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New Study Shows How Deeply Awful Those 'Get the App' Web Pages Are

New Study Shows How Deeply Awful Those 'Get the App' Web Pages Are | Branding | Scoop.it
Those web pages that stop you getting to the information you really want in favor of asking you to Download An App are deeply annoying.
Chris Reese's insight:
The key take away here is "remove friction and make the mobile web more useful"
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Ephyra Group Unveils New Website Design

Ephyra Group Unveils New Website Design | Branding | Scoop.it

Ephyra Group is excited to officially unveil the new look of our virtual home! We invite you to explore our new features and learn more about our team and the wonderful clients we proudly serve. But before you dive off to scope things out, we want to share a little bit about the special details that make this new website a reflection of our values and passion.

Chris Reese's insight:

Have you ever wondered about the meaning behind our name, Ephyra Group? We think our new website design will give you an idea! Take a look at how we’ve visually represented our vision to be a marketing and design agency that is “always fluid, constantly evolving” and tell us what you think!

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Branding Success Story: Squeeky Cheese is a Hit! | Ephyra Group

Branding Success Story: Squeeky Cheese is a Hit! | Ephyra Group | Branding | Scoop.it
Chris Reese's insight:

Selling cheese isn’t exactly sexy, but that doesn’t mean you can’t create a powerful brand that connects with your customers. Just look at one Ephyra Group client, the York Valley Cheese Company who is on track to becoming a fierce competitor to a longstanding American staple – the fried mozzarella stick.

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Branding Your Startup or Small Business | Ephyra Group

Branding Your Startup or Small Business | Ephyra Group | Branding | Scoop.it
Chris Reese's insight:

Consistent and effective branding can be the difference between success and failure. Join us for a discussion on how effective branding and consistency of style reflects and projects the core values and key differentiators of your business or idea. LUNCH WILL BE SERVED at this EVENT!

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Branding & Conversion: Lessons From A Local Mechanic

Branding & Conversion: Lessons From A Local Mechanic | Branding | Scoop.it
When optimizing a website for conversion, we often focus on direct response. But there`s another side. Here are branding lessons from an auto mechanic.
Chris Reese's insight:

This is a great example of how even small businesses can benefit from an internal alignment approach to branding. Without internal alignment, most any time and money spent on outward-bound marketing is wasted.


Brand positioning and internal branding go hand in hand. Or, at least, they should. After all, the process is about aligning what happens inside the company with the world around it, harmonizing the brand and the company's identity. It is not merely what the company says (in its advertising and/or other communications) that counts, but what it does and what it reveals of itself, since these things are indicative of its true nature. Any promises that a company makes to the outside world are only credible if they are backed by the people who must ultimately deliver them.


"The baseline of any brand is the actual product/service itself. Once you have that down, use trust, convenience, and meaningful extras to get customers coming back time and time again."


My favorite line from the article: "If you can surprise your customer, you’ve already won."

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Facebook is demolishing the like gate - Inside Facebook

Facebook is demolishing the like gate - Inside Facebook | Branding | Scoop.it
Facebook announced recently that it will end the process known as the like gate, where users would have to like a page to enter a contest or receive more points in a game.

Via David Blundell
Chris Reese's insight:

What impact will this have on conversion trackers?

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Jon Dewar's curator insight, August 20, 2014 8:40 AM

#jdc #jdsmc

Russell Iles's curator insight, August 23, 2014 8:59 PM

This will be a bummer for businesses, but I can see why Facebook would take this step

Aaron Curtis's curator insight, September 7, 2014 10:42 PM

Facebook :  Social Media's version of a Wrecking Ball.

Ever since the launch of Facebook, the social powerhouse website has destroyed barriers of all kinds. 

This clipping is bang on in regards to the "LIKE" gate. My view would be the same as the majority of others that have posted their reviews: I agree 100% in destroying that feature. 

When a company sends out their promotions through any social media site, they would be looking for an honest response, not some half whit "LIKE" just for someone else to advance on a game or gain a prize. 

This article shows that the companies want to be recognized for their hard work, not just because their an ad on a mass website. The organizations want a real response, not a forced like. So I say its time to " unleash the Kracken " and let Facebook wipe away all the strings holding back those app developers and have a less cluttered website. 

We want real feedback, not automated feedback.

 

Where are all the real people? If you find one, please share with us your thoughts 

 

 

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The next age of Foursquare begins today | The Verge

The next age of Foursquare begins today | The Verge | Branding | Scoop.it
In mid-May, Foursquare decided to split itself in two. The first half is Swarm, an app that lets you find friends nearby and check in. The second half is the forthcoming Foursquare 8.0, a complete...
Chris Reese's insight:

In the wake of Airbnb's controversial new logo, Red Antler did a fantastic job with Foursquare's new identity as the company focuses on being a discovery app instead of just check-ins.


We think they nailed it! Be sure to check out the concept gallery to see just how much work goes into developing a logo that conveys the message of the brand!

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The New Airbnb Logo Is a Sexual Rorschach Test For Our Time

The New Airbnb Logo Is a Sexual Rorschach Test For Our Time | Branding | Scoop.it
Is it balls? Is it a vagina? Is it balls in front of a vagina? These are the questions the internet is asking after Airbnb revealed its new logo to the world in a puzzling webcast today.
Chris Reese's insight:

Airbnb unveiled there new logo recently with much controversy. Is this merely an oversight by the creators and those too close to the process to see how the new logo could be interpreted? Or is this genius internet/viral marketing as the inevitable memes and comparisons make their rounds on the internet? Only time will tell.

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Rohit Bhargava on Branding Your Startup: Do It and Massage It Later

Rohit Bhargava on Branding Your Startup: Do It and Massage It Later | Branding | Scoop.it
Trend curator and marketing expert Rohit Bhargava stopped by Tech Cocktail's Startup Mixology DC book launch and talked about startup branding.
Chris Reese's insight:

As much as we love branding and startups, don't forget that the product or idea is the most important thing.

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Brand New: New Logo for The Glenlivet by SomeOne

Brand New: New Logo for The Glenlivet by SomeOne | Branding | Scoop.it

Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.

Chris Reese's insight:

For the scotch fans out there! The Glenlivet unveils a simple yet effective logo update that incorporates the iconic bridge that passes over the Livet river in the distillery's estate. The sketches and comp work show the amount of work and refinement that goes into good logo development.

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Dartmouth's Animal House frat suspended for branding pledge's buttocks

Dartmouth's Animal House frat suspended for branding pledge's buttocks | Branding | Scoop.it
Alpha Delta pledge agreed to be branded during fall rush in 2014. He found out the brand was infected when he went to the doctor over winter break. The Ivy League school issued a suspension.
Chris Reese's insight:

This takes "branding" to a whole new level! Talk about making an impression!

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Branding Seminar – Win a Free iPad! | Ephyra Group

Branding Seminar – Win a Free iPad! | Ephyra Group | Branding | Scoop.it
Chris Reese's insight:

Let us make you an offer you cannot refuse…


FREE lunch,
FREE business branding advice
And a chance to win a FREE iPad!


What’s the hook? Simply join us in Harrisburg on October 2for our “Branding Your Startup or Small Business” seminar! There is absolutely no cost to attend and in return you’ll receive invaluable business branding advice and lots of free goodies. Seriously, how could you say no?

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Branding Your Startup or Small Business | Ephyra Group

Branding Your Startup or Small Business | Ephyra Group | Branding | Scoop.it
Chris Reese's insight:

Quality Branding can be the difference between success and failure.

Join us for a discussion on how effective branding and consistency of style reflects and projects the core values and key differentiators of your business or idea. 


For startups and small businesses branding is often pushed to the sidelines for other considerations, such as funding and product development. This could be a critical mistake, early branding of startups can be a contributing factor to success in securing investors early on. Branding is the quickest way for an emerging company to express what it is and what it can offer.


LUNCH WILL BE SERVED at this EVENT!

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Naming Your Business? Consider These 3 Points First

Naming Your Business? Consider These 3 Points First | Branding | Scoop.it
Finding the right name can make or break your business. (RT @igornaming: Naming a Product or Company?
Chris Reese's insight:

Step 1 of building a great brand: Create a great name! Here's a great article outlining some do's and don'ts when choosing a name for your business. "A good name has layers of meaning and association, evokes emotion and is easy to pronounce."


And stop with the cute shortened names already, "It's a mistake to be quirky for the sake of it. When startups choose names like kwkly or qwerly, all they are thinking about is whether the name is unique, without regard for how it looks to the world. Your name has to be different for a good reason. And we need to be able to spell it."

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Masters of stealth

Masters of stealth | Branding | Scoop.it
We can forgive you for not knowing that French designer Abdallah Ahizoune designed the logo for popular Showtime series Masters of Sex because he did not knowingly do so. Abdallah created his Eroti...
Chris Reese's insight:

PSA: When sourcing creative work, especially branding/logo work, take steps to ensure the work is original. Ask to see the preliminary concepts and sketches, any reputable provider should be happy to show them. Ask questions about the process, how they came up with the concept, what were the design challenges. If the work is original, these questions will be easy to answer.


This example of the Showtime series "Masters of Sex", shows that even big media companies can be duped with plagerism. Don't let it happen to you.

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The Psychology of Color in Marketing and Branding

The Psychology of Color in Marketing and Branding | Branding | Scoop.it
The psychology of color as it relates to persuasion is one of the most interesting -- and most controversial -- aspects of marketing. To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, we've reviewed a...
Chris Reese's insight:

There are no clear-cut guidelines for choosing your brand's colors, but context is an essential consideration.


It's the feeling, mood, and image that your brand creates that factor into persuasion. Recognize that colors only come into play when they can be used to match a brand's desired personality (i.e., the use of white to communicate Apple's love of clean, simple design).


Without context, choosing one color over another doesn't make much sense, and there is very little evidence to support that 'orange' will universally make people purchase a product more often than 'silver'.

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Why We're Hooked On Social Networks

Why We're Hooked On Social Networks | Branding | Scoop.it
Births, job losses, divorces, raises, vacations, successes, photos, drawings, articles, failures, and music: Social networks are places we share our stories. Sometimes those stories are personal, sometimes they're informative, other times they're just stupid. Let's take a look at why we feel compelled to do it.
Chris Reese's insight:

Insightful article on why people use social media as digital scrapbooks for self-definition and a place to satisfy feelings of belonging.


The comments on this article are just as interesting as the article itself.

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