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Rescooped by Maren Martschenko from Public Relations & Social Media Insight
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12 Experts Share Top Curation Tips

12 Experts Share Top Curation Tips | Branding | Scoop.it

Six steps to easy content curation.

 

Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.

 

I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.


Via Jeff Domansky
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Lee Wise's curator insight, October 7, 2013 10:54 PM

Some will enjoy this resource!

wanderingsalsero's curator insight, October 20, 2013 8:12 PM

I haven't read this yet but "panels" are always a good way to get a synopsis of any subject......in this case: curation.

Maria Richards's curator insight, March 29, 2014 4:51 PM

It seems so simple here!

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Small Business Guide To Mobile Marketing

Small Business Guide To Mobile Marketing | Branding | Scoop.it
Here is a great Small Business Guide To Mobile Marketing infographic that details some eye opening mobile marketing facts. This year mobile internet access will meet and beat desktop access.

Via The Fish Firm
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Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
Francesca Piazza's comment, October 1, 2013 1:37 PM
yes it is really useful, even if I don't agree with everything.
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Salesforce.com erklärt seine Strategie - Computerwoche

Salesforce.com erklärt seine Strategie - Computerwoche | Branding | Scoop.it
Salesforce.com erklärt seine Strategie
Computerwoche
Mit einem Fokus auf vertikale Märkte, Marketing-Software und Partnerschaften mit Oracle und SAP will der SaaS-Pionier seinen starken Wachstumskurs fortsetzen.
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Rescooped by Maren Martschenko from MarketingHits
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How to Identify and Monitor Your Brand Influencers

How to Identify and Monitor Your Brand Influencers | Branding | Scoop.it
In this post I’m going to show you how you can find out who’s influencing your brand online, and by monitoring their online conversations, identify new opportunities.

 

What are the metrics behind how we measure and define a brand influencer, and what is it exactly they have influence over?

It is all starting to look a little bit like the Return on Investment (ROI) debate; unless you can perfectly attribute everything you do, you can’t measure ROI.


The problem with that avowal is that we will never be able to perfectly attribute everything we do, hence any ROI calculation will always be to some extent estimates and predictions.


The same thing goes for identifying a brand influencer.

There are things we can measure and there are things we can’t measure (yet). It may even be so that the things we can measure, won’t justify the use of the term influence.


But rather than getting lost in definitions, I suggest working with what we have to make the best use out of it.


Via Brian Yanish - MarketingHits.com
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Andre Austin's comment, September 30, 2013 2:03 AM
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«Ich wusste alles über Marketing, aber nichts über mich selber ...

«Ich wusste alles über Marketing, aber nichts über mich selber ... | Branding | Scoop.it
Patrick Looser, Talententwickler. Patrick Looser erklomm in einem US-Konzern rasch die Karriereleiter. Nach dem Besuch einer Kunstausstellung entschied er.
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Content-Marketing-Beispiele: So gelingt der Kampagnen-Erfolg » t3n

Content-Marketing-Beispiele: So gelingt der Kampagnen-Erfolg » t3n | Branding | Scoop.it
Content-Marketing lautet das aktuelle Buzzword der Marketing-Community. Es beschreibt im Online-Marketing die Ablösung rein werblicher ...
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