Many times when I’m working with businesses and explaining social media in detail, I hear the following — “We know that social media marketing can help us with building our brand online, but we just don’t know where and how to start”.
It is unmistakable that social media platforms such Facebook and Twitter have changed the way we all communicate online. However, there are many reasons that social media platforms will never fully replace email within the working environment.
Regardless of whether you were happy or sad (or indifferent) about the outcome of the Super Bowl this weekend, one thing is certain: like every year, several brands battled it out in the commercials. Pre-game, SHIFT took a ...
I shouldn’t have to tell you, since you are smart enough to be on this site, that a business that isn’t utilizing social media is a business that is doomed. The problem is not that businesses aren’t getting on board the bus.
Hal Sirkin is senior partner at The Boston Consulting Group By Harold L. Sirkin, Michael Zinser and Kate Manfred Ask most Americans if they prefer products made by American workers, and they readily say, “Of course!
Make sure your brand is using the right tone, post type, and timing to reach (and impress) your female fans on Facebook. Socialtyze dug into the data to find out exactly what to say, and when to say it.
It may require a logo, tagline, colors and reputation to convey your brand clearly. When branding an external communication it is important to remember all of these individual pieces that make up your brand.
Cookie or Creme? As viewers across the country tuned into the Super Bowl, Oreo blazed new trails with its clever “big game” social media activation. The recipe for Oreo’s success? Hard work and strategic planning, with a sprinkle of spontaneity.
Part of being an employee means that you’re expected to show up on time, dress neatly and use your skills and abilities to make a meaningful contribution to the company that pays your salary, which in turn, allows you to lead the life that you do...