I have begun testing and exploring using Facebook Ads and Sponsored Stories for clients. This post is a thoughful, well written and timely educational post on getting up to speed on facebooks never ending changes.
Build a Solid Foundation with an Identity and a Plan
Talk to any leading Expert Author and you will find a plan (big or small) at the center of their success. If you want to succeed and ultimately get more out of your return on time investment, establishing a plan will help you achieve your article writing goals as well as any goal you wish to achieve.
In any plan – content plans, strategic plans, etc. – you must first define your backstory via a mission and a vision. Once you’ve established these focal points, you can begin to establish your brand identity.
What do you value?
Your brand identity is made up of the visual characteristics unique to you and your organization – on the Internet, that’s everything. One of the keys to developing an identity that resonates with your audience is to identify your core values.
Core values are the attitudes or beliefs of your organization. These values are not a result of the activities you perform. Instead, the activities are a result of your core values.
Having a plan is at the heart of instigating action. Start with defining how you want your customers feel, how you want to make your customers feel when doing business with your company or small business and then research who your customers are that you will target to influence according to those ideas as part of your plan and strategy.
I have found that most small businesses have not given themselves permission to really get to know there why and about the kind of business they want to create. They have x service they want to sell or x widget that everyone is going to just love and buy lots of but that doesn't serve them well if they haven't done their own personal branding homework. Tasks like taking time to evaluate why you want to own and start a business to begin with...or your vision and mission for your business. These core thoughts are the solid foundation for your brand voice. This information informs decisions you make that come later when selecting your business name, your visual brand elements, digital social media visual elements and so on...
I respect Guy's opinions on why people design using a font smaller than 30 point type but I have to politely disagree that it's always about that a person doesn't know their material well enough. They might just be horrible at "design".
It’s not uncommon for designers to confuse a beautiful looking product with one that works beautifully. A great technique for creating smarter, better products is to approach them using story-centered design.
There is truth in that title, "good storytelling helps you design great products" or great anything for that matter. Stories help make the other person on the other end of your marketing or product feel somthing. They feel you get them; they feel your understand them; they feel you know your stuff as an expert or they feel the improvement to their lives using your product.
This concept is not new but is currently being emphasized in blog media because we now our living, designing and storytelling in the digital age. Now, everything we read and the people we interact with are increasingly in large numbers are connections online through blogs and social sites. We are storytelling before we actually meet the people face to face - intentionally or unintentionally we are all creating a storyline.
It only is natural that if you really care about crafting your story well that you will also design a better product that suits the people you are trying to reach through your product design.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.