brandjournalism
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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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8 Twitter Tips to Improve Your Twitter Marketing : Social Media Examiner

8 Twitter Tips to Improve Your Twitter Marketing : Social Media Examiner | brandjournalism | Scoop.it
Is your Twitter marketing working? This article shares eight tips to deliver better tweets.
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How Brands Are Using Live Streaming Video Successfully

How Brands Are Using Live Streaming Video Successfully | brandjournalism | Scoop.it
Live streaming video is a powerful new tool in the marketing toolbox. Here's how brands are implementing it successfully.
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Social Media Visuals: How to Easily Create Visuals Without a Designer : Social Media Examiner

Social Media Visuals: How to Easily Create Visuals Without a Designer : Social Media Examiner | brandjournalism | Scoop.it
Social Media Marketing Podcast 196. In this episode Donna Moritz will share why social media marketers should care about visuals.
Andy Bull's insight:
Posts with visuals get over 40% more engagement, according to the post
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Facebook Carousel Content: How to Make Your Posts and Ads Stand Out : Social Media Examiner

Facebook Carousel Content: How to Make Your Posts and Ads Stand Out : Social Media Examiner | brandjournalism | Scoop.it
Want to use multiple images in a single Facebook ad or post? Discover how to set up and use Facebook carousel posts and ads.
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New Facebook Sharing Options: What Marketers Need to Know : Social Media Examiner

New Facebook Sharing Options: What Marketers Need to Know : Social Media Examiner | brandjournalism | Scoop.it
Want more people to share your content on Facebook? Learn to use Facebook's new social sharing buttons and plugins to increase shares of your content.
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Who Pays Writers' crowdsourced data reveals how much publications pay freelancers

Who Pays Writers' crowdsourced data reveals how much publications pay freelancers | brandjournalism | Scoop.it

For beginning freelancers, figuring out the right rate to ask for can be almost as difficult as landing the gig itself. Who Pays Writers is an anonymous, crowdsourced open data that lets writers report their rates from various publications for print and Web. Though it has been around since 2012, this week the site received a redesign to let you easily search and report your rates.

You can sift through the site for publications you’re thinking about pitching (or are simply curious about) or search by name. If there’s data for said publication, you’ll see a per word rate or a flat rate fee, along with the year submitted, a small description of what the piece was, and whether the writer had a relationship with the assigning editor going into the job....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 13, 4:09 PM

Freelance writers will find this crowd sourced data useful – who pays what to writers 

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Everything You Need to Know About Using Yoast SEO for Wordpress

Everything You Need to Know About Using Yoast SEO for Wordpress | brandjournalism | Scoop.it
“ If you have a self-hosted Wordpress site, you'll want to bookmark this guide. Angela Petteys outlines everything you'll need to know about setting up and optimizing the Yoast SEO plugin to get your site search engine-friendly. ”

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5 Ways to Use LinkedIn Publisher for Business : Social Media Examiner

5 Ways to Use LinkedIn Publisher for Business : Social Media Examiner | brandjournalism | Scoop.it
Looking for a way to promote your business to a professional audience? Discover five ways LinkedIn Publisher can help you grow your business.
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6 Location-based Social Media Monitoring Tools : Social Media Examiner

6 Location-based Social Media Monitoring Tools : Social Media Examiner | brandjournalism | Scoop.it
Do you want to reach local customers on social media? This article shares six location-based monitoring tools to use for local social media marketing.
Andy Bull's insight:
Good tips for doing local journalism / location-based brand journalism
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16 Writing Tools for Social Media Marketers : Social Media Examiner

16 Writing Tools for Social Media Marketers : Social Media Examiner | brandjournalism | Scoop.it
Do you create copy for social media posts? Discover 16 tools to help social media marketers write, edit and proof their content.
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How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner

How to Maximize Your Content Exposure on LinkedIn : Social Media Examiner | brandjournalism | Scoop.it
Are you taking advantage of all LinkedIn's content marketing features? Discover how to maximize your LinkedIn content exposure.
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How to Build a Peer Network to Increase Your Social Reach : Social Media Examiner

How to Build a Peer Network to Increase Your Social Reach : Social Media Examiner | brandjournalism | Scoop.it
Does the content you share get the reach it needs? Discover how to build a network of peers and fans that will help your business.
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China’s scary lesson to the world: Censoring the Internet works

China’s scary lesson to the world: Censoring the Internet works | brandjournalism | Scoop.it
China is confidently promoting its vision of “Internet Sovereignty.”
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Facebook Branded Content: What Marketers Need to Know : Social Media Examiner

Facebook Branded Content: What Marketers Need to Know : Social Media Examiner | brandjournalism | Scoop.it
Looking for ways to partner with influencers on Facebook? Learn how Facebook's Branded Content feature works for publishers and marketers.
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How to Create Social Media Videos on a Budget : Social Media Examiner

How to Create Social Media Videos on a Budget : Social Media Examiner | brandjournalism | Scoop.it
Do you want to add video to your social media content mix? Discover how to create and promote social media video on a budget.
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Interactive Content: The Good, Bad, and Wicked Cool

Interactive Content: The Good, Bad, and Wicked Cool | brandjournalism | Scoop.it
Adding interactive features to content is a powerful way to enhance its reach, impact, and performance. You better be prepared – Content Marketing Institute
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How to Create Amazing Facebook and Twitter Ads | SEJ

How to Create Amazing Facebook and Twitter Ads | SEJ | brandjournalism | Scoop.it
Most of the advice about running paid social ads deals with the technical process behind it. Here's how you can create amazing Facebook and Twitter ads.
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6 Productivity Tools for Twitter : Social Media Examiner

6 Productivity Tools for Twitter : Social Media Examiner | brandjournalism | Scoop.it
Are you struggling to keep up with your Twitter activities? Discover six tools and techniques that will boost your productivity on Twitter.
Andy Bull's insight:
From the post: "According to research from Brandwatch, retail brands receive an average of 821 mentions per day on Twitter, but only manage to respond to 40 of them."
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How to Write an Effective Press Release? Journalists Answer

How to Write an Effective Press Release? Journalists Answer | brandjournalism | Scoop.it
How to write useful and effective press releases? What mistakes to avoid? Do the traditional forms of contacting the media still work? What irritates the media the most in the releases they get?
Andy Bull's insight:
My advice, quoted within this post, is: Don't write a press release, write a news story. 
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6 Ways to Use Advanced Twitter Search for Increased Influence : Social Media Examiner

6 Ways to Use Advanced Twitter Search for Increased Influence : Social Media Examiner | brandjournalism | Scoop.it
Do you want to be a recognized expert in your industry? Discover six ways to use Twitter's Advanced Search to increase your influence in your industry.
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How to Create the Perfect Facebook Business Page

How to Create the Perfect Facebook Business Page | brandjournalism | Scoop.it
A complete guide to creating a Facebook Business page. Everything you need to know about Facebook pages from creation to posting to management and more.
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5 New Facebook Live Video Features for Marketers : Social Media Examiner

5 New Facebook Live Video Features for Marketers : Social Media Examiner | brandjournalism | Scoop.it
Want to learn more about Facebook Live? Discover what marketers need to know about the newest Facebook Live video features.
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6 Collaboration Tools for Social Media Marketing Teams : Social Media Examiner

6 Collaboration Tools for Social Media Marketing Teams : Social Media Examiner | brandjournalism | Scoop.it
Collaboration tools make it easier for everyone on your team to stay on track with content creation, task assignment, and deadlines.
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How to Simplify the Publishing of Curated Content on Facebook With Free Tools : Social Media Examiner

How to Simplify the Publishing of Curated Content on Facebook With Free Tools : Social Media Examiner | brandjournalism | Scoop.it
Looking for a way to simplify the process of publishing your curated content on Facebook? Discover how to curate and schedule content using three free apps.
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How to Use Your Social Media Team for More Than Just Marketing : Social Media Examiner

How to Use Your Social Media Team for More Than Just Marketing : Social Media Examiner | brandjournalism | Scoop.it
Are you fully leveraging the power of your social team? Discover four ways your social media team can contribute to the success of your business.
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