This is very much a work in progress. And I really need your help to grow it. Brand Journalism: A Practical Guide to a New Medium, will become a comprehensive transmedia exploration of the subject of brand journalism - that combination of traditional journalism, marketing and public relations which points to the future way of working, and a greatly expanded required skillset, for so many communicators. 
CNBC.comGM to Stop Advertising on FacebookWall Street JournalBy SHARON TERLEP, SUZANNE VRANICA and SHAYNDI RAICE General Motors Co.
It has been said before that Twitter is turning us all into journalists as we retweet and share the news.
It’s become practically mandatory that brands incorporate social media into their business strategy, causing retailers to compete for popularity in stor... (Who Are the Top Retailers on Social Media?
Tweet Alastair Machray, editor of the Liverpool Echo, applied to take on distribution of a Regional Growth Fund in the hope that it would improve the paper’s brand and “place them at the heart of the community”. 
Marketers must tap into the 'networked economy' by developing connections with local communities and should value social purpose as much as economic rationale (From me to we: communities are the marketer's key to the networked age | Media network ... 
Social Media - Companies are leaping onto the Pinterest bandwagon, and your brand, too, can benefit from what is now one of the world's largest social networks. Learn what type of content marketers ... 
Google+ Hangouts for your business: learn creative ways you can use live broadcast, public and private hangouts to connect, share and engage with clients. Via David Blundell 
Since Google introduced "Search Plus Your World," most Google Search users have seen results that add more emphasis to sites shared on Google+.
It turns out having Google+ followers boosts the ranking the most, while a "+1" still does way more for your search ranking than Facebook or Twitter.
Twitter actually ranks the lowest — which, given the bickering between Google and Twitter, isn't all that surprising either.
Read more: http://read.bi/KBnIwo ; Via Steven Healey, John van den Brink, janlgordon 
Creative Commons Search helps you find assets that are available to share, use and remix. Great for those looking for assets to enrich news stories. Via helpingmedia
Nieman Journalism Lab at HarvardTechRaking conference seeds journalism community with ideas from techPoynter.orgby Andrew Beaujon Published Apr. 13, 2012 3:59 pm Updated Apr.
Going forward, we expect mobile search advertising revenue to continue to increase at a rapid pace, and eventually supplant traditional search advertising as Google’s primary cash cow.
Opinion: Why journalists need public interest defenseCNNBy Thais Portilho-Shrimpton, for CNN Editor's note: Thais Portilho-Shrimpton is a journalist, commentator and co-ordinator of the Hacked Off campaign.
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In this video, SAP's CMO Jonathan Becher (@jbecher), discussed brand journalism, disclosure, and sponsored content with one of the leading independent.
Coca-Cola's New World of Marketing: Facebook + TV = SalesForbesSo for marketers looking to reach growing audiences online, it pays to know what the No. 1 soft drink company is thinking.
[Andy Dickinson] Journalism is not a profession, it’s a diagnosis.
A look at a week's worth of reaction and conversation around a provocative blog post discussing the ways that journalism is being replaced by many other sites and services that don't "look" like journalism (RT @greglinch: "Journalism" itself...
Former journos find new role in social media managementjournalism.co.zaIt's not surprising then that journalists – especially those from the fast-moving online world – are stepping into this exciting new scene.
Unlike conventional methods, drones allow the user to get a birds-eye view of events unfolding without the traditional risks associated with sending journalists into conflict zones. Drones also make it possible to capture footage that would otherwise have been impossible due to flight restrictions or other obstacles. 
Prime Minister Stephen Harper's director of communications Andrew MacDougall was applauded on Tuesday after he took to Twitter to launch a stinging rebuttal against another tweeter. 
For the guidelines, the scholars looked at the academic research on Twitter and studied the official accounts of leading news outlets such as The New York Times, the BBC, The Washington Post and National Public Radio. 
Oomfo Charts for Microsoft PowerPoint helps you add great-looking animated & interactive charts for your presentations. Interactive, animated, easy and free! Via Baiba Svenca 
Robin Good: If you are looking for tutorials, instruction and help on how to use Yahoo Pipes to aggregate, filter and splice RSS-feed based content for your news or content curation work, you will find a trove of useful articles, video screencasts, and ready-made Pipes for you to use at Dawn Foster's Yahoo Pipes page.
Free.
Very useful. 9/10
Direct url: http://fastwonderblog.com/yahoo-pipes-and-rss-hacks/ ; Via Robin Good 
The GuardianJournalism is in crisis, and the best and worst of it is about to be laid bareThe GuardianWas I interested in being one of a number of journalists interviewing fellow journalists, and turning over the transcripts to them and their...
IJNet.org is the premier global website for journalists and media managers to learn about training and networking opportunities. The site and its weekly e-mail bulletin reports on the latest innovations, resources and awards.
If your marketing plan includes location-based networks, here are 5 ways to get started. Via David Blundell |
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