Branding
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Rafael A. Meléndez from Digital-News on Scoop.it today
Scoop.it!

#Brand Equity - How Are You Branding Your Business Services

#Brand Equity - How Are You Branding Your Business Services | Branding | Scoop.it
Brand Equity.Your brand equity is the culmination of everything about you and your business.It is how people come to know you and it is what makes you different from everyone else in business.

Via Thomas Faltin
more...
Danielle Gillespie's curator insight, August 10, 2014 9:30 PM

Questions about your brand identity and brand persona that all businesses should take into consideration in order to gain more brand equity

Rescooped by Rafael A. Meléndez from Digital-News on Scoop.it today
Scoop.it!

What Is Brand Equity and Why is it Valuable?

What Is Brand Equity and Why is it Valuable? | Branding | Scoop.it
In the late 1980s, brand equity was just emerging as an important idea. In 1991 I published a book, Managing Brand Equity that defines brand equity and describes how it generates value.

Via Thomas Faltin
more...
Michael Shaw's curator insight, August 15, 2014 2:07 AM

A very insightful article about brand equity and its value.

dane norton's curator insight, September 29, 2014 10:37 PM

This article discusses the emerging trend of brand equity over the last twenty years, providing a model that includes a perspective on brand equity today. This model has four dimensions that include brand loyalty, brand awareness, brand associations and perceived quality. Each of these dimensions provide value to a firm in numerous ways, once a company identifies the value of brand equity they can then follow a brand equity road map to manage potential value. 

Tiffany's curator insight, October 1, 2014 3:56 AM

Brand equity has become more important in marketing to help brands evaluate itself. To gain the brand equity that should consider brand awareness, brand loyalty, and brand association. The brand equity also provides value of customers. It encourages customers' ability to procss information.