaliser le pin parfait

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Should There Be an App for That? Why Mobile Sites Could Be More Important.

Should There Be an App for That? Why Mobile Sites Could Be More Important. | brandjournalism | Scoop.it
When mobile shoppers actually buy stuff, it's mostly through mobile websites, not apps.
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Oh God, A Startup Is Snapchatting the News

Oh God, A Startup Is Snapchatting the News | brandjournalism | Scoop.it
“There's a startup called NowThisNews that delivers the news du jour in short videos embedded on their site and mobile apps. But these days, apparently that's not enough.”
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Twitter account @PopOwl shows that most celebrity conversations are as boring as your own

Twitter account @PopOwl shows that most celebrity conversations are as boring as your own | brandjournalism | Scoop.it
“Twitter can be the source of breaking news, interesting articles or things that make you laugh until your sides hurt. It can also be the source of some pretty mundane daily banter.”
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Google Launches Photo Sphere Camera App On iOS

Google Launches Photo Sphere Camera App On iOS | brandjournalism | Scoop.it
“ Google has just launched a new photo application for iOS users called Photo Sphere Camera, which allows you to take 360-degree photos, then publish them to Google Maps or other social networks.”
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The 10 Do-Nots of Branded Content

The 10 Do-Nots of Branded Content | brandjournalism | Scoop.it
Tips for building narrative that will attract customers and enhance loyalty.
Andy Bull's insight:
One 'do' that means you avoid all the don'ts above: Do hire journalists, and let them bring their skills to your brand by doing authentic journalism about you.
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After YouTube And Vimeo, Pinterest Now Adds Vevo Music Videos To Its Site

After YouTube And Vimeo, Pinterest Now Adds Vevo Music Videos To Its Site | brandjournalism | Scoop.it
Make way for more content coming to Pinterest: today the platform is adding Vevo music videos, which you can search for, share, and watch on Pinterest itself, on your own Pinboards, those of your friends’ or on Vevo’s.
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How to Turn Marketing Writers into Brand Journalists

How to Turn Marketing Writers into Brand Journalists | brandjournalism | Scoop.it
Just as a great general turns boys into soldiers, your marketing manager should be churning marketing writers into brand journalists.
Andy Bull's insight:
find out more at www.brand-journalism.co.uk
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'Journopreneurs,' Native Advertising, and Brand Journalism | SixEstate

'Journopreneurs,' Native Advertising, and Brand Journalism | SixEstate | brandjournalism | Scoop.it
Critics who view native advertising and branded content as a threat to journalistic standards base their charge on a distinction that never really existed.
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Twitter's Latest Test Suggests That Tweet-Based Shopping Is Coming Soon

Twitter's Latest Test Suggests That Tweet-Based Shopping Is Coming Soon | brandjournalism | Scoop.it
A group of Twitter users have spotted a "payment and shipping" option within their Android apps.
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Google Acquires Directr, An App For Shooting Short Films On Your Phone

Google Acquires Directr, An App For Shooting Short Films On Your Phone | brandjournalism | Scoop.it
Directr, an app that we’ve covered a few times since its launch back in 2012, has just been snatched up by Google.
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Pinterest Rolls Out Messaging So Pinners Can Have Conversations Around Shared Pins

Pinterest Rolls Out Messaging So Pinners Can Have Conversations Around Shared Pins | brandjournalism | Scoop.it
Pinterest today is unveiling a new way users can communicate, collaborate, and share with one another.
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