African Creatives & Branding Africa
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African Creatives & Branding Africa
Experiencing an economical upturn, the African continent have been unveiling a very dynamic creative scene, pushing local and authentic ideas globally through social media. These emerging Creatives consist of fashion designers, artists, architects, musicians, entrepreneurs, photographers and painters, who are promoting a dynamic and beautiful image of Africa. They are the ambassadors of a vibrant and modern Africa.
Curated by Nelly Wandji
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Nigeria’s top celebrity blogger is launching a social network and will share ad revenue with users

Nigeria’s top celebrity blogger is launching a social network and will share ad revenue with users | African Creatives & Branding Africa | Scoop.it
The name Linda Ikeji strikes fear into many a Nigerian celebrity. They're often petrified their secrets are about be revealed in the powerful one-woman gossip machine that has dominated online media in Nigeria for the last decade. Ikeji's legend has been established not just by her canny ability to uncover scurrilous news about the ric
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« Front de Mode » reçoit le soutient de François-Henri Pinault

« Front de Mode » reçoit le soutient de François-Henri Pinault | African Creatives & Branding Africa | Scoop.it
La créatrice Sakina M’Sa vient d’inaugurer une vitrine parisienne dédiée
à une mode plus responsable. Baptisée Front de Mode, celle-ci est sous le
parrainage de François-Henri Pinault, PDG du groupe Kering.

Après la fièvre de l’inauguration merc
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Sonia's curator insight, July 2, 2015 5:51 AM

Front de Mode, a new sustainable fashion shop in Paris; we keep on growing!

 

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Luxury jewellery brands fail to address ethical responsibilities - Jeweller Magazine: Jewellery News and Trends

Luxury jewellery brands fail to address ethical responsibilities - Jeweller Magazine: Jewellery News and Trends | African Creatives & Branding Africa | Scoop.it
Luxury jewellery brands are lagging behind smaller brands in the ethical sourcing of metals and gemstones, according to an independent report by non-profit organisation Fair Jewelry Action and strategic adviser, Lifeworth Consulting.
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Nigeria Solar Car Challenge - P.M. News

Nigeria Solar Car Challenge - P.M. News | African Creatives & Branding Africa | Scoop.it
Nigeria Solar Car Challenge
P.M. News
I am not just always interested in such luxury. ...
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Warmer World Will Keep Millions of People Trapped in Poverty, Says New Report - UNEP

Warmer World Will Keep Millions of People Trapped in Poverty, Says New Report - UNEP | African Creatives & Branding Africa | Scoop.it
This new report looks at the likely impacts of present day, 2°C and 4°C warming on agricultural production, water resources, coastal ecosystems and cities across Sub-Saharan Africa, South Asia and South East Asia.
Nelly Wandji's insight:

I'm not feeling like the world is warming up - but seems like it is ! 

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Sustainable luxury fashion – is it possible? | The Ethical Fashion Source

Sustainable luxury fashion – is it possible? | The Ethical Fashion Source | African Creatives & Branding Africa | Scoop.it
The Ethical Fashion Source - Fashion business success without compromise
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Eco-Modern Design Meets Luxury at Alila Villas Uluwatu - Culture-ist

Eco-Modern Design Meets Luxury at Alila Villas Uluwatu - Culture-ist | African Creatives & Branding Africa | Scoop.it
Alila Villas Uluwatu is a stunning eco-chic boutique resort with picturesque views of the cerulean Indian ocean.
Nelly Wandji's insight:

How closer to nature could we be ?

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Is Africa the Next Big Thrifting Destination? These Kenyan Siblings Think So

Is Africa the Next Big Thrifting Destination? These Kenyan Siblings Think So | African Creatives & Branding Africa | Scoop.it
The Kenyan sister-brother duo behind street style blog 2ManySiblings gives an insider view of vintage shopping in Africa.
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Apple se tourne vers la mode pour redonner du peps à sa marque

Apple se tourne vers la mode pour redonner du peps à sa marque | African Creatives & Branding Africa | Scoop.it
Actualité mode : En recrutant chez Burberry et Yves Saint-Laurent, Apple poursuit sa stratégie consistant à miser énormément sur son image de marque et le design exclusif de ses produits pour les vendre.
Nelly Wandji's insight:

Que ne faut il pas faire pour essayer de remplacer Le marketer Le plus talentueux au monde : R.I.P Steve Jobs

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Why Storytelling Is The Future of Marketing


Via Robin Good
Nelly Wandji's insight:

Tell me Story, i Will remember... Less talk, more actions, more stories.

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Imc Csu's curator insight, October 5, 2013 11:17 PM

What is your 'story'?

Katherine Anne's curator insight, October 7, 2013 5:48 PM

I think this video is very accurate. Today, we are bombarded by information about what we should buy, what we should do, etc. How much of this information do we actually retain? Barley nothing! For something to be retained, it has to be rememberable; what's rememberable? STORIES! The video explains stories are rememberable because they are meaningful. The Internet can so easily simplify information to market products, which ends up having so much information about so many different products all the time. If we take the time to explain a story behind a product when marketing it, I think it will be more profitable. STORIES are the new successful marketing strategy in this world filled with noise and information. 

Marco Gabrielli's curator insight, November 12, 2013 2:30 PM

Jennifer Aaker illustra in un video l'efficacia della narrazione nella comunicazione di marketing.

 

"... le storie sono significative, memorabili e incisive, e motivano le persone nel compiere un'azione ..."

 

a) I lettori memorizzano meglio il messaggio;

 

b) Ascoltano, si fidano e acquistano;

 

c) Vivono le emozioni e razionalizzano solo dopo.

 

La narrazione ritrova il suo originale ruolo di mercato, pilotando le conversazioni di business.

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The Woman Who Makes Suno’s Patterned Luxury Happen

The Woman Who Makes Suno’s Patterned Luxury Happen | African Creatives & Branding Africa | Scoop.it
It's Nadiyah Bradshaw-Spencer's job to keep ethics alive in Africa, India, and Peru.
Nelly Wandji's insight:

Yes ! Brava ! 

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Redefining status symbols

Redefining status symbols | African Creatives & Branding Africa | Scoop.it
At the moment, we accord high status to people who are high consumers of energy, goods and services, when in fact we should be inverting this and giving this...
Nelly Wandji's insight:

We should worry & care for the right things. Those things that have value only in the lonrunning and which can be called sustainable.

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Home | Nueluxe

Home | Nueluxe | African Creatives & Branding Africa | Scoop.it
Nueluxe.com showcases the truly aspirational; We search the globe and select the most progressive brands, innovative products and life-enriching exper
Nelly Wandji's insight:

more & more to come.

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7 sustainable luxury brands making eco-friendly fashion : More sustainable brands

7 sustainable luxury brands making eco-friendly fashion : More sustainable brands | African Creatives & Branding Africa | Scoop.it
A new wave of eco-ethical designers are blending high style with sustainability making green fashion utterly desirable.
Nelly Wandji's insight:

Can sustainable be timeless ? If fashion is just a trend

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Why Corporate Responsibility is no Longer an Option

Why Corporate Responsibility is no Longer an Option | African Creatives & Branding Africa | Scoop.it
Corporate sponsorship is at a crossroads.Offers are down, demand is up. On the one hand, the economic crisis tends to reduce corporate generosity. (Let’s hope this reticence is only a temporary
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Putting More Muscle, Brains, and Heart into Sustainable Procurement | Blog

BSR works with its global network of more than 250 member companies to build a just and sustainable world.
Nelly Wandji's insight:

Bringing more dignity & respect to the workplace.

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Gucci CEO claims philanthropy gives meaning to ...

Gucci CEO claims philanthropy gives meaning to ... | African Creatives & Branding Africa | Scoop.it
VIENNA, Austria – The CEO of Gucci at the FT Business of Luxury Summit 2013 earlier this week said that the long-term goal of the Italian brand's philanthropic efforts is to enhance its reputation and meaning to consumers.
Nelly Wandji's insight:

Philanthropy is only an effort to enhance reputation and meaning to consumers. What about actually caring ?

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