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Leonardo da Vinci, Marketing Genius - Forbes

Leonardo da Vinci, Marketing Genius - Forbes | Branding | Scoop.it
Leonardo da Vinci, Marketing Genius Forbes Many famous artists have had a skill for self-promotion and marketing (Picasso comes to mind), but Leonardo, because his work spanned art, commerce and, in this case, warfare, is an incredibly relevant...
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Storytelling--The #1 Business Skill Of The Next 5 Years

Storytelling--The #1 Business Skill Of The Next 5 Years | Branding | Scoop.it
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-Sharpied signs on a street in Melbourne. One by one, the

Via Karen Dietz
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Karen Dietz's comment, August 27, 2013 12:48 PM
Thank you David, Penelope, and Ron for your comments and insights!
Penelope's comment, August 27, 2013 10:37 PM
You're welcome, Karen. Thanks for sharing this great article. Loved it!
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Integrate More Brand Storytelling in Your Content Marketing Strategy | Social Media Today

Integrate More Brand Storytelling in Your Content Marketing Strategy | Social Media Today | Branding | Scoop.it

Discover how your company can easily integrate characters and stories consumers want to share into your content, as well as examples of brands getting it right. The best marketing transcends corporate messaging, and becomes stories about people and characters which beg to be shared.

 

Aflac’s duck has been telling their company’s story for around 13 years now, and has increased their company’s recognition from 13% to 90% of consumers along the way. While content and social media best practices may change, few marketing tactics have more staying power than brand storytelling.

 

Storytelling isn’t just for brands who can claim over a century of history, like General Electric, or IBM. It’s for any company with the savvy to create a consistent customer experience online. As Debbie Williams of SPROUT Content puts it, your story is made up of “all that you are, and all that you do.” Brand storytelling isn’t about creating the perfect hero on your first try, it’s about finding ways to integrate your company’s history, goals, values, and audience into every component of your content marketing strategy....


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Jeff Domansky's curator insight, June 28, 2013 1:13 PM

Here are seven of the most effective ways to turn your acts of content into a comprehensive, narrative strategy....

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | Branding | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.

Via José Carlos, Hans Heesterbeek, siobhan-o-flynn
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Hans Heesterbeek's curator insight, July 29, 2013 5:17 AM

The hero's journey could be helpful in writing authentic stories. 

siobhan-o-flynn's comment, July 29, 2013 7:35 AM
it can also be really redundant
siobhan-o-flynn's curator insight, July 29, 2013 7:36 AM

Because the hero's journey is soooo cookie-cutter now - take some thought as to how to add greater richness to this most-familiar narrative arc

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Brand Storytelling | Social Media Today

Brand Storytelling | Social Media Today | Branding | Scoop.it

Why does interruptive marketing and selling make our blood boil? If you answered “Because it wastes our time,” you’d be wrong. While that is definitely true, it’s not what makes us angry, because wasting time isn’t something that intrinsically upsets us. I’ll be the first to admit that at times I get lost down black holes filled with listicles, cat-befriending-dog stories (read without a tissue at your own risk) and “what we should call me” GIFs, and the only redeeming quality of that content is that it makes me happy.

 

Telemarketers and the like drive us crazy because of one thing: their agenda.

 

There is no story. They just want our money, and that’s not something we are generally eager to part with in exchange for what we didn’t go looking for in the first place (we’ll happily part with it if we’re just “browsing” in the aisles of Target). Inherently, we don’t want to be “sold.” We feel we’re being tricked. That’s why we avoid the people with clipboards standing in the street and the kiosk people who stare us down in the mall....


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Samuel Pustea's comment, July 30, 2013 10:26 AM
I liked the description. It says both sides of the story since I sometimes feel the same way. This is where we can learn to make our work more "personified". - Samuel from internetdreams.com
Jeff Domansky's curator insight, July 30, 2013 6:14 PM

It's time to replace your interruptive marketing and advertising with storytelling.

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Why Your Brand Must Tell A Compelling Story

"It’s no longer enough to build a great looking web site that gets traffic.  Those are just the bare essentials and won’t take you very far.  In a world where we are inundated with inputs, your business and your brand must tell a compelling story. As human beings we’re wired for story.


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7 Branded Content Campaigns That Got It Right In 2012

7 Branded Content Campaigns That Got It Right In 2012 | Branding | Scoop.it
though brand-created content is not novel, the practice fully bloomed in social-media-saturated 2012.
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Rethink The 'Brand You' Story: Find Your Authentic Self

Rethink The 'Brand You' Story: Find Your Authentic Self | Branding | Scoop.it

“This above all: to thine own self be true.” – Shakespeare If there’s one business slogan/fad/concept that’s in danger of becoming meaningless through overuse, it’s “brand you.”


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Karen Dietz's curator insight, July 15, 2013 9:56 PM

Here is what I love about this article from author Meghan Biro!


"These days I can can spot a “brand” (as opposed to an authentic person) from the first word out of his or her mouth. “Brands” tend to be a little too perfect — packaged, programmed, and plastic. They’re pushing what they think we want to buy, not their real selves. I see this unfold every day in social media – for better or for worse. It’s like the difference between processed food and the amazing stuff you can get at farmers markets."


So true, so true. Follow the steps she suggests here and you will be well on your way to being more authentic. Remember, when you are talking about your company, it's not a pitch - it's an authentic conversation. If you want to grow your business.


If you stay true to sharing your stories and being real while you are doing so, you'll do great.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Brand Storytelling With Good Content, Not Ads

Brand Storytelling With Good Content, Not Ads | Branding | Scoop.it
Brand Storytelling is all about good content and not ads.

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Dead Simple Way To Tell Your Brand Story On Facebook | Ernest Barbaric

Dead Simple Way To Tell Your Brand Story On Facebook | Ernest Barbaric | Branding | Scoop.it

"Maybe you already post on Facebook three times a week. Maybe you already boost posts to promote your content. But are you missing out on a simple way to share your brand story using the visual web, on the most popular social media network in existence today?

 

Someone at [retailer] TOMS took some time to backfill their Facebook timeline with these (and other) tidbits, outlining the story of founding and growth of their brand. Leaving a few simple breadcrumbs for the fans and the curious to follow."

 

Read the full article to find out:

- how you can add milestones to your organizations Facebook page

- best practices for Facebook milestones

- what brand milestones should you create

- Facebook brand storytelling examples


Via Kim Zinke (aka Gimli Goose), Karen Dietz
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Karen Dietz's comment, July 25, 2013 1:40 PM
Glad you like the article Omar!
Marie Ennis-O'Connor's curator insight, July 27, 2013 7:34 AM

Learning how to tell your story effectively is an essential skill for non-profit marketing

Karen Dietz's comment, August 2, 2013 7:47 PM
I couldn't agree more Marie! I keep learning all the time how to keep practicing the craft of storytelling :)
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Why Your Brand Must Tell A Compelling Story

Why Your Brand Must Tell A Compelling Story | Branding | Scoop.it

We think in story. It’s hardwired in our brain. It’s how we make strategic sense of the otherwise overwhelming world around us. – Lisa Cron, Wired for Story 


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7 Reasons to Tell Your Brand's Story

7 Reasons to Tell Your Brand's Story | Branding | Scoop.it

We talk a lot about the importance of storytelling when it comes to your small business or nonprofit blog or website, and even how you use social media. We’ve moved away from merely spitting out messages, particularly hard sales or marketing messages, and are now emphasizing the need to tell your story.

 

Your story as a brand, your story as an owner or manager, and the stories of your employees, customers, and clients. Telling your story isn’t just a matter of having something to talk about. There are actually a number of reasons why it makes good sense, and why you should take the time to rethink your online strategy, and begin telling your story...


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Jeff Domansky's curator insight, August 13, 2013 1:49 PM

I'm not sure most businesses have moved away from marketers stuffing their content with marketing nonsense but that's definitely where you need to go through better storytelling.