Branding
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The λόγος of logos

The λόγος of logos | Branding | Scoop.it

BRANDS have a logic and meaning of their own. But how much are they worth? And how do they weight up. The Enconomist has gone to the effort of mapping it on a chart.... for all us, visual people.

Dave Yeates's insight:

BRANDS have a logic and meaning of their own. But how much are they worth? And how do they weight up. The Enconomist has gone to the effort of mapping it on a chart.... for all us, visual people.

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Allison Johnson: Brand and Marketing - 2 Lessons from Apple

Allison Johnson: Brand and Marketing - 2 Lessons from Apple | Branding | Scoop.it
It's popular practice to emulate Apple, but what the world really needs is more authenticity.
Dave Yeates's insight:

Your brand, IS your relationship with your customer. Nothing more. Nothing less. You might have a logo, but without a customer, you have no brand… When you focus less on your image and more on your customer the experience becomes more authentic, more engaging and more often than not, aesthetically richer.

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Dave Yeates's curator insight, July 22, 2014 6:29 AM

" 'Brand' was a dirty word... in Steve's mind.. people associated it with... artificial things. The most important thing, was people's relationship with the product."

 

Your brand, IS your relationship with your customer. Nothing more. Nothing less. You might have a logo, but without a customer, you have no brand...

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Greg McKeown: Essentialism - The Disciplined Pursuit of Less - YouTube

Greg McKeown saw first-hand how success can lead straight to professional and personal failure, during his career evaluating and coaching Silicon Valley exec...
Dave Yeates's insight:

Probably the one thing that would swing me into suggesting Apple Inc. should be a dividend directed company, rather focusing on growth.  Whatever brand you're trying to carry, this pursuit is worth it's reward.

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