brandjournalism
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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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Here’s another startup trying to make it easier for publishers to engage with readers

Here’s another startup trying to make it easier for publishers to engage with readers | brandjournalism | Scoop.it
Antenna allows readers to react to stories with pre-set emotions, and the company is expanding into e-commerce.
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Journalism matters because it reminds those in power that people matter too

Journalism matters because it reminds those in power that people matter too | brandjournalism | Scoop.it
The Manchester Evening New broke a story on Wednesday night which was result of months of hard work. It was a story which should chill the bones of any parent living in North Manchester, or any…
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I Dream of the Post Office Buying Twitter – Startup Grind

I Dream of the Post Office Buying Twitter – Startup Grind | brandjournalism | Scoop.it
Yes, it’s a goofy dream. Yes, Congress won’t let them stop Saturday delivery, let alone spend $30 billion on a wobbly and weird social network. Yes, this will never happen.
Andy Bull's insight:
Or maybe the BBC should buy Twitter...
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Instagram Adds Live Video, Disappearing Photos and Videos

Instagram Adds Live Video, Disappearing Photos and Videos | brandjournalism | Scoop.it
Instagram announced two major updates Monday morning: live video in Instagram Stories and its latest nod to Snapchat, disappearing photos and videos in its Instagram Direct messaging feature.

The Facebook-owned photo- and video-sharing network said in a blog post that live video in Instagram Stories and in its Explore section will roll out globally “over the next few weeks,” adding:

Via Brian Yanish - MarketingHits.com
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These 10 Employee Skills Will Soon Be In Huge Demand – The Mission

These 10 Employee Skills Will Soon Be In Huge Demand – The Mission | brandjournalism | Scoop.it
A new infographic shows that six key factors are driving the change we’re seeing right right now: extreme longevity, the rise of smart machines and systems, our computational world, new media ecology…...
Andy Bull's insight:
As relevant to journalists as anyone
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How Publishers Can Use Links and Mentions In Instagram Stories - MediaShift

How Publishers Can Use Links and Mentions In Instagram Stories - MediaShift | brandjournalism | Scoop.it
This post was original published on the NewsWhip blog. Last week, Instagram made some big changes to their Stories feature, and publishers and brands should be thrilled.
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Is Social Media Disconnecting Us From the Big Picture?

Is Social Media Disconnecting Us From the Big Picture? | brandjournalism | Scoop.it
We’ve heard about its power to help us empathize with others. But what if, instead, it’s just cocooning us with our friends?
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The fake news wars go viral with Melissa’s List

The fake news wars go viral with Melissa’s List | brandjournalism | Scoop.it
"Where does news come from? What is true? What isn’t? What’s the agenda, if there is one, of the publisher?"
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A Call for Cooperation Against Fake News – Whither news?

A Call for Cooperation Against Fake News – Whither news? | brandjournalism | Scoop.it
We — John Borthwick and Jeff Jarvis — want to offer constructive suggestions for what the platforms — Facebook, Twitter, Google, Instagram, Snapchat, WeChat, Apple News, and others — as well as…
Andy Bull's insight:
From the post: "Facebook does allow users to flag fake news but the function is buried so deep in a menu maze that it’s impossible to find; bring it to the surface."
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Fake news is not the problem, the loss of trust in traditional media is the problem

Fake news is not the problem, the loss of trust in traditional media is the problem | brandjournalism | Scoop.it
The day after the election, news began swirling around social media that New York Times columnist David Brooks had called for President-elect Donald Trump’s assassination. Snopes managing editor…
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Is there really someone to blame for Trump? Many journalists think so. – ⚡ ijf weekly roundup

Is there really someone to blame for Trump? Many journalists think so. – ⚡ ijf weekly roundup | brandjournalism | Scoop.it
In case you missed it, Donald J. Trump was elected the 45th president of the United States on Tuesday. How could it happen? This is the question that many journalists try to answer. The media…
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On Bullshit and the News Media we’ve all helped to build

On Bullshit and the News Media we’ve all helped to build | brandjournalism | Scoop.it
The word ‘bullshit’ doesn’t have many good synonyms. ‘Balderdash’, ‘humbug’ and ‘boloney’ are close, but archaic. That’s unfortunate. The topic of bullshit is important to discuss. Most of us don’t…
Andy Bull's insight:
From the post: "The decline of monetization options for journalism has correlated with the rise of bullshit in media. Digging up truth is time-consuming and expensive. Writing bullshit is far easier and more profitable."
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DigitalDimension's curator insight, November 16, 5:51 PM
¿Habías oído hablar de este concepto? "¡Cuidado!, la figura del 'bullshitter' acecha", le deberíamos decir al periodismo actual...
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Google launches App Maker

Google launches App Maker | brandjournalism | Scoop.it
Google today announced the launch of App Maker, the newest entry in the low-code, drag-and-drop app building market. Like its competitors from Microsoft and..
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Don’t approach content marketing like ‘advertising’s new clothes’ says Coca-Cola

Don’t approach content marketing like ‘advertising’s new clothes’ says Coca-Cola | brandjournalism | Scoop.it

What challenges lie in measuring content and analysing its success?

 

When discussing the KPIs of a content marketing strategy in the early stages, there are typically three challenges many organisations face.

 

First, spending an inordinate amount of time and money looking for a ‘silver bullet’ solution in the form of a very sophisticated content publishing system that will take care of everything, including measurements.

 

Second, approaching content marketing like ‘advertising’s new clothes’, and therefore applying the same expectations in terms of the content produced, and expected returns. Finally, focusing exclusively on traffic and site analytics....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 25, 11:20 AM

Good look at ROI on content marketing from Coca-Cola.

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What We Learned From Our First Year on Medium – Context

What We Learned From Our First Year on Medium – Context | brandjournalism | Scoop.it
Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. Imagine you are a marketer standing all alone — like The Little Prince — in…
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What I learned from seven years as the Guardian’s audience editor

What I learned from seven years as the Guardian’s audience editor | brandjournalism | Scoop.it
Seven years ago I started working full time at the Guardian in the glamorous role of SEO editorial executive.
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How to Create an Instagram Style for Your Business #socialmediamarketing

How to Create an Instagram Style for Your Business #socialmediamarketing | brandjournalism | Scoop.it

Want your Instagram feed to reflect your brand?


 


Looking for ways to create an Instagram presence people recognize?


 


Attracting your target audience on Instagram starts with a well-planned approach to your visuals.


 


In this article, you’ll discover how to define an Instagram style for your business.


Via Brian Yanish - MarketingHits.com
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Forget Filling Ad Breaks; Some Marketers Make the Podcasts

Forget Filling Ad Breaks; Some Marketers Make the Podcasts | brandjournalism | Scoop.it
Companies like G.E. are working with podcast networks to produce original series — a kind of twist on “native ads” that are crafted to resemble editorial content.
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Why Complex Storytelling Is Thriving In A Digital Age

Why Complex Storytelling Is Thriving In A Digital Age | brandjournalism | Scoop.it
You may have heard that complex storytelling is dying these days. It’s not true! Here’s an essay I performed not so long ago for The News Hour explaining why it’s thriving. The word “story” is a…
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Art Jones's curator insight, November 29, 4:24 PM

Humans are wired for resonating with an engaging story. In spite of our incessant checking for email and swiping to see our latest social signals on our smart devices, long form stories still make us sit quietly upon the edge of our seats, in rapt attention, when a good story comes along. 

AvizorMedia's curator insight, November 29, 4:36 PM
El storytelling se ha convertido en el mejor marketing de nuestro tiempo. El poder de las palabras. 
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Why Native Apps Really are Doomed: Native Apps are Doomed pt 2 – JavaScript Scene

Why Native Apps Really are Doomed: Native Apps are Doomed pt 2 – JavaScript Scene | brandjournalism | Scoop.it
I recently wrote an article called “Native Apps are Doomed.” I was surprised at how many people were defending native apps. In all honesty, the user experience story for native apps has never been…
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Facebook, Google, Twitter et al need to be champions for media literacy

Facebook, Google, Twitter et al need to be champions for media literacy | brandjournalism | Scoop.it
Sorry, but I don’t want Facebook to be the arbiter of what’s true. Nor do I want Google — or Twitter or any other hyper-centralized technology platform — to be the arbiter of what’s true. But I’m…
Andy Bull's insight:
From the post: "They can help their users develop skills that are absolutely essential: namely how to be critical thinkers in an age of nearly infinite information sources — how to evaluate and act on information when so much of what we see is wrong, deceitful, or even dangerous. Critical thinking means, in this context, media literacy."
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Facebook is a media company — a seismic shift in redefining tech platforms

Facebook is a media company — a seismic shift in redefining tech platforms | brandjournalism | Scoop.it
Every day Facebook publishes millions of pages of content with advertising — what’s “not a media company” about that? Yet Facebook founder and CEO Mark Zuckerberg has lately been determined to…
Andy Bull's insight:
From the post: "The battle over defining Facebook’s business is not a semantic issue — it is much more serious. It could devastate Facebook’s business model and that of many other “technology platform” companies."
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Best Resources on Community Engagement and Social Journalism – Social Journalism #SocialJ

Best Resources on Community Engagement and Social Journalism – Social Journalism #SocialJ | brandjournalism | Scoop.it
You know you want do a better job serving your community and understanding its needs. Where do you start? Here’s a few of my favorite pieces, curated from years of reading and saving good pieces.
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Fake News: Be Careful What You Wish For – Whither news?

Fake News: Be Careful What You Wish For – Whither news? | brandjournalism | Scoop.it
Both my friends in media and at Facebook are wrong about aspects of the post-election fake-news firestorm. Each is refusing to admit its own culpability and as a result they are missing the…
Via Andy Bull
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Why it’s hard to report “the truth” – Thoughts On Journalism

Why it’s hard to report “the truth” – Thoughts On Journalism | brandjournalism | Scoop.it
It’s a tricky thing, this truth stuff. What may seem truthful to some people is rubbish to others. And vice versa. Being in the news business, I’m amazed at the calls and emails we get from people…
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