The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice.
In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play a much greater role in purchasing decisions. According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising, and these customers have a 37% higher retention rate. Given the importance of peer recommendations and their amplification through social media, influencer marketing has become a widely discussed topic among marketers. This is especially true given the prevalence of influencers in the growing “millennial” and “mom” demographics.
Influencer marketing can be loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers. In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large of an impact.
Packaging plays a key role in a brand’s health and growth. Solev innovation and novelty subsidiary of Pochet Du Courval has well understood that. Integrating Ubleam technology in its innovations, the company boosts brand images and deepens customer relationships.
Big brands may be dipping their toes in the interactive packaging pool, but two analysts question whether consumers really want this technology and ask if if manufacturers can keep the technology fresh and up to date.
QR codes have been used for a while. They provide consumers access to video or web page while in store. They can also be used for promotions and contests. It all gets down to whether your audience is that engaged with you. It's not for every brand.
"In the age of startups and micro-enterprises, the first thing you hear about, when it comes to creating a new company, service or digital product is a whole new glossary of words starting ranging from venture capital to angel investors."
Evian has a long history of incorporating creepy CGI babies in its ads, and an equally long history of viewers gobbling it up like it's some variety of highly addictive crack cocaine. (Ad of the Day: Evian's new dancing baby is a little Spider-Man.
Karen Kerski's insight:
Entertaining to build brand. Evian follows Old Spice in creating a following with video. Is the entertainment over shadowing the message of drink water and feel young?
Get a dose of inspiration from 20 of the best marketing quotes we've collected over the course of 2013.
Karen Kerski's insight:
Planning for a new year starts with reviewing the current year... your highlights, competitors and the best and worst in every industry. Being aware of marketing success and failures of other companies should inspire and direct your eforts. Change is inevidible. Working to stop change is a waste of time and money. Continuing to do what has worked in the past will leave you vulnerable and reactive instead of proative.
This just touches the fringe of smart packaging. There is so much that hasn't been imagined. And technology has a ways to go before we'll see batteries printed on the package board so it will lighting the package or provide a changing message board.
Business 2 Community Why B2B Should Invest In Branding (And What Happens When You Do Not) Business 2 Community When the financial crisis hit in 2008, a certain word went missing in business. And, another word became all too powerful.
Karen Kerski's insight:
Branding is important for every company in any industry. Consider Intel, they sell to businesses and yet they are a brand known by consumers. Th recognition becomes a deferentiator to the companies who use Intel procesors. Developing their brand recognition to the end consumer has solidified their value to the manufacturers and brands who build with Intel parts.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.