BRAND marketing Curation
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BRAND marketing Curation
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[소셜 미디어 트렌드]YouTube Launches 'Marketplace' to Connect YouTube Stars and Brands

[소셜 미디어 트렌드]YouTube Launches 'Marketplace' to Connect YouTube Stars and Brands | BRAND marketing Curation | Scoop.it

Agencies and marketers looking for the perfect YouTube star to appear in a viral video, your job just got easier.

At a keynote presentation at VidCon today, YouTube vice president of product management, Shishir Mehrotra announced Video Creation Marketplace, a platform that will connect content creators on YouTube with marketers or agencies looking for viral...


Via Sylvain Leroux
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[소셜 마케팅]6 Location-Based Marketing Strategies for Small Business Owners

[소셜 마케팅]6 Location-Based Marketing Strategies for Small Business Owners | BRAND marketing Curation | Scoop.it

More consumers are using location-based services to share their whereabouts with friends and locate real-time deals than ever before — but many small business marketers are have yet to fully utilize this new technology... only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to...


Via Linda Buquet :: Catalyst eMarketing
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[소셜 플랫폼 이용자 분석.인포]The Social Network Tribes

[소셜 플랫폼 이용자 분석.인포]The Social Network Tribes | BRAND marketing Curation | Scoop.it
There is one thing we do know and that is that the era of one social network that fits all is gone.

Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's comment, July 13, 2012 11:00 AM
Thanks Pauline for your rescoops. Enjoy your day!
Pauline Dutertre's comment, July 13, 2012 11:08 AM
You are welcome ! ;) Have a nice weekend.
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[빅데이터]Big Data Just Beginning To Explode/국내에선 이미 유행어가 되어 버린 빅데이터, 하지만, 외국에선 이제 시작이라고 하는데. 빅데이터의 본질은 어디까지 정보의 재발견

[빅데이터]Big Data Just Beginning To Explode/국내에선 이미 유행어가 되어 버린 빅데이터, 하지만, 외국에선 이제 시작이라고 하는데. 빅데이터의 본질은 어디까지 정보의 재발견 | BRAND marketing Curation | Scoop.it

The world of “big data” is changing dramatically right before our eyes – from the amount of data being produced to the way in which it’s structured and used.

The trend presents enormous challenges, but it also presents incredible business opportunities.

By 2020, over 1/3 of all data will live in or pass through the cloud Data production will be 44 times greater in 2020 than it was in 2009 Individuals create 70% of all data. Enterprises store 80%
Via maxOz, Brian Yanish - MarketingHits.com
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[소비자 패턴 분석 인포]Marketing, Advertising and Women

[소비자 패턴 분석 인포]Marketing, Advertising and Women | BRAND marketing Curation | Scoop.it
As you all know, your audience is VERY important when promoting your company’s product.

 

Men and women may be different in their day to day lives, but they are also very different online. If you are interested in reaching a female audience, learn what they trust and how they use different social sites.


Via Brian Yanish - MarketingHits.com
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[페이스북 광고 논란]why brands are doing Facebook advertising wrong

[페이스북 광고 논란]why brands are doing Facebook advertising wrong | BRAND marketing Curation | Scoop.it
Jeremy Waite, TBG Digital Facebook ads are a commodity. You want to test, refine and iterate your ads. When they generate a large number - 10000 ads in three.
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[온라인 vs 오프라인]Marketing/Brand / Online Marketing = Brick and Mortar Success ...

[온라인 vs 오프라인]Marketing/Brand / Online Marketing = Brick and Mortar Success ... | BRAND marketing Curation | Scoop.it
An infographic is worth than 1000 words. Search Infographics. results 1 - 1 of about 1 for Marketing/Brand / Online Marketing = Brick and Mortar Success #infographic. (0954 seconds) ...
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[케이스 스터디]Burberry: A Great Brand with Poor Social

Here is the BIGGEST (and most costly) mistake the majority of luxury brands like Burberry are making on social media. Click here to watch...
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[포지션 전략]Positioning Strategy

포지션 전략도 6하원칙에 따라 해석과 분석이 가능하다고 한다.

언제: Timimg

어디서: Channel

누구와: Competitor

무엇을: Product

어떻게: Promotion

왜: ROI

 

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[소셜마케팅]3 Marketing lessons learned from Pinterest

핀터레스트의 차별성: 비쥬얼화 / 개인화 / 단순화

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In any given week, less than 0.5% of Facebook fans engage with a ...

In any given week, less than 0.5% of Facebook fans engage with a ... | BRAND marketing Curation | Scoop.it
Brands aren't providing the right kind of content and experience to engage their fans. Instead they see facebook as just another marketing push channel or aren't providing consumers with valuable information they need to ...
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[소셜마케팅]Social Marketing Is More Than Just Likes

[소셜마케팅]Social Marketing Is More Than Just Likes | BRAND marketing Curation | Scoop.it

'좋아요' 버튼 누르기가 소셜 마케팅이 아니다.

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[소셜마케팅]Branding Your Company on Instagram

[소셜마케팅]Branding Your Company on Instagram | BRAND marketing Curation | Scoop.it

10가지 베스트 예로 본 케이스 바이 스터디.

페이스북의 인수로 인해 그 중요성을 더 커지겠죠?^_^

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[키워드 리서치 전략]A 6 Step Process for Keyword Research

[키워드 리서치 전략]A 6 Step Process for Keyword Research | BRAND marketing Curation | Scoop.it

Excerpted from article:

"Any good SEO campaign starts with proper keyword identification and categorization. The following keyword research process will provide a good structure and solid foundation for identifying, expanding, and prioritizing the keywords in your universe.


Via Giuseppe Mauriello
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[브랜드 소셜 커뮤니케이션]Why Retailers Should Get Onboard With Pinterest (infographic)

[브랜드 소셜 커뮤니케이션]Why Retailers Should Get Onboard With Pinterest (infographic) | BRAND marketing Curation | Scoop.it
Pinterest is making an actual vision board obsolete. People are flocking to the social networking site to keep a virtual space of recipes, decor ideas, fashion must-haves, beauty tips, and artwork. By now, most people are familiar with the pull Pinterest commands around the web in terms of driving traffic — as compared to other social networks. Almost two out of five consumers follow retailers through one or more social networking sites, with Pinterest users following an average of 9.3 retail companies, which is more than the average amount of Facebook and Twitter users. With so much happening on Pinterest, it only makes sense that retailers set up a Pinterest profile and interact with consumers on the platform.

 


Via Brian Yanish - MarketingHits.com
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Robin Good's comment, July 12, 2012 8:28 AM
Hi Brian, keep up the great work. You are catching some great gems.

I stopped by to let you know, that if you have not been too happy with the new Scoop.it changes there is a small discussion taking life here: http://www.scoop.it/t/curation-revolution/p/2151901287/likes-dislikes-about-new-scoop-it-ui (there is also Guillaume) that you may like to give your contribution to.

:-)

All the best from sunny Rome!
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[브랜드 전략. 케이스 스터디]Nintendo vs Sega: Video Game Logo Evolution

[브랜드 전략. 케이스 스터디]Nintendo vs Sega: Video Game Logo Evolution | BRAND marketing Curation | Scoop.it
An infographic charting the logo design changes and console launches of Nintendo and Sega.

Via Brian Yanish - MarketingHits.com
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[강추][소셜 플랫폼 별 데이터 활용 방법.인포]How Social Networks Use Your Data (infographic)

[강추][소셜 플랫폼 별 데이터 활용 방법.인포]How Social Networks Use Your Data (infographic) | BRAND marketing Curation | Scoop.it

We’re all giving more and more of our data away to social networks, but with very little understanding of where it actually ends up. What data do different sites hold on us and how can they use it? Considering how much our data can give away about our identities and online/offline lives, this latest infographic from Baynote is likely to come in handy. Its produced a handy diagram to show you how major sites like Google, Pinterest, Facebook and Twitter are using your data:


Via Brian Yanish - MarketingHits.com
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[소셜 케이스 스터디,BMW]One that gets social media marketing one that fails ...

[소셜 케이스 스터디,BMW]One that gets social media marketing one that fails ... | BRAND marketing Curation | Scoop.it
But BMW has made it easy to lease their cars with great lease programs that include all maintenance and their brand still has a lot of brand equity. People join auto facebook pages because they love to talk about their rides.
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[마케팅전략]Humour In Brand Marketing – Effective Or Silly?

[마케팅전략]Humour In Brand Marketing – Effective Or Silly? | BRAND marketing Curation | Scoop.it
Putting Humour to Your Marketing, Good or Bad? Adding humour to your marketing strategies can make your brand stand up uniquely from the rest; your.
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[구글+]Why Luxury Brands Have the Highest Brand Engagement on Google+

[구글+]Why Luxury Brands Have the Highest Brand Engagement on Google+ | BRAND marketing Curation | Scoop.it
There have been a lot of negative views regarding the performance and future of Google+. Some critics have even written the social platform off as dead in spite of all its impressive milestones. Google+ no doubt has its hands ...
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[influence PERSON]What Is A Brand Advocate?

[influence PERSON]What Is A Brand Advocate? | BRAND marketing Curation | Scoop.it

왜 우리가 고객을 그룹화 화여 관리를 하고, 각 그룹에 맞는 대응책을 기획해서 실행해야 하는지. 또한, 각 브랜드의 influence person를 만드는데 힘을 쏟아야 하는지 보여주는 인포.

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[Simple Email Tips]이메일 커뮤니케이션 10 TIP!

[Simple Email Tips]이메일 커뮤니케이션 10 TIP! | BRAND marketing Curation | Scoop.it

개인적으로 이메일 커뮤니케이션이야 말고 가장 효율적으로 전파력이 강하며, 구독력이 높은 플랫폼이라고 생각함.

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Moms Are The Biggest Brand Boosters ... - New York City Marketing

Moms Are The Biggest Brand Boosters ... - New York City Marketing | BRAND marketing Curation | Scoop.it
The survey showed that moms are the group of consumers most likely to follow their favorite brands on social media. It also found that 2 in 3 readers learn about brands via “likes” from blogs, with moms and 18-34-year-olds ...
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Cost Effective Promotional Items to Build Offline Brand Presence ...

Cost Effective Promotional Items to Build Offline Brand Presence ... | BRAND marketing Curation | Scoop.it
잡화 프로모션을 통해 브랜드 인지도 상승을 위한 팁!!!!
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[소셜마케팅]Why Social Marketing will Deliver a Positive ROI for your Brand

[소셜마케팅]Why Social Marketing will Deliver a Positive ROI for your Brand | BRAND marketing Curation | Scoop.it

리포트: 소셜마케팅의 긍정적인 효과

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