Cosmetic giant L'Oréal's North American subsidiary has noted the importance of social media in brand development and consumer engagement particularly when it comes to improving relationships and getting an insight into ...
At Digiday's Luxury Breakfast last week, Martini Media CEO Skip Brand shared with the audience the results of their “Engaging the Affluent Survey.” The study of more than 345 luxury marketers found that while chic brands ...
communicate with corporations. More than half of consumers surveyed (55 percent) were disappointed by big brands' communication on social media. “If people have a bad experience in-store, they will tweet it — amplifying it ...
Pivot released a revealing research - Social Consumers and Social Marketers: The Perception Gap Report [February 2012] documenting the increasing gap between marketer and customers.
Brian Solis refers to this as the Great Divide or the “The Perception Gap,” the distance between what customers want in social media and what executives think they want.
In collaboration with Barnickel Design, this Infographic visualizes the extent of the perception gap between social consumers and social businesses.
76% of marketers feel they know what their customers want yet only 34% have asked customers.
83% of consumers seek deals, but only 53% of businesses think that’s what customers really want.
45% of marketers feel that rewards programs are important to customers and 70% of social consumers thought otherwise.
59% and 58% of social customers wish to engage businesses for buying insights and customers service respectively; on the contrary only 37% of marketers believe that these services are in demand by their customers.
There’s agreement between customers and marketers on product feedback.
55% of consumers and 53% of marketers would like to collaborate on improving products and experiences.
Facebook video sharing If you want to grab the biggest audience possible on Facebook, Twitter and other social sharing networks your best bet is to post videos and photos that capture the eyes and ears of your listeners.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated - with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.
This is from Y&R Ecuador and launched in May 2012. It’s making the rounds in the US now. The premise – kinda cool – if you want more hours to your HAPPY HOUR buy a Bud, scan the QR code and add 1 minute to the BUDCLOCK. Do the math, 20 scans, adds 20 mins and so on and so on.
"It seems like many companies have heard about social media becoming part of our everyday life. However, companies think that if they are not utilizing the tools then they might be missing out on something.
What are they missing out on or is it just a fad? From our experiences we have seen how clients can under-value social media and SEO services.
How can you educate your client to believe these services are a vital part of their campaign? We want to share with you how we show our clients that they need to be using these tools to their advantage".
2011 marked the second year in which many social networks started to wane as social network saturation kicked in. The questions remains, how many social networks can you actively stay up to date on? As Facebook ...
Instead of being the domain of big dollar, big brand marketing as it has for decades, we expect to see it re-imagined in low-cost ways. Co-branding is a strategic marketing tactic designed to align two or more brands for the ...
A recent survey says nearly 63% prefer virtual retailers to brick-and-mortar stores. For savvy online shoppers, free shipping is frequently a deciding factor to buy or abandon the find.
Online shopping is discreet, easy and fast. It’s no wonder shoppers are filling up virtual carts instead of visiting brick-and-mortar shops.
Shopping online allows us to skip the lines, crowds, travel expenses and the hassle of parking. A recent survey conducted by Lab42 — a market research company — found 66% of consumers prefer web retailers. Nearly half of the survey participants complete 73% of their shopping online.
Savvy shoppers are also turning to web and mobile stores for bargains. Nielson recently reported nearly 50% of U.S. smartphone owners are using shopping apps each month, frequenting eBay, Amazon, Groupon and LivingSocial’s mobile stores. About 45 million smartphone owners access shopping-and-commerce apps each month.
Facebook knows how to Facebook. That was the shocking result of a study by Expion that examined how eight social networks -- Facebook, Pinterest, Instagram, StumbleUpon, LinkedIn, Tumblr, Foursquare, and Twitter ...
Read how 5 leading companies tie gamification to real-world rewards. These brands go above and beyond standard gamification techniques, awarding tangible goods to users who engage in valuable behaviors throughout their sites.