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Branding a Brand
because brands matter despite what you might read
Curated by Carlos Coelho
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Mujeres, las "Brand advocates" perfectas para las marcas

Las mujeres son sociales por naturaleza, y las empresas deberían tenerlo muy en cuenta sobre todo a la hora de impulsar su papel como embajadoras de las marcas. House...
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Cocinera nueva campaña Carne de caballo -by Marketing4food | marketing4food

Cocinera nueva campaña Carne de caballo -by Marketing4food | marketing4food | Branding a Brand | Scoop.it

Tras la crisis institucional que supuso para La Cocinera la denominada como ‘crisis de la carne de caballo’ con la que esta marca se vio salpicada, se ha decidido establecer un punto y aparte en la comunicación institucional que se tiene con los consumidores y se ha lanzado una nueva campaña, que pretende recuperar la confianza de estos mediante un spot que muestra las entrañas de la marca.

 

La Cocinera, que pertenece a la multinacional Nestlé, ha decidido depositar su confianza en Tiempo BBDO para el desarrollo de la campaña. Esta iniciativa tiene un objetivo claro, ampliar la información sobre la compañía, para así esclarecer las dudas de los consumidores y dar a conocer las mejores en los controles de calidad de sus productos. Además pretende dar las gracias a los consumidores que siguen confiando en sus productos.

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Impetus mostra colecções em realidade aumentada | Marketeer

Impetus mostra colecções em realidade aumentada | Marketeer | Branding a Brand | Scoop.it
Com a aplicação móvel Impetus Catwalk é possível simular uma fotografia com os modelos da marca e partilhar o resultado nas redes sociais.
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La mayoría de las empresas siguen presionadas para ahorrar costes en sus estrategias de marketing | Puro Marketing

El 82% de las empresas están de acuerdo con que, dadas las actuales circunstancias económicas, se encuentran obligadas  a identificar como ahorrar costes en sus esfuerzos de marketing y publicidad, así...
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Zippy chega à China | Hipersuper

Zippy chega à China | Hipersuper | Branding a Brand | Scoop.it

A Sonae reforçou a actividade internacional com a entrada da área de retalho especializado na China, através da exportação da marca Zippy.

Esta expansão enquadra-se na estratégia de internacionalização através de modelos “capital light” e explora o crescente reconhecimento da marca nos mercados internacionais.

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How Government Can Help Small and Midsize Manufacturers Export

How Government Can Help Small and Midsize Manufacturers Export | Branding a Brand | Scoop.it

In 2009 President Obama set a goal of doubling exports in 5 years. The President portrayed his initiative as a boon for small companies. The large publicly held companies are already exporting or have built plants in overseas markets. And, less than 4% of all service businesses export according to the Small Business Administration. So I am assuming the goal is really to assist small and midsize manufacturers (SMMs) to increase exports.

 

In the mid 1990s, I did a survey of small and midsize manufacturers who had completed a 20 page audit form for the Manufacturing Extension Partnership (An organization in the Commerce Department dedicated to improving competitiveness of manufacturers). When asked “When was the last time you conducted market research?” 70 % of the manufacturers answered — never. We also asked them if they had a written business plan that defined the company’s marketing strategies and 90% said no. These answers confirmed my own experiences and field work with manufacturers all over the U.S. Any government program that wants to help them export should know that the vast majority of small and midsize manufacturers (SMMs) do not do market research or written business plans. So the question how can government agencies help SMMs export? 

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Storytelling for Presentations

Alex Rister: "Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling


Via Baiba Svenca, Robin Good
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Nedko Aldev's curator insight, May 8, 2013 3:17 AM

add your insight...

 
LucaVanin's curator insight, May 17, 2013 2:42 AM

Trasformar euna presentazione in una storia da raccontare: lo sforzo più complesso!

Rescooped by Carlos Coelho from Just Story It Biz Storytelling
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Tell Your Personal Story & Build Your Brand

Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.

Via Karen Dietz
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Willinton Javier Ortiz's curator insight, March 9, 2013 2:38 PM

Para construir tu marca personal, cuenta tu historia.

Karen Dietz's comment, March 10, 2013 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
ozziegontang's curator insight, March 10, 2013 7:22 PM

Just read what Karen has shared.

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Elements of Great Storytelling

Elements of Great Storytelling | Branding a Brand | Scoop.it

Storytelling is one of the first ways modern human beings passed down knowledge from generation to generation, and also disseminated knowledge to those beyond their immediate family and clan.

 

Millennia later, storytelling remains a powerful medium that grabs and holds people's attention and effectively transmits information. Not surprisingly, then, it can be a powerful medium for marketers.

In this video, we sat down with author, marketer, storyteller, industry analyst, and corporate trainer Steve Shepard to discuss elements of great storytelling.


Via Gregg Morris, Jim Signorelli
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Jim Signorelli's curator insight, March 8, 2013 7:14 AM

One of the better experts on storytelling.  Great interview!

 

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O Dilema da Groupon, por Pedro Fernandes (EDIGMA) | Hipersuper

O Dilema da Groupon, por Pedro Fernandes (EDIGMA) | Hipersuper | Branding a Brand | Scoop.it

Andrew Mason, fundador e CEO da Groupon, foi despedido desse mesmo cargo no final de Fevereiro. Nos últimos dois trimestres, a empresa não atingiu os objectivos e o valor em bolsa desceu para ¼ do valor inicial. Nas palavras do próprio: “se não percebem porque é que fui despedido…andam um bocadinho desatentos”.

 

A Groupon nasceu em final de 2008 e teve uma ascensão meteórica, tendo sido avaliada em 1,35 mil milhões de dólares, ano e meio depois de ter sido fundada. A Forbes apelidou a empresa de “the fastest growing ever company”. Em Janeiro de 2011, alegadamente, a Google terá feito uma oferta de 6 mil milhões pela empresa, que foi prontamente recusada. Em Novembro, a Groupon entrou em bolsa avaliada em 13 mil milhões, com cada acção a valer $20. No entanto, nem tudo eram rosas no reino da Groupon e pouco depois a situação começou a inverter-se. As acções, que chegaram a valer $29, foram caindo consecutivamente, até atingirem um mínimo de $2,63, em Novembro de 2012, após trimestres consecutivos de resultados aquém das expectativas. Neste cenário, o despedimento de Andrew Mason não pode ser considerado propriamente uma surpresa.

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Polaroid inspirada no Instagram chega em 2014 | Marketeer

Polaroid inspirada no Instagram chega em 2014 | Marketeer | Branding a Brand | Scoop.it
O lançamento da câmara está previsto para o início do próximo ano.
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LinkedIn Continues Test Of Sharing Tools - Business Insider

LinkedIn Continues Test Of Sharing Tools - Business Insider | Branding a Brand | Scoop.it

Since users already track professional contacts and trade information with them on LinkedIn, it's not a stretch to create private versions of those tools limited to employees of a specific company. That sounds a lot like ...


Via Rui Pedro Caramez
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The Global Mindset: Entrepreneurship Beyond Borders - exploreB2B

The Global Mindset: Entrepreneurship Beyond Borders - exploreB2B | Branding a Brand | Scoop.it

With globalization prevalent at an unprecedented rate, we are witnessing a growing number of entrepreneurs entering foreign markets with products or outsourcing manufacturing. Taking their small- or medium-sized businesses globally with different and unfamiliar customs and regulations can hamper success.

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5 Clever Ways Your Business Can Use Video to Drive Traffic | Social Media Today

5 Clever Ways Your Business Can Use Video to Drive Traffic | Social Media Today | Branding a Brand | Scoop.it
Let’s explore some businesses that are using video in clever ways and in places you’ve never dreamt of. What happens when you click unsubscribe on one of the daily emails you receive from Groupon?
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Casi la mitad de las pymes españolas no tienen una estrategia de marketing online | Marketing4food

Plenummedia ha elaborado el primer ‘Barómetro sobre la Digitalización de la Pyme’ y los resultados han sido un tanto decepcionantes: Las estrategias online de las pymes son escasas en su conjunto o directamente no existen. Para realizar este barómetro se ha encuestado a 500 pequeñas y medianas empresas españolas.

 

El informe pone en evidencia el mal hacer de las pymes españoles. El 95% de las empresas es consciente de la importancia de una página web y tienen una web corporativa con dominio y correo electrónico propio, además el 90% de estas empresas tiene conocimiento de la importancia que supone el posicionamiento en los buscadores.

 

No obstante, a pesar de que tienen un conocimiento claro de todas estas opciones, el 55% de las pymes no utiliza ninguna estrategia o servicio de posicionamiento y el 38% de estas desconoce las herramientas concretas de Search Engine Optimization (SEO) y de Search Engine Marketing (SEM).

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9 Content Marketing Lessons From Tourism Australia

9 Content Marketing Lessons From Tourism Australia | Branding a Brand | Scoop.it

In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and ...


Via LPM Comunicação SA
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Las empresas ya no pueden prescindir de las redes sociales en su estrategia de marketing

El Informe Annual "State of Corporate Social Media" confirma la importancia de las redes sociales dentro de la estrategia de marketing de las empresas. El estudio, elaborado por Useful Social Media,...
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What is "StoryBranding" and how is it different from storytelling?

This short video talks about the fundamentals of StoryBranding as discussed in Jim Signorelli's best selling book on the subject: StoryBranding: Creating Sta...

Via Jim Signorelli
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Parker Donat's curator insight, April 9, 2013 6:39 PM

As the idea of story branding becomes more accepted the stories businesses tell are going to increase in effectiveness. 

 

It's not about how much money you have, it is about how good your story is for me to buy your product or service.  

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The Rise of Private Label | Food Manufacturing

The Rise of Private Label | Food Manufacturing | Branding a Brand | Scoop.it
Supermarkets including Kroger, Safeway and Whole Foods are improving the image of their store brands with better packaging and more distinctive offerings. But where exactly do these products come from?
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10 Awesome Infographics about eLearning

10 Awesome Infographics about eLearning | Branding a Brand | Scoop.it
What is eLearning? What it takes to create effective eLearning?

 

 =============================================

 

Gust MEES

 

Check out also my curation with other Infographics:

 

http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Infographic

 

=============================================

 

 

Check out:

http://elearningindustry.com/subjects/general/item/374-10-awesome-infographics-about-elearning

 


Via Gust MEES
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Rich Beaudrie's curator insight, December 12, 2012 9:20 AM

Can gen ed teachers streamline this process? Rapid Development?

Fabio Ballor's curator insight, December 28, 2012 4:29 PM

200 ore lavoro uomo per ogni ora di formazione elaraning!!! In quale pianeta?

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Illustrators and Visual Storytellers Map the World

Illustrators and Visual Storytellers Map the World | Branding a Brand | Scoop.it
"Cartography can be an incredible form of escapism, as maps act as proxies for experiences."

"Could it have been the drawing of maps that

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11 Words You Should Never Use in Sales or Marketing

11 Words You Should Never Use in Sales or Marketing | Branding a Brand | Scoop.it
Want to stand out from the pack? Stop sounding like the pack.

Via The Fish Firm
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David Job's comment, January 23, 2013 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's comment, January 23, 2013 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's curator insight, January 23, 2013 12:13 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
As the customer doesn't know much about operationnal excellence, indeed, using those words can be misunderstood.
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Portugal vende sapatos 15% mais caros e reforça segundo lugar mundial

Portugal vende sapatos 15% mais caros e reforça segundo lugar mundial | Branding a Brand | Scoop.it
As exportações nacionais de calçado aumentaram 4,5% em 2012, superando os 1,6 mil milhões de euros. O preço médio do par subiu para 22,71 euros.

 

A indústria portuguesa de calçado nunca exportou tanto, tendo fechado o último ano acima dos 1,6 mil milhões de euros de vendas ao exterior, o que traduz um crescimento de 4,5% em relação ao ano anterior. E reforçou a sua segunda posição no "ranking" dos sapatos mais caros. 

"Conseguimos assim distanciarmo-nos ainda mais da França, cujo preço médio subiu 7%, e aproximarmo-nos mais da Itália, que apresentou um crescimento de 10%", adiantou ao Negócios Paulo Gonçalves, porta-voz da associação do sector (APICCAPS).

 
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Rescooped by Carlos Coelho from Modern Marketer
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How to use Twitter as a sales channel | The Wall Blog

How to use Twitter as a sales channel | The Wall Blog | Branding a Brand | Scoop.it
There is no denying that Twitter is an exceptional social media platform, but how many organisations really make the most of the 140 character window of

Via The Fish Firm
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kjdfg defgerg's comment, March 2, 2013 1:43 AM
http://www.jeremyscottbestshops.com/
Susan Kay Daniels's comment, March 17, 2013 10:17 AM
Stop spamming my newsletter with your unrelated product. I have turned you into the company.
www.sercompetitivos.com's comment, March 17, 2013 10:49 AM
De qué me habla Susan, yo solamente rescooped su post, publicado en scoop.it: hay algo malo en esto?
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Reino Unido distingue Fly London | Marketeer

Reino Unido distingue Fly London | Marketeer | Branding a Brand | Scoop.it
Segundo Amílcar Monteiro «o Reino Unido continua a ser o nosso principal mercado internacional e a marca é distribuída em mais 400 pontos de venda independentes.»
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