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You're Probably Wrong About How Others Really See You - Dorie Clark - Harvard Business Review

You're probably wrong when you think about how others see you: http://t.co/4IkOKQjOTe via @dorieclark #perception #image #style #branding
Sarosh Daruwalla's insight:

Very interesting article and a must read for all professionals.

Please share with your friends and send in your beeps if you like or agree with this article.

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Common excuses for crappy social media marketing

Common excuses for crappy social media marketing | Branding with social media | Scoop.it
So, you're having a 'conversation' with fans on your online platforms—great! But if you're not turning that into actual business transactions, you're missing the point. (RT @KyanaHansson: Marketers with sales experience are primo for your business!
Sarosh Daruwalla's insight:

This is so very true especially here in the midles east where there is zero accountability for performance. Part of the problem lies in the culturre where even top managers are afraid of telling the owners that their desicions are wrong; and here we're talking about just social media...

 

I'd love to hear your thoughts on this and of your fellow professionals, so please pass this on to as many professionals you my know.

Looking forward to your response.

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Great Marketing and Branding Video - How to increase sales

Great Marketing and Branding Video - How to increase sales | Branding with social media | Scoop.it
RT @marcogiuntanews: Great Marketing and Branding Video http://t.co/3RbWjPEyse
#business #sales
Sarosh Daruwalla's insight:

Revisiting an old Steve Jobs motivational speech on how to communicate the core values of the product or service that you are selling was a breath of fresh air.

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Would You Pass This Heineken Job Interview? « Branding Magazine

Would You Pass This Heineken Job Interview? « Branding Magazine | Branding with social media | Scoop.it
Skipping the standard questions and already prepared answers, Heineken wanted to test their applicants in a slightly different way in order to find the right person for a job position at the company. (Makes you think!
Sarosh Daruwalla's insight:

Absolutely Awesome. Share it with everyone you know if you think its awesome too.

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The Golden Rules for Social Media and Business

The Golden Rules for Social Media and Business | Branding with social media | Scoop.it
Just because someone has 1,000 Facebook friends and Tweets every hour on the hour doesn’t mean that they’re a good social media manager for a business.
Sarosh Daruwalla's insight:

Food for thought.

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25 Outstanding Examples Of Branding, Visual Identity and Logo Designs | Design | Graphic Design Junction

25 Outstanding Examples Of Branding, Visual Identity and Logo Designs | Design | Graphic Design Junction | Branding with social media | Scoop.it
Logos and business cards that gives creative ideas for your branding or visual identity projects. We've shared Branding, Identity and Logo Designs created by professional designers.
Sarosh Daruwalla's insight:

Outstanding!

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5 “FYIs” in Retail Promotion and Branding

5 “FYIs” in Retail Promotion and Branding | Branding with social media | Scoop.it
These 5 trends could help you increase retail customer traffic - by foot or by fingers.
Sarosh Daruwalla's insight:

Very relevant information for retail marketeers. The key is how they sell this information to top management whereby getting the extra budgets to invest in an integrated marketing strategy across several touch points.

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Online Video Ads Have Higher Impact Than TV Ads

Online Video Ads Have Higher Impact Than TV Ads | Branding with social media | Scoop.it
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.
Sarosh Daruwalla's insight:

While the statistics in the attached infogram are totally US based, the argument holds true the world over and especially here in the middle east where internet usage has been rising exponentially in the last few years.

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Sarosh Daruwalla's curator insight, May 1, 2013 4:14 PM

While the statistics in the attached infogram are totally US based, the argument holds true the world over and especially here in the middle east where internet usage has been rising exponentially in the last few years.

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Corporate Social Media Marketing: How to Prepare for Visual Marketing

Corporate Social Media Marketing: How to Prepare for Visual Marketing | Branding with social media | Scoop.it
Sarosh Daruwalla's insight:

So True.

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Leah Gross's curator insight, April 30, 2013 9:13 PM

Reinforced my idea to add links to articles, photos, or videos in my tweets!

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Sharing videos with your crew just got easier: Acclaim is now open to everyone :)

Sharing videos with your crew just got easier: Acclaim is now open to everyone :) | Branding with social media | Scoop.it

Posted by Aksel Gungor on April 29, 2013 • 

 

"Acclaim is a web tool that makes it extremely easy for video creators and their clients to collaborate on video projects. That means no more lengthy, ambiguous emails and no slow file transfers. Just actionable comments so projects get done! After being in private beta for 2 months, Acclaim is now open to everyone!"

...


To sign up for free, simply go to getacclaim.com


Via Thierry Saint-Paul
Sarosh Daruwalla's insight:

Just Great!

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Can You Use Facebook To Grow Your Business? - Social Media & Corporate Branding Strategist, Business Coach, Social Media Training, Social Media Speaker | KimGarst.com

Can You Use Facebook To Grow Your Business? - Social Media & Corporate Branding Strategist, Business Coach, Social Media Training, Social Media Speaker | KimGarst.com | Branding with social media | Scoop.it

Via Ali A. Sabkar
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Rescooped by Sarosh Daruwalla from visualizing social media
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How Social Media Impacts SEO

How Social Media Impacts SEO | Branding with social media | Scoop.it

Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.


This infographic breaks down ways that social media influences the visibility of your website in search results, including:

 

Social media can help search engines find and index your content faster Likes, shares, retweets, etc. indicates to search engine that content is new and interesting, often leading to a temporary increase in rankingsYour content will increase in search results for people connected to youIncreases domain authority and the number of inbound links to your website
Via Lauren Moss
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Jayne Courts's comment, May 22, 2013 3:54 AM
Venkatesh - if I am able I give my site as much media support as I can. As a social media trainer I need to 'try out' media before I can teach others to use it and give an insight into which is useful and which is not. So I tend to put my site and what I am doing out on the various social media platforms at least twice a day - I don't over emphasise my site because that can be counter productive (people switch off if all they see from you is self-promotion) and so it is keeping your presence alive but not switching off potential clients by constant ME, ME, ME. I perform both SEO services and social media training for others (see - just a bit of self promotion LOL)
Michelle Gilstrap's curator insight, May 22, 2013 12:18 PM

SEO and Social Media why it works and how it helps your ranking. Excellent infograpic.

Stephanie Smetana's curator insight, July 9, 2013 7:17 PM

This infographic is a great way to depict many of the articles I've previously pointed out that cover SEO and social media. It is almost easier to explain the relationship in an image format, especially for those who don't have a background in SEO.

 

There are many other factors that go into how much social media truly affects SEO, so there is more to be explained after this. But this is a great introductory image. It also emphasizes the speed with which social media makes an impact.

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A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever

A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever | Branding with social media | Scoop.it
Today the brand voice takes a front seat while the hard sell takes a step back and artfully communicating to your audience is critical in a feedbased...
Sarosh Daruwalla's insight:

Totally agree with this article. I love to know your views too.

So like, comment and share with your friends.

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You're Probably Wrong About How Others Really See You - Dorie Clark - Harvard Business Review

You're probably wrong when you think about how others see you: http://t.co/4IkOKQjOTe via @dorieclark #perception #image #style #branding
Sarosh Daruwalla's insight:

Very interesting article and a must read for all professionals.

Please share with your friends and send in your beeps if you like or agree with this article.

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Rescooped by Sarosh Daruwalla from Public Relations & Social Media Insight
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How To Make Mobile Marketing More Personalized | Social Media Today

How To Make Mobile Marketing More Personalized | Social Media Today | Branding with social media | Scoop.it

Social networking websites like Facebook and Google use personal data and account information to provide relevant advertisements in turn for better services for their users. That same need for personalization in mobile experiences has now arrived, but few companies are are delivering on customers expectations. With mobile driving news consumption and responsive websites becoming more prevalent this infographic helps show marketers how to make mobile experiences more personalized. The age of big data has raised customer expectations when it comes to the relevance and personalization of marketing campaigns. Unfortunately, according to a new report from Econsultancy, few marketers are delivering on those expectations of website personalization, especially on mobile. However, mobile marketing platforms have the ability to deliver personalized experience well beyond the web and directly in a customer's pocket. This infographic provides insight into the current state of personalization and how marketers can start delivering tailored campaigns on mobile....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 8, 2013 2:59 PM

This post will help you think about mobile marketing in your marketing strategy and provide some tips on just how to do it.

Zeebric's curator insight, May 9, 2013 2:22 AM
excellent insights and information!
Anne Perez's curator insight, May 9, 2013 2:58 PM

Mobile marketing is playing catch up when it comes to personalizing experiences for customers. 

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24 Ideas to Rock Your Social Media Content Strategy

24 Ideas to Rock Your Social Media Content Strategy | Branding with social media | Scoop.it
Building your personal brand through social media is essential. However, simply showing up is not enough. Create a social media content strategy that rocks!
Sarosh Daruwalla's insight:

Worth reading.

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Rescooped by Sarosh Daruwalla from Branding with social media
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Online Video Ads Have Higher Impact Than TV Ads

Online Video Ads Have Higher Impact Than TV Ads | Branding with social media | Scoop.it
TV may still dominate the advertising market, but the audience for online video is soaring, with 58 percent of the U.S. population streaming, up from 38 percent five years ago.
Sarosh Daruwalla's insight:

While the statistics in the attached infogram are totally US based, the argument holds true the world over and especially here in the middle east where internet usage has been rising exponentially in the last few years.

more...
Sarosh Daruwalla's curator insight, May 1, 2013 4:12 PM

While the statistics in the attached infogram are totally US based, the argument holds true the world over and especially here in the middle east where internet usage has been rising exponentially in the last few years.

Scooped by Sarosh Daruwalla
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Is Social Media Advertising or PR?

Is Social Media Advertising or PR? | Branding with social media | Scoop.it
PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? (Is social media advertising or PR?
Sarosh Daruwalla's insight:

Social Media is an integration of both PR and advertising functions where audience engagement can be both a PR and advertising function all at once. The trick is in maintaining a healthy balance where one doesn't overdo the sales talk associated with an ad campaign whilst maintaining a healthy stream of useful messages that could result in good PR for your brand.

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10 Ways to Reach More People With Social Media

10 Ways to Reach More People With Social Media | Branding with social media | Scoop.it
Figuring out how to reach more people with social media can be frustrating for small business owners.
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Rescooped by Sarosh Daruwalla from Just Story It! Biz Storytelling
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Strategy, Storytelling, and Being a Detective

Strategy, Storytelling, and Being a Detective | Branding with social media | Scoop.it

Via Karen Dietz
Sarosh Daruwalla's insight:

In an era where the quick fix is often celebrated, bringing in different perspectives to the table will only enhance the final decision making to be more focused and in the right direction.

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Jose Gonzalez's comment, April 29, 2013 11:06 PM
Who is joymabou007 ? Identify yourself ! Please !
Karen Dietz's comment, April 29, 2013 11:22 PM
It's spam Jose! I've already deleted the multiple spam postings to my comments today.
Samantha Rissel's curator insight, April 30, 2013 9:12 AM

How is business related to literature?  What cultural traits help us know more about our ventures?