Branding
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Rescooped by Ramona Burton from Social Media Branding and Social Media Business
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Infographic: Google+ for Business

Infographic: Google+ for Business | Branding | Scoop.it
“ The swell folks at BlueGlass made me a nifty infographic about Google+ for business, replete with all kinds of factoids and thoughts to consider. I'm not always a super fan of infographics, but the...”
Via Peter Wilkinson www.peter.uk.com
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Purple Logo Inspiration | Best Color for Branding | Popular Logo Colors

Purple Logo Inspiration | Best Color for Branding | Popular Logo Colors | Branding | Scoop.it
“ The color purple is majestic and mysterious. Could it be the best color for your business brand? (The Best Color for Logos, Web Design and Business Branding is Purple.”
Via Peter Wilkinson www.peter.uk.com
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Creating a social media marketing plan: Six tips for success

Creating a social media marketing plan: Six tips for success | Branding | Scoop.it
“ We offer six top tips on creating a social media marketing plan, from planning your activities to using analytical tools to measure your success.”
Via Peter Wilkinson www.peter.uk.com
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1 Brand: Build an Employer Brand Fortress by Integrating With Your Corporate Brand - ERE.net

1 Brand: Build an Employer Brand Fortress by Integrating With Your Corporate Brand - ERE.net | Branding | Scoop.it
“ 1 Brand: Build an Employer Brand Fortress by Integrating With Your Corporate Brand http://t.co/KpbllMNWD4”;
Via Peter Wilkinson www.peter.uk.com
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New logo: RCN (Cable Company) | USA

New logo: RCN (Cable Company) | USA | Branding | Scoop.it
THURSDAY, JULY 5, 2012 RCN Corporation is an American cable company that operates franchises in several markets in the Northeastern part of the country. Recently, it introduced a new corporate identity that replaces its star symbol with a pair of wings. It was launched with the slogan "We're a better kind of company". The new logo has been used at least since June 4.
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RTCG gets new logo | Radio and Television of Montenegro

RTCG gets new logo | Radio and Television of Montenegro | Branding | Scoop.it
TUESDAY, JULY 17, 2012 Radio i Televizija Crne Gore (RTCG - "Radio and Television of Montenegro") is the national broadcaster of Montenegro, that small country on the Balkans that became independent from Serbia as late as 2006. Last month, RTCG launched a new corporate identity with a new symbol that is now used across its services. What the winged symbol is supposed to be isn't clear, but its red and golden colours are also present in Montenegro's flag. The typeface used in all logos is DIN Medium, sometimes a bit modified. The exception is the numerals for the the two domestic TV channels that seem (very) home-made.
Via Niels Biersteker
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The Price of Branding? From $0 To $211 Million

The Price of Branding? From $0 To $211 Million | Branding | Scoop.it
Google spent nothing--Sergey Brin just opened up the free graphics app Gimp. Same with Coca-Cola--though John Pemberton’s bookkeeper drew the logo’s Spencerian script by hand. Nike famously gave just $35 to a design student. Which used to be an impressively thrifty figure, until Twitter picked up their ubiquitous bird for a mere $15 on iStockPhoto. These, obviously, represent the low-end of what some of the world’s biggest companies have spent on their branding. The figures are from a list recently assembled by Stocklogos and Business Insider, which Trendland turned into a series of infographics. And if you think a company that spends nothing on their logo is a bit nauseating, wait until you see the opposite end of the spectrum. Pepsi spent $1 million on their Obama-esque rebranding a few years back, and the BBC spent almost double that on a logo that basically just untoggled the italics button. But that’s nothing compared to the $221 million BP paid to make their oil company look like a new-age organic grocer--though maybe it was one of the few cases where we can all agree it was worth every penny. (It’s not clear from the stats here whether that $221 million was just for design services, or for the rebranding campaign, in which case $221 million is probably low.) Alongside the more extreme spends, the $100,000 a close-to-bankrupt Steve Jobs paid Paul Rand for his profitless startup NeXT seems pretty close to market value. See more here; http://trendland.com/the-price-of-branding-infographic/
Via Niels Biersteker
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Pentagram rebrands Weight Watchers

Pentagram rebrands Weight Watchers | Branding | Scoop.it
Pentagram partner Paula Scher has rebranded Weight Watchers with an identity designed to mirror the ‘positive transformation’ that members experience. (...) The gradient of the identity lightens from left to right on the identity to symbolise ‘transformation and losing weight’ according to the consultancy. It can function as a monogram or icon and a logo for PointsPlus – a new programme by the company – as well as other sub-brands. Five primary colours make up the brand’s palette which can appear graded vertically or horizontally. (...) The new brand has launched in the US but the UK Weight Watchers press office was unable to confirm if the rebrand would reach the UK. See also; http://www.underconsideration.com/brandnew/archives/gradient_watchers.php
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New logo for Russian City Yaroslavl

New logo for Russian City Yaroslavl | Branding | Scoop.it
Yaroslavl is a Russian city with about half a million inhabitants located northeast of Moscow. Founded about 1000 years ago, its centre is now a World Heritage Site. Last month, on December 26, a new symbol was unveiled that will be used by the city in its communication, created by Art. Lebedev Studio. The symbol takes inspiration from the fact that Yaroslavl is lovated at the confluence of two rivers, the Volga and the Kotorosl. It is also a stylised version of the letter Я, which is the first letter in Yaroslavl, and - of course - an arrow. http://www.artlebedev.ru/everything/yaroslavl/logo/
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8 Amazing Factoids About Some Of The World’s Best Brands

8 Amazing Factoids About Some Of The World’s Best Brands | Branding | Scoop.it
At the end of the year, some design agencies like to take stock of their recent projects, sending out self-congratulatory newsletters lauding their work in order to thank their clients and, hopefully, net some new ones. But Jones Knowles Ritchie took an altogether different tack. Instead of publishing their own achievements, the London- and New York–based firm, for the second year in a row, collected the stories of 35 inspiring brands in an entertaining, fact-filled book titled Champions of Design. (...) The entire book can be viewed for free here; http://issuu.com/jonesknowlesritchie/docs/champions_of_design_2 (Belinda Lanks | Co. Design)
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New active brand identity system by Johnson Banks

New active brand identity system by Johnson Banks | Branding | Scoop.it
Johnson Banks has created a new 'active' brand identity system for the Cystic Fibrosis Trust which aims to explain what the disease is and how it affects people. In February, Johnson Banks' Michael Johnson wrote a piece for this site looking at new thinking in the charity sector. Citing examples such as Macmillan, Parkinson's UK and Action on Hearing Loss, Johnson explained that charity branding had become more 'active'. These schemes, he said, are "blurring the lines between identity, branding, advertising and communications - the core brands remain central and become the launch pad for entire schemes, never pushed back into the corner and back to anonymity".
Via Niels Biersteker
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Infographic: Fonts & Colors That Drive the World's Top Brands

Infographic: Fonts & Colors That Drive the World's Top Brands | Branding | Scoop.it
“ Having trouble coming up with a logo? Our latest study highlights which combinations of fonts, colors and formats are used by the world's top brands.”
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Instagram Refreshes Logo, Becoming Instagram Instead of gnstagram

Instagram Refreshes Logo, Becoming Instagram Instead of gnstagram | Branding | Scoop.it
“ Instagram has a new logo, and it's lovely. In particular, the "I" at the beginning looks more like an "I," but the company kept a script-style font (a nod to the brand's love of all things nostalgic) and generally cleaned it up a bit.”
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Legal Marketing Beginners Guide to Social Media Branding - James Attorney Marketing

Legal Marketing Beginners Guide to Social Media Branding - James Attorney Marketing | Branding | Scoop.it
“ Did you know that there are specific times of the day that are better to use social media to promote your law firm? Little tid bits like this help with your legal marketing efforts.”
Via Peter Wilkinson www.peter.uk.com
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Social Media Branding Guide for Beginners | Dig...

Social Media Branding Guide for Beginners | Dig... | Branding | Scoop.it
“ Social Barrel - The latest Social Media News and Marketing Tips Social media and branding seem to be a match made in heaven, but misrepresentations of social media branding happen every so often. (Social Media Branding Guide for Beginners | Dig...”
Via Peter Wilkinson www.peter.uk.com
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What makes a brand cool?

What makes a brand cool? | Branding | Scoop.it
“ Design Council chief executive John Mather says that 'cool' brands have a "timeless quality".”
Via Peter Wilkinson www.peter.uk.com
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9 Questions To Ask Before You Start a Project


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The Art of Logo Design | Off Book | PBS

“ Gepubliceerd op 12 jul 2012 door PBSoffbook” Logos surround us in digital and physical space, but we rarely examine the thought and artistic thinking that goes into the design of these symbols. Utilizing a silent vocabulary of colors, shapes, and typography, logo designers give a visual identity to companies and organizations of all types. From cave painters to modern designers, artists throughout history have been reducing the complex down to simple ideas that communicate with the world. Featuring: Stephen Heller, http://www.hellerbooks.com/ Sagi Haviv, http://sagihaviv.com/ Kelli Anderson, http://kellianderson.com/ Gerard Huerta, http://www.gerardhuerta.com/
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eBay Reveals New Company Logo and Identity

eBay Reveals New Company Logo and Identity | Branding | Scoop.it
Posted by Mark Sinclair, 13 September 2012, 18:00 After 17 years, eBay has ditched its quirky, overlaying logotype in favour of a more sedate identity reflecting its transformation from start-up auction site to multi-billion dollar operation... (...) And the new look, by Lippincott (see Design Week's story here), certainly plays it safe and straight – for one, the letters have finally all settled on the same baseline. But in using Univers Extended, spaced tightly together, the wordmark also has a hint of Ken Garland's playful GALT TOYS identity, which used Folio Medium Extended. The previous eBay logo was designed by Elissa Davis and was her first job as a designer for CKS Partners in California, under the design direction of Bill Cleary. In a comment added to a post on dinesh.com about the history of the company's logo, Davis writes of her (frequently overlooked) involvement in its creation. "I loved the colours of the Apple logo and the fun movement of the Twister game and somehow that gave me the idea of eBay," she says. "[T]he overlapping colours were designed to convey the sense of community on eBay." (...) According to the company, the new logo will go live on the site and appear in advertising and marketing campaigns in mid-October. eBay's annoucement on the new design is here; http://pages.ebay.com/announcements/new/index.html New look, by Lippincott (see Design Week's story here) http://www.designweek.co.uk/news/lippincott-designs-new-ebay-identity/3035241.article Dutch translation on Emerce; http://www.emerce.nl/nieuws/ebay-presenteert-nieuw-logo
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Coca-Cola Revamps Its Website - DesignTAXI.com

Coca-Cola Revamps Its Website - DesignTAXI.com | Branding | Scoop.it
Soft drink giant Coca-Cola has redesigned its website—thecoca-colacompany.com—to make it look more like an online magazine than a corporate website, for a consumer-friendly philosophy. The makeover is described by the company’s executives as “the most ambitious digital project they have undertaken”, according to The New York Times. The revamped platform will be named ‘Coca-Cola Journey’, after a magazine Journey that was published for the company’s employees from 1987 to 1997. http://www.coca-colacompany.com/
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New logo for TVA Groupe, television channel Canada

New logo for TVA Groupe, television channel Canada | Branding | Scoop.it
Established in 1971, TVA is a communications company with two main businesses: (1) television, where it operates the most viewed network in Quebec that includes the namesake channel as well as eight other specialty channels, and (2) publishing, where they produce over 75 magazines, making it the largest publisher of French-language magazines in Quebec. Last week TVA introduced a new logo for its parent company, TVA Groupe, its television channel, and it will continue into the rest of its properties in the coming months. The identity was designed by global agency Sid Lee. http://groupetva.ca http://www.sidlee.com
Via Niels Biersteker
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The Branding Source: 2012 in review

The Branding Source: 2012 in review | Branding | Scoop.it
To end a great year, here's a summary of the noteworthy and the memorable in brand design during 2012.
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New identity for Brighton Dome and Festival by Johnson Banks | UK

New identity for Brighton Dome and Festival by Johnson Banks | UK | Branding | Scoop.it
There is a lot to take in visually in this post, so I’ll keep things short and sweet. The new Brighton Dome logo sets the tone for both its identity and that of the Festival’s. These two entities have been given a new, cohesive identity by London-based johnsonbanks. (...) The previous Festival logos have all been typographic and leaning towards the weirdo. Nothing wrong with that, just, well, not all have been necessarily pleasant. Taking a cue from the big “D”, the Festival employs a big “F” whose big bold slab serifs can be bitten into with different motifs like steps, triangles, and the “D“‘s own scalloping. The results vary in efficacy and pleasantness. The simpler, the better. Within the “F” we have another vintage font, Lubalin Graph, set sideways. I’m not completely a fan but I guess it works, mostly by complementing the “F” in the same way that Mrs Eaves complements the “D”.
Via Niels Biersteker
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New active brand identity system by Johnson Banks

New active brand identity system by Johnson Banks | Branding | Scoop.it
Johnson Banks has created a new 'active' brand identity system for the Cystic Fibrosis Trust which aims to explain what the disease is and how it affects people. In February, Johnson Banks' Michael Johnson wrote a piece for this site looking at new thinking in the charity sector. Citing examples such as Macmillan, Parkinson's UK and Action on Hearing Loss, Johnson explained that charity branding had become more 'active'. These schemes, he said, are "blurring the lines between identity, branding, advertising and communications - the core brands remain central and become the launch pad for entire schemes, never pushed back into the corner and back to anonymity".
Via Niels Biersteker
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The Future Of Brand Identity by Ideo

The Future Of Brand Identity by Ideo | Branding | Scoop.it
On March 25, the designers at each of Ideo’s 10 international offices put their other projects aside and spent the day thinking about Ideo. The aim was to brainstorm a new identity system--the second time it’s been overhauled since the firm was founded in 1991--and the ideas, which can be viewed on a Tumblr dedicated to the project, took many forms. There were experimental business cards and animated GIFs, handmade crafts and polished mini-movies. One designer envisioned a "biannual cosmic event," in which an "optical obelisk" would project a massive Ideo logo on a nearby building on the days of the vernal and autumnal equinox. All of the proposals have something to do with Ideo--they reflect its outlook, its ethos, its employees, or its services--but at the same time, they’re all reaching towards something greater, too. And that was the point. The brief the designers received that morning didn’t just ask them to come up with a new identity system for Ideo. It asked them to come up with a new way of thinking about corporate identity altogether.
Via Niels Biersteker
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