brandjournalism
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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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The rise of ‘automated’ journalism and what it means for PR / Ian McCawley, MD Acuity PR comments

The rise of ‘automated’ journalism and what it means for PR / Ian McCawley, MD Acuity PR comments | brandjournalism | Scoop.it
Jargon PR’s Lilian Smit calls on the industry to keep being creative. An idea once confined to the pages of sci-fi novels: robots and machines, have started

 

Read MORE >>>>>>>


Via Will Corry
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Why Big Brands Are Suddenly Getting Cozy With Reddit

Why Big Brands Are Suddenly Getting Cozy With Reddit | brandjournalism | Scoop.it
Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment.
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How To Build Landing Pages That Convert

How To Build Landing Pages That Convert | brandjournalism | Scoop.it
Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Th…
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Twitter Analytics: The Only Guide You'll Ever Need

Twitter Analytics: The Only Guide You'll Ever Need | brandjournalism | Scoop.it

Looking for a comprehensive guide on Twitter analytics? This is the only guide you will ever need.

Before we start, think about the following…

How much time do you waste on Twitter? (too much!!)

When was the last time you analyzed your tweets to figure out what works and what doesn’t work?

 

When was the last time you analyzed your audience to make sure you are attracting the right people?

 

What happens when traffic from Twitter arrives to your website?  What actions do they take?....


Via massimo facchinetti, Jeff Domansky
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Jeff Domansky's curator insight, June 16, 1:52 PM

Excellent Twitter guide from Ian Cleary.

Jeff Domansky's curator insight, June 17, 2:59 AM

Excellent Twitter guide from Ian Cleary.

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Lorem ipsum dolor sit er elit lamet, consectetaur cillium adipisicing pecu, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ull... | brandjournalism | Scoop.it
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Mashable's Facebook Wall: YouTubers are getting front row seats with Sony Pictures �

Mashable's Facebook Wall: YouTubers are getting front row seats with Sony Pictures � | brandjournalism | Scoop.it
This is the first time Sony Pictures is investing this much effort into social media creators.
Andy Bull's insight:
From the post: "amid the typical press conference sessions are spots saved for 15 "influencers" that Sony has flown here for its media blitz — people with large followings on YouTube and Instagram that the company hopes will reach a new (read: younger) audience."
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How brand journalism builds brand equity in 'boring' industries

How brand journalism builds brand equity in 'boring' industries | brandjournalism | Scoop.it
“Have you been thinking about turning your organization's communications into your version of a metropolitan newspaper newsroom? Here are some examples you should look at.”
Via Jeff Domansky
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Jeff Domansky's curator insight, June 13, 3:20 PM

What's the difference between brand journalism and content marketing? Find out.

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Is Branded Content Buoying Fashion Publishers?

Is Branded Content Buoying Fashion Publishers? | brandjournalism | Scoop.it

On Monday, Gucci will release its latest fashion film, a Gia Coppola-directed spin on the tragic Greek love story of Orpheus and Eurydice, set in present-day New York City and starring Lou Doillon, Marcel Castenmiller, Laura Love, Rocco Di Gregorio, among others. Coppola and stylist Arianne Phillips worked in tandem with Alessandro Michele to capture the dreamy feel of the hot-shot creative director’s Pre-Fall 2016 collection, which the film — shot across five locations and broken into four episodes — was created to promote. Michele even designed a custom pink 10-foot long wedding veil for Doillon’s character.

But while shorts like these are nothing new, the genesis of the film was fairly unorthodox. Instead of tapping its internal marketing team or a traditional agency, Gucci worked with 23 Stories, the branded-content studio launched in January 2015 by publishing giant Condé Nast. Beyond Gucci’s own marketing channels, the film will be distributed through six Condé Nast (US) properties — Vogue, GQ, the New Yorker, W, Vanity Fair and Pitchfork — which, together, attracted a total of about 32 million unique visitors in April 2016, according to Comscore. Beyond their URLs, those six publications boast a cumulative social media following of nearly 67 million. The film will also be promoted via Vogue China and Vogue Japan. Gucci and Condé Nast suggest the project is bigger and more ambitious than anything else either party has previously done in the branded-content space, both in terms of the level of talent recruited and also the scale of the production.

To be sure, the Kering-owned Italian luxury house has the resources and capacity to create video content like this on its own. But Gucci is after Condé Nast’s larger, and presumably more diverse, audience. For instance, Gucci has 8.8 million followers on Instagram while these six titles combined have about 18.5 million. In this deal, Pitchfork’s millennial male followers — an important demographic for Gucci under Michele — are as crucial to the equation as W’s affluent luxury consumer....


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Jeff Domansky's curator insight, June 12, 6:04 PM

Branded content and video seem to be picking up in popularity with fashion publishers.

rakingwoodcock's comment, June 13, 4:49 AM

Thats phenomenal
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Journalism Meets Brand Storytelling: Q&A with GE Reports’ Tomas Kellner

Journalism Meets Brand Storytelling: Q&A with GE Reports’ Tomas Kellner | brandjournalism | Scoop.it
Compelling isn’t the first word you’d typically use to describe a publication dedicated to covering the activities of a company that makes jet engines and MRI machines. The exception: GE Reports,…
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Why The Facebook Ecosystem Dominates Social Media Budgets {research}

Why The Facebook Ecosystem Dominates Social Media Budgets {research} | brandjournalism | Scoop.it
This research reveals just how dominant the Facebook ecosystem has become in marketers' paid social amplification budgets.
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Masterclass 6: Road-testing Prowly – a new publishing platform for brand (and traditional) journalism | Andy Bull

Masterclass 6: Road-testing Prowly – a new publishing platform for brand (and traditional) journalism | Andy Bull | brandjournalism | Scoop.it
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5 Tips to Boosting Facebook Content

5 Tips to Boosting Facebook Content | brandjournalism | Scoop.it
Read the article: 5 Tips to Boosting Facebook Content | Written by social media specialists from Socialbakers.
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10 of the best virtual reality apps for your smartphone

10 of the best virtual reality apps for your smartphone | brandjournalism | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, June 22, 5:18 PM

 

Stuart Dredge:  "Get started with VR on your iPhone or Android phone with these 100 apps, spanning films, games, news and 360-degree photo-sharing" ....

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Did Facebook Just Deliver a Crushing Blow to Native Advertising?

Did Facebook Just Deliver a Crushing Blow to Native Advertising? | brandjournalism | Scoop.it
An innocuous Facebook tag could destroy your favorite publication's bottom line.
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18 of the Best Examples of Mobile Website Design

18 of the Best Examples of Mobile Website Design | brandjournalism | Scoop.it
Learn about what different companies are doing to show value on their mobile websites.
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5 Features To Turn Your Online Course Into Interactive Storytelling

5 Features To Turn Your Online Course Into Interactive Storytelling | brandjournalism | Scoop.it
Want to know how to turn your online course into Interactive Storytelling? Check 5 features that turn your online course into Interactive Storytelling.

Via José Carlos
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Patricia Stitson's curator insight, June 21, 10:52 AM
More SaaS companies need to embrace this notion for customer or end-user education... and start-ups especially do earlier on in the game.
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6 Social Media Templates to Save You Hours of Work

6 Social Media Templates to Save You Hours of Work | brandjournalism | Scoop.it
Whether it’s your first time running social media for a company, or you’re just looking to boost your online profile, social media templates will save you valuable time and effort. And we’ve created six to help you on every leg of your journey—from planning and message scheduling, to publishing and results tracking.
Via Jeff Domansky
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Jeff Domansky's curator insight, June 17, 2:45 AM
Cool time-saving templates.
Jeff Domansky's curator insight, June 17, 3:08 AM

Cool time-saving templates.

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Visme Introduces a New Media Manager

Visme Introduces a New Media Manager | brandjournalism | Scoop.it
Visme, an infographic and presentation tool, introduces a new media manager to keep images and icons organized.
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How to create a social editorial calendar in 4 simple steps

How to create a social editorial calendar in 4 simple steps | brandjournalism | Scoop.it
“Social media content calendars can help your save time and maximize your marketing efforts. Here's a simple, 4-step process to create your own social media calendar.”
Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 13, 2:24 PM

Being consistent is often the key driver of success in many activities and it's definitely true with content. 

 

Michael Patterson of Sprout Social articulates nicely why and how creating an editorial calendar is a must-have to reach that consistency. 

 

But he also points out another thing: content is just one of the activities that social media marketers have to run. Listening, engaging customers are probably even as important. The consequence is they need to be very efficient with the content part so they can make it fit in their busy schedules. 

 

So here are some additional tips for them:

 

1. Automate content discovery with curation tools.

 

2. Don't use spreadsheets for your editorial calendar. Use a smart calendar system that not only schedules your content automatically based on your objectives but also keep this calendar updated in real time. 

 

3. Don't work in silos. Make sure your blog, video channels, ebook and any other content channels are integrated in the same calendar as your social channels. 

 

4. Leverage the distribution reach of your team by integrating them in your social media distribution plans. Here are 3 easy ways to make that work.

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Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own)

Everything You Need to Know About Snapchat Geofilters (And How to Build Your Own) | brandjournalism | Scoop.it
Did you know you can now create your own Snapchat Geofilters?
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Brands Killed Social Media, But Netflix Put the Final Nail in the Coffin

Brands Killed Social Media, But Netflix Put the Final Nail in the Coffin | brandjournalism | Scoop.it
Here we are, in the spring of 2016, and we’re still avoiding the elephant in the room: Social media is a dying channel.
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What We Can Learn from GE’s Digital Marketing Strategies

What We Can Learn from GE’s Digital Marketing Strategies | brandjournalism | Scoop.it
General Electric’s strategic approach to its online marketing campaigns are admired by both seasoned and rookie marketers alike. And they a thing or two to teach today’s digital marketers.
Andy Bull's insight:
From the post: "The brand is exploring new frontiers with help from Wattpad creative writers as well. If that’s not enough, they have teamed up with National Geographic to bring TV audiences incredible glimpses of the future through their series, Breakthrough."
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How the Facebook News Feed Works: Changes Marketers Need to Know : Social Media Examiner

How the Facebook News Feed Works: Changes Marketers Need to Know : Social Media Examiner | brandjournalism | Scoop.it
Are you struggling to remain visible in Facebook's news feed? Discover how marketers can respond to create more visibility on Facebook.
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Rescooped by Andy Bull from Social Media, SEO, Mobile, Digital Marketing
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7 Keys To A Successful Social Media Marketing Daily Routine - Locowise Blog

7 Keys To A Successful Social Media Marketing Daily Routine - Locowise Blog | brandjournalism | Scoop.it
“ The social media landscape has changed, and more than a little. Social media managers need to be on top of their daily routines. Here’s how. ”

Via Kamal Bennani
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