"Los 10 pecados capitales del marketing" es un libro que escribió Philip Kotler en el año 2004 y que plantea temas que...
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Las mujeres son sociales por naturaleza, y las empresas deberían tenerlo muy en cuenta sobre todo a la hora de impulsar su papel como embajadoras de las marcas. House... Delete the scoop?
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Tras la crisis institucional que supuso para La Cocinera la denominada como ‘crisis de la carne de caballo’ con la que esta marca se vio salpicada, se ha decidido establecer un punto y aparte en la comunicación institucional que se tiene con los consumidores y se ha lanzado una nueva campaña, que pretende recuperar la confianza de estos mediante un spot que muestra las entrañas de la marca.
La Cocinera, que pertenece a la multinacional Nestlé, ha decidido depositar su confianza en Tiempo BBDO para el desarrollo de la campaña. Esta iniciativa tiene un objetivo claro, ampliar la información sobre la compañía, para así esclarecer las dudas de los consumidores y dar a conocer las mejores en los controles de calidad de sus productos. Además pretende dar las gracias a los consumidores que siguen confiando en sus productos. Delete the scoop?
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Com a aplicação móvel Impetus Catwalk é possível simular uma fotografia com os modelos da marca e partilhar o resultado nas redes sociais. Delete the scoop?
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El 82% de las empresas están de acuerdo con que, dadas las actuales circunstancias económicas, se encuentran obligadas a identificar como ahorrar costes en sus esfuerzos de marketing y publicidad, así... Delete the scoop?
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A Sonae reforçou a actividade internacional com a entrada da área de retalho especializado na China, através da exportação da marca Zippy. Esta expansão enquadra-se na estratégia de internacionalização através de modelos “capital light” e explora o crescente reconhecimento da marca nos mercados internacionais. Delete the scoop?
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In 2009 President Obama set a goal of doubling exports in 5 years. The President portrayed his initiative as a boon for small companies. The large publicly held companies are already exporting or have built plants in overseas markets. And, less than 4% of all service businesses export according to the Small Business Administration. So I am assuming the goal is really to assist small and midsize manufacturers (SMMs) to increase exports.
In the mid 1990s, I did a survey of small and midsize manufacturers who had completed a 20 page audit form for the Manufacturing Extension Partnership (An organization in the Commerce Department dedicated to improving competitiveness of manufacturers). When asked “When was the last time you conducted market research?” 70 % of the manufacturers answered — never. We also asked them if they had a written business plan that defined the company’s marketing strategies and 90% said no. These answers confirmed my own experiences and field work with manufacturers all over the U.S. Any government program that wants to help them export should know that the vast majority of small and midsize manufacturers (SMMs) do not do market research or written business plans. So the question how can government agencies help SMMs export? Delete the scoop?
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Alex Rister: "Storytelling for Presentations" was a short lesson I developed for my online Professional Communication and Presentation course. How do you teach storytelling Via Baiba Svenca, Robin Good 
Sergey Yatsenko's curator insight,
May 8, 2:38 AM
Presentation need Nanotechnology /New IP of Nano/ . 
LucaVanin's curator insight,
May 17, 2:42 AM
Trasformar euna presentazione in una storia da raccontare: lo sforzo più complesso! Delete the scoop?
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Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand. Via Karen Dietz 
Willinton Javier Ortiz's curator insight,
March 9, 2:38 PM
Para construir tu marca personal, cuenta tu historia. 
Karen Dietz's comment,
March 10, 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
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Storytelling is one of the first ways modern human beings passed down knowledge from generation to generation, and also disseminated knowledge to those beyond their immediate family and clan.
Millennia later, storytelling remains a powerful medium that grabs and holds people's attention and effectively transmits information. Not surprisingly, then, it can be a powerful medium for marketers. In this video, we sat down with author, marketer, storyteller, industry analyst, and corporate trainer Steve Shepard to discuss elements of great storytelling. Via Gregg Morris, Jim Signorelli 
Jim Signorelli's curator insight,
March 8, 7:14 AM
One of the better experts on storytelling. Great interview!
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Andrew Mason, fundador e CEO da Groupon, foi despedido desse mesmo cargo no final de Fevereiro. Nos últimos dois trimestres, a empresa não atingiu os objectivos e o valor em bolsa desceu para ¼ do valor inicial. Nas palavras do próprio: “se não percebem porque é que fui despedido…andam um bocadinho desatentos”.
A Groupon nasceu em final de 2008 e teve uma ascensão meteórica, tendo sido avaliada em 1,35 mil milhões de dólares, ano e meio depois de ter sido fundada. A Forbes apelidou a empresa de “the fastest growing ever company”. Em Janeiro de 2011, alegadamente, a Google terá feito uma oferta de 6 mil milhões pela empresa, que foi prontamente recusada. Em Novembro, a Groupon entrou em bolsa avaliada em 13 mil milhões, com cada acção a valer $20. No entanto, nem tudo eram rosas no reino da Groupon e pouco depois a situação começou a inverter-se. As acções, que chegaram a valer $29, foram caindo consecutivamente, até atingirem um mínimo de $2,63, em Novembro de 2012, após trimestres consecutivos de resultados aquém das expectativas. Neste cenário, o despedimento de Andrew Mason não pode ser considerado propriamente uma surpresa. Delete the scoop?
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O lançamento da câmara está previsto para o início do próximo ano. Delete the scoop?
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Since users already track professional contacts and trade information with them on LinkedIn, it's not a stretch to create private versions of those tools limited to employees of a specific company. That sounds a lot like ... Via Rui Pedro Caramez Delete the scoop?
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With globalization prevalent at an unprecedented rate, we are witnessing a growing number of entrepreneurs entering foreign markets with products or outsourcing manufacturing. Taking their small- or medium-sized businesses globally with different and unfamiliar customs and regulations can hamper success. Delete the scoop?
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Let’s explore some businesses that are using video in clever ways and in places you’ve never dreamt of. What happens when you click unsubscribe on one of the daily emails you receive from Groupon? Delete the scoop?
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Plenummedia ha elaborado el primer ‘Barómetro sobre la Digitalización de la Pyme’ y los resultados han sido un tanto decepcionantes: Las estrategias online de las pymes son escasas en su conjunto o directamente no existen. Para realizar este barómetro se ha encuestado a 500 pequeñas y medianas empresas españolas.
El informe pone en evidencia el mal hacer de las pymes españoles. El 95% de las empresas es consciente de la importancia de una página web y tienen una web corporativa con dominio y correo electrónico propio, además el 90% de estas empresas tiene conocimiento de la importancia que supone el posicionamiento en los buscadores.
No obstante, a pesar de que tienen un conocimiento claro de todas estas opciones, el 55% de las pymes no utiliza ninguna estrategia o servicio de posicionamiento y el 38% de estas desconoce las herramientas concretas de Search Engine Optimization (SEO) y de Search Engine Marketing (SEM). Delete the scoop?
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In this climate of economic uncertainty and risk-averse marketing, how did Tourism Australia manage to pull huge wins from their sun hats? The answer lies in their carefully constructed social media plan of attack and ... Via LPM Comunicação SA Delete the scoop?
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El Informe Annual "State of Corporate Social Media" confirma la importancia de las redes sociales dentro de la estrategia de marketing de las empresas. El estudio, elaborado por Useful Social Media,... Delete the scoop?
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This short video talks about the fundamentals of StoryBranding as discussed in Jim Signorelli's best selling book on the subject: StoryBranding: Creating Sta... Via Jim Signorelli 
Parker Donat's curator insight,
April 9, 6:39 PM
As the idea of story branding becomes more accepted the stories businesses tell are going to increase in effectiveness.
It's not about how much money you have, it is about how good your story is for me to buy your product or service. Delete the scoop?
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Supermarkets including Kroger, Safeway and Whole Foods are improving the image of their store brands with better packaging and more distinctive offerings. But where exactly do these products come from? Delete the scoop?
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What is eLearning? What it takes to create effective eLearning?
=============================================
Gust MEES
Check out also my curation with other Infographics:
- http://www.scoop.it/t/21st-century-learning-and-teaching?tag=Infographic
=============================================
Check out: http://elearningindustry.com/subjects/general/item/374-10-awesome-infographics-about-elearning
Via Gust MEES 
Rich Beaudrie's curator insight,
December 12, 2012 9:20 AM
Can gen ed teachers streamline this process? Rapid Development? 
Fabio Ballor's curator insight,
December 28, 2012 4:29 PM
200 ore lavoro uomo per ogni ora di formazione elaraning!!! In quale pianeta? Delete the scoop?
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"Cartography can be an incredible form of escapism, as maps act as proxies for experiences." Via eva snijders Delete the scoop?
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David Job's comment,
January 23, 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's comment,
January 23, 12:12 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy.
David Job's curator insight,
January 23, 12:13 PM
But feel free to use them INTERNALLY because they are driving your operationnal excellence strategy. As the customer doesn't know much about operationnal excellence, indeed, using those words can be misunderstood.
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As exportações nacionais de calçado aumentaram 4,5% em 2012, superando os 1,6 mil milhões de euros. O preço médio do par subiu para 22,71 euros.
A indústria portuguesa de calçado nunca exportou tanto, tendo fechado o último ano acima dos 1,6 mil milhões de euros de vendas ao exterior, o que traduz um crescimento de 4,5% em relação ao ano anterior. E reforçou a sua segunda posição no "ranking" dos sapatos mais caros. "Conseguimos assim distanciarmo-nos ainda mais da França, cujo preço médio subiu 7%, e aproximarmo-nos mais da Itália, que apresentou um crescimento de 10%", adiantou ao Negócios Paulo Gonçalves, porta-voz da associação do sector (APICCAPS). Delete the scoop?
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There is no denying that Twitter is an exceptional social media platform, but how many organisations really make the most of the 140 character window of Via The Fish Firm 
Susan Daniels's comment,
March 17, 10:17 AM
Stop spamming my newsletter with your unrelated product. I have turned you into the company.
Jesus Alvarez's comment,
March 17, 10:49 AM
De qué me habla Susan, yo solamente rescooped su post, publicado en scoop.it: hay algo malo en esto?
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Segundo Amílcar Monteiro «o Reino Unido continua a ser o nosso principal mercado internacional e a marca é distribuída em mais 400 pontos de venda independentes.» Delete the scoop?
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