brandjournalism
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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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The Best Times for Tweets, Facebook Posts, Emails, and More – Stories by Buffer

The Best Times for Tweets, Facebook Posts, Emails, and More – Stories by Buffer | brandjournalism | Scoop.it
By Belle Beth Cooper
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Sorry, Nick – Whither news?

Sorry, Nick – Whither news? | brandjournalism | Scoop.it
I remember clearly, in Gawker’s early days, when my old friend Nick Denton insisted that what his new blog was producing was not journalism…
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The Tale of English

The Tale of English | brandjournalism | Scoop.it
Anglo-Saxon origin words are in bold; French-Latinate in italics.
Andy Bull's insight:
Off topic maybe, but interesting
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The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools — Stories by Buffer

The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools — Stories by Buffer | brandjournalism | Scoop.it
What tools do you use to get your online marketing work done?
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Storytelling Now — Creative Storytelling

Storytelling Now — Creative Storytelling | brandjournalism | Scoop.it
What pushes the boundaries of digital story forms? Here’s what 2014 taught us.
Andy Bull's insight:
Skip to the examples in the second half of the post
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The New York Times Told Me to Take This Down — - meta -

The New York Times Told Me to Take This Down - - meta - - Medium
It’s been five months since the New York Times dropped their mammoth digital story “Snow Fall,” and some people still talk about it as if it came out last …
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A Future for 48,000 Formerly Independent Self Hosted Web Sites Abandoned For Medium.com

A Future for 48,000 Formerly Independent Self Hosted Web Sites Abandoned For Medium.com | brandjournalism | Scoop.it
Go ahead, give up a digital home only you can control and move in to someone else’s shiny hotel on the strip. Because it’s easy.
Andy Bull's insight:
Worth reflecting on the plight of Posterous if you are considering moving your blog or site to Medium
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Should You Use Instagram Stories for Business?

Should You Use Instagram Stories for Business? | brandjournalism | Scoop.it
Instagram stories are here, and they're huge. But should you give up on Snapchat? Here's the pros and cons for both, and what it means for your business.
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8. Boom of Teaching Platforms and Learning Marketplaces — Content Curation Official Guide

8. Boom of Teaching Platforms and Learning Marketplaces — Content Curation Official Guide | brandjournalism | Scoop.it
10 Disruptive Factors Transforming the World of Education and Learning — Consequences, Opportunities, Tools
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Finding Peace in the Kingdom with Publishers and Platforms — Whither news?

Finding Peace in the Kingdom with Publishers and Platforms — Whither news? | brandjournalism | Scoop.it
I was asked to write a guest post on the blog of Günther Oettinger, EC commissioner for digital economy and society, the man working on the…
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7 Famous Quotes Re-imagined as Clickbait Headlines — The Coffeelicious

7 Famous Quotes Re-imagined as Clickbait Headlines — The Coffeelicious | brandjournalism | Scoop.it
Classic finisher right there.
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We Looked At 167,943 Tweets & Found Out Hashtags Are Worthless… – The Mission

We Looked At 167,943 Tweets & Found Out Hashtags Are Worthless… – The Mission | brandjournalism | Scoop.it
When Twitter started it had so much promise to change the way we communicate.
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Here’s why we are launching the very first startup for conversational journalism

Here’s why we are launching the very first startup for conversational journalism | brandjournalism | Scoop.it
Hello world! After working on it for months we are finally ready to present the first version of our very first product “Resi” to all of…
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The answer to journalism’s biz model problem? Subscription redux — ART + marketing

The answer to journalism’s biz model problem? Subscription redux — ART + marketing | brandjournalism | Scoop.it
As the news business seeks a model to maximise its revenue and make its content production super efficient, could a new conception of…
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The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools — Stories by Buffer

The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools — Stories by Buffer | brandjournalism | Scoop.it
What tools do you use to get your online marketing work done?
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Understanding Medium: Evan Williams On His Past, Future, and Current Obsessions — NewCo Shift

Understanding Medium: Evan Williams On His Past, Future, and Current Obsessions — NewCo Shift | brandjournalism | Scoop.it
Over the course of nearly two decades, I’ve been one of many journalists, analysts, and bloggers who’ve made a career of deciphering the…
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My Medium Post Went Viral. Here’s What Happened Next. — Context

My Medium Post Went Viral. Here’s What Happened Next. — Context | brandjournalism | Scoop.it
On July 8, 2015 I woke up, made a coffee, and checked my email. At the top of my inbox was an email from The Chicago Tribune. While I…
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FT and Google Launch Rio 2016 Olympics VR Project — Tech Trends

FT and Google Launch Rio 2016 Olympics VR Project — Tech Trends | brandjournalism | Scoop.it
To coincide with the 2016 Olympic Games which start today in Rio, The Financial Times has partnered up with Google on a Virtual Reality project that promis…
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Nike and Others Dive Into Instagram Stories: Why Marketers Already Like It Better Than Snapchat

Nike and Others Dive Into Instagram Stories: Why Marketers Already Like It Better Than Snapchat | brandjournalism | Scoop.it
Instagram's new stories feature, ripped right from the Snapchat experience, already is a brand favorite, because marketers feel more welcome there.
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My Two Cents on Instagram Stories and the Evolution of Social Platform

My Two Cents on Instagram Stories and the Evolution of Social Platform | brandjournalism | Scoop.it
Yesterday, Instagram, the Facebook-owned photo sharing app, released it’s latest platform update: Instagram Stories. It’s a new feature…
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You Don’t Have to Code: An Interview with Ariel Lopez of 2020Shift — Stories by Buffer

You Don’t Have to Code: An Interview with Ariel Lopez of 2020Shift — Stories by Buffer | brandjournalism | Scoop.it
By Courtney Seiter
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What Augmented Reality Means for Brands

What Augmented Reality Means for Brands | brandjournalism | Scoop.it
Lately, a very addictive augmented reality mobile game has taken over our social media world — Pokémon Go. ¶

While this platform has surged to the top of …
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How Facebook Live Is Changing Broadcast Journalism — Thoughts On Journalism

How Facebook Live Is Changing Broadcast Journalism — Thoughts On Journalism | brandjournalism | Scoop.it
The Social Network Blurs the Line Between Reporter and Activist ¶

“We’ve got ourselves a bit of an active morning so far so I thought I’d jump on Facebook…
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