Brand consistency is important, just take a look at the email I received today (2nd July 2013) from Dot Com Gift Shop. I’m a long standing repeat customer and have enjoyed seeing the brand develop a strong online identity over the past few years. Much as I like the business however, their latest email was jarring, with a visual style completely at odds with their usual branding.
Inconsistent branding makes it harder for people to verify the authenticity of your communications
Take a look at the screen grabs below and consider the fonts, colours and general styling. Do you see any visual consistency?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.