As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Three years later, this infographic is still relevant in our social media marketing campaigns. In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting.Here are some social media marketing highlights to consider, which are also featured in MDG Advertising’s infographic: 4 Factors For Measuring Social Media....
ROI is the biggest concern that we hear from many people, yet they spend a small fortune on yellow pages and traditional advertising with no possible way to measure ROI - yet SM has distinct metrics that are specific and clear.
Do you use Pinterest to help market your business?Have you realised any business value from using Pinterest?
To make Pinterest work as an effective tool for your business, consider the fundamentals in matching visual content to business messaging.
Creating marketing campaigns around visual content is always an attractive proposition due to the human nature to like rich and engaging content. You will find that the average internet user is much more likely and receptive to spending 10 minutes watching a YouTube clip than spending the same time reading a text-heavy article....
Pinterest can be a valuable additional SM asset to you, especially if you show pictures on your site for your products or services. Used properly it can be a lucrative channel, due to the demographics of the clientele!
Let’s begin with a question: Who are your competitors? Take a minute to list two, three, or four companies. Then ask yourself how you know that these are your closest rivals. Are they the companies that most often pitch for business alongside your company? Do their brands sit beside yours on the shelf? Are they coming up close to your brand in search-page rank? Do they compete with you for resources and employees? Do they vie with you for the consumer’s dollar?
If a company or brand is truly your competitor, you should have answered yes to at least some of these questions. But ultimately, only one condition really determines a rival: whether your target customers include it among the brands they consider in relation to yours.
Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways for Google Plus activity to influence their search results, it’s clear that Google Plus marketing is going to have a role in both search engine optimization and general social media optimization for the foreseeable future. Since Google has made it clear that their network is here to stay, let’s take a look at five different tactics you can employ to increase your influence on Google Plus:
Google+ offers users a unique and direct route into influencing google search behaviour as posts and +1's to google+ are rated highly in the search engine. One post I made recently was, within a 2 hr period, position 6 on the first age of a search I conducted on that subject from a different logged in account!
According to a recent Piqora study, an item shared on Pinterest generates 78 cents in sales. Half of orders also happen after 2 and a half months of pinning. Another interesting number: On average, pins are 100 times more viral than Tweets! Pretty incredible, right?
Seemingly overnight, the humble selfie has become nothing short of a phenomenon.
Millions are shared each and every day across all the major social media platforms. Indeed, according to data from Samsung, selfies make up almost one-third of all photos taken by people aged 18-24, with Facebook, WhatsApp, Twitter, Instagram and Snapchat bearing the brunt of that load.
And, of course, last month Bradley Cooper’s Oscars selfie become Twitter’s most retweeted post of all time.
This visual from Techinfographics.com reveals some eye-opening selfie statistics, facts and figures.
Having helped a friend work through the stress issues at work, I thought it useful to tell everyone of the simple methods that you can use to alleviate the work stress symptoms and get on with your life.
Sometimes corporate culture manifests itself in a make-your-own-taco party in the office kitchenette. Sometimes you can see it when an outdated phone bank is converted into an on-site ice cream shop. And sometimes it’s on display when senior leaders pick up paintbrushes to turn formerly bland office walls into electric blue work spaces. These are examples of the “Culture Blitz” at work at Southwest Airlines Company, where a 40-year culture is still going strong and is further invigorated by traveling teams who volunteer every year to visit hundreds of employees to show their appreciation. And it’s infectious
The culture of a firm can make productivity leap ahead and people enjoy working their. Get it wrong and work is a dreadful place where there is confrontation and pain. Many British firms could benefit from looking innovatively in ways to change their culture for the better.
ptimising your pages Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
Lee Werrell's insight:
Getting the right hosting company and optimising your pages can pay huge rewards, if done right.
As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns?
Content is king and so many people forget this. When you have great content you can repurpose much of it across a spectrum of media providing many ways to reach your market. This infographic gives some great ideas.
As we approach the half-way point for 2014 I wanted to take a look at what key trends are shaping the current social media space. The infographic below from Media Mosiac looks specifically at seven...
Lee Werrell's insight:
"visual graphics” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this Infographic for what is influencing 2014 developments.
Online content consumption (browsing, reading, sharing, etc.) has become an innocuous daily activity for most everyday web users. We can attribute this to several reasons, one major component being the growth of social media and how easy it is to connect to dozens of articles, blog posts, tweets – all quite literally at our fingertips.
Timing is everything in Social Media. If you want to get better results build your strategy around this. If you are in a financial services business, and need assistance in a social media strategy, contact firstname.lastname@example.org
Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.
Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.
Mobile usage is the next greatest area to be exploited by marketers and you really need to understand the reach, depth and idela subject matter, but also the timing for peak viewing, for your offering to be received by the masses.
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.
Read the full article to find out more about:
Take the time to prepareLearn how to tell a good storyFocus on the active struggleSkip the slow partsMatch your brand story to the formatControl your pacingMake it personalFocus on the human elementMake the stakes clearFollow a classic story patternThrow in a surpriseMake sure you have a solid beginning, middle, and endAvoid “moral of the story” endingsUse natural languageMake the story visual
Via Kim Zinke (aka Gimli Goose)
Lee Werrell's insight:
More words of Wisdom from Seth
Branding is not just pumping up the product, it's trying to connect with people at a personal level. This applies to corporate people as well as individuals
Facebook is becoming the place to co-ordinate and support much of your online marketing activity.... don't overlook it's importance. If you need to have a Social Media Audit and Strategy assessment conducted, get in touch at http://improveyourcondition.com/contact.htm
When it comes to your social media strategy, you should never put all your eggs in the Facebook's basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.
Social Media works in different ways and suits different business models by using alternate platforms, leveraging on the target audience or tribe identified as the buyers for your product. This handy graphic helps you decide whats best.