Branding
6 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Harry Gardiner
Scoop.it!

How Clean Is Your Oven? | Visual.ly

How Clean Is Your Oven? | Visual.ly | Branding | Scoop.it
When was the last time you cleaned your oven? Regular use can leave your oven looking more than worse for wear. Take a look at just how dirty your ove
Harry Gardiner's insight:

Awesome oven cleaning infographic

more...
No comment yet.
Scooped by Harry Gardiner
Scoop.it!

Upgrading Your Business Communication Strategies

Who Are We? Our Clients • Why Switch To Gradwell • FTTC Explained • Benefits Of FTTC • FTTP On Demand • Broadband Checker • Switching To Gradwell • Superfast...
Harry Gardiner's insight:

Easy to understand presentation on why you should upgrade your business' communication strategy.

more...
No comment yet.
Rescooped by Harry Gardiner from The MarTech Digest
Scoop.it!

Branding Strategy Insider | 7 Ways To Build A B2B Brand Advantage | #TheMarketingAutomationAlert

Branding Strategy Insider | 7 Ways To Build A B2B Brand Advantage | #TheMarketingAutomationAlert | Branding | Scoop.it
We tend to put the onus for likeability on B2C brands, but while B2B brands may work to different dynamics and different decision trees, people still want to do business with people they like spending time with.

 

Intermediate/ Digest...

 

Here are 7 ways your B2B brand can increase other businesses’ inclination to work with you.

 

1. Build your authority – the fastest way to de-risk the decision to go with you is to show that you are a wise choice. Do that through story and demonstration not hype and hope.

 

2. Be uplifting – genuine energy is hugely infectious. People want to do business with brands that are passionate about what they do and the difference they can make.

 

3. Problem solve – it’s not about what you offer, it’s all about what they need.

 

4. Have real personality – Stand apart by presenting yourselves in a colorful and savvy way – in your actions and in your marketing.

 

5. Listen carefully – monitor the market, provide input, shape debate, engage with others and take onboard what you get back. Then share the insights you’ve gathered generously.

 

6. Start relationships early – expressing an interest in doing business with another brand and then exhibiting the patience to wait till a slot becomes available shows planning and discipline.

 

7. Open doors – making introductions that display no self interest reinforces trust and helps businesses perceive your brand as connected and enabling. You are part of the solution, despite the fact that you didn’t actually contribute directly in addressing the issue.

 

__________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
more...
marketingIO's curator insight, December 18, 2013 6:30 PM

Build Thought Leadership...real thought leadership. Deliver incredible value through your content, and be seen as the intellectual, practical, and steeped-in-experience leader.

Hsin-Ju Tsai's curator insight, October 1, 2014 7:16 AM

Use a effective brand strategy to build a brand advantage in B2B market. Here are the 7 tips. @Ashleigh Ali

John Norman's curator insight, January 7, 2015 6:31 PM

The lesson continues on how to improve our business or personal branding. The advice is mostly generic but still very sound

Scooped by Harry Gardiner
Scoop.it!

The Importance Of Properly Managing Your Social Profiles

The Importance Of Properly Managing Your Social Profiles | Branding | Scoop.it
2013 was filled with Social Media blunders and we've collected some of the best mishaps, whilst looking at what you can do to avoid them this year.
Harry Gardiner's insight:

A look at the best social media fails of 2013.

more...
No comment yet.
Scooped by Harry Gardiner
Scoop.it!

The Best Of #SEOBandNames (with tweets) · Koozai_Harry

Collecting together the very best of #SEOBandNames
Harry Gardiner's insight:

#SEOBandNames

more...
No comment yet.
Scooped by Harry Gardiner
Scoop.it!

What Is VoIP Anyway? (Infographic)

Cloud telephony can be very confusing, which is why Gradwell have set out to beat the jargon with this handy infographic. It outlines everything you need to know when it comes to VoIP and the services surrounding it!
Harry Gardiner's insight:

Awesome infographic explaining everything you need to know about Cloud telephony.

more...
No comment yet.
Scooped by Harry Gardiner
Scoop.it!

The Growth of Content Curation Sites

The Growth of Content Curation Sites | Branding | Scoop.it
Dean set out to identify why Content Curation websites have grown so quickly. What happened next you won't believe.
Harry Gardiner's insight:

Great article on why content curqation sites are suddenly so popular!

more...
No comment yet.