Top Ten Characteristics of Brands That Will Succeed in 2013 | Branding a Brand | Scoop.it
As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like.

 

As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like. It may help to orientate our minds as they do a lot of important unconscious work over the holiday break. Its so rare these days that we actually allow ourselves sufficient time to integrate the firehouse of information we each receive every day. Treat it as a checklist and ask yourself, on a scale of 1-10, how well your brand embodies each of these ten characteristics....

 

[A must read for marketers, PR and content pros ~ Jeff]


Via Jeff Domansky, LPM Comunicação SA