Branding
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Then & Now: 30 Big Brands 1st and Current Logos

An amazing journey through time with 30 Big Brands 1st and Current Logos
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7 Reasons Branding & Design Play a Vital Role in Your Marketing

7 Reasons Branding & Design Play a Vital Role in Your Marketing | Branding | Scoop.it

Learn how your branding and design teams are more important to your overall inbound marketing than you may have thought.

 

Oh, you work in branding and design? So you're an arts and crafts marketer. Got it.

 

Raise your hand if you've heard that refrain. It's a bummer brand marketers get that reputation, because it typically stems from a total lack of understanding of the impact branding and design has on other areas of marketing. Those that think branding is just a fluffy, marketing buzz word need this blog post. And if you're a brand marketer who's tired of explaining why your job matters for the greater sales and marketer good, well, bookmark this bad boy and send it the way of the naysayers. Here are just some of the places brand marketers have a serious impact on other areas of marketing!

 

7 Reasons Branding & Design Play a Vital Role in Your Marketing

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L'infographie du soir : de l'importance du bon choix de couleurs pour accroître la reconnaissance de la marque

L'infographie du soir : de l'importance du bon choix de couleurs pour accroître la reconnaissance de la marque | Branding | Scoop.it

Les couleurs d’un produit influencent fortement l’achat et la reconnaissance de marque. C'est la raison pour laquelle le site TPH propose une infographie afin de bien choisir le code couleur de son entreprise ou d’un produit...


Via Hervé Monier
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Infographic: What Your Brand Colors Say About Your Business?

Infographic: What Your Brand Colors Say About Your Business? | Branding | Scoop.it

Infographic: What Your Brand Colors Say About Your Business?

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How Do Colors Affect Purchases? [Infographic] - Better Business Brand

How Do Colors Affect Purchases? [Infographic] - Better Business Brand | Branding | Scoop.it
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Infographie | De l'importance du design graphique

Infographie | De l'importance du design graphique | Branding | Scoop.it
Savez vous que le bleu et le vert sont des couleurs associées au succès ? Ou que les entreprises pensent massivement augmenter leur budget design dans les prochaines années ? La plateforme de création graphique collaboratif 99designs a sondé 1 500 entreprises dans leur approche du design graphique.
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Where to find logo design inspiration | Logo design | Creative Bloq

Where to find logo design inspiration | Logo design | Creative Bloq | Branding | Scoop.it
You've just taken a new brief from a new client and now you're sitting at your desk waiting for inspiration to strike. But do you really expect the perfect logo design to pop up, fully formed, in your mind?

Via Reload Design Agency, Cambridge
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Emotional Branding and the Emotionally Intelligent Consumer - SocialTimes

Emotional Branding and the Emotionally Intelligent Consumer - SocialTimes | Branding | Scoop.it
“Customers define themselves through brands they use.
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Logo design: 5 questions to ask about the brand

Logo design: 5 questions to ask about the brand | Branding | Scoop.it

Don't dive straight into Photoshop - get to know the company or product properly before you start designing its logo, says Martin Nilsson of Logosack.

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iDesign's curator insight, March 25, 2013 8:22 AM

So worth checking out

Dana Henderson's curator insight, July 23, 2013 7:52 AM

Knowing the questions to ask is the method I always think is smartest, the questions are:

What does the brand stand for?

Why was the name chosen?

What's the business story?

What's specific about this business?

What's the brand’s personality?

I am thinking of a new Logo for one of my blogs, we shall see what develops for blog branding. I'm excited to consider replacing my picture.

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How Poor Graphic Design kills Your Brand

How Poor Graphic Design kills Your Brand | Branding | Scoop.it
A brand is one of the most amazing phenomenons in business. A great brand is a living, breathing specimen that must be cared for.

Via Thomas Faltin
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