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[구글 애널]5 Features of Google Analytics You Probably Are Not Using

[구글 애널]5 Features of Google Analytics You Probably Are Not Using | BRAND marketing Curation | Scoop.it
Google Analytics is a big tool, loaded with lots of features. It’s possible, even for experienced users to not have discovered all of the nooks and crannies where features hide in Google Analytics.
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[소셜 미디어 마케팅. 케이스 스터디]Target on Social Media – 5 Lessons from One of The World’s Most Successful Retail Brands

[소셜 미디어 마케팅. 케이스 스터디]Target on Social Media – 5 Lessons from One of The World’s Most Successful Retail Brands | BRAND marketing Curation | Scoop.it
We’ve highlighted five of the mechanisms and best practices we think are helping make Target one of the most successfully brands on Facebook.
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[소셜 미디어 커스터마이징]24 Creative Projects That Bring Social Media Into The Real World

[소셜 미디어 커스터마이징]24 Creative Projects That Bring Social Media Into The Real World | BRAND marketing Curation | Scoop.it
With so many projects bringing social media into the real world, more projects have been designed to give Facebook, Twitter and the online world physi...

Via Stan Smith
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[구글 검색]Google Results Position: How Much Is First Place Really Worth?

[구글 검색]Google Results Position: How Much Is First Place Really Worth? | BRAND marketing Curation | Scoop.it

Google page position has long been considered one of the holy grails for site owners, advertisers, or marketers running campaigns to increase the level of exposure for their site.

 

Nonetheless, capturing the first organic spot still holds large value to advertisers and publishers – but how much? How different is the value provided by the third spot as opposed to the first?


Via Linda Buquet :: Catalyst eMarketing
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[로레알 소셜 미디어]Social media is all about real time, so we must react in real ...

[로레알 소셜 미디어]Social media is all about real time, so we must react in real ... | BRAND marketing Curation | Scoop.it
Cosmetic giant L'Oréal's North American subsidiary has noted the importance of social media in brand development and consumer engagement particularly when it comes to improving relationships and getting an insight into ...
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[럭셔리 마케팅]Luxury Marketers Moving Online Fast | Digiday

[럭셔리 마케팅]Luxury Marketers Moving Online Fast | Digiday | BRAND marketing Curation | Scoop.it
At Digiday's Luxury Breakfast last week, Martini Media CEO Skip Brand shared with the audience the results of their “Engaging the Affluent Survey.” The study of more than 345 luxury marketers found that while chic brands ...
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[소비자 커뮤니케이션]88% of Consumers Unlikely to Buy from Brands that Ignore Their ...

[소비자 커뮤니케이션]88% of Consumers Unlikely to Buy from Brands that Ignore Their ... | BRAND marketing Curation | Scoop.it
communicate with corporations. More than half of consumers surveyed (55 percent) were disappointed by big brands' communication on social media. “If people have a bad experience in-store, they will tweet it — amplifying it ...
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[핀터레스트 케이스 스터디]33 Brands Using Instagram The Most Effectively

[핀터레스트 케이스 스터디]33 Brands Using Instagram The Most Effectively | BRAND marketing Curation | Scoop.it

Instagram is still less than 2 years old but with close to 100 million users brands around the world are starting to see it as a platform where they s...


Via Sylvain Leroux
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[이메일 마케팅]6 Steps to Effective Email Marketing

[이메일 마케팅]6 Steps to Effective Email Marketing | BRAND marketing Curation | Scoop.it
Email can be overwhelming for many marketers.

Via sandrinea
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[소비자 커뮤니케이션.인포]The Perception Gap: What Customers Want And What Executives Think They Want

[소비자 커뮤니케이션.인포]The Perception Gap: What Customers Want And What Executives Think They Want | BRAND marketing Curation | Scoop.it

Pivot released a revealing research - Social Consumers and Social Marketers: The Perception Gap Report [February 2012] documenting the increasing gap between marketer and customers.

 

Brian Solis refers to this as the Great Divide or the  “The Perception Gap,” the distance between what customers want in social media and what executives think they want.

In collaboration with Barnickel Design, this Infographic visualizes the extent of the perception gap between social consumers and social businesses.

 

Highlights:

76% of marketers feel they know what their customers want yet only 34% have asked customers.

83% of consumers seek deals, but only 53% of businesses think that’s what customers really want.

45% of marketers feel that rewards programs are important to customers and 70% of social consumers thought otherwise.

59% and 58% of social customers wish to engage businesses for buying insights and customers service respectively; on the contrary only 37% of marketers believe that these services are in demand by their customers.

There’s agreement between customers and marketers on product feedback.

55% of consumers and 53% of marketers would like to collaborate on improving products and experiences.


Via maxOz
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maxOz's comment, August 23, 2012 9:32 AM
Alessio Thanks Very Much For Sharing xzxzx
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[소셜 미디어전략,인포]Photos And Videos Are Best Storytelling Devices For Social Media ...

[소셜 미디어전략,인포]Photos And Videos Are Best Storytelling Devices For Social Media ... | BRAND marketing Curation | Scoop.it
Facebook video sharing If you want to grab the biggest audience possible on Facebook, Twitter and other social sharing networks your best bet is to post videos and photos that capture the eyes and ears of your listeners.
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[검색 키워드]Keyword Research Process

[검색 키워드]Keyword Research Process | BRAND marketing Curation | Scoop.it

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated - with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.


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John van den Brink's comment, August 21, 2012 4:29 PM
Thank you Michele. Great one!
maxOz's comment, August 21, 2012 10:29 PM
My Pleasure John, Happy you enjoyed, have a wonderful week x Michele
maxOz's comment, August 21, 2012 10:32 PM
Sabine, Thank You for Sharing, cheers Michele
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[SMS 마케팅]The Power of Text Message Marketing [INFOGRAPHIC]

[SMS 마케팅]The Power of Text Message Marketing [INFOGRAPHIC] | BRAND marketing Curation | Scoop.it
Narrowcasting is a competitive marketing alternative to broadcasting. This infographic explains why.

Via C-Marketing
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[소셜 미디어에 대한 관점]This is how you stop social media shiny object syndrome

[소셜 미디어에 대한 관점]This is how you stop social media shiny object syndrome | BRAND marketing Curation | Scoop.it
Social media is fast....

 

In an industry that moves so quickly, it is important to stay educated, to be informed about the tools available to us.


Via Level343
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[인포그래픽에 대한 ROI]ROI: How Infographics Can Help Your Business [Infographic]

[인포그래픽에 대한 ROI]ROI: How Infographics Can Help Your Business [Infographic] | BRAND marketing Curation | Scoop.it
With the infographic craze in full-swing, you might ask: Are infographics just a pretty way of displaying data, or will they actually benefit my business?
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[QR코드 마케팅/버드와이저 케이스 스터디]Budweiser Extends Happy Hour With QR Code Campaign

[QR코드 마케팅/버드와이저 케이스 스터디]Budweiser Extends Happy Hour With QR Code Campaign | BRAND marketing Curation | Scoop.it

This is from Y&R Ecuador and launched in May 2012. It’s making the rounds in the US now.  The premise – kinda cool – if you want more hours to your HAPPY HOUR buy a Bud, scan the QR code and add 1 minute to the BUDCLOCK. Do the math, 20 scans, adds 20 mins and so on and so on. 


Via QRious CODE
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[검색과 소셜 미디어]Why SEO And Social Media Are Undervalued

[검색과 소셜 미디어]Why SEO And Social Media Are Undervalued | BRAND marketing Curation | Scoop.it

"It seems like many companies have heard about social media becoming part of our everyday life. However, companies think that if they are not utilizing the tools then they might be missing out on something.

 

What are they missing out on or is it just a fad? From our experiences we have seen how clients can under-value social media and SEO services.

 

How can you educate your client to believe these services are a vital part of their campaign? We want to share with you how we show our clients that they need to be using these tools to their advantage".


Via Antonino Militello
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[화장품 페이스북]Who's Got the Best Facebook page TOP5 review.

[화장품 페이스북]Who's Got the Best Facebook page TOP5 review. | BRAND marketing Curation | Scoop.it
2011 marked the second year in which many social networks started to wane as social network saturation kicked in. The questions remains, how many social networks can you actively stay up to date on? As Facebook ...
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[브랜드 마케팅]Brand communication and marketing: the David Becham way

[브랜드 마케팅]Brand communication and marketing: the David Becham way | BRAND marketing Curation | Scoop.it
Ability to draw applicable wisdom from others in turning around one’s own fortune is highly essential. Someone has said ‘experience is a great teacher especially if it is not yours’.
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[브랜드 마케팅]Trend: Two Brands Are Better than One | Hyphen Market Solutions

Instead of being the domain of big dollar, big brand marketing as it has for decades, we expect to see it re-imagined in low-cost ways. Co-branding is a strategic marketing tactic designed to align two or more brands for the ...
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[온라인 채널]45% of Shoppers Buy Items Online They Wouldn't In Person [INFOGRAPHIC]

[온라인 채널]45% of Shoppers Buy Items Online They Wouldn't In Person  [INFOGRAPHIC] | BRAND marketing Curation | Scoop.it

A recent survey says nearly 63% prefer virtual retailers to brick-and-mortar stores. For savvy online shoppers, free shipping is frequently a deciding factor to buy or abandon the find.

 

Online shopping is discreet, easy and fast. It’s no wonder shoppers are filling up virtual carts instead of visiting brick-and-mortar shops.

 

Shopping online allows us to skip the lines, crowds, travel expenses and the hassle of parking. A recent survey conducted by Lab42 — a market research company — found 66% of consumers prefer web retailers. Nearly half of the survey participants complete 73% of their shopping online.

 

Savvy shoppers are also turning to web and mobile stores for bargains. Nielson recently reported nearly 50% of U.S. smartphone owners are using shopping apps each month, frequenting eBay, Amazon, Groupon and LivingSocial’s mobile stores. About 45 million smartphone owners access shopping-and-commerce apps each month.

 


Via Brian Yanish - MarketingHits.com
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[소셜 미디어]If a Small Business Tweets, Is Anyone There to Read It?

[소셜 미디어]If a Small Business Tweets, Is Anyone There to Read It? | BRAND marketing Curation | Scoop.it
Don't let your small business become part of the social media wasteland. Learn how to foster customer engagement and interaction.
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[소셜 미디어]INFOGRAPHIC: The Most Effective Social Network On Facebook Is ...

[소셜 미디어]INFOGRAPHIC: The Most Effective Social Network On Facebook Is ... | BRAND marketing Curation | Scoop.it
Facebook knows how to Facebook. That was the shocking result of a study by Expion that examined how eight social networks -- Facebook, Pinterest, Instagram, StumbleUpon, LinkedIn, Tumblr, Foursquare, and Twitter ...
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[스타벅스, 케이스 스터디]Starbucks Customer Profile; Relationship Marketing Customer Analysis

[스타벅스, 케이스 스터디]Starbucks Customer Profile; Relationship Marketing Customer Analysis | BRAND marketing Curation | Scoop.it
Relationship marketing programs can be very complex programs having many elements that can be initiated by consumer behaviors. Starbucks takes a straightforward approach by focusing on the basics.
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Real-World Rewards through Gamification: Examples from 5 Leading Brands

Real-World Rewards through Gamification: Examples from 5 Leading Brands | BRAND marketing Curation | Scoop.it
Read how 5 leading companies tie gamification to real-world rewards. These brands go above and beyond standard gamification techniques, awarding tangible goods to users who engage in valuable behaviors throughout their sites.
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