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Social media “engagement” is not a strategy

Social media “engagement” is not a strategy | Branding in Social Media | Scoop.it
Pushing social media engagement rates may look good on paper but might not be the best business strategy.
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Branding in Social Media
Ways to best manage your brand in the social media
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The 7 Key Characteristics of a Social Media Influencer

The 7 Key Characteristics of a Social Media Influencer | Branding in Social Media | Scoop.it
The 7 Key Characteristics of a Social Media Influencer
Business 2 Community
In fact, influencers are 2X's more likely to use social media to expand their social circles.
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7 Skills All Digital Marketers Need to Succeed (Infographic)

If your digital marketing team isn't adding these new skills, chances are your business will soon be playing catch up.
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Managing The Flow Of Content In Social Media

Managing The Flow Of Content In Social Media | Branding in Social Media | Scoop.it
Put a framework into place with semi-annual planning meetings to keep your social media marketing flowing steadily and smoothly.
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Keep Your Nude Photos Private: 5 Ways to Protect Your Information on the Cloud

Keep Your Nude Photos Private: 5 Ways to Protect Your Information on the Cloud | Branding in Social Media | Scoop.it
We all need to be careful about what we store in our cloud accounts and we need to make sure we take the necessary steps to protect our data.
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Microsoft adds live streaming to its cloud capabilities

Microsoft adds live streaming to its cloud capabilities | Branding in Social Media | Scoop.it
Image Credit: Juno Lee/FlickrIf you want the world to watch a major event unfold over the Internet, you might want a big data center, so crazy demand won’t kill the feed.
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Beyond Engagement: Should Brands Get Personal with Employee Advocates?

Beyond Engagement: Should Brands Get Personal with Employee Advocates? | Branding in Social Media | Scoop.it
There is plenty of room for debate over the relative merits of brand-owned and personal social-media channels in employee advocacy. We reach out to two individuals with first-hand experience of both forms of advocacy.
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What Makes a Great Brand Ambassador? | Convince and Convert: Social Media Strategy and Content Marketing Strategy

What Makes a Great Brand Ambassador? | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Branding in Social Media | Scoop.it
Ambassador prowling is hunting down people who love your brand or locating the people who will love your brand they just don’t know it yet.
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Creating Appetizing Content for Social Media

Creating Appetizing Content for Social Media | Branding in Social Media | Scoop.it
Any successful restaurateur will tell you that no matter how amazing the food may be, if it’s not served properly, the customer isn’t going to be receptive.
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How to Overcome the 'No Time to Create Content' Challenge

How to Overcome the 'No Time to Create Content' Challenge | Branding in Social Media | Scoop.it
How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of course, is figuring out what content will perform.
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8 ways that iOS 8 will change mobile engagement

8 ways that iOS 8 will change mobile engagement | Branding in Social Media | Scoop.it
Brent Hieggelke is chief marketing officer of Urban Airship
By Brent Hieggelke
Nothing since Apple’s introduction of push notifications in 2009 is as significant to mobile engagement as its support for interactive notifications and widgets in iOS 8.
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Five Tips to Make Your Business Boom That You Can't Afford to Ignore - Business 2 Community

Five Tips to Make Your Business Boom That You Can't Afford to Ignore - Business 2 Community | Branding in Social Media | Scoop.it
Five Tips to Make Your Business Boom That You Can't Afford to Ignore
Business 2 Community
Your website and social media can push those who have not used your services towards signing up.
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SMT Shorts: Mary Elise Chavez on What's Next in Mobile and More

SMT Shorts: Mary Elise Chavez on What's Next in Mobile and More | Branding in Social Media | Scoop.it
For this week's SMT Shorts, we were delighted to have Mary Elise Chavez, Director of Creative Strategy for OysterLabs, educate us on what's new in mobile; branding on Twitter; and the importance of ABT (Always Be Tracking).
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The Top 10 Viral Ads of August

The Top 10 Viral Ads of August | Branding in Social Media | Scoop.it
It's no surprise that August's most viral advertisement centered on August's most viral charity stunt: the ALS Ice Bucket Challenge Fox's Simpsons-themed contribution to the massively successful charitable campaign garnered more than 17 million...
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5 Visual Platforms to Boost B2B and B2C Engagement

5 Visual Platforms to Boost B2B and B2C Engagement | Branding in Social Media | Scoop.it
In the micro-content and mobile world we live in, users consume content at lightning speed and text simply gets lost. Visual content is the only way to truly stand out and deliver strong messages and tell unique brand stories.
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Budweiser tests Facebook promotions with mobile-only redemption

Budweiser tests Facebook promotions with mobile-only redemption | Branding in Social Media | Scoop.it
Anheuser-Busch is testing two Facebook promotions through which friends can buy each other a beer using the social network, redeemable only via mobile vouchers.
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Scaling Social: Learn How to Unify Your Social Media Strategy Across the Organization

Scaling Social: Learn How to Unify Your Social Media Strategy Across the Organization | Branding in Social Media | Scoop.it
To help your brand unify your social media strategy, Hootsuite created a guide with a tactical checklist on key to scaling social across the organization.
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Infographic: Social media the most effective channel for B2B, 79% of marketers ... - The Drum

Infographic: Social media the most effective channel for B2B, 79% of marketers ... - The Drum | Branding in Social Media | Scoop.it
Marketing Week
Infographic: Social media the most effective channel for B2B, 79% of marketers ...
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Facebook Experiments With Disappearing Posts

Facebook Experiments With Disappearing Posts | Branding in Social Media | Scoop.it
The ephemeral messaging apps space dominated by Snapchat keeps growing.
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Minder Controls Your Content Location and Duration

Minder Controls Your Content Location and Duration | Branding in Social Media | Scoop.it
 The long tail theory states when you put something out on the Internet, it lives forever.
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Social media trends turning domestic violence awareness viral

Most people have likely seen the disturbing video of the NFL player Ray Rice domestic violence issue. The release of the video was followed by his wife's controversial defense of her husband.
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3 content marketing lessons for B2B marketers - iMedia Connection

3 content marketing lessons for B2B marketers - iMedia Connection | Branding in Social Media | Scoop.it
3 content marketing lessons for B2B marketers
iMedia Connection
This gets shared on Facebook and reaches the newsfeed of your prospect through their social network. ...
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Getting phygital drives engagement, says DigitasLBi exec

Getting phygital drives engagement, says DigitasLBi exec | Branding in Social Media | Scoop.it
NEW YORK – Combining digital and physical marketing components can provide more personalized experiences for consumers by channeling an “always on” approach, which can likely lead to more in-store visits for brands and bricks-and-mortar stores,...
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Social Media Face Off: Jack Daniel's vs. Jim Beam - Business 2 Community

Social Media Face Off: Jack Daniel's vs. Jim Beam - Business 2 Community | Branding in Social Media | Scoop.it
Social Media Face Off: Jack Daniel's vs.
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Google Analytics Benchmarking Returns! [@SmartInsights alert]

Google Analytics Benchmarking Returns! [@SmartInsights alert] | Branding in Social Media | Scoop.it
Compare your traffic sources and mobile vs desktop audience split to others in your sector to make the business case for investment in digital marketing Value: ★★★ Recommended link: Google Analytics Benchmarking announcement Do you remember Google...
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Is Social Media Automation Killing Your Twitter Presence?

Is Social Media Automation Killing Your Twitter Presence? | Branding in Social Media | Scoop.it
Is social media automation to blame for the rise of irrelevant content, and one-sided conversations on Twitter?
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