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brandjournalism
For journalists, marketers, PRs, communications professionals, brand managers
Curated by Andy Bull
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How McDonald's invented brand journalism, and how brand journalism saved McDonald's

How McDonald's invented brand journalism, and how brand journalism saved McDonald's | brandjournalism | Scoop.it

In 2003 McDonald’s was a global corporation in decline. A brand that had built it’s reputation on the simple slogan that it was a happy place to be; which had democratised eating out, had forgotten what it was about.

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360i’s Sarah Hofstetter: Journalists can find a home at agencies

360i’s Sarah Hofstetter: Journalists can find a home at agencies | brandjournalism | Scoop.it
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Sarah Hofstetter is the global CEO at 360i, the hotshot agency that’s behind some of the most buzzed-about work in the industry. The funny thing is, this is Hofstetter’s first agency job.
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Is Brand Journalism Ethical?

Is Brand Journalism Ethical? | brandjournalism | Scoop.it
If you read my previous post about the benefits of Brand Journalism to the freelance journalist, you are likely thinking one of two things: A) Brand Journalism sounds like an amazing opportunity! H...
Andy Bull's insight:

The key is transparecy. To be ethical, brand journlaism must clearly identify who is creating it, and/or who it is being created for. Then readers can decide for themselves whether it is to be trusted.

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100 Years of Brand Storytelling (Infographic)

100 Years of Brand Storytelling (Infographic) | brandjournalism | Scoop.it
Earlier this month, when we were discussing brand authenticity, you may have noticed that “authentic” brands share at least one common characteristic: They’re storytellers. Today’s open and h…

Via José Carlos
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Alex Delfosse's curator insight, May 12, 12:02 PM

This infograph is quite obviously a timeline as portrayed by the use of dates and evolutionary based title. The general design is quite appealing and I like the use of general classifications. That said I feel giving the images a small bold 2pt border could draw more attention to the series of events portrayed .

Dominique Taste's curator insight, May 13, 2:06 PM

Une amusante infographie américaine dont on peut transposer les dates pour faire apparaître 5 étapes récurrentes dans la construction d'un "storytelling" :

1. raconter 1 histoire à une audience de masse

2. raconter des histoires sur mesure selon les cibles

3. utiliser les histoires d'autres pour renforcer sa visibilité

4. devenir un producteur et éditeur d'histoires

5. inciter ses audiences à relayer et raconter ces histoires.

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Talking with Trendsetters: Deanna Zammit, Director, Digiday Content Studio

Talking with Trendsetters: Deanna Zammit, Director, Digiday Content Studio | brandjournalism | Scoop.it
Having helped Digiday launch its Content Studio, Deanna Zammit knows better than anyone what it takes to create a successful native advertising department.
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Journalism industry gets a dedicated domain extension with .press

Journalism industry gets a dedicated domain extension with .press | brandjournalism | Scoop.it
Journalists can use the .press domain extension to customize their existing sites or online portfolios, while aligning themselves with others in the media community.
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Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell

Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell | brandjournalism | Scoop.it
It can be hard to know where to start with product pages if you aren't a writer. This will get you started and give you a simple product page formula to help drive ecommerce success.
Andy Bull's insight:
Or, better still, hire a journalist who can write professional brand journalism for you
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Whose brand is it anyway?

Whose brand is it anyway? | brandjournalism | Scoop.it
Last summer, The Globe and Mail wanted to introduce a drastic change: editorial staff writing and editing advertorial copy as part of their regular duties.
Andy Bull's insight:
There must be total transparency about brand-sponsored content
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Curator: Twitter Launches Curation Platform to Defeat Storify

Curator exists to help you find the most powerful and relevant content about the subjects your brand wants to discuss, whether that’s a real-time promotion event like a movie release or an on-going campaign by your brand.
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Think Like a Publisher: Best Practices in Brand Journalism

Starbucks recently announced that it is launching a new media company that will produce long-form TV and film documentaries exploring social issues important to the brand.
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Curator, Twitter’s answer to Storify, is now publicly open to media organizations

Curator, Twitter’s answer to Storify, is now publicly open to media organizations | brandjournalism | Scoop.it
Earlier this year, Twitter teased Curator, its own media aggregation tool that combines select tweets and vines into an embeddable collection. Today, Curator is now publicly available to media organizations.
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Is Sponsored Content Good for Values-Led Business?

Is Sponsored Content Good for Values-Led Business? | brandjournalism | Scoop.it
“Sponsored content is murky. Here are basics and a checklist to help you think through if, where and how sponsored content is good for values-led business.”
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The one content curation best practice that you might not be doing | Scoop.it Blog

The one content curation best practice that you might not be doing | Scoop.it Blog | brandjournalism | Scoop.it
You want content curation resources? We've got content curation resources.
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Analysis of how adding your own context and comment to curation enhances the power of your posts.
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The New York Times invites advertisers to the Page One edit meeting

The New York Times invites advertisers to the Page One edit meeting | brandjournalism | Scoop.it
Among traditional publishing companies, few have the journalistic heft of The New York Times. The 163-year-old institution has long had a strong moat around its newsroom to protect its journalistic integrity from business influences.
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Brand Journalism Favoring Video Storytelling Tactics - Firmology

Brand Journalism Favoring Video Storytelling Tactics - Firmology | brandjournalism | Scoop.it
First Cristiano Ronaldo, the Real Madrid star, then Brazil’s Neymar. Suddenly, what started as a pick up game turns into a bout of legends on a global stage; I found myself fixated on the video.
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Data Journalism on a Shoestring Budget: 5 Easy Steps — The Content Strategist

Data Journalism on a Shoestring Budget: 5 Easy Steps — The Content Strategist | brandjournalism | Scoop.it
How to tell great stories with data.
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BREAKING: Journalist Has Opinions on Public Relations

BREAKING: Journalist Has Opinions on Public Relations | brandjournalism | Scoop.it
A recent piece in Editor & Publisher upset some of our readers.
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Pinterest targets brands and developers with new APIs

Pinterest targets brands and developers with new APIs | brandjournalism | Scoop.it
As Pinterest aims to create a thriving advertising business, the company is unveiling new technologies to help brands and businesses use the social scrapbooking site in more automated ways.
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Testing Content on Websites

When evaluating content on websites, you may need to make adjustments to traditional user research techniques to get deep-level insights and to ensure valid results.
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If You're Not Doing Mobile Like These Brands, You're Doing it Wrong

If You're Not Doing Mobile Like These Brands, You're Doing it Wrong | brandjournalism | Scoop.it
Here are four brands doing apps and mobile video the right way!
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Jamie Oliver's Drink Tube shakes up content marketing cocktail - The Drum

Jamie Oliver's Drink Tube shakes up content marketing cocktail - The Drum | brandjournalism | Scoop.it
Jamie Oliver’s Drinks Tube YouTube channel is setting its sights on other video channels to host its content as it looks to...
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What the maturing of brand journalism means for the industry

What the maturing of brand journalism means for the industry | brandjournalism | Scoop.it
Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry?
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Inside BuzzFeed’s plan to prove its native ads work

Inside BuzzFeed’s plan to prove its native ads work | brandjournalism | Scoop.it
By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who saw the campaign, three in 10 shared it with others. At the center was a video, “First Car Vs.
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Try These Interactive Demos Of Apple Watch Apps Featured At Apple’s Events

Try These Interactive Demos Of Apple Watch Apps Featured At Apple’s Events | brandjournalism | Scoop.it
Apple has now spent a fair amount of time showing us how Apple Watch apps will work on its wearable, which launches on April 24 (with pre-orders starting April 10), but few have had a chance to try out the software for themselves.
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Why is the BBC just so bad at TV news?

Why is the BBC just so bad at TV news? | brandjournalism | Scoop.it
On 8 February, a riot erupted in Cairo in which 40 football fans were killed after a clash with police. At 9pm that evening I turned on Al Jazeera, to see what they were making of it. The answer was a lot, and they cleared their schedule to tell it.
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