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Infographic: The history of online advertising

Infographic: The history of online advertising | Branding | Scoop.it

Advertising has come a long way since the first ever online ad was sold in 1993.

This new infographic from Marin Software plots the industry's biggest moments, from the launch of Facebook to Twitter's promotional tweets and the more recent introduction of Google Adwords.


Via Lauren Moss
Lee Werrell's insight:

Just shows the phenomenal growth of online activity - and it is set to grow exponentially as more peoiple access the internet.

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Tim Fernback's curator insight, September 29, 2013 7:28 PM

Great infographic on the history of online advertising from 1993 until today. The growth of online advertising allows for advances in social media and social media marketing valuations. 

9Dotstrategies's curator insight, October 3, 2013 4:24 AM

History of Online Advertising: An Infographic

Jagadish Pokhrel's curator insight, October 4, 2013 12:54 AM

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4 Simple Tips To Get Immediate Results Out Of Your Social Media Channel - YouTube

https://kissmetrics.com - This quick video will show you four simple tips to get immediate results out of your social media profiles. To learn how you can tr...
Lee Werrell's insight:

Too often people overlook the power of video. I learnt my lesson when I read that video is a great way to keep people engaged on your site - that's good SEO!

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Interesting Infographics: How To Measure Your ROI On Social Media

Interesting Infographics: How To Measure Your ROI On Social Media | Branding | Scoop.it

As a B2B leader, do you know how to determine the ROI on your social media efforts? In 2011, MDG Advertising released an interesting infographic titled “The ROI of Social Media: Is Social Media Marketing Effective?” Three years later, this infographic is still relevant in our social media marketing campaigns. In particular, the infographic helps us understand the following: our business objectives; the metrics CMOs apply to measure social media undertakings; and the advancement of social network recruiting.Here are some social media marketing highlights to consider, which are also featured in MDG Advertising’s infographic: 4 Factors For Measuring Social Media....


Via Jeff Domansky
Lee Werrell's insight:

ROI is the biggest concern that we hear from many people, yet they spend a small fortune on yellow pages and traditional advertising with no possible way to measure ROI - yet SM has distinct metrics that are specific and clear.

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Jeff Domansky's curator insight, May 29, 2:59 AM
Good reference tool for social marketing ROI.
Jeff Domansky's curator insight, May 29, 3:17 AM

Got ROI? Here's how to find out.

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8 Tips to Make Pinterest Work For Your Business

8 Tips to Make Pinterest Work For Your Business | Branding | Scoop.it

Do you use Pinterest to help market your business?Have you realised any business value from using Pinterest?

 

To make Pinterest work as an effective tool for your business, consider the fundamentals in matching visual content to business messaging.

 

Creating marketing campaigns around visual content is always an attractive proposition due to the human nature to like rich and engaging content. You will find that the average internet user is much more likely and receptive to spending 10 minutes watching a YouTube clip than spending the same time reading a text-heavy article....


Via Jeff Domansky
Lee Werrell's insight:

Pinterest can be a valuable additional SM asset to you, especially if you show pictures on your site for your products or services. Used properly it can be a lucrative channel, due to the demographics of the clientele!

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Jeff Domansky's curator insight, May 15, 10:14 AM

Here's how to get Pinterest working for your business.

Commerce Pundit's curator insight, May 16, 7:46 AM

You have mentioned some enormous guidelines over here. We personally use Pinterest for all our clients and it is very useful for getting traffics as well conversion.

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70 Online Tools & Services You Should At Least Know Exist | BloggerJet

70 Online Tools & Services You Should At Least Know Exist | BloggerJet | Branding | Scoop.it

Via Sherryl Perry
Lee Werrell's insight:

Saving time is key if you are working and selling online - these tools help save you time and effort and make life easier. Check them out today!

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mireia's curator insight, April 21, 5:10 PM

70 tools you should at least know exist

Marie Clement's curator insight, April 23, 5:11 AM

This is a great list of tools for anyone who is serious about online marketing.

Sergey Bessonov's curator insight, April 24, 11:03 AM

Unbelievebly useul link for those who go online! check it out! 

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40 Tools in 20 Minutes: Hacking your Marketing Career

Marketing today requires doing a little bit of everything from creative writing to HTML to light Photoshopping. There are a ton of free tools to make those t...

Via Brian Yanish - MarketingHits.com
Lee Werrell's insight:

Now you have no excuses.... if you need a hand with the strategy, contact me!

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A Step-by-Step Guide to Winning the Customer

A Step-by-Step Guide to Winning the Customer | Branding | Scoop.it

Let’s begin with a question: Who are your competitors? Take a minute to list two, three, or four companies. Then ask yourself how you know that these are your closest rivals. Are they the companies that most often pitch for business alongside your company? Do their brands sit beside yours on the shelf? Are they coming up close to your brand in search-page rank? Do they compete with you for resources and employees? Do they vie with you for the consumer’s dollar?

 

If a company or brand is truly your competitor, you should have answered yes to at least some of these questions. But ultimately, only one condition really determines a rival: whether your target customers include it among the brands they consider in relation to yours.


Via Vicki Kossoff @ The Learning Factor
Lee Werrell's insight:

Forget the old fashioned Sales Funnel, there are far more complex elements for you to control, influence and copy/not copy that can turbo charge your sales performance and profit generation.

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Vicki Kossoff @ The Learning Factor's curator insight, March 25, 3:43 PM

Companies that understand the stages of consumer purchasing decisions have an outsized influence in their outcome.

Peter T Paradza's curator insight, March 26, 4:15 AM

Let us consider how this impacts business if your customer service consultants are aware of how to win your customer?

Jeff's curator insight, March 26, 3:22 PM

VISIT www.AffiliatesApps.com

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Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus

Google Plus Marketing Tips: 5 Simple & Best Practices To Become An Influencer On Google Plus | Branding | Scoop.it
Although networks like Facebook and Twitter have been around longer than Google Plus, that doesn’t mean it’s any less important. While Google is still experimenting with different ways for Google Plus activity to influence their search results, it’s clear that Google Plus marketing is going to have a role in both search engine optimization and general social media optimization for the foreseeable future. Since Google has made it clear that their network is here to stay, let’s take a look at five different tactics you can employ to increase your influence on Google Plus:

Via Brian Yanish - MarketingHits.com
Lee Werrell's insight:

Google+ offers users a unique and direct route into influencing google search behaviour as posts and +1's to google+ are rated highly in the search engine. One post I made recently was, within a 2 hr period, position 6 on the first age of a search I conducted on that subject from a different logged in account!

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Saranne Davies's curator insight, April 3, 4:35 AM

Time to embrace Google+.

To be honest I've always liked it however breaking the habit of Facebook will be a big ask.

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25+ tools to make the most of Pinterest

25+ tools to make the most of Pinterest | Branding | Scoop.it
According to a recent Piqora study, an item shared on Pinterest generates 78 cents in sales. Half of orders also happen after 2 and a half months of pinning. Another interesting number: On average, pins are 100 times more viral than Tweets! Pretty incredible, right?

Via Cendrine Marrouat - www.socialmediaslant.com, Beverley Ames-Rooks
Lee Werrell's insight:

Pinterest is the most undervalued by many marketers yet with the right tools and the right philosophy of approach, it can pay off big time.

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Alfredo Corell's curator insight, April 5, 7:59 PM

A new compilation of tools to make the most of your pinterest boards

sarah's curator insight, April 6, 4:42 AM

intéressant,pour mieux exploiter les tableaux.

Pawan Webworld's curator insight, April 12, 8:25 AM

Expert Web World provide excellent, effective and affordable service in search engine optimization to get your website in top 10 result in Google, Yahoo and Bing search engine. We worked in the field of SEO, SEM, link building, social bookmarking, traffic generation, top Google ranking, market research, internet marketing, email marketing, content writing. Our main objective is to full-fill the clients requirement and achieve desire goal with in a specific time period. As SEO company in India we believe in quality, effective, affordable work and deliver best to each client as compare to other SEO company in India. Clients satisfaction is our success. After designing and developing the website we submit the website in search engines for basic optimization of website which is free with every web project. It will boost the website traffic and gives you more sales and customer. We try to put your website in 10 slots of first page of google and increase the traffic of visitor in your website. From the start to end we take care of SEO guideline and fixes all bugs in development process. Lots of clients get exceptional results from our proficiency, and your business will too.

 

http://www.expertwebworld.com/search-engine-optimization.html

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3 LinkedIn Search Tricks | Social Media Today

3 LinkedIn Search Tricks | Social Media Today | Branding | Scoop.it

Seemingly overnight, the humble selfie has become nothing short of a phenomenon.

Millions are shared each and every day across all the major social media platforms. Indeed, according to data from Samsung, selfies make up almost one-third of all photos taken by people aged 18-24, with Facebook, WhatsApp, Twitter, Instagram and Snapchat bearing the brunt of that load.

And, of course, last month Bradley Cooper’s Oscars selfie become Twitter’s most retweeted post of all time.

This visual from Techinfographics.com reveals some eye-opening selfie statistics, facts and figures.


Via Mau
Lee Werrell's insight:

LinkedIn is an immensely powerful tool and any help in making it more useful has got to be worth investing some time in discovering.

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Keep Calm and Reduce Stress

Keep Calm and Reduce Stress | Branding | Scoop.it
Lee Werrell's insight:

Having helped a friend work through the stress issues at work, I thought it useful to tell everyone of the simple methods that you can use to alleviate the work stress symptoms and get on with your life.

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How Reducing Options Can Increase Your Conversions

How Reducing Options Can Increase Your Conversions | Branding | Scoop.it
More is better, right? Not in the world of conversion optimization. Just think of it this way...When you take a kid to a candy store, what happens? They don'
Lee Werrell's insight:

Put yourself in your customer's position - could you be bothered with all those options?

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The Critical Few: Components of a Truly Effective Culture

The Critical Few: Components of a Truly Effective Culture | Branding | Scoop.it

Sometimes corporate culture manifests itself in a make-your-own-taco party in the office kitchenette. Sometimes you can see it when an outdated phone bank is converted into an on-site ice cream shop. And sometimes it’s on display when senior leaders pick up paintbrushes to turn formerly bland office walls into electric blue work spaces. These are examples of the “Culture Blitz” at work at Southwest Airlines Company, where a 40-year culture is still going strong and is further invigorated by traveling teams who volunteer every year to visit hundreds of employees to show their appreciation. And it’s infectious


Via Vicki Kossoff @ The Learning Factor
Lee Werrell's insight:

The culture of a firm can make productivity leap ahead and people enjoy working their. Get it wrong and work is a dreadful place where there is confrontation and pain. Many British firms could benefit from looking innovatively in ways to change their culture for the better.

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Ivon Prefontaine's curator insight, February 18, 6:53 PM

And, in education I found that the formal leaders did not pay much attention to the informal leaders.

Margaret Driscoll, Learning Organization Librarian's curator insight, February 19, 10:44 AM

"A keystone habit, Duhigg has noted, is “a pattern that has the power to start a chain reaction, changing other habits as it moves through an organization.” Companies that recognize and encourage such habits stand to build cultures with influence that goes beyond employee engagement and directly boosts performance."

Debra Walker's curator insight, February 28, 8:56 PM

A long article but full of delicious meat and potatoes.  I recently was disturbed to see an article describing culture in the tech industry as being superficially attributed to having lunch provided, kegs of beer with meetings & a ping pong table in the common area.  

 

Culture - particularly one steeped in providing depth of employee engagement initiatives and alignment with brand strategies - is so much more multi-faceted than non-cash pieces in a compensation program.  I like pizza as much as the next person but I don't get up in the morning going "yayy"  can't wait to get to work to get my free lunch.  I learned a long time ago that man cannot live on pizza alone.

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Does Website Speed Affect Your Ranking? (infographic)

Does Website Speed Affect Your Ranking? (infographic) | Branding | Scoop.it
ptimising your pages Have you ever been to a slow site and it felt like it took hours to load? You look down at your computer clock and really only 30 seconds have gone by. That's just the user experience on a slow site- the real question is “Does your website speed effect your ranking?” Will your slightly slower site be penalized by Google and other search engines when you clients are even looking for you?In this easy to understand graphic, we see that 1 second makes all the difference in the world. And after just 6 short weeks of poor load times, your site can lose 75% of it’s traffic to that page.If you have a low ranking you might want to follow some of the Google Guidelines to pre-load your most popular pages to increase your site’s overall performance.
Via Lauren Moss
Lee Werrell's insight:

Getting the right hosting company and optimising your pages can pay huge rewards, if done right.

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Mr Tozzo's curator insight, March 4, 8:12 AM

Does Website Speed Affect Your Ranking? (infographic)

Carlos Polaino Jiménez's curator insight, March 8, 6:12 AM

SEO SEO, al final todo es KPI's y posicionamiento. 

outofseo's curator insight, April 4, 5:27 AM

Website speed affects ranking and conversions. Pages load time is an important issue to be fixed if load time is over 3 sec.

 

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Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It

Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It | Branding | Scoop.it

As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns?


Via Stefano Principato
Lee Werrell's insight:

Content is king and so many people forget this. When you have great content you can repurpose much of it across a spectrum of media providing many ways to reach your market. This infographic gives some great ideas.

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Stefano Principato's curator insight, June 7, 2:40 AM

5 Steps For Repurposing Content

  1. Write: make sure what you have written is original, concise and compelling; then spread the message by publishing it.
  2. Blog: this piece of compelling content should be featured on a blog post, which should act as your strategy’s core; every time you share this content, traffic should be directed to your company’s blog.
  3. Distribute through social media channels: to draw in your audience, share this particular blog post via social media channels (i.e. Twitter, Facebook, etc.).
  4. Repurpose the message: this is your opportunity to transform your original content into a new podcast, YouTube video, etc.
  5. Repeat: Start the process again from step 1; the benefit of practicing this 5-step process is the way you can simply delegate steps 2 to 5 to your marketing team once your original content is settled.


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7 Social Media Trends That Are Shaping 2014 Infographic

7 Social Media Trends That Are Shaping 2014 Infographic | Branding | Scoop.it
As we approach the half-way point for 2014 I wanted to take a look at what key trends are shaping the current social media space. The infographic below from Media Mosiac looks specifically at seven...
Lee Werrell's insight:

"visual graphics” is the hot new term in content marketing. But what does it really mean, and how can you use it to your advantage? Check out this Infographic for what is influencing 2014 developments.

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25 Amazing Facts about the Internet [Infographic]

25 Amazing Facts about the Internet [Infographic] | Branding | Scoop.it

Today more than a third of the world’s population uses internet and it wont be long before the number doubles. It has changed the way we connect, the way we work and share...

Here are some amazing facts that every internet user should know.


Via Lauren Moss
Lee Werrell's insight:

Full of those need to know facts for quizzes and the like. Really interesting to see how far it has come in such a short time.

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sani_sixfigureincome's curator insight, April 27, 11:56 AM

Fantastique. L'histoire du World Wide Web!

Danny Hou's curator insight, April 30, 1:53 PM

INTERNET!

Nine0Media's curator insight, May 6, 12:37 AM

#Facts #NIne0Media #DIYSEO

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How to Give Your Content a Visual Facelift

How to Give Your Content a Visual Facelift | Branding | Scoop.it
Online content consumption (browsing, reading, sharing, etc.) has become an innocuous daily activity for most everyday web users. We can attribute this to several reasons, one major component being the growth of social media and how easy it is to connect to dozens of articles, blog posts, tweets – all quite literally at our fingertips.

Via Brian Yanish - MarketingHits.com
Lee Werrell's insight:

Some great usable ideas here.

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35 Examples of #SocialMedia Fails - Search Engine Journal

35 Examples of #SocialMedia Fails - Search Engine Journal | Branding | Scoop.it

We talk a lot about social media around here. And there’s good reason for that. We want to provide useful information that can enhance your experience on e


Via Cendrine Marrouat - www.socialmediaslant.com
Lee Werrell's insight:

Social Media is a window to the world, almost as close as you can get to real time AND real people. If you don't want't to hear the truth .... Have you heard of anything worse than these howlers????

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Cendrine Marrouat - www.socialmediaslant.com's curator insight, April 6, 1:49 AM


Looking for some example of major social media faux pas for a presentation? This article is for you. 

Bill Hurley's curator insight, April 6, 10:13 AM

We can always learn from other's mistakes, and this blog provides a lot of learning opportunities.

Nine0Media's curator insight, April 7, 7:05 PM

#SocialMediaTools

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Post Smarter: The Best Times to Use Social Platforms (Infographic)

Post Smarter: The Best Times to Use Social Platforms (Infographic) | Branding | Scoop.it
Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable.

Via Brian Yanish - MarketingHits.com
Lee Werrell's insight:

Timing is everything in Social Media. If you want to get better results build your strategy around this. If you are in a financial services business, and need assistance in a social media strategy, contact lee@letstalksocialmedia.co

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Patrick Fultz's curator insight, April 2, 9:22 AM

As they say, "timing is everything"

LECHAPPE's curator insight, April 3, 3:26 PM

right contents + the good time of day = secret of success

Investors Europe Stock Brokers's curator insight, September 1, 1:41 AM

Welcome to Investors Europe Mauritius Stock Brokers

@investorseurope Online Trading Paradigm

@offshorebroker Nominee Trading Accounts
http://www.investorseurope.net/en/managing-director ;
http://www.investorseurope.net/en/nominee-accounts

Download Offshore Trading DEMO: http://www.investorseurope.net/offshoretraderdemo.html

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A Day in the Life of the Modern Smartphone User [Infographic]

A Day in the Life of the Modern Smartphone User [Infographic] | Branding | Scoop.it

Data and information from Citrix about mobile trends shows us we’re not the only ones growing increasingly attached to our mobile devices.

Whether it’s a personal, social or business setting, people are using their smartphones in more places and ways than ever before and the increasing speed of smartphones encourages us to rely on them more often. As the data here shows, we share more phone habits than we might have thought.


Via Lauren Moss
Lee Werrell's insight:

Mobile usage is the next greatest area to be exploited by marketers and you really need to understand the reach, depth and idela subject matter, but also the timing for peak viewing, for your offering to be received by the masses.

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Julia Sokolova's curator insight, March 31, 4:54 AM

Social media is made up of 63% images and 32% videos 

 

50% of mobile ads are served to 50% of smartphone users 

 

1/2 of the top health apps are fitness apps, which require more data to track a user's status

 

1.5% of a user's mobile data usage comes from network-connected gaming 

 

57% of people blame the mobile operator when a video stalls 

Mónica Vázquez's curator insight, April 2, 2:30 PM

Las apps para fitness en aumento mientras 35% dormimos junto a nuestros celulares

Daniel Vince's curator insight, April 14, 1:52 PM

Interesting Info graphic about smartphone usage.

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15 Storytelling Techniques for Writing a Better Brand Story | writtent

15 Storytelling Techniques for Writing a Better Brand Story | writtent | Branding | Scoop.it
Create a powerful brand story that grabs prospects’ attention like a great movie with these 15 brand storytelling techniques.

 

Read the full article to find out more about:

Take the time to prepareLearn how to tell a good storyFocus on the active struggleSkip the slow partsMatch your brand story to the formatControl your pacingMake it personalFocus on the human elementMake the stakes clearFollow a classic story patternThrow in a surpriseMake sure you have a solid beginning, middle, and endAvoid “moral of the story” endingsUse natural languageMake the story visual
Via Kim Zinke (aka Gimli Goose)
Lee Werrell's insight:

More words of Wisdom from Seth

Branding is not just pumping up the product, it's trying to connect with people at a personal level. This applies to corporate people as well as individuals

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Kim Zinke (aka Gimli Goose)'s curator insight, March 20, 1:14 AM

Some really good, practical tips, that anyone could use, with links to even more resources and examples.

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Facebook Dominates as a Source of Social Traffic and Sales [Infographic]

Facebook Dominates as a Source of Social Traffic and Sales [Infographic] | Branding | Scoop.it

A Shopify study to reveal which social platforms drive the most traffic, convert to more sales and give you the highest sales value.

 

There are some very interesting discoveries here, perhaps the fact that Facebook dominates is not a surprise but, 85% of all social sales? That’s massive.

 

Let’s look at the key takeaways…

- Facebook drives 63% of all social media traffic to Shopify stores

-  Pinterest (13%) drives more traffic than Twitter (10.5%)

- Sales coming from Reddit grew 152% in 2013

- The highest average order coming from social traffic is $66.75, and it comes from Polyvore.

- Instagram is very close with $65Highest conversion rate is 1.85% from Facebook traffic....


Via Jeff Domansky
Lee Werrell's insight:

Facebook is becoming the place to co-ordinate and support much of your online marketing activity.... don't overlook it's importance. If you need to have a Social Media Audit and Strategy assessment conducted, get in touch at http://improveyourcondition.com/contact.htm ;

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Jeff Domansky's curator insight, March 16, 10:59 AM

It's not so much that Facebook dominates retailer traffic on Shopify, it's the degree of domination that is stunning. Valuable reading for online retailers and marketers.

Đặc Sản Đà Nẵng's curator insight, March 17, 9:55 PM

Dac san da nang  like post

www.dacsan.danang.vn

aanve's curator insight, March 18, 2:48 AM

www.aanve.com

 

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The World of Social Media Monitoring & Analytics [infographic]

The World of Social Media Monitoring & Analytics  [infographic] | Branding | Scoop.it
This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions.

Via Lauren Moss
Lee Werrell's insight:

If you don't know where you are starting from, how do you know when you get there?

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Jean-Marie Grange's curator insight, March 20, 10:43 AM

All the tools to monitor and analyze your social media activities. Nice infographic

Marianne Naughton's curator insight, March 27, 9:28 AM

Let Others Stay Up On Social Media

Carole Borie's curator insight, April 2, 10:44 PM

Analytics tools to improve your business on the Web

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A handy guide to optimize your strategy on 11 social media sites (Infographic)

A handy guide to optimize your strategy on 11 social media sites (Infographic) | Branding | Scoop.it
When it comes to your social media strategy, you should never put all your eggs in the Facebook's basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.

Via Cendrine Marrouat - www.socialmediaslant.com
Lee Werrell's insight:

Social Media works in different ways and suits different business models by using alternate platforms, leveraging on the target audience or tribe identified as the buyers for your product. This handy graphic helps you decide whats best.

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Francesca Mattonelli's curator insight, February 26, 6:03 AM

Ogni piattaforma ha le sue best practice, ma qui si fa di più: si pensa agli obiettivi!

Nicoletta Gay's curator insight, February 28, 5:37 AM

Useful recap!

Paula Silva's comment, March 4, 12:06 AM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
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Google - Get to Know Advertising & Search Result Secrets | Infographics

Google - Get to Know Advertising & Search Result Secrets | Infographics | Branding | Scoop.it
Infographic on Hidden Secrets of Google in Advertising and Search Engine Result Position with top factors and publishers choosing adword as best ad network

Via Brian Yanish - MarketingHits.com
Lee Werrell's insight:

Fascinating stuff to the uninitiated. 

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Carlos Polaino Jiménez's curator insight, February 13, 4:02 AM

Lo que deben saber los que trabajan en SEO