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The 15 Worst Corporate Logo Fails - Business Insider

The 15 Worst Corporate Logo Fails - Business Insider | Branding | Scoop.it
Sometimes logo changes are ill-conceived, and sometimes they're just plain awful. These are the 15 worst corporate logo fails ever.
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Publicity Nightmares

Publicity Nightmares | Branding | Scoop.it
Because you can still have a crash with a bad marketing strategy. (The worst #PR #Fails of All time.
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Does Your Brand Logo Map to Your Business Strategy? | Branding Business with RiechesBaird

Does Your Brand Logo Map to Your Business Strategy? | Branding Business with RiechesBaird | Branding | Scoop.it

Michael Dula, Chief Creative Officer at RiechesBaird talks to what it means for a brand logo to map to a company's business strategy.

 

What does it mean to say that a logo ‘maps to a business strategy’ and ‘becomes a symbol (literally) of that strategy’?

It means that it becomes an informative (‘fitting’) visual (and/or verbal) metaphor for how a company competes, what they compete in and how they deliver value.

 

When we think about business strategy mapping, we think about the discipline of mapping business opportunities from potential to profitability and every point in between. As WikiPedia says, “This method is different from other methods in that it visually shows how marketing strategy, finance and operational strategies relate to each other and need to fit together in order to optimize the results of all strategies.”

 

The same fundamental idea can be applied when designing a logo identity. Logos that map to solid brand strategy, optimize the brands’ compelling truths. The impressions, ideas and stories told through the logo identity add depth to, and strengthen the brand positioning, thus adding significant intrinsic value to the brand as a whole. The brand gains a richness that enhances its definition and purpose.

 


Via Russ Merz, Ph.D.
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Logo Design: 8 Tips for Logo Success | IDeas Big Blog

Logo Design: 8 Tips for Logo Success | IDeas Big Blog | Branding | Scoop.it

“Brand New Thinking (Brand Identity Group) (#Logo Design is a Challenge. We have the Answers #Branding http://t.co/J8UvUQ7yPo)”


Via Rose Bush
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Rose Bush's curator insight, December 28, 2013 7:28 PM
Good read before saying yes to logo design. Share& ask these essentials with your designer!
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Why B2B Should Invest In Branding (And What Happens When You Do Not) - Business 2 Community

Why B2B Should Invest In Branding (And What Happens When You Do Not) - Business 2 Community | Branding | Scoop.it
Business 2 Community
Why B2B Should Invest In Branding (And What Happens When You Do Not)
Business 2 Community
When the financial crisis hit in 2008, a certain word went missing in business. And, another word became all too powerful.
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Cadillac Unveils New Logo Without Its Iconic Wreath - Advertising Age

Cadillac's new emblem removes the wreath, widens he Crest in bid to match the company's current car designs and appeal to younger buyers.
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9 Signs Of A Healthy Brand - Customer Relationship

9 Signs Of A Healthy Brand - Customer Relationship | Branding | Scoop.it

It’s amazing who we forget and how quickly. I don’t remember any of the people on the bus last week. Who did I ride home with last Thursday? My mind goes blank. It’s nothing personal – it’s simply that I have no reason to remember them. Or they me.

 

Exactly the same for most transactions that take place between people and brands. People get what they’re looking for, and then they go.

 

If you ask the people responsible for running brands what customers they want, they’ll often say “as many as possible” or “people who spend a lot” or this age group or that ethnic group – but that’s not what they really want at all. Because, when probed, they have no idea who they want as customers. They’ll take anyone whose buying. They just want the money.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, January 25, 2014 12:21 PM

If a #brand engagement is memorable, credible and emotionally energized then the brand-customer relationship provides value to customers.

Joachim Scholz, PhD's curator insight, January 25, 2014 2:06 PM

Many of these 9 signs can be readily seen violated in current brand crises, which offers an interesting angle on the phenomenon of brand relationship - or on how easy it is to tarnish it.

 

For example, take "3. Openness – facts and opinions are shared" and relate it to BPs deepwater leak a few years ago or the recent Liberty Industry leak in West Virginia. Or "6. Confidence – people believe in themselves and each other", which is lost when a Lululemon CEO violates to what a brand stands for.

 

From this perspective, these 9 items on the list are more than signs. They are more like check marks brand managers have to meet in order to build long-lasting brand relationships. 

Leilani Verona Steffany's curator insight, April 3, 2014 6:10 AM

Without brands you wouldn't be able to sell your products and services. Without brand communication people wouldn't  know about what your brand has to offer in value, benefits and attributes etc. However in this day and age we are constantly being bombarded by advertisements every where we turn. Therefore people tend to avoid ads at all cost (Zipping, Zapping, clocking etc). This article explains the importance of brand and consumer relationships and how you can measure/ predict a healthy consumer and brand relationship by making sure it incorporates the 9 signs below

 

1. Consistency 

2. Integrity 

3. Openness 

4. Humor 

5. Delight 

6. Confidence 

7. Time 

8. Endorsement

9. Value

 

I think these 9 steps are all relevant and important in regards to building, and maintaing a healthy brand and consumer relationships, and that these  principles can be accomplished through a marcoms program, with the help of different communication deciplines to help fulfill aspects of the list! #KeepconsumerswithIMC