Branding
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Rescooped by Serge Langlois from Brand Strategy, Branding and Marketing
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A Better Way to Map Brand Strategy - HBR

A Better Way to Map Brand Strategy - HBR http://t.co/tmsp0d7D9z

Via Dennis Bailen, CMO, Chief Outsiders
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Rescooped by Serge Langlois from Brand Strategy, Branding and Marketing
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Your Brand Story Should Be Present in Every Part of your Organization

Your Brand Story Should Be Present in Every Part of your Organization | Branding | Scoop.it
Do you want to understand Why your Brand Story should be Present in Every Part of your Organization - well here are the big reasons why

Via Dennis Bailen, CMO, Chief Outsiders
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Dennis Bailen, CMO, Chief Outsiders's curator insight, May 18, 2015 3:24 PM

Every employee should know the brand promise AND their individual role in fulfilling that promise.

Rescooped by Serge Langlois from Brand Strategy, Branding and Marketing
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10 outstanding marketing analytics tools

10 outstanding marketing analytics tools | Branding | Scoop.it
Analytics and metrics are increasingly important for your success. Check out these helpers to make your professional life easier.

Via Dennis Bailen, CMO, Chief Outsiders
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Rescooped by Serge Langlois from Brand Strategy, Branding and Marketing
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The Brand Compass: Charting a Course to Success

The Brand Compass: Charting a Course to Success | Branding | Scoop.it
Your brand’s success depends on a profound understanding of both who you are and where you’re going. A well-defined brand compass gives ...

Via Dennis Bailen, CMO, Chief Outsiders
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Rescooped by Serge Langlois from Brand Strategy, Branding and Marketing
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The Ideal Brand Professional - Business 2 Community

The Ideal Brand Professional - Business 2 Community | Branding | Scoop.it
Years ago I consulted to an extremely successful specialty printer. I was engaged to assist in international expansion.

Via Dennis Bailen, CMO, Chief Outsiders
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Rescooped by Serge Langlois from Brand Strategy, Branding and Marketing
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5 Easy Ways to Combine Branding and Inbound Sales - Business 2 Community

5 Easy Ways to Combine Branding and Inbound Sales - Business 2 Community | Branding | Scoop.it
Often when people discuss branding, they make it seem like it is only something marketing needs to worry about. After all, branding is essentially how a company – or individual – presents itself…

Via Dennis Bailen, CMO, Chief Outsiders
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Rescooped by Serge Langlois from Brand Strategy, Branding and Marketing
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eBook_Bailen_v4.pdf?t=1430861328678


Via Dennis Bailen, CMO, Chief Outsiders
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