Branding
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Rescooped by David J Moore from Mindset Panorama & Scope
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Four Geeky Laws That Rule Our World

Four Geeky Laws That Rule Our World | Branding | Scoop.it

"There are laws and then there are geeky laws. Read more about four geeky laws rule the world of technology and social media..."

 

AN : Intriguing "rules" of technology development and networks...


Via Wildcat2030, Arno Neumann
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Rescooped by David J Moore from Integrated Brand Communications
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Branding and Consistency | Social Media Today

Branding and Consistency | Social Media Today | Branding | Scoop.it

Brand consistency is important, just take a look at the email I received today (2nd July 2013)  from Dot Com Gift Shop.  I’m a long standing repeat customer and have enjoyed seeing the brand develop a strong online identity over the past few years.  Much as I like the business however, their latest email was jarring, with a visual style completely at odds with their usual branding.

 Inconsistent branding makes it harder for people to verify the authenticity of your communications

Take a look at the screen grabs below and consider the fonts, colours and general styling. Do you see any visual consistency?


Via Russ Merz, Ph.D.
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