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Facebook Ads and Gender Targeting

Facebook Ads and Gender Targeting | BRAND marketing Curation | Scoop.it
A recent study reveals which gender is more prevalent on Facebook. It explores which sees and clicks on more ads, draws more ad dollars, and costs less to target.
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10 Challenges of Retail Marketing

10 Challenges of Retail Marketing | BRAND marketing Curation | Scoop.it
10 Challenges of Retail Marketing. Marketing a small retail business has many challenges. Since the nature of the business is highly competitive, the owners are faced with tough times. It do.
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The Oscars on Social Media Visualized [INFOGRAPHIC]

The Oscars on Social Media Visualized [INFOGRAPHIC] | BRAND marketing Curation | Scoop.it
The Oscars are Hollywood's biggest night for celebrating achievements in film and the reaction this year on social media was at an all-time high in volume.
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7 Magical Marketing Lessons From Disney World

7 Magical Marketing Lessons From Disney World | BRAND marketing Curation | Scoop.it
Disney World isn’t just a magical place for families or kids.  It’s also pretty magical for marketers too.
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6 questions every brand should ask when establishing its social identity

6 questions every brand should ask when establishing its social identity | BRAND marketing Curation | Scoop.it
Many times when I’m working with businesses and explaining social media in detail, I hear the following — “We know that social media marketing can help us with building our brand online, but we just don’t know where and how to start”.
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Social Media Can't Replace Email

Social Media Can't Replace Email | BRAND marketing Curation | Scoop.it
It is unmistakable that social media platforms such Facebook and Twitter have changed the way we all communicate online. However, there are many reasons that social media platforms will never fully replace email within the working environment.
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Which Brand Won the “Social Bowl”? [Infographic] — New Media ...

Which Brand Won the “Social Bowl”? [Infographic] — New Media ... | BRAND marketing Curation | Scoop.it
Regardless of whether you were happy or sad (or indifferent) about the outcome of the Super Bowl this weekend, one thing is certain: like every year, several brands battled it out in the commercials. Pre-game, SHIFT took a ...
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Why Your Business Sucks at Social Media

Why Your Business Sucks at Social Media | BRAND marketing Curation | Scoop.it
I shouldn’t have to tell you, since you are smart enough to be on this site, that a business that isn’t utilizing social media is a business that is doomed. The problem is not that businesses aren’t getting on board the bus.
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You don’t have a social media problem, you have a reputation problem

You don’t have a social media problem, you have a reputation problem | BRAND marketing Curation | Scoop.it
I’m really not a fan of the phrase: “you have a problem in social media”.
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5 simple things you can do on LinkedIn to boost your career

5 simple things you can do on LinkedIn to boost your career | BRAND marketing Curation | Scoop.it
If social networks were people then LinkedIn would be the grey-suited accountant sitting at the corner of a party too shy to talk to people.
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Case Study: Coke's Twitter Contest

Case Study: Coke's Twitter Contest | BRAND marketing Curation | Scoop.it
In Diet Coca-Cola’s #ShowYourHeart contests, the company wanted users to show they care about heart month and everything that comes with it.
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That “Made in USA” label may be worth more than you think

That “Made in USA” label may be worth more than you think | BRAND marketing Curation | Scoop.it
Hal Sirkin is senior partner at The Boston Consulting Group
By Harold L. Sirkin, Michael Zinser and Kate Manfred
Ask most Americans if they prefer products made by American workers, and they readily say, “Of course!
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Niche Markets Sure to Explode in 2013

Niche market research is not exactly rocket science, but trying to find the next hottest thing can still be tricky.
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Just 32% Of Small Business Owners Think Social Media Marketing ...

Just 32% Of Small Business Owners Think Social Media Marketing ... | BRAND marketing Curation | Scoop.it
Just 32% Of Small Business Owners Think Social Media Marketing Is Effective [STUDY]
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Foursquare partners with Mastercard, Visa to give users check in discounts

Foursquare partners with Mastercard, Visa to give users check in discounts | BRAND marketing Curation | Scoop.it
The social discounts space seems to be getting more crowded by the day — and now financial giants Visa and Mastercard have come to the party with a deal with location-based social network Foursquare.
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Content Marketing or Content Spam? [SLIDESHOW]

Content Marketing or Content Spam? [SLIDESHOW] | BRAND marketing Curation | Scoop.it
How does your social media content stack up against the work of others? Quality, entertainment value, and writing skill all play into the equation. Quantity enough won’t cut it.
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What Do Women Want? How to Reach the Most Valuable Audience on Facebook

What Do Women Want? How to Reach the Most Valuable Audience on Facebook | BRAND marketing Curation | Scoop.it
Make sure your brand is using the right tone, post type, and timing to reach (and impress) your female fans on Facebook. Socialtyze dug into the data to find out exactly what to say, and when to say it.
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a2z Innovation Insider - What is a brand?

a2z Innovation Insider - What is a brand? | BRAND marketing Curation | Scoop.it
It may require a logo, tagline, colors and reputation to convey your brand clearly. When branding an external communication it is important to remember all of these individual pieces that make up your brand.
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Best and Worst of Super Bowl Marketing Strategy: 2013 Edition

Best and Worst of Super Bowl Marketing Strategy: 2013 Edition | BRAND marketing Curation | Scoop.it
Every year there seems to be another Admeter/Adbowl/Adrank type of contest that lets anyone register and vote for their favourite ads.
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Oreo “Cremes” the Big Game

Oreo “Cremes” the Big Game | BRAND marketing Curation | Scoop.it
Cookie or Creme? As viewers across the country tuned into the Super Bowl, Oreo blazed new trails with its clever “big game” social media activation. The recipe for Oreo’s success? Hard work and strategic planning, with a sprinkle of spontaneity.
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5 top apps every working stiff should download

5 top apps every working stiff should download | BRAND marketing Curation | Scoop.it
Part of being an employee means that you’re expected to show up on time, dress neatly and use your skills and abilities to make a meaningful contribution to the company that pays your salary, which in turn, allows you to lead the life that you do...
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Brand Your Twitter Profile to Increase Engagement

Brand Your Twitter Profile to Increase Engagement | BRAND marketing Curation | Scoop.it
Here are recommendations and best practices to take advantage of all the branding opportunities on your Twitter profile.
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76% of People Think Advertising Is Exaggerated [INFOGRAPHIC]

76% of People Think Advertising Is Exaggerated [INFOGRAPHIC] | BRAND marketing Curation | Scoop.it
Super Bowl XLVII is just around the corner, and while all the football fanatics are eagerly anticipating the big game, the marketing-minded are looking forward to it, too.
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Super Bowl Social Media Marketing: A Detailed History

Super Bowl Social Media Marketing: A Detailed History | BRAND marketing Curation | Scoop.it
Here’s a look at what social media has done to alter the landscape of Super Bowl advertising.
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Connecting the Dots on the Social Experience

Connecting the Dots on the Social Experience | BRAND marketing Curation | Scoop.it
How often do customer suggestions and ideas actually make a difference in your company?
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