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BRAND marketing Curation
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | BRAND marketing Curation | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....


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How H&M uses Facebook, Twitter, Pinterest and Google+

How H&M uses Facebook, Twitter, Pinterest and Google+ | BRAND marketing Curation | Scoop.it
H&M is rated as one of the world’s top 25 brands, so it’s a great candidate for one of our posts looking at how brands use the four main social networks.

Via Sylvain Leroux
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Daniel Jurado's curator insight, April 14, 2013 11:48 PM

Si H&M los usa, por que son tan receloso el pequeño comercio de hacer lo mismo?

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How Coca-Cola uses Facebook, Twitter, Pinterest and Google+

How Coca-Cola uses Facebook, Twitter, Pinterest and Google+ | BRAND marketing Curation | Scoop.it
While putting together our recent series of posts looking at how major brands use the four main social networks I’ve somehow managed to overlook Coca-Cola, so today I have rectified that startling omission.

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Tim Kitchin's curator insight, April 26, 2013 10:29 AM

And at the end of all this, it's very unclear what Coke is doing with social media. The collaboration with WWF feels very underleveraged...