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A Guide to Branding | Social Media Today

A Guide to Branding | Social Media Today | Branding | Scoop.it
What exactly IS branding? Check out this handy guide for small business owners looking to brand (or re-brand) their companies.
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Seth's Blog: Evoking online trust

Seth's Blog: Evoking online trust | Branding | Scoop.it
Interactions rarely happen with people we don't trust. How is it that someone sees your website or your social media presence or your email and decides to interact? The decision to interact happens before someone actually listens to what you...
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Creating a Consistent Brand Message | Marketing Trenches

Creating a Consistent Brand Message | Marketing Trenches | Branding | Scoop.it
Create the right brand message to help define your brand and guide the content you use for marketing, PR, social media, advertising, and even public speaking.
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Who Are You? The 5 Key Components of a Core Messaging Document | Marketing Trenches

Who Are You? The 5 Key Components of a Core Messaging Document | Marketing Trenches | Branding | Scoop.it
Whether it’s an elevator pitch at a networking event that leaves you wondering what it is that this person does or a disjointed marketing effort that just doesn’t hit the right chords – a lot of people out there have a messaging problem.
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3 Reasons You Should Be Using Content Marketing

3 Reasons You Should Be Using Content Marketing | Branding | Scoop.it
Above all, know this: in terms of effectiveness, content marketing blows banner advertising out of the water.
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Rescooped by Kathleen Holmlund from Social Media, SEO, Mobile, Digital Marketing
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How To Measure Your Personal Branding Success On LinkedIn

How To Measure Your Personal Branding Success On LinkedIn | Branding | Scoop.it

The power of your personal social brand impacts the effectiveness of your overall marketing, selling and social selling strategy and activity. The more visible and more acknowledged as an expert you are, then your chances that you will be successful will increase. An important start to establishing your presence and expertise is to use LinkedIn as your branding hub. Being found and extending your content and messaging is key!

 


Via Kamal Bennani
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Rescooped by Kathleen Holmlund from Public Relations & Social Media Insight
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Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers

Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers | Branding | Scoop.it

Customer Relationships - To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five...Brand relationships are no different. Keeping a fiery connection takes some work.To unlock long-term love for our brands and set the stage for strong lasting connections, one simply has to look at and apply basic human relationship principles. Here are five ways you can keep the spark alive and forge a devoted, lasting connection to consumers....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 7, 2013 2:47 PM

Just like personal relationships, brand relationships need commitment. These five tips will help you stoke the fires with your customers.

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Why Your Message is More Important Now Than Ever | Marketing Trenches

Why Your Message is More Important Now Than Ever | Marketing Trenches | Branding | Scoop.it
All too often the messaging guide is now neglected, but in the era where content is king you need a consistent set of key points where all language flows from.
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6 Simple Questions for Building a Solid Strategy

6 Simple Questions for Building a Solid Strategy | Branding | Scoop.it
Don't fall for overly-complicated planning processes. All you need to do is answer these 6 questions.
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Rescooped by Kathleen Holmlund from Integrated Brand Communications
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The Central Role of Women in Brand Advocacy

The Central Role of Women in Brand Advocacy | Branding | Scoop.it

Your customers are probably your greatest untapped marketing resource. Marketers spend millions of dollars on traditional advertising while neglecting their greatest existing source of word of mouth: Their advocates.

But do you really know who your true customers are? Did you know, for example, that recent research has found that women control 80 percent of U.S. spending (65 percent worldwide), and that 91 percent of women feel that advertisers don't understand them? If you are able to create a genuine and relevant brand experience for women, you will be on the right track to activating their potential as brand advocates, and as your most valuable asset in reaching out to new audiences and growing the reach of your business online.

Genuine voice

One of the differences between the message that comes from a brand advocate versus the one from traditional advertising is a sense of genuine passion. Traditional advertising is about talking to you; advocacy centers around a relevant conversation.


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, October 28, 2013 1:30 PM

A powerful article that argues for the development of #brand advocacy among #women as an effective complementary voice to #advertising. It provides some compelling statistics to support the author's POV.