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Growing Your Customer Brand Loyalty Base | Right On Interactive

Growing Your Customer Brand Loyalty Base | Right On Interactive | Branding & Package Design | Scoop.it
Achieve customer brand loyalty and engagement by customizing messaging based on where they are in the customer journey.
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The Explosive Growth Of Influencer Marketing And What It Means For You

The Explosive Growth Of Influencer Marketing And What It Means For You | Branding & Package Design | Scoop.it

The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice.

 

In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play a much greater role in purchasing decisions. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. Given the importance of peer recommendations and their amplification through social media, influencer marketing has become a widely discussed topic among marketers. This is especially true given the prevalence of influencers in the growing “millennial” and “mom” demographics.

 

Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers. In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large of an impact.


Via Russ Merz, Ph.D.
Karen Kerski's insight:

Social media has changed the balance of marketing power as consumers have limitless sources of information. Impactful exposure for brands has become more difficult.

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Russ Merz, Ph.D.'s curator insight, September 12, 2014 9:58 AM

This article discusses how the concept of #influencermarketing is evolving with greater attention given less to bloggers and celebrities and more emphasis being placed on consumers that have three characteristics--audience reach, brand expertise and credibility, and strength of relationship with followers. Implications for #brands are addressed.

Jamie Snow's curator insight, October 1, 2014 11:29 PM

This article discusses that influence media platforms have on marketing as a single voice. This is similar to integrated marketing communications as they support communication disciplines. Social media has enabled reachable and relevant information between peers. 

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35 Packaging Industry Statistics and Trends

35 Packaging Industry Statistics and Trends | Branding & Package Design | Scoop.it
Packaging Industry Statistics and Trends
The packaging industry has been facing new trends in addressing environmental issues and worldwide growth of the industry.

Via Thomas Faltin, GEPPIA, Karen Kerski
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LEBECQ's curator insight, September 3, 2014 11:54 AM

Key figures on the packaging market worldwide

 

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The smart logo augments luxury packaging

The smart logo augments luxury packaging | Branding & Package Design | Scoop.it

Packaging plays a key role in a brand’s health and growth. Solev innovation and novelty subsidiary of Pochet Du Courval has well understood that. Integrating Ubleam technology in its innovations, the company boosts brand images and deepens customer relationships.

 

 


Via Ubleam, Fabienne Cocheteau
Karen Kerski's insight:

Great idea - a logo instead of a QR code. But brands have to educate their customers about the ability to use their smartphone to take a pix of the logo to be taken to the online page.

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Fabienne Cocheteau's curator insight, January 23, 2014 6:12 AM

Finally, intelligent packaging crosses market boundaries: from food to luxury!

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Interactive packaging: What the world is waiting for?

Interactive packaging: What the world is waiting for? | Branding & Package Design | Scoop.it
Big brands may be dipping their toes in the interactive packaging pool, but two analysts question whether consumers really want this technology and ask if if manufacturers can keep the technology fresh and up to date.

Via Fabienne Cocheteau
Karen Kerski's insight:

QR codes have been used for a while. They provide consumers access to video or web page while in store. They can also be used for promotions and contests. It all gets down to whether your audience is that engaged with you. It's not for every brand.

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Fabienne Cocheteau's curator insight, March 20, 2014 9:47 AM

What would be the real value of interactive packaging in confectionery industry?

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35 Packaging Industry Statistics and Trends

35 Packaging Industry Statistics and Trends | Branding & Package Design | Scoop.it
Packaging Industry Statistics and Trends
The packaging industry has been facing new trends in addressing environmental issues and worldwide growth of the industry.

Via Thomas Faltin, GEPPIA
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LEBECQ's curator insight, September 3, 2014 11:54 AM

Key figures on the packaging market worldwide

 

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Boring Details That Impact Package Design

Boring Details That Impact Package Design | Branding & Package Design | Scoop.it
The 7 critical details you shouldn't skip when developing your package design.
Karen Kerski's insight:

The devil is in the simple details. Planning will help you contain and control costs.

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The Best Package Designs of 2013

The Best Package Designs of 2013 | Branding & Package Design | Scoop.it
Graphic Design
The Best Package Designs of 2013
Graphic Design
The best way to stand out is obviously through graphic design. Advertisement.

Via Paul O'Donnell
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Why Bootstrapping Is a Better Choice for Value-Driven Startups

Why Bootstrapping Is a Better Choice for Value-Driven Startups | Branding & Package Design | Scoop.it

"In the age of startups and micro-enterprises, the first thing you hear about, when it comes to creating a new company, service or digital product is a whole new glossary of words starting ranging from venture capital to angel investors."


Via Robin Good
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Martin (Marty) Smith's curator insight, April 20, 2014 8:54 PM

I changed the title here because the longer you can bootstrap your startup the less you give up and the more you get for your hard work.

Brenda Collins's curator insight, May 8, 2014 3:37 PM

If you can boot strap your venture then do so before talking to investors. Gather around you people who have no vested interest in your company except your success and will speak honestly to you. 

OneView Tunis's curator insight, June 15, 2014 4:12 AM

Profitabilité vs. service rendu. Tout se décide dès le début

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Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man

Ad of the Day: Evian Spins a Familiar Web With a Dancing Baby Spider-Man | Branding & Package Design | Scoop.it
Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive crack cocaine. (Ad of the Day: Evian's new dancing baby is a little Spider-Man.
Karen Kerski's insight:

Entertaining to build brand. Evian follows Old Spice in creating a following with video. Is the entertainment over shadowing the message of drink water and feel young?

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20 Marketing Insights That Inspired Us In 2013 | Unbounce

20 Marketing Insights That Inspired Us In 2013 | Unbounce | Branding & Package Design | Scoop.it
Get a dose of inspiration from 20 of the best marketing quotes we've collected over the course of 2013.
Karen Kerski's insight:

Planning for a new year starts with reviewing the current year... your highlights, competitors and the best and worst in every industry. Being aware of marketing success and failures of other companies should inspire and direct your eforts. Change is inevidible. Working to stop change is a waste of time and money. Continuing to do what has worked in the past will leave you vulnerable and reactive instead of proative.

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3 Questions To Build A Successful Brand

3 Questions To Build A Successful Brand | Branding & Package Design | Scoop.it
3 questions that will keep you on target for marketing your brand and building your business.
Karen Kerski's insight:

Never loose touch with your branding objectives. Always police your company and employee actions.

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Packaging tells smartphone when fish has gone off

Packaging tells smartphone when fish has gone off | Branding & Package Design | Scoop.it
PhD candidate Jenneke Heising is working on packaging with a built-in nose that can tell a smartphone how fresh fish is, before consumers buy it.

Via Fabienne Cocheteau
Karen Kerski's insight:

End-of-life indicator - smart packaging! There are options that have color change so you don't need your phone. Which would you prefer?

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Fabienne Cocheteau's curator insight, November 19, 2013 6:11 AM

Packaging of tomorrow: intelligent packaging will definitely change the supply chain process, reducing time, cost, waste and increasing quality.

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Active/intelligent packaging capturing global attention

Active/intelligent packaging capturing global attention | Branding & Package Design | Scoop.it
US demand for active and intelligent packaging technology will hit $3.5bn by 2017; one expert outlines advancements and what’s behind the increased demand.

Via Fabienne Cocheteau
Karen Kerski's insight:

This just touches the fringe of smart packaging. There is so much that hasn't been imagined. And technology has a ways to go before we'll see batteries printed on the package board so it will lighting the package or provide a changing message board.

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Fabienne Cocheteau's curator insight, February 14, 2014 8:23 AM

US demand in active and intelligetnt packaging will lead the way, followed by west-european and asian countries.

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How Smart Packaging Solutions Can Reduce Use Errors | EMDT - European Medical Device Technology

How Smart Packaging Solutions Can Reduce Use Errors | EMDT - European Medical Device Technology | Branding & Package Design | Scoop.it
Creative and user centered solutions for packaging can contribute to reduce use errors of medical devices.

Via Fabienne Cocheteau
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Fabienne Cocheteau's curator insight, June 20, 2014 5:26 AM

It's another interesting way of adding value to the packaged product: reducing mistakes of assembling for patients or medical staff.

Rescooped by Karen Kerski from Packaging Trends
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Packaging Trends: Ebook | 23 opinion columns !

Packaging Trends: Ebook | 23 opinion columns ! | Branding & Package Design | Scoop.it

The future of manufacturing solutions: 23 international packaging experts share their insight. Make the right moves to anticipate future market changes. Free download !


Via GEPPIA
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GEPPIA's curator insight, July 1, 2013 4:57 AM

The purpose of the 'white' ebook is to review the major packaging trends from a wide range of perspectives, through the eyes of experts from the packaging manufacturing, the retail and consumer goods industries. Each expert’s insight is published in the form of an opinion column.

 

23 international experts sharing:

 

Andrea Barbolini

Application VP Packaging at Schneider Electric

 

Florence Bertaux

Business Development Manager at Fanuc

 

Pierre-Yves Berthe

Managing Director at Mecapack

 

Eric Drapé

Executive Vice President, Technical Operations at Ipsen

 

Vincent Ferry

Packaging Manager at Danone Research

 

Annette Freidinger-Legay

International Packaging Expert, Conference speaker

 

Eric Fresnel

CEO at Sleever International

 

Bruno Garnier

Quality packaging and sustainable development at Carrefour

 

Pascal de Guglielmo

President at Synerlink

 

Bruno Guillemat

Head Packaging at Pernod Ricard

 

Pierre-Etienne Hannecart

Head of Consumer Centric Packaging at Nestlé

 

Daniel Magnin

Global Head of Packaging Equipment at Nestlé

 

Richard Mallett

Director at HACCP Europe

 

Roland Nicolas

Dairy and Aseptic Business Development Director at Serac

 

Fabrice Peltier

Design Expert, Diadeis

 

Nathalie Pereira

Business Development Manager at Gebo Cermex (Sidel)

 

Arnaud Rolland

Sustainable Development, Coca-Cola Enterprises

 

Philippe Thuvien

Packaging & Development Director at L’Oréal

 

Christophe Venaille, Food and Beverage Business Unit Manager at 

Luceo


Also, to enlarge our vision about production and global packaging trends:

Pat Reynolds, VP/Editorial at Packaging World

Wong Tsz Hin, Editor at Asia Pacific Food Industry

Henri Saporta at Emballages magazine

Jean-Camille Uring, president of SYMOP (french association for manufacturing machines and technologies)

 

 

As many contributors, share your insight on twitter @PackagingTrend !

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HubSpot Vs. WordPress review

HubSpot Vs. WordPress review | Branding & Package Design | Scoop.it
Looking for an honest comparison of HubSpot vs. Wordpress? Want to know the differences between the two? This extensive review will show you…

Via Jerome D. Simon
Karen Kerski's insight:

Powerful tool to manage your online sales funnel.

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Jerome D. Simon's curator insight, July 30, 2013 8:51 AM

comparatif Hubspot vs Wordpress

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frts & ygrt - TheDieline.com - Package Design Blog

frts & ygrt - TheDieline.com - Package Design Blog | Branding & Package Design | Scoop.it
The most visited website on package design in the world.

Via Lori Roberts
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packaging

packaging | Branding & Package Design | Scoop.it
Not old Evelio but here's some Coca-Cola #packaging by Fendi. Me likey! PD (Not old Evelio but here's some Coca-Cola #packaging by Fendi. Me likey!

Via Cola Stuff USA
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Why B2B Should Invest In Branding (And What Happens When You Do Not) - Business 2 Community

Why B2B Should Invest In Branding (And What Happens When You Do Not) - Business 2 Community | Branding & Package Design | Scoop.it
Business 2 Community
Why B2B Should Invest In Branding (And What Happens When You Do Not)
Business 2 Community
When the financial crisis hit in 2008, a certain word went missing in business. And, another word became all too powerful.
Karen Kerski's insight:

Branding is important for every company in any industry. Consider Intel, they sell to businesses and yet they are a brand known by consumers. Th recognition becomes a deferentiator to the companies who use Intel procesors. Developing their brand recognition to the end consumer has solidified their value to the manufacturers and brands who build with Intel parts.

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