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Bentley entices affluent couples with Valentine’s Day gift ideas

Bentley entices affluent couples with Valentine’s Day gift ideas | BRAND marketing Curation | Scoop.it
Gifts from the Bentley Collection
British automaker Bentley Motors is enticing affluent consumers with a Valentine’s Day gift guide-themed email and online content through which they can locate gifts for a significant other.
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14 Free Social Media Marketing Tools Every Marketer Must Know ...

14 Free Social Media Marketing Tools Every Marketer Must Know ... | BRAND marketing Curation | Scoop.it
Social media marketing is now widely used to promote products and services on an online platform. More and more businesses, companies and brands are turning to social networking platforms when promoting new products ...
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Should luxury marketers move on from QR codes?

Should luxury marketers move on from QR codes? | BRAND marketing Curation | Scoop.it
Ralph Lauren QR code
Luxury marketers are increasing their mobile savvy through touch points such as bar codes and digital watermarks, but are QR codes effective for the luxury sector or should marketers move on?
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The Super Bowl: The Most Expensive 30 Seconds on TV

The Super Bowl: The Most Expensive 30 Seconds on TV | BRAND marketing Curation | Scoop.it
Super Bowl ads on TV have immense reach and cost big money. Last year’s Super Bowl XLVI attracted 111.3 million viewers, making it the most watched U.S. telecast of all time.
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Common Mistakes to Avoid on Your Facebook Page

Common Mistakes to Avoid on Your Facebook Page | BRAND marketing Curation | Scoop.it
There are a lot of reasons your Facebook page isn’t getting the rabid fan-base you think it deserves. Here are 6 tips to consider when trying to optimize your company's fan page.
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Marketing: Lego Wins a Lifelong Customer and Priceless Brand ...

Marketing: Lego Wins a Lifelong Customer and Priceless Brand ... | BRAND marketing Curation | Scoop.it
Marketing: Lego Wins a Lifelong Customer and Priceless Brand Promotion. by MPDClick on January 24, 2013 in Uncategorized with No comments. Words by MPDClick's Trend Journal Editor. Forbes has just reported on an inspiring story ...
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Stop Posts to Your Google+ Communities From Appearing on Your Profile

Stop Posts to Your Google+ Communities From Appearing on Your Profile | BRAND marketing Curation | Scoop.it
Want to keep your Google+ profile looking good? You can now choose whether or not to have your posts in Google+ communities appear on your profile page
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Creative Showcase: Good/Bad Billboards, Qrossword, World Record ...

Creative Showcase: Good/Bad Billboards, Qrossword, World Record ... | BRAND marketing Curation | Scoop.it
For financial marketers looking to position their brand as “local,” one approach is through affiliations with sport teams. In this clever series of billboards, First National Bank shamelessly panders to Nebraska Cornhusker fans, ...
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Why SMS marketing is not dying - Luxury Daily - Columns

Why SMS marketing is not dying - Luxury Daily - Columns | BRAND marketing Curation | Scoop.it
Michele Turner is chief marketing officer of mBlox. By Michele ... Tags: Columns, luxury, luxury marketing, mBlox, Messaging, Michele Turner, mobile, mobile advertising, mobile commerce, mobile marketing, SMS.
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This Fat Guy Loves Coca-Cola Marketing

This Fat Guy Loves Coca-Cola Marketing | BRAND marketing Curation | Scoop.it
I’m beyond fat… in fact, I need to lose the weight of an average man to get back to just being fat. I’d love to blame it on my thyroid, my genetics, my work, my stress level… something. The fact is, though, that it’s pretty simple.
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Social Media - Facebook vs. Google Plus Marketing

Automate G+ Profits: www.projectprofitsreviews.org Social Media Marketing Leverage: www.youtube.com Learn about which way you should go in ...youtube.com
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 Facebook vs. Google Plus
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What is the up-and-coming social strategy for luxury marketers ...

What is the up-and-coming social strategy for luxury marketers ... | BRAND marketing Curation | Scoop.it
Luxury marketers should continue to build up their presence on social media platforms that they already use and look to expand to new platforms only if their audience is there, experts say. Social media became an ...
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Burberry reveals design process via runway show teaser

Burberry reveals design process via runway show teaser | BRAND marketing Curation | Scoop.it
Burberry autumn/winter menswear 2013 collection British fashion house Burberry is showing a glimpse at the craftsmanship involved in constructing items in its autumn/winter 2013 menswear collection through a teaser video and digital promotions for...
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 버버리 브랜드, 케이스 스터디.

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10 Tools for Hashtag Research and Management

10 Tools for Hashtag Research and Management | BRAND marketing Curation | Scoop.it
Hashtag was the word of the year, there was a baby named Hashtag, and the word was outlawed in France (mot-dièse). Hashtags continue to have benefits for use in social media – especially as their use has expanded from Twitter to also Google+.
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My Vine Experience with Twitter’s Micro-Vid Sharing App

My Vine Experience with Twitter’s Micro-Vid Sharing App | BRAND marketing Curation | Scoop.it
Vine is to Video what Instagram is to Photos. No, seriously. Vine is an easy to use video-sharing app that’s intuitive as much as it is fun. My first experience with the nimble app was a positive one.
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The Critical Interplay Between Social and Search

The Critical Interplay Between Social and Search | BRAND marketing Curation | Scoop.it
Rand Fishkin, SEOmoz @randfish Rand Fishkin, Founder and CEO of SEOmoz, joins the Social Pros Podcast this week to discuss content calendar and community management at SEOmoz, the rumors of Google’s Author Rank, and the future of Facebook’s new...
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SoMoLo Marketing: Nike Case Study

SoMoLo Marketing: Nike Case Study | BRAND marketing Curation | Scoop.it
Nike's new #makeitcount campaign is an excellent example of an effective SoMoLo strategy. The entire focus of the messaging is consumer focused. It’s about “we” and “you” setting personal goals, challenging each other, making things happen.
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Infographic: Develop Your Social Resume

Infographic: Develop Your Social Resume | BRAND marketing Curation | Scoop.it
In our industry, a social resume is a requirement. If you’re a candidate looking for a job in social media, you better have a great network and online presence.
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5 Ways to Make Your E-Commerce Website Search Feature Convert

5 Ways to Make Your E-Commerce Website Search Feature Convert | BRAND marketing Curation | Scoop.it
Compared to other metrics, site search usually gets passed over as one of those things you’ll improve “soon.” It’s not a high priority like landing pages and personalized email.
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Customer Analytics: Know Your Best Customer | Retail Analytics Now

Customer Analytics: Know Your Best Customer | Retail Analytics Now | BRAND marketing Curation | Scoop.it
Of the top five challenges retail marketers identified in implementing their strategies, four of them underscore the lack of advanced customer analytics tools to measure and drive marketing effectiveness.
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Most Luxury Brands “Fairly Satisfied” With Social Media Results

Most Luxury Brands “Fairly Satisfied” With Social Media Results | BRAND marketing Curation | Scoop.it
Asked how their social media efforts are performing, 63% of luxury marketers surveyed by Luxury Interactive and ShopIgnite [download page] said they were fairly satisfied.
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Luxury Brand Shoppers Prove Mobile-Friendly

Luxury Brand Shoppers Prove Mobile-Friendly | BRAND marketing Curation | Scoop.it
59% of luxury brand shoppers say they've used mobile to interact with a company, finds ForeSee [pdf] in a new study. That makes luxury brand shoppers 40% more likely than.
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Cartier pushes engagement rings through storytelling

Cartier pushes engagement rings through storytelling | BRAND marketing Curation | Scoop.it
Cartier's Destinée French jeweler Cartier is tapping emotional storytelling to push its engagement rings and wedding bands through a short film that tells a dramatic love story about a couple in Paris.  The video titled “Destinée” shares a true...
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The social media records that took a tumble in 2012

The social media records that took a tumble in 2012 | BRAND marketing Curation | Scoop.it
As more and more companies and individuals take to social media as it gets integrated and entrenched deeper and deeper in to our daily lives — it is quite inevitable that social media records are going to be set and then broken at a rather quick...
flowershirts's insight:

모든 플랫폼들이 마찬가지겠지만. 특히, 텀블러의 경우는 확실한 포지션과 적합한 컨텐츠를 필요로 하는 플랫폼이다.

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Zegna bolsters mobile app, Google+ page via runway content

Zegna bolsters mobile app, Google+ page via runway content | BRAND marketing Curation | Scoop.it
Zegna Live app
Italian fashion house Ermenegildo Zegna is live-streaming both its namesake and Z Zegna runway shows during Milan Fashion Week via its iPhone and iPad application and bolstering its new Google+ page by hosting a pre-show chat.
flowershirts's insight:

제냐 브랜드, 케이스 스터디

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