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Rescooped by Cindy Ratzlaff ★ from Public Relations & Social Media Insight
onto Branding and Influence Building
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You’ve got Klout!? | Brian Solis

You’ve got Klout!? | Brian Solis | Branding and Influence Building | Scoop.it
Digital influence is one of the most fascinating and widely debated trends in social media today. Whether or not you agree with the idea of assigning a score to individuals based on their actions in popular social networks, the reality is that Pandora’s Box has already been open. People check the scores like investors check stock prices. Brands reward “influential” consumers with products and services. Employers consult scores to lure seemingly more qualified candidates. This is already happening and as a result, there’s much to learn.

So what is the future of digital and what does it mean to you and me? My guest on this episode of Revolution is Joe Fernandez, founder and CEO of Klout, one of the earliest and arguably largest player in the realm of digital influence. We talk about the rise of Klout, its challenges in measuring digital and real world influence, and what consumers and businesses need to think to make influence matter....
Via Jeff Domansky
Cindy Ratzlaff ★'s insight:

Brands are increasingly interested in social influencers. Social influencers, such as Mommy Bloggers, have been turning influence into profit for a couple of years now. Niche social influencers can strategically create social leadership and therefore a profit center with their social media if they are rigorous about the brand reputation. Bottom line: Klout is becoming increasingly important.

more...
Jeff Domansky's curator insight, December 15, 2012 11:26 PM

Curious about Klout? Brian Solis's nterview with founder is worth viewing.

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Rescooped by Cindy Ratzlaff ★ from Designer's Resources
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2013 Color of the Year: PANTONE 17-5641 Emerald

2013 Color of the Year: PANTONE 17-5641 Emerald | Branding and Influence Building | Scoop.it

Mark: If you want to wow & impress your friends and relatives this holiday season you can let them know that Emerald, specifically Pantone 17-5641, has been chosen as 2013's color of the year. I'm so glad that's finally settled.


"Pantone has selected 17-5641 Emerald, a lively, radiant, lush green, as the Color of the Year for 2013."


Via Mark Strozier
Cindy Ratzlaff ★'s insight:

Trend Alert: Pantone has officially announced the 2013 Color of the year - Emerald. Adding a touch of Emerald to your brand visuals in 2013 will keep you on trend and fresh.

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Rescooped by Cindy Ratzlaff ★ from Public Relations & Social Media Insight
Scoop.it!

You’ve got Klout!? | Brian Solis

You’ve got Klout!? | Brian Solis | Branding and Influence Building | Scoop.it
Digital influence is one of the most fascinating and widely debated trends in social media today. Whether or not you agree with the idea of assigning a score to individuals based on their actions in popular social networks, the reality is that Pandora’s Box has already been open. People check the scores like investors check stock prices. Brands reward “influential” consumers with products and services. Employers consult scores to lure seemingly more qualified candidates. This is already happening and as a result, there’s much to learn.

So what is the future of digital and what does it mean to you and me? My guest on this episode of Revolution is Joe Fernandez, founder and CEO of Klout, one of the earliest and arguably largest player in the realm of digital influence. We talk about the rise of Klout, its challenges in measuring digital and real world influence, and what consumers and businesses need to think to make influence matter....
Via Jeff Domansky
Cindy Ratzlaff ★'s insight:

Brands are increasingly interested in social influencers. Social influencers, such as Mommy Bloggers, have been turning influence into profit for a couple of years now. Niche social influencers can strategically create social leadership and therefore a profit center with their social media if they are rigorous about the brand reputation. Bottom line: Klout is becoming increasingly important.

more...
Jeff Domansky's curator insight, December 15, 2012 11:26 PM

Curious about Klout? Brian Solis's nterview with founder is worth viewing.