Weak job placements for graduates and heavy student debts are causing elite colleges and universities to prove to families and state governments that a degree is still worth the investment - and they've hired marketing pros to ...
Interesting discussion piece Via Keith Hampson The vice-chancellor of London Metropolitan University should be applauded for the classic business move of getting the university to concentrate on its core activity, says Carl Lygo...
Ten years after the formal introduction of bachelor and masters degrees at German higher education institutions in the wake of the Bologna reforms, most courses have been adapted to the new degree system.
For a millennium, universities have been considered the main societal hub for knowledge and learning.1 And for a millennium, the basic structures of how universities produce and disseminate knowledge and evaluate students have survived intact through the sweeping societal changes created by technology—the moveable-type printing press, the Industrial Revolution, the telegraph, telephone, radio, television, and computers.
Chaunton: "The speaker is Jane McGonigal, one of the luminaries in the field of transmedia game design who has always focused her work on the power of games to do good—social good, environmental good, and in this instance, personal good" ...
This case study of a Doctor of Education program in a transnational setting is contextualized in Australian national policies for international higher education and influences of regionalization and globalization. The doctorate was designed to meet aspirations of professional practitioners in Australia and South East Asia where the School had productive partnerships. The longitudinal case study discusses factors influencing revision of the program in response to federal government policies, student feedback over two reviews and considerations of quality delivery in the transnational setting. Finally, it presents an analysis of the perceived current success of the program and threats to its future viability.
WHILE academics from the University of Sydney have until this morning to present pleas for clemency, head of Anthropology Linda Connor says the criteria being used to select staff for redundancy - based on the amount of research published in a...
If tuition has increased astronomically and the portion of money spent on instruction and student services has fallen, if the (at very least comparative) market value of a degree has dipped and most students can no longer afford to enjoy college as...
Who tell stories to the outside world about the heart and soul of a company and what it's really like? Employees are among an organization's greatest brand champions. If employees aren't happy, customers won't be, either.
I love this quick piece by Kathy Klotz-Guest full of sound wisdom. You can't tell effective biz stories in the marketplace if the culture of your company culture contradicts your stories. Why? Because stories build trust and if you are not 'walking your talk' you can't build trust.
The story shared in this post is a gem and perfectly illustrates the point of the article. I am sure I will be sharing this with my corporate clients so they really 'get it.'
It's great when marketing comes up with fab stories to share about the company's products/services. But the BEST kind of stories come from employees themselves. That's why the best business storytelling is from the 'inside out' as this article advocates.
No matter if you are a micro-entrepreneur or a mega enterprise -- the inside and outside gotta match.
Well of course, that begs the next question: how do we gather employee stories? I recommend getting a firm grasp of Appreciative Inquiry (AI) as a process and tool to help you evoke those stories. If you are a solo-preneur, asking yourself AI questions can be very illuminating. As an enteprise, AI will have casdacing positive effects on your culture. Google AI and you will be deluged with resources.
So get busy making sure your inside and outside stories match for the best biz storytelling experiences that lead to consistent growth and raving fans.
Tim Wood: "Bansky as most of us have seen, is the master of rich storytelling. Changing the messaging of something we are used to seeing makes Banksy’s brand voice ever so creative and powerful."
Major universities are joining Stanford, Princeton and others to expand Coursera, a venture that offers free massive open online courses, or MOCCs. Foreign partners include the University of Edinburgh in Scotland, the University of Toronto and EPF Lausanne, a technical university in Switzerland.
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