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a2z Innovation Insider - What is a brand?

a2z Innovation Insider - What is a brand? | BRAND marketing Curation | Scoop.it
It may require a logo, tagline, colors and reputation to convey your brand clearly. When branding an external communication it is important to remember all of these individual pieces that make up your brand.
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PPC vs. SEO - Quick Results or Sustainable Effects?

PPC vs. SEO - Quick Results or Sustainable Effects? | BRAND marketing Curation | Scoop.it
Each new service created on the Internet is created while keeping users in mind. A simple web page, blog, or application without visitors loses it’s rationale.

Via Level343
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Level343's curator insight, November 14, 2013 8:31 AM
When to use it?

Choosing PPC and SEO depends entirely on your search engine marketing goals, the time in which you want to achieve them and a budget that you are able to invest in.


If your strategy is to achieve immediate results, then you should focus primarily on PPC campaigns.


If you have a longer time frame to work with, the preferred solution for you would be to use Search Engine Optimization.

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The Three Big Shifts in Brand Strategy

The Three Big Shifts in Brand Strategy | BRAND marketing Curation | Scoop.it
Zum Video
Nils Wollny, Managing Director Strategy at SinnerSchrader, described in his introduction at NEXT Service Design 2013 the three major shifts in brand strategy:
1. Positioning to Purpose: What is the brand’s role in people’s life?

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How brands are using video on Instagram

How brands are using video on Instagram | BRAND marketing Curation | Scoop.it
It has only been around for three days, but excited marketers have jumped on the Instagram video bandwagon. After some pretty accurate rumours, Instagram confirmed on Friday that it was adding video capabilities to its popular photo sharing app.
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Case study: Sony ‘DSLR Gear No Idea’ campaign

Case study: Sony ‘DSLR Gear No Idea’ campaign | BRAND marketing Curation | Scoop.it
Campaign: DSLR Gear No Idea Client: Sony Australia (digital imaging: NEX cameras) Agencies: Havas Worldwide Australia, Naked Communications   Background Every year, millions of amateurs upgrade to a professional DSLR (digital single lens reflex)...
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Online marketing for startups — a primer by former eBay marketing director Todd Kurie

Online marketing for startups — a primer by former eBay marketing director Todd Kurie | BRAND marketing Curation | Scoop.it
A startup’s main marketing challenge is to grow as fast as possible. The process of doing so can be broadly summarized as follows: learn as quickly and cheaply as possible about your customers, what they like or don’t about your service, the most effective ways to reach them, and customer acquisition costs. Once these questions are answered, then grow as fast as it makes sense.

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Five Reasons Why Market Research Matters (and Five Tips for Using It)

Five Reasons Why Market Research Matters (and Five Tips for Using It) | BRAND marketing Curation | Scoop.it

All marketers will agree that market research is important. Because the media landscape is in a constant state of flux and marketers are constantly overwhelmed with data and business priorities, though, marketers tend to shave timelines, do “internal” research, and lose sight of the need for consumer marketing research for their organization.

 

Market research, however, is essential to you and your brand’s long-term success. Market research will keep your brand afloat while companies who fail to make research a high priority drown.

 

Market research should be bumped to the top of your priority list for the following five key reasons.


Via Russ Merz, Ph.D.
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What Are the 25 Most Engaged Brands on Twitter?

What Are the 25 Most Engaged Brands on Twitter? | BRAND marketing Curation | Scoop.it

Twitter has rapidly become a vehicle for brand marketing and reinforcement, but keep in mind that it’s only partially a broadcasting channel. Many companies are using it as a one-way broadcaster of 140-character messaging, instead of using it to engage followers. Startup Nestivity, which develops community software tools for Twitter, has come up with a list of the top 25 brands that best utilize Twitter for customer engagement.

 

 

The list was developed from a study, conducted by Evolve Capital and by Dr. Natalie Petouhoff of the UCLA Anderson School of Management, that was designed to measure brand engagement in that social channel. The research focused on traffic for the 100 most followed brands, and looked at how relationships were created and maintained with customers, influencers or advocates.

 


Via Russ Merz, Ph.D.
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The 3 Blog Metrics You Should Really Be Tracking

The 3 Blog Metrics You Should Really Be Tracking | BRAND marketing Curation | Scoop.it
There’s certainly no shortage of metrics to access to measure your blog’s performance. Regardless of the analytics software you use, keeping track of what matters can get tricky.
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Customers Want Brands to Love Them | Loyalty360.org

Customers Want Brands to Love Them | Loyalty360.org | BRAND marketing Curation | Scoop.it

Love – and loyalty -- is a two-way street. Just ask your customers.

According to a national survey conducted by Opinion Research Corp. and commissioned by Analytic Partners, customers want to be loved by the brands they love.

 

Nancy Smith, founder and CEO of Analytic Partners, said in a press release that the overarching survey theme was customers want to be loved by the brands they’re loyal to, adding “loyalty has become a two-way street.”

“No longer are the days when brands can advocate solely for themselves,” Smith said. “In fact, the way brands spend their marketing dollars to interact with their consumers can ultimately have a real impact on profitability."

 

Nearly half (48%) of people between the ages of 18-44 indicated that any loyalty they feel toward brands in the future will be because of the types of experiences brands create for them. Some of these experiences cited by survey respondents include interaction in the form of video/online gaming, social media, and third-party expert information through blogs and articles.


Via Russ Merz, Ph.D.
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The Most Annoying Types of Ads on the Internet #infographic /@BerriePelser

The Most Annoying Types of Ads on the Internet #infographic /@BerriePelser | BRAND marketing Curation | Scoop.it

The Most Annoying Types of Ads on the Internet #infographic

Pop-up ads, lottery scams, and other types of advertising do more than just interrupt the flow of information online. Respondents to a recent survey on annoying ads have reported losing sleep and even assaulting their hardware after reading yet another email from a pen pal in a foreign land who needs them to transfer some money.

Although a greater number of Americans (60 percent) are annoyed by television commercials than internet ads, the newer medium is on the rise, with 55 percent who are finding annoying ads in their inboxes and 37 percent who say they are happening on social media.

The most offensive kinds are:

Pop-up ads – 70%Lottery scams – 70%Male enhancement ads – 66%Emails from deceased African leaders who have left them money – 64%Ads for products and services they do not need – 58%Female enhancement ads – 54%


Via WordPress SEO & Social Media, Russ Merz, Ph.D.
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WordPress SEO & Social Media's curator insight, April 15, 2013 2:03 AM

The Most Annoying Types of Ads on the Internet #infographic /@BerriePelser

Russ Merz, Ph.D.'s curator insight, April 15, 2013 7:17 AM

Cautionary note for brand managers--ads to avoid.

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Six Reasons Your Website Will Fail

Six Reasons Your Website Will Fail | BRAND marketing Curation | Scoop.it

Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. That wouldn't be much of an issue if the Internet hadn't long ago replaced hardcopy Yellow Pages as the go-to source for business information.

 

vSplash's SMB DigitalScape data, based on an analysis of 1 million SMB websites worldwide last year, provides a clear demonstration of how poorly equipped SMB websites are for the digital age.

 

Let's go through the most alarming findings and examine the top reasons SMBs are failing online.

 



Read more: http://www.marketingprofs.com/articles/2013/10531/six-reasons-your-website-will-fail#ixzz2QGbmqGHF


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, April 12, 2013 9:25 AM

Things all SMBs need to remember about website design and content.

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New American Airlines Branding – Love it or Hate it??

New American Airlines Branding – Love it or Hate it?? | BRAND marketing Curation | Scoop.it
I agree, it was way past time for American Airlines to update their branding. ... 2013 Oceans Design Group / Graphic Design Miami / Logo Design / Web Design / Photography / Brand Management / Miami Beach FL 33139 ...
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8 Strategies That May be Harming Your Brand's Image

8 Strategies That May be Harming Your Brand's Image | BRAND marketing Curation | Scoop.it
By removing certain tactics, you may find that you save some time while the content that you create is more likable and thus drives more traffic. Here are some tactics that if you’re using I recommend ditching and make time for strategies that work.
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The Power Of Email Remarketing

The Power Of Email Remarketing | BRAND marketing Curation | Scoop.it
Remarketing is a technique that is used to follow up a website visitor who engages with your website but leaves before taking action, such as completing an order.

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Level343's curator insight, October 23, 2013 12:37 PM

If you have tested an email remarketing campaign and you didn't notice a significant increase in ROI, then it might have been because your campaign looked like a generic newsletter. There is a formula to getting the best out of your remarketing campaigns, and one of the most effective formulas is personalization.

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12 Nonprofit Marketing Emails That Actually Convert

12 Nonprofit Marketing Emails That Actually Convert | BRAND marketing Curation | Scoop.it
With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the communication channels to choose from these days, there’s still no more...
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Moving from ‘brand centricity’ to ‘people centricity’ to achieve share gain

Moving from ‘brand centricity’ to ‘people centricity’ to achieve share gain | BRAND marketing Curation | Scoop.it
Companies across a whole array of industries continue to spend big dollars on brand research. The perennial problem is that most brand measures don’t relate to the real world (for example, how, as a brand manager, do I action ‘suits my needs’?
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Coca-Cola is letting its packaging do the marketing

Coca-Cola is letting its packaging do the marketing | BRAND marketing Curation | Scoop.it
A couple of nifty experiments by Coca-Cola lately have followed the mantra that the message is the product and the product is the message.
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | BRAND marketing Curation | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....


Via Sylvain Leroux
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How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | BRAND marketing Curation | Scoop.it
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.

Via Sylvain Leroux
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Tim Kitchin's curator insight, April 26, 2013 10:29 AM

And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged...

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Evian Campaign Turns Water Drinkers Back Into Babies [Video]

Turn back time with an app that lets you see yourself as an infant again.
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Younger Consumers Seek Good Brand Experience #customerreviews #marketing

Younger Consumers Seek Good Brand Experience #customerreviews #marketing | BRAND marketing Curation | Scoop.it

A survey by New York-based marketing analytics firm Analytic Partners suggests that about half of those between 18 and 44 years of age base brand loyalty on brand experience, which could mean video/online gaming, social media and third-party expert information through blogs and articles.


Via Sara Duane-Gladden, Meryème Tricoire, Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, April 24, 2013 6:33 AM

Interesting


"Seventy-five percent of respondents said online reviews play a major role in the purchases they make"



and how so many product sites still do not showcase customer reviews from sites like Amazon.


The travel industry has started to use online reviews as the main selling point for hotels etc. as seen with the use of Tripadvisor reviews built into many hotel websites.

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Are You Listening to Your Most Important Customers?

Are You Listening to Your Most Important Customers? | BRAND marketing Curation | Scoop.it

You don't see many tweets touting companies as #betterthanaverage. But there's plenty of social media chatter about really good or bad customer experiences. The same holds true for the feedback companies receive directly via e-mails or phone calls. Customers are most likely to offer feedback when they have either a really bad experience or a great one — and they almost never say a word when their experience falls somewhere in the middle.

 

The problem is, that silent majority in the middle typically drives the success or failure of a business.

 


Via Russ Merz, Ph.D.
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Bob Hogg's curator insight, April 18, 2013 1:54 AM

Interesting data on customer feedback measurement from Harvard Business Review

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Birthday Cards and Content Personalization

Birthday Cards and Content Personalization | BRAND marketing Curation | Scoop.it
“Everyone has something they need to hear. Tell them.”
-Homepage message on Hallmark.com 
Incorporating content personalization into your marketing campaigns is a lot like choosing a birthday card for someone.
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How H&M uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+ | BRAND marketing Curation | Scoop.it
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.

Via Sylvain Leroux
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Daniel Jurado's curator insight, April 14, 2013 11:48 PM

Si H&M los usa, por que son tan receloso el pequeño comercio de hacer lo mismo?

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How Facebook's News Feed Changes Affect Businesses and Marketers

How Facebook's News Feed Changes Affect Businesses and Marketers | BRAND marketing Curation | Scoop.it
Yesterday Facebook announced a number of changes to News Feed that have huge implications for businesses, marketers and their Facebook Pages. The main changes include how visual content and stories are displayed in user's News Feeds.
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