![[STUDY] Customer Service: What’s Working on Twitter | brandjournalism | Scoop.it](http://img.scoop.it/i2kPp6K2D970Sy536T7wvzl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
More of the Interbrand top 100 brands are adopting dedicated support handles, and those already committed to serving customers are improving their responsiveness.
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For journalists, marketers, PRs, communications professionals, brand managers
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Andy Bull
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http://inbound.com charity: water has partnered with HubSpot to inspire a movement to solve the world's water crisis using inbound. charity: water's greatest... (changing the world with #inbound, its about more than marketing.
Andy Bull's insight:
charity: water is a fascinating example of a company doing great brand journalism, and at the same time reinventing how a charity should work. This Hubspot promo is pretty corporate, but the video is a useful insight into what charity: water does, and how. Delete the scoop?
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Here’s the most popular way to use Twitter to tell a story: Sharing personal details from your life. Even when you blog for business, you’re still writing for people, and people like to hear personal stories. Delete the scoop?
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My recommendation if you are using WordPress is to go for WPTouch Pro as a start point to get mobile. For faster loading and customised look go you can use our solution – see details here or providers like MoFuse if you want to do it yourself.
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Will Coley, nonprofit dude turned public radio evangelist, Minnesota Public Radio reporter Sasha Aslanian and interviewee Valencia lead this session to help nonprofits cultivate "driveway moments." Delete the scoop?
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I’m in Twitter List Heaven. Well, actually, now that Twitter has expanded the capabilities of its list feature, just about the only category I haven’t made a new list for is heaven.
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Going through your website and finding pages that aren’t performing doesn’t take as much time as many realize. It may seem like a daunting task, but once you get going you’ll find that it’s actually quite simple.
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Whole Foods' Dark Rye - an example of award-winning brand journalism...
Andy Bull's insight:
An interesting example of high quality brand journalism from Whole Foods. This from the post: "Dark Rye is quickly becoming one of the most innovative food/lifestyle blogs on the Internet, incorporating the use of text, video, infographics and photography to tell an array of captivating stories.
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New fair use principles show how copyright can be journalism's friend Poynter.org Some publishers think they have limitless rights to use any image they find on Google or social media as they wish.
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John Koetsier at VentureBeat has played with the new tool that ingests scripts and turns out visual storytelling: I think this could be useful for a lot of people in situations far beyond movies and scripts.
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10 Lessons Journalists Can Teach Content Marketers http://t.co/BzjNPXb4BV #PR #Marketing Delete the scoop?
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How to Use Twitter's Vine App
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Good ideas for brands Delete the scoop?
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Adweek
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A B2B mag for brand journalists Delete the scoop?
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How does a business make their start-up come alive online without creating dozens of profiles for social platforms? Delete the scoop?
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A snowboarder floats up-side down over a thicket of trees and sticks his hand out to brush the top of a tall pine. He does so casually, like it’s just something one does, and a high-speed camera catches the treetop bend to the unfamiliarity. Delete the scoop?
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Or: Why organizations need to tell their stories Target audience: Marketing professionals, brands, businesses, SEO specialists, social media strategists.
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An interesting demonstration of how Google's increaed focus on quality content from authoritative sources makes brand journalism essential for any organisaton that wants to be found through search. Delete the scoop?
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Is the content your business produces authentic? Follow these rules to be sure that it is. Have you noticed how many companies are hiring writers these days?
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Clear explanation of how brands can do good brand journalism, and, from the post, this on why it matters: "In the new world of business, real content is the golden currency that is driving the charge." Delete the scoop?
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Celebrating Oreo’s now-famous twi-jacking (Or is it “twit-jacking?”) of the Super Bowl for the brand’s own milk-and-cookies purposes, the ad business erupted early this year with ecstatic chatter a...
Andy Bull's insight:
Good look at explaining to brands what news is, in relation to their own brand story. From the post: "Apparently, the ad people peddling brand newsrooms know nothing about news. So the brand newsroom conversation has been ill informed at best and nonsensical the rest of the time." Delete the scoop?
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Podcast looking at how newsrooms use social media analytics (Podcast: How newsrooms are using social media analytics http://t.co/EEpuNo5drx via @zite)...
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Kellogg’s is allowing its customers to purchase a box of Special K by tagging Instagram photos. Like It , +1 , Tweet It , Pin It Original content from Ubergizmo.
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Red Bull has long been a bit of a pacesetter in the brand content space. (#ContentMarketing School Of Rock (And Content Marketing): 5 Lessons From The Red Bull Music ...: Alre...
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Fascinating analysis of how Red Bull builds a major brand journalism / content marketing project
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Ready to add a little music to Instagram photos? A new platform called Song for Pic randomly matches songs to your pictures and lets you and your friends vote on which works best.
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trendspotter's curator insight,
Today, 7:23 AM
Other, maybe even better alternative is this service:
Robin Good's comment,
Today, 9:29 AM
No way. Mention is a great tool, and even better in some aspects, but it stops at 500 mentions of whatever you put it to search unless you pony up 19.99$/month.
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Take a lesson from consumers, and start engaging your customers with highly sharable visual content. Stop telling customers what you want them to know, and start showing them what you’re made of. (RT @miapearson: Embracing the visual web. Delete the scoop?
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I see custoemr service as an integral part of a brand journalism strategy, hence include this post here