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Centralized Online Learning: A New Trend in Higher Ed?

Centralized Online Learning: A New Trend in Higher Ed? | Branding Higher Education | Scoop.it
The California State University and Indiana University systems plan to strategically invest in online education in their respective states. Via keith Hampson
Via Keith Hampson PhD (Managing Director, Client Innovations @Acrobatiq
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Branding Higher Education
Topics related to higher education and particularly where they intersect with branding
Curated by Jake Pringle
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Digital Device Adoption Among Students is Still Growing – Why is #eTextbook Adoption in Single Digits?

Digital Device Adoption Among Students is Still Growing – Why is #eTextbook Adoption in Single Digits? | Branding Higher Education | Scoop.it
There are approximately 17 – 20 million Higher Ed students in the United States currently.  Every day we hear about how this generation of students represent the ‘tipping point’; ...
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Less than 4% of students in an MIT online course passed the final. Why investors in education are throwing their money away

Less than 4% of students in an MIT online course passed the final. Why investors in education are throwing their money away | Branding Higher Education | Scoop.it

Everyone is trying to revolutionize education. And they’re spending billions of dollars to do it. By Todd Tauber


Via Keith Hampson PhD (Managing Director, Client Innovations @Acrobatiq
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Short Film On The Future Of Technology And Education

Short Film On The Future Of Technology And Education | Branding Higher Education | Scoop.it
"Knowing something is probably an obsolete idea. You don’t actually need to know anything. … It’s the teacher’s job to point young minds toward the right kind of questions.

Via Keith Hampson PhD (Managing Director, Client Innovations @Acrobatiq
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Can Canada's schools pass the next great intelligence test?

Can Canada's schools pass the next great intelligence test? | Branding Higher Education | Scoop.it
The country’s challenge is remaking our one-size-fits-all universities to suit a more flexible, fast-paced future...
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Centralized Online Learning: A New Trend in Higher Ed?

Centralized Online Learning: A New Trend in Higher Ed? | Branding Higher Education | Scoop.it
The California State University and Indiana University systems plan to strategically invest in online education in their respective states. Via keith Hampson
Via Keith Hampson PhD (Managing Director, Client Innovations @Acrobatiq
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Colleges Learn To Sell Themselves « CBS Philly

Colleges Learn To Sell Themselves « CBS Philly | Branding Higher Education | Scoop.it
Weak job placements for graduates and heavy student debts are causing elite colleges and universities to prove to families and state governments that a degree is still worth the investment - and they've hired marketing pros to ...
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Outsourcing services allows academics to concentrate on what they do best

Outsourcing services allows academics to concentrate on what they do best | Branding Higher Education | Scoop.it

Interesting discussion piece Via Keith Hampson The vice-chancellor of London Metropolitan University should be applauded for the classic business move of getting the university to concentrate on its core activity, says Carl Lygo...


Via Keith Hampson PhD (Managing Director, Client Innovations @Acrobatiq
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Rescooped by Jake Pringle from Cross Border Higher Education
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Bologna reforms now implemented and widely accepted - University World News

Bologna reforms now implemented and widely accepted - University World News | Branding Higher Education | Scoop.it

Ten years after the formal introduction of bachelor and masters degrees at German higher education institutions in the wake of the Bologna reforms, most courses have been adapted to the new degree system.


Via Dr Vangelis Tsiligiris
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More than bricks and mortar: how to make the most of your facilities

More than bricks and mortar: how to make the most of your facilities | Branding Higher Education | Scoop.it
Good facilities are integral to good universities, so how can HE leaders finance, plan and manage their estates in a way that leads to gains and not losses?
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The Future of Higher Education

The Future of Higher Education | Branding Higher Education | Scoop.it

For a millennium, universities have been considered the main societal hub for knowledge and learning.1 And for a millennium, the basic structures of how universities produce and disseminate knowledge and evaluate students have survived intact through the sweeping societal changes created by technology—the moveable-type printing press, the Industrial Revolution, the telegraph, telephone, radio, television, and computers. 


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Private colleges maintain value, say educators Richard Chait and Zachary First | Harvard Magazine Nov-Dec 2011

Private colleges maintain value, say educators Richard Chait and Zachary First | Harvard Magazine Nov-Dec 2011 | Branding Higher Education | Scoop.it

Interesting and worth a re-read; Two scholars of higher education buck the negative tide.

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Transmedia Tuesday: Watching this TED talk [by Jane McGonigal] will let you live 7.5 minutes longer

Transmedia Tuesday: Watching this TED talk [by Jane McGonigal] will let you live 7.5 minutes longer | Branding Higher Education | Scoop.it

Chaunton: "The speaker is Jane McGonigal, one of the luminaries in the field of transmedia game design who has always focused her work on the power of games to do good—social good, environmental good, and in this instance, personal good" ...


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Social mobility: universities that do it must prove it

Social mobility: universities that do it must prove it | Branding Higher Education | Scoop.it
The contribution of the higher education sector to social mobility is being lost on policy makers.
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Transnational Education: A Case Study of One Professional Doctorate | O’Neill | Higher Education Studies

This case study of a Doctor of Education program in a transnational setting is contextualized in Australian national policies for international higher education and influences of regionalization and globalization. The doctorate was designed to meet aspirations of professional practitioners in Australia and South East Asia where the School had productive partnerships. The longitudinal case study discusses factors influencing revision of the program in response to federal government policies, student feedback over two reviews and considerations of quality delivery in the transnational setting. Finally, it presents an analysis of the perceived current success of the program and threats to its future viability.


Via Dr Vangelis Tsiligiris
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Australian universities on the cusp of profound change: Ernst & Young report

Australian universities on the cusp of profound change: Ernst & Young report | Branding Higher Education | Scoop.it

Time is running out for traditional university business models. via Keith Hampson


Via Mark Smithers, Keith Hampson PhD (Managing Director, Client Innovations @Acrobatiq
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Rescooped by Jake Pringle from Higher Education Research
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The university experience —then and now

The university experience —then and now | Branding Higher Education | Scoop.it
Before the second world war, a very small minority of the population in Western societies went to universities. Most were men, most were from the social elite.From the late 1950s that changed.

Via Professor Jill Jameson
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Queen’s University turns to alumni with $500-million fundraising campaign

Queen’s University turns to alumni with $500-million fundraising campaign | Branding Higher Education | Scoop.it
Accelerating pace of giving suggest donors with floundering stock portfolios continue to support the university...
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Whahttp://chronicle.com/article/What-You-Need-to-Know-About/133475/t You Need to Know About MOOC's - Technology - The Chronicle of Higher Education

Whahttp://chronicle.com/article/What-You-Need-to-Know-About/133475/t You Need to Know About MOOC's - Technology - The Chronicle of Higher Education | Branding Higher Education | Scoop.it
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"Arbitrary and unethical": says Anthropology head

"Arbitrary and unethical": says Anthropology head | Branding Higher Education | Scoop.it
WHILE academics from the University of Sydney have until this morning to present pleas for clemency, head of Anthropology Linda Connor says the criteria being used to select staff for redundancy - based on the amount of research published in a...
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Bad Education (Tuition, Value and Higher Ed) by Malcolm Harris

Bad Education (Tuition, Value and Higher Ed) by Malcolm Harris | Branding Higher Education | Scoop.it
If tuition has increased astronomically and the portion of money spent on instruction and student services has fallen, if the (at very least comparative) market value of a degree has dipped and most students can no longer afford to enjoy college as...

Via Keith Hampson PhD (Managing Director, Client Innovations @Acrobatiq
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Canada must attract top Asian Students, Researchers

Canada must attract top Asian Students, Researchers | Branding Higher Education | Scoop.it
Canada must attract top Asian Students, Researchers (Canada must attract top Asian Students, Researchers(#canada #asian #students #researchers #branding) http://t.co/Rh596mBS...)...
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Rescooped by Jake Pringle from Just Story It Biz Storytelling
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Great Marketing Starts with Inside-Out Storytelling: Of Penguins and ...

Great Marketing Starts with Inside-Out Storytelling: Of Penguins and ... | Branding Higher Education | Scoop.it
Who tell stories to the outside world about the heart and soul of a company and what it's really like? Employees are among an organization's greatest brand champions. If employees aren't happy, customers won't be, either.

 

I love this quick piece by Kathy Klotz-Guest full of sound wisdom. You can't tell effective biz stories in the marketplace if the culture of your company culture contradicts your stories. Why? Because stories build trust and if you are not 'walking your talk' you can't build trust.

 

The story shared in this post is a gem and perfectly illustrates the point of the article. I am sure I will be sharing this with my corporate clients so they really 'get it.'

 

It's great when marketing comes up with fab stories to share about the company's products/services. But the BEST kind of stories come from employees themselves. That's why the best business storytelling is from the 'inside out' as this article advocates.

 

No matter if you are a micro-entrepreneur or a mega enterprise -- the inside and outside gotta match.

 

Well of course, that begs the next question: how do we gather employee stories? I recommend getting a firm grasp of Appreciative Inquiry (AI) as a process and tool to help you evoke those stories. If you are a solo-preneur, asking yourself AI questions can be very illuminating. As an enteprise, AI will have casdacing positive effects on your culture. Google AI and you will be deluged with resources.

 

So get busy making sure your inside and outside stories match for the best biz storytelling experiences that lead to consistent growth and raving fans.

 

Link to original article:

http://www.keepingithuman.com/blog/great-marketing-starts-inside-out-storytelling-penguins-elephants/ ;

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Higher Education Research

Higher Education Research | Branding Higher Education | Scoop.it
The Grim Threat to British Universities by Simon Head | The New York Review of Books

http://www.nybooks.com/articles/archives/2011/jan/13/grim-threat-british-universities/?page=1

 

With thanks to: nybooks.com ·


Via Professor Jill Jameson
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Banksy. A brand voice rich in storytelling

Banksy. A brand voice rich in storytelling | Branding Higher Education | Scoop.it

Tim Wood: "Ban­sky as most of us have seen, is the mas­ter of rich sto­ry­telling. Chang­ing the mes­sag­ing of some­thing we are used to see­ing makes Banksy’s brand voice ever so cre­ative and powerful."


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Consortium of Colleges Takes Online Education to New Level

Consortium of Colleges Takes Online Education to New Level | Branding Higher Education | Scoop.it
Major universities are joining Stanford, Princeton and others to expand Coursera, a venture that offers free massive open online courses, or MOCCs.  Foreign partners include the University of Edinburgh in Scotland, the University of Toronto and EPF Lausanne, a technical university in Switzerland.
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